Shape the Future of
Customer Engagement

Recognized as one of MM+M’s 2025 40 Under 40 Honorees, Michael leads Omnichannel Strategy for AstraZeneca’s US Biopharmaceuticals Business. Bridging consumer-packaged goods and pharmaceuticals, Michael has transformed customer engagement by delivering innovative, seamless customer experiences through integrated, data-driven marketing across digital and physical channels. Michael’s notable achievements include pioneering digital solutions at Abbott during the pandemic and leading award-winning campaigns at Campbell’s. A former D1 athlete, Michael is dedicated to community service, mentoring young athletes, and supporting underserved communities. His relentless pursuit of excellence empowers AstraZeneca to lead with impact today and boldly shape the future of pharmaceutical marketing.

Patrick is a passionate, human-centric, digital, and transformational leader with 20+ years of experience in the life science industry, mainly in commercial and digital leadership roles. Today, Patrick is Senior Vice President – CIO for Bayer Pharmaceuticals. He has worked in several countries in global and local roles for BASF and Bayer AG.

Brooke leads Content Capabilities and Innovation at Eli Lilly and Company. Her team is focused on leveraging integrated technology to drive efficiency, consistency, speed, and continuous improvement across the global content supply chain, including the optimization of the content approval process. A graduate of Purdue University and Harvard Business School, she brings 20 years of cross-functional experience in the pharmaceutical industry, spanning Finance, Payer Strategy, Marketing, Sales, and Operations.

Igor has over 25 years of pharma data, AI, and analytics experience. Currently, Igor is leading J&J Customer Data, Data Strategy, Data Partnerships, and Innovations across all TAs. Previously, Igor was leading Data & Analytics organizations with Amgen, Novartis, AstraZeneca, and Pfizer. Igor has a PhD in data/analytics discipline and MBA in Analytical Finance and Marketing from University of Chicago/Booth.

Gavin is the senior director, data strategy and analytics at Madrigal. He and his team are responsible for forecasting, data management (DW, MDM, and data aggregator), and analytics, where he was responsible for building their data and analytics capabilities to support their first product launch. Prior to Madrigal, Gavin was at Trinity Life Sciences where he supported pre-launch/launch companies building out their data infrastructure. Before Trinity, he held various roles in commercial operations, sales operations, and data operations.

Sarah serves as general manager of Crossix. She has spent her career in the healthcare data and analytics space and has been with Crossix since 2007.

Asaf is CEO of Veeva Crossix, delivering best-in-class solutions to help health brands maximize marketing effectiveness. Asaf also oversees the development of SafeMine, our privacy-preserving patient de-identification technology and the data network that powers Veeva Compass and Veeva Crossix.

Matt Farrell is the president of Veeva Commercial Cloud. He and his team are responsible for the success and adoption of all Commercial Cloud solutions. Prior to joining Veeva, Matt was a managing director at Accenture where he specialized in cloud-based industry solutions. He worked closely with companies such as Veeva and Salesforce as they launched new products into the market, advised customers on how to maximize the value of those solutions, and led implementations to realize that value. In that capacity, he led some of the first implementations of Veeva CRM globally. Matt graduated from Duke University with a Bachelor of Science in Biomedical Engineering.

Pooja leads Commercial Content at Veeva, defining and leading the strategy across the product areas for PromoMats, Medcomms and MedInquiry. She brings over 20 years of Life Sciences and Content expertise and has been with Veeva for the past 5 years.

Brian brings over 15 years of consulting work in the Life Sciences space, having delivered large scale programs at customers ranging form Pre-Commercial to Top Enterprise. He has led global programs deploying Veeva software, data, and consulting projects ensuring consistent value delivered from the platform.
Brian has deep experience working with data, analytics and AI within the Life Sciences space to meet commercial goals in the US, Europe, and Asia.

Arno is responsible for the design, development, and delivery of all Veeva Commercial Cloud products. Together with his team, he ensures that Veeva delivers best-in-class products for managing customer engagement across all channels, with a focus on streamlined usability, rich functionality, and end-to-end customer success.

As executive vice president, data cloud, Peter is focusing on our global data products. Peter began his career as a consultant with a focus on CRM at PriceWaterhouseCoopers where he learned how to work within large teams and what it takes to do right by your customers. In 2010, after eight years at Sanofi, Peter started a consulting company, Pursuit Solutions, focused on breaking down the silos between Sales and Marketing within Life Science companies to generate deeper insights for their brands. Peter graduated from the University of Rochester and holds a degree in economics.

