Veeva Crossix Audience Segments
Precise TV Targeting
for Health Brands
Reach the most relevant health audiences
across advanced TV providers.
Veeva Crossix Addressable TV
Reach highly-qualified health audiences more effectively through cable, satellite and data-driven linear TV buys.
Engage Precise Health Audiences
Combine the engagement impact of TV advertising with the precision of digital targeting.
Targeted Scale
Reach the right health audiences at a household or zone level.
Reduce Media Waste
Activate campaigns with smaller TV budgets.
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
3 Trends Driving Demand for Audience Quality and Scale
Drive more strategic and efficient campaigns by meeting patients at specific points of their journey.
A Guide to Audience Targeting for Health Brands
To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
Audience Targeting in a Changing Digital Landscape
Tips for efficiently reaching healthcare professionals (HCPs) and patients
NAI Guidelines for Marketers Help Protect Patient Privacy
Learn why privacy experts turn to the Network Advertising Initiative (NAI) to protect privacy in digital advertising.
Building Privacy-Safe Health Audience Segments
By Jeremy Mittler, Head of Crossix Audience Segments
Trends in Health Advertising
Read our report to learn new insights across DTC marketing campaigns.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.