Veeva Crossix
Crossix HCP Trigger Data
Identify HCPs seeing patients who have visited a brand.com website.
Identify Patient Influence on HCP Prescribing Behavior
Which HCPs are discussing your brand with their patients? HCP Trigger Data identifies HCPs who recently saw patients that visited your brand’s website.
Identify HCPs seeing engaged patients
Patients researching a brand online are more likely to discuss that brand with a health care provider. Deliver personal and non personal promotion to these high-value HCPs.
More complete data for omnichannel marketing
NPI-level data delivered through Crossix Data Stream will help you consider patient influence in your customer engagement strategy.
Industry Insights
2023 Trends in HCP Omnichannel Engagement Report
Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
Bayer: Putting Omnichannel Marketing into Practice
Nick Lucente, Sr. Director, Oncology Digital Marketing at Bayer discusses how to execute omnichannel marketing.
A Data-Driven Approach to Omnichannel Marketing
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Bayer Leverages Patient Marketing Data For HCP Engagement
Learn how Bayer partnered with Veeva Crossix to leverage patient marketing data to drive HCP engagement.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.
Crossix is a core part of the connected data ecosystem
Crossix Data Stream
Gain full access to all your underlying Crossix marketing data in a direct feed for in-house analytics. Learn more
Veeva CRM Boost
Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more