Bob has over 17 years of experience in operations and data analytics within the pharmaceutical industry, including the past four years at ANI Pharmaceuticals. During his time at ANI, leveraging the Veeva Commercial Cloud Accelerator program and other key Business Consulting resources, Bob successfully built a commercial organization in under 3 months, from product approval to field sales launch. Since then, his growing team has driven sustained year-over-year growth. Before joining ANI, Bob played a key role in strategic operations at Sunovion Pharmaceuticals (now Sumitomo Pharma America, Inc.), contributing to technology, product distribution, and marketing operations. He holds a degree in Business Management from Quinnipiac University in Hamden, CT, where he was a member of the QU Bobcats Ice Hockey program.

Bryce is currently senior director of strategy, growth and analytics, rare Disease at ANI Pharmaceuticals. He focuses on leading high impact, growth driving initiatives across multiple aspects of the organization. His work included leading the launch of Purified Cortrophin Gel for Acute Gouty Arthritis flares and driving commercial due diligence of ANI’s acquisition of Alimera. Previous experience includes Consultant at ZS, Associate and 7th employee at Oncoceutics, a clinical stage company focused on developing a drug for patients with a rare form of brain cancer, and Analyst at Osage University Partners, a venture capital firm focused on investing in university spinouts. He is a graduate of Drexel University, Summa Cum Laude, with Honors, with a B.S. in Finance and Entrepreneurship and a minor in Biological Sciences, has an MBA from the Darden School of Business at the University of Virgina, and is a Chartered Financial Analyst (CFA)

Laura currently serves as director of business system and field excellence at Alexion Pharmaceuticals, where she leads a team managing business systems, including Veeva CRM. She has a passion for optimizing the CRM User experience to drive adoption and efficiencies and has led projects using MyInsights to enhance visualization and create workflow efficiencies. Laura has over 20 years’ experience helping sales and operations teams identify and implement technology-driven solutions that address business needs and challenges.

With over 30 years of experience in technology, applications, data administration, integrations, and analytics, Wayne has established a distinguished career in the field. For the past 11 years, Wayne has been immersed in the pharmacy industry, leveraging their expertise to drive innovation and efficiency. Holding a bachelor’s degree in Computer Science from the University of New Orleans, Wayne currently serves as the manager of database administration, sales commercial operations at Alfasigma USA Inc., a leading biomedical specialty pharmacy company. In this role, Wayne specializes in logistics and workflow analysis, logical reasoning in data integration development, Power BI development and reporting, database administration, and Veeva Vault CRM and Network Administration.

Ambily George is a passionate IT professional with a strong focus on the pharmaceutical industry. She thrives on driving digital transformation and using data to make smarter decisions. With extensive experience in commercial, medical, and clinical systems, as well as enterprise solutions, she effortlessly connects business and technology to improve efficiency. Known for her innovative mindset and strategic approach, she delivers smooth project execution while keeping IT strategies aligned with the ever-evolving needs of the industry.

Will is an omnichannel strategy leader driving innovation through data-driven customer experience management and omnichannel orchestration, focusing on automation and scalable engagement models. Will embraces AI and Agentic design to bridge strategy and execution, enhancing performance optimization and real-world impact. His role emphasizes integrating traditional marketing and advanced data strategies, transforming the intersections between people and technology.

Paul is a seasoned leader in Enterprise and Master Data Solutions with over 20 years of experience in the healthcare and life sciences industries. He has a proven track record of architecting robust, scalable MDM solutions and programs that power business insights, advanced analytics, data science initiatives, and customer relationship management. Paul has collaborated closely with product teams at companies like Veeva and Informatica to help shape and advance product roadmaps. He fosters a collaborative, results-driven environment that challenges the status quo, bringing both strategic insight and infectious enthusiasm to every project he leads.

Amy has 20 years of experience in the pharmaceutical / biotech industry. She has held various roles in field medical, medical affairs, and commercial analytics at Shire Pharmaceuticals, Genentech, and Iveric Bio. She has supported immunology, gastroenterology, respiratory, neurology, and retina therapy areas at small, mid-size, and large companies. Her experience spans across different development lifecycles, including early and late-stage development, launch, and marketed products. She is currently leading and building medical affairs at Beacon Therapeutics, an ophthalmic gene therapy company focused on development across a range of prevalent and rare retinal diseases that result in blindness.

Drew has built a successful career specializing in CRM system management, with a strong focus on best-in-class account planning and profiling. Drew excels in supporting account-based teams in driving access, creating efficiencies, and implementing omnichannel strategies. By strategically leveraging Veeva’s suite of capabilities, Drew ensures the organization is maximizing its investment, optimizing both the sales rep experience and customer engagement. With a keen understanding of technology integration and business goals, Drew consistently enhances operational performance and drives sustainable growth for Boehringer Ingelheim.

