Identify Patient Influence on HCP Prescribing Behavior
Which HCPs are discussing your brand with their patients? HCP Trigger Data identifies HCPs who recently saw patients that visited your brand’s website.
Identify HCPs seeing engaged patients
Patients researching a brand online are more likely to discuss that brand with a health care provider. Deliver personal and non personal promotion to these high-value HCPs.
More complete data for omnichannel marketing
NPI-level data delivered through DIFA Data Stream will help you consider patient influence in your customer engagement strategy.
Industry Insights
Trends in Health Advertising
Read our report to learn new insights across DTC marketing campaigns.
Bayer: Putting Omnichannel Marketing into Practice
Nick Lucente, Sr. Director, Oncology Digital Marketing at Bayer discusses how to execute omnichannel marketing.
A Data-Driven Approach to Omnichannel Marketing
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Veeva Crossix HCP Trigger Data Recognized by PM360
Find out why HCP Trigger Data was named PM360 Most Innovative Product of 2022 and how the data helps brands execute omnichannel marketing.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.
Crossix DIFA is a core part of the connected data ecosystem
DIFA Data Stream
Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more
Veeva CRM Boost
Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more