Crossix HCP Trigger Data

Identify HCPs seeing patients who have visited a brand.com website.

Bayer on omnichannel marketing best practices.
Watch video

Identify Patient Influence on HCP Prescribing Behavior

Which HCPs are discussing your brand with their patients? HCP Trigger Data identifies HCPs who recently saw patients that visited your brand’s website.

Identify HCPs seeing engaged patients

Patients researching a brand online are more likely to discuss that brand with a health care provider. Deliver personal and non personal promotion to these high-value HCPs.

More complete data for omnichannel marketing

NPI-level data delivered through DIFA Data Stream will help you consider patient influence in your customer engagement strategy.

Industry Insights

Insights into new trends and strategies in DTC and HCP marketing.
2022 Trends in Health Advertising Insights into new trends and strategies in DTC and HCP marketing.
Nick Lucente, Sr. Director, Oncology Digital Marketing at Bayer discusses how to execute omnichannel marketing.
Bayer: Putting Omnichannel Marketing into Practice Nick Lucente, Sr. Director, Oncology Digital Marketing at Bayer discusses how to execute omnichannel marketing.
Comprehensive measurement of non personal promotion.
Case Study: Quantifying the Impact of Digital Healthcare Professional Media Comprehensive measurement of non personal promotion.
Healthcare professional media drives digital engagement and influences priority HCPs to write more prescriptions.
Case Study: Understand the Effectiveness of Your HCP Digital Marketing Campaigns Healthcare professional media drives digital engagement and influences priority HCPs to write more prescriptions.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

1st Party Connect

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?