Jamie has over 25 years of experience in the pharmaceutical and healthcare industries, focusing on oncology and cardiovascular medicine. Currently, Jamie is the global head of Medical Affairs Excellence at Boehringer Ingelheim, leading the cross-functional implementation of global capabilities across therapeutic areas. Previously, Jamie held leadership roles at AstraZeneca, Amplity Health, and Medscape. Jamie holds a BS from the University of Notre Dame, a PhD and MS from Florida State University, and an MBA from UNC-Chapel Hill.

Chris is a seasoned professional with over 21 years in the pharmaceutical industry, specializing in Content Management, Marketing and Medical Operations, and Continuous Process Improvement. A former Veeva Hero award winner, Chris has received numerous accolades for his contributions. Alongside his pharma career, he is the dynamic managing partner at Boost Capital Group, empowering professionals through passive real estate investments. Boost Capital Group boasts a track record of helping busy professionals invest in real estate assets, with over 2,400 apartments, a $400 million portfolio across 12 properties. His expertise spans both business operations and real estate.

Jenny is an associate director in Value & Access Marketing at Boehringer Ingelheim. In her role, she is driving the integration and implementation of payor-focused digital capabilities across the product portfolio and functional areas with a focus on customer data integration and insights generation. Jenny excels in cross-functional collaboration leveraging her comprehensive skill set in leading large-scale projects and organizational transformation. These are complemented by Jenny’s over 10 years in the pharmaceutical industry with global and local experience in brand management, medical affairs and strategy & operations as well as degrees in International Business and an MBA in Healthcare Management.

Henry is a senior key account manager at Boehringer Ingelheim Pharmaceuticals with over 20 years of experience in customer facing roles at this organization. He currently leads strategic business engagements with the Academic Medical Centers in Boston. Collaborating with experts in population health, clinical operations, and pharmacy, Hank is tasked with building innovative partnerships with these key clients. His goal is to develop trusted partnerships to create population health initiatives in aligned therapeutic areas that impact the health of patients and the organizational goals of Health Systems.

Dee Dee is a senior associate director for customer facing effectiveness, supporting payor and health systems teams. A 15-year veteran of Boehringer Ingelheim, she brings experience as Senior District Manager, Key Account Manager, and MAMT team member. Prior to Boehringer Ingelheim, Dee Dee served 24 years as a Naval Officer, where she worked as an engineering officer, taught ethics at the Naval Academy, and managed public relations for U.S. SEALs. She holds a master’s in management and an undergraduate degree from Marquette University.

Kristina is a regional medical director at BridgeBio, a biotech company focused on rare diseases that are genetically driven. In her current role she guides field Medical Affairs strategy, supports Market Access with payer presentations, and collaborates with her cross functional partners to ensure a successful launch of their newly approved drug therapy. Kristina has 6 years of industry experience primarily within field Medical Affairs. She is a PharmD by training which includes two years of post-graduate residency training and nine years of clinical practice.

Anuj is a results-driven international markets predictive customer engagement data science lead with over 12 years of experience across financial banking, telecommunications, health and life insurance, and healthcare industries. He possesses a strong academic foundation in computer science and brings a unique combination of technical expertise and business acumen to deliver impactful data-driven solutions. Hs is adept at engaging with business stakeholders to identify opportunities, design strategies, and drive innovation through advanced analytics and machine learning. With a proven track record of achieving measurable results, he leverages exceptional team leadership skills to build and guide a high-performing data analytics team.

Matthew is currently the executive director, US Commercial Regulatory Affairs at Bristol Myers Squibb. Matthew has facilitated innovation in the pharmaceutical industry for 20 years, with a focus on impactful and appropriate health communications across numerous therapeutic areas. Matthew received his Master of Communication and Information Studies from Rutgers University.

Myles currently leads digital marketing strategy, execution, marketing automation, and advanced data-driven marketing analytics at Corcept Therapeutics, with a focus on enhancing healthcare professional and patient disease education as well as driving commercial brand engagement. With over 20 years of experience across biotechnology, pharmaceuticals, marketing, and informatics, Myles is a leader known for pioneering innovative marketing solutions and capabilities. His expertise lies in harnessing marketing insights and advanced technologies—such as AI and machine learning—to develop impactful digital campaigns that engage diverse audiences, foster sustainable brand loyalty, and drive revenue growth. Passionate about bridging healthcare professional (HCP) and patient (DTP) campaigns to create frictionless customer experiences, Myles has led digital transformations and omnichannel strategies, along with advanced analytics capabilities, supporting successful therapeutic product launches for both US and European markets.

