Save the Date: May 14 - 16, 2018

Veeva Global Commercial and Medical Summit

Veeva Global Commercial and Medical Summit is the largest commercial and medical affairs event in the life sciences industry, connecting over 1,300 attendees. This year’s event featured speakers from the world’s leading life sciences companies, including AstraZeneca, GSK, Merck, and Pfizer, as well as Alex Azar, former president, Lilly USA, and former deputy secretary, U.S. Department of Health and Human Services. With more than 70 breakout sessions and 44 speakers from leading companies all over the world, this was our most exciting event yet.

MULTICHANNEL Engagement Track
Orchestrating the HCP experience is critical as digital disruption transforms the industry’s business model. Evolve your multichannel approach and learn best practices for communicating effectively across personal and digital channels. And as customer expectations for on-demand, online engagement grow, learn what it takes to successfully deploy new channels, including online meetings and virtual events, while also ensuring compliance.
Understand how to optimize your commercial effectiveness by using a data and insights-driven approach, modernize operations, implement best practices for account-based selling, and leverage newly emerging industry collaborations to solve critical challenges.
Getting the Most Out of Veeva CRM Track
Take your customer engagement and sales productivity to the next level by hearing about the most impactful product innovations, learning successful best practices, and maximizing your relationship with Veeva’s experts and resources.
The continuing rise of digital content means that you must work smarter to move content through the digital supply chain with speed and compliance. Learn how to create a vision for end-to-end content management, facilitate global content reuse in your organization, and gain best practices for rolling out a digital asset management strategy.
Empowered medical affairs teams can drive more impactful engagement, increase MSL effectiveness and shape the go-to-market strategy. Learn how to increase your organization’s share of voice in the healthcare landscape by joining industry leaders for in-depth sessions, best practices and real-world case studies on transforming medical affairs operations.
Customer Data Track
The right customer data helps identify target customers, drive more effective sales execution and remain compliant. Understand how to optimize key account coverage with new HCP – HCO relationship insights, and engage customers on their terms by leveraging multichannel-enabled profiles.
Trusted master data builds the sales team’s confidence in their CRM system. Learn how you can deliver it faster than ever before, keep it fresh and accurate, and use it to gain a complete view of the customer.

Highlights from 2017 Veeva Commercial Summit