Veeva Crossix HCP Segments
Reach Your Most Valuable Prescribers
with HCP Audience Targeting
Engage HCPs through all major consumer and professional digital publishers,
social media, targeted TV, walled gardens, and programmatic platforms.
Announced 2017
Status Mature
Customers 11-50
Veeva Crossix HCP Segments help brands reach specific healthcare professional audiences through digital, social media, TV, and audio channels.
HCP Segments can be defined by:
- HCP specialty
- A customer’s own HCP target list
- A custom set of HCPs based on diagnosing and prescribing behavior
Why Crossix HCP Segments
Reach HCPs at scale, in a cost-efficient way
Improve campaign efficiency
Scale the reach of your HCP digital advertising campaigns while reducing media waste.Reach HCPs where they are
Serve ads on professional and consumer websites, and across both personal and professional devices.Engage your most valuable prescribers
Target by specialty, HCP target list, or develop custom audiences based on Crossix health data.