With a career in the life sciences industry over the past 20 years, started as a technical consultant at major pharmaceutical companies like Merck, Pfizer, and BMS, which gave her a solid foundation in the industry. Her time at IQVIA since 2009 provided her with valuable insights into the commercial initiatives that drive the pharmaceutical world, particularly in developing impactful drugs. has been with Daiichi Sankyo for eight years in April. In her current role, she heads the U.S. commercial data strategy and governance and partners with other functions within the U.S. Oncology Business Division by providing the critical data that fuels commercial initiatives like Customer Data Management, Commercial Data Warehouse, Patient Analytics, Corporate Affiliation Management System, Data Quality Management, Data Catalog, Field reporting, CRM, Transparency reporting, Specialty & Channel Data, Omnichannel etc.

Eleni joined Dynavax in January 2023 as vice president commercial strategy, new products, and marketing. She brings over 25 years of experience in the pharmaceutical industry, including a 20+year tenure at Merck, across Manufacturing, Strategy, Business Development, Commercial Operations, and Sales. She has extensive vaccine commercialization experience in both U.S. and global markets and developed impactful direct-to-consumer campaigns for HPV and HBV brands. Eleni holds dual B.S. degrees in Supply Chain Management and Global Marketing from Penn State University and Universidad de Alicante, Spain, and an MBA from Villanova University. She’s also a Board Member for the PSU Schreyer Honors College.

Sujatha is the vice president of commercial technology, engineering, and data (C-TED) function at GSK. She leads commercial global platforms and products including sales tech, mar tech and patient tech, MDM, webhosting, Azure & GCP platforms. She holds a Masters in Data Science from Southern Methodist University (SMU) at Dallas, TX. Sujatha is a data evangelist, huge fan of Python, Spark and AI, with re-ignited passion for Agentic AI possibilities.

Alberto is the director of digital media and analytics Capabilities at GSK LLC. Prior to this, Alberto was the Global Lead of Brand Marketing Science at TikTok. He also led MMM and ROAS at Walt Disney Studios for four years as well. His current focus is on using match-back networks, multi-touch attribution, Bayesian modeling, and optimization to maximize Patient Journey LTV and ROI, and to attain optimal publisher and channel media-mixes.

Rob leads the Veeva PromoMats environment at Gamida Cell Inc. ensuring it aligns to the team’s MLR process for two product’s commercial and medical material. New to biotech five years ago he has already worked for four biotech companies and on two product launches. He has vast knowledge of customization and believes a one-size-fits-all way of thinking isn’t necessarily the best approach to a Vault environment.

Brendan is a highly experienced media strategist with a proven track record of developing and executing end-to-end media strategies that leverage data-driven insights for optimal performance and brand alignment. Currently, as Associate Director at Gilead Sciences, he leads enterprise-wide media measurement and audience strategy. His career includes significant roles at established agencies where he delivered impactful solutions for major brands, including Gilead Sciences, Microsoft, GAP Inc., and KPMG.

Stephanie is an experienced marketer with a background originally rooted in business-to-business healthcare marketing across clinical development and commercialization services. With a strong background in brand development and a passion for digital marketing, Stephanie excels in creating impactful marketing strategies. She is known for creatively solving problems and always asking “why,” helping the brands she supports evolve to deliver more impact and change the lives of so many people living with diabetes, and now an ultra-rare cancer. Currently serving as the senior manager, US Omnichannel Marketing at Immunocore, she brings a wealth of knowledge and dedication to her role.

Mike is currently associate vice president, medical information and content development for the Oncology business unit at Incyte. Among his responsibilities include management of scientific content activities, creation, and execution of omnichannel strategy, and oversight of contact center operations. Mike is also Director of the Incyte Medical Information and Medical Affairs fellowship program, in collaboration with St. Joe’s University. He and his team use several Veeva applications on a regular basis, including MedInquiry and MedComms, as well as PromoMats, Quality Suite, and RIM.

Brian is an IT professional with over 25 years of technology expertise. He has been with Johnson and Johnson for 20 years working in many different areas of the technology organization. Most recently, Brian has managed promotional and scientific content, guiding J&J through a content transformation and the AI revolution.

Brendan currently serves as the associate director of medical excellence for the psychiatry team at Lundbeck. He received his PharmD from Northeastern University and began his career as an MSL on the psychiatry team at Allergan. He then became an MSL supporting the Alzheimer’s team at Biogen before joining Lundbeck as a psychiatry MSL in 2022. In his current role, he is focused on medical insight analysis, onboarding, training and development, and KOL identification and engagement planning.

