Crossix HCP Audience Segments
Serve digital ads to target HCPs wherever they are—on both professional and consumer sites—and
reach them across their many personal and professional devices.
Precise Targeting
Leverage your own HCP target list or Crossix’s specialty and sub-specialty HCP segments
Efficiency
Scale the reach of your HCP advertising campaigns while reducing media waste
Flexibility
60+ integrated DSPs, DMPs, and publishers allow for media versatility
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
3 Trends Driving Demand for Audience Quality and Scale
Drive more strategic and efficient campaigns by meeting patients at specific points of their journey.
A Guide to Audience Targeting for Health Brands
To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
Audience Targeting in a Changing Digital Landscape
Tips for efficiently reaching healthcare professionals (HCPs) and patients
Privacy-safe Targeting is Non-negotiable
By Ashley Slavik, Chief Privacy Officer, Veeva
The Future of Audience Targeting for Health Brands
Read the ebook to learn more about the activation of digital advertising campaigns.
Trends in Health Advertising
Read our report to learn new insights across DTC marketing campaigns.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.