Precise TV Targeting for Health Brands

Reach the most relevant health audiences across advanced TV providers.


Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct.
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Veeva Crossix Addressable TV

Reach highly-qualified health audiences more effectively through cable, satellite and data-driven linear TV buys.

Engage Precise Health Audiences

Combine the engagement impact of TV advertising with the precision of digital targeting.

Targeted Scale

Reach the right health audiences at a household or zone level.

Reduce Media Waste

Activate campaigns with smaller TV budgets.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
A Guide to Audience Targeting for Health Brands To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
Tips for efficiently reaching healthcare professionals (HCPs) and patients
Audience Targeting in a Changing Digital Landscape Tips for efficiently reaching healthcare professionals (HCPs) and patients
Learn why privacy experts turn to the Network Advertising Initiative (NAI) to protect privacy in digital advertising.
NAI Guidelines for Marketers Help Protect Patient Privacy Learn why privacy experts turn to the Network Advertising Initiative (NAI) to protect privacy in digital advertising.
By Jeremy Mittler, Head of Crossix Audience Segments
Building Privacy-Safe Health Audience Segments By Jeremy Mittler, Head of Crossix Audience Segments
Understanding the NAI guidelines for targeted digital campaigns.
Crossix POV: NAI Guidelines and Personalized Advertising Understanding the NAI guidelines for targeted digital campaigns.
Read our report to learn new insights across DTC and HCP marketing campaigns.
2022 Trends in Health Advertising Read our report to learn new insights across DTC and HCP marketing campaigns.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?