Brad is a senior executive with 20+ years’ experience in developing and executing marketing programs, operational process/program improvements, and supplier management improvement initiatives in the pharmaceutical industry, financial services, and the U.S. Army. As director of marketing services at Mallinckrodt for the past four years, he oversees the PRC, print, warehousing, sampling, and promotional analysis functions. During this time has implemented numerous Veeva PromoMats process improvements including Text Asset Library and DAM enhancements.

Christine leads medical content and information capabilities within Merck’s Global Medical and Outcomes Research Operations organization. With over 25 years in the pharmaceutical industry, she has cross-functional expertise in medical affairs, marketing, and technology. Christine develops effective strategies, drives roadmap development, and executes global digital initiatives to enhance medical processes. She played a key role in the co-innovation partnership with Veeva for Medical Inquiry, owns the Merck Medical Portal, and brings a mindset of optimization in her leadership for Merck’s scientific content management and medical information capabilities.

Sonja leads the digital strategy and enablement team for Merck’s Global Medical and Evidence Generation organization. Her leadership stand is to increase the quality and productivity of scientific exchange. She has over 25 years of life sciences tech, industry, and consulting experience leading commercial strategy and transformation. Prior to re-joining Merck in 2024, Sonja led global strategy for Link Key People at Veeva. She has also held various leadership positions at Inizio Engage, Vynamic, Merck, and Accenture, where she led programs to create more relevant customer engagement and deliver value through technology and analytics. Sonja holds a bachelor of science degree in biochemistry from the University of Delaware.

Eric is the executive director and operations lead in Global Medical Affairs/Outcomes Research at Merck, providing strategic leadership to enable GMA and OR to meet their objectives. He ensures alignment and inclusion of all priorities through operational functions such as technology, project management, analytics, digital innovation, and financial stewardship. With previous roles in Investor Relations and US Medical Affairs, Eric’s expertise drives operational excellence and strategic alignment.

Dan is a seasoned commercial analytics and operations leader with over 18 years of pharmaceutical industry experience. Currently serving as Director of Commercial Analytics and Sales Operations at Merz Therapeutics, Dan has played a pivotal role in the building of a new U.S. Salesforce, developing advanced targeting strategies, and designing advanced analytical models. His work spans both industry and consulting, with multiple therapeutic areas, including neurology, oncology, and cardiovascular/metabolic disease.

Jason is director of global marketing operations at Moderna, where he leads initiatives that drive efficiency, compliance, and scalability in marketing execution. With over 20 years of experience, he specializes in MLR (Medical, Legal, Regulatory) processes and is passionate about automating workflows and simplifying complex systems. Jason holds an Executive MBA from RIT and a certification in AI awareness from Carnegie Mellon. Known for his behind-the-scenes leadership, he ensures that marketing operations run smoothly and effectively in a fast-paced, highly regulated environment.

Chris has over 25 years of experience in the pharma industry. He has been a part of large pharma organizations and four different start-up organizations. His passion is tied to building capabilities and developing the culture to support people development, innovative approaches, and organizational success.

Spring Liu leads Integrated Insights for the Novartis US business to drive commercial excellence decisions through primary market research, competitive intelligence and cutting-edge data & analytics across the product portfolio with a focus on Oncology – including inline brands, launch, pipeline products and BD&L, as well as Market Access Analytics. Prior to her US role, Spring served as the Head of Business Model Transformation and local country CDO role at Novartis China in Shanghai, where she and her team focused on leveraging Data & Digital to drive business impact, including reimagining personalized HCP engagement, building Patient Disease Management Platforms, and ecosystem partnerships. She joined Novartis in the US in 2019 as executive director, digital products and worked closely with the US and top European markets to drive commercial model innovation, especially on customer-centric experience and omni-channel HCP engagement. Before joining Novartis, Spring was a principal at leading Data Science & AI company QuantumBlack, where she successfully partnered with various healthcare companies in developing Advanced Analytics solutions for clinical trial optimization as well as commercial excellence. Spring holds a Ph.D. in Biomedical Engineering from Boston University with research experience in Computational Neuroscience, Neurophysiology and Bioinformatics.

Shibli is a senior project manager IT with over 20 years of experience, including 15+ years in the Life Science industry, leading global, local, and virtual teams. Demonstrated expertise in managing multi-million dollar projects across business transformation, project/program management, client/vendor relations, application rationalization, and process improvement. His areas of interest include project strategy, risk management, and regulatory compliance. He is proud to have successfully directed multiple product launches that have significantly improved patient outcomes while optimizing processes