Veeva Crossix HCP Segments

Reach Your Most Valuable Prescribers
with HCP Audience Targeting

Engage HCPs through all major consumer and professional digital publishers,
social media, targeted TV, walled gardens, and programmatic platforms.

Announced 2017
Status Mature
Customers 11-50

Veeva Crossix HCP Segments help brands reach specific healthcare professional audiences through digital, social media, TV, and audio channels.

HCP Segments can be defined by:

  1. HCP specialty
  2. A customer’s own HCP target list
  3. A custom set of HCPs based on diagnosing and prescribing behavior

Why Crossix HCP Segments

Reach HCPs at scale, in a cost-efficient way

  • Improve campaign efficiency

    Scale the reach of your HCP digital advertising campaigns while reducing media waste.
  • Reach HCPs where they are

    Serve ads on professional and consumer websites, and across both personal and professional devices.
  • Engage your most valuable prescribers

    Target by specialty, HCP target list, or develop custom audiences based on Crossix health data.
  • Alkermes Bluebird-Bio GSK Jazz Neurelis Viiv


Explore and learn

2023 trends in HCP omnichannel engagement
Read report
Meet HCPs and patients on their terms with digital solutions
Watch video
Quantifying the impact of digital HCP media
Read case study

Interested in learning more about how Veeva can help?