Identify Patient Influence on HCP Prescribing Behavior
Which HCPs are discussing your brand with their patients? HCP Trigger Data identifies HCPs who recently saw patients that visited your brand’s website.
Identify HCPs seeing engaged patients
Patients researching a brand online are more likely to discuss that brand with a health care provider. Deliver personal and non personal promotion to these high-value HCPs.
More complete data for omnichannel marketing
NPI-level data delivered through DIFA Data Stream will help you consider patient influence in your customer engagement strategy.
Trends in Health Advertising Read our report to learn new insights across DTC marketing campaigns.
Bayer: Putting Omnichannel Marketing into Practice Nick Lucente, Sr. Director, Oncology Digital Marketing at Bayer discusses how to execute omnichannel marketing.
A Data-Driven Approach to Omnichannel Marketing To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Veeva Crossix HCP Trigger Data Recognized by PM360 Find out why HCP Trigger Data was named PM360 Most Innovative Product of 2022 and how the data helps brands execute omnichannel marketing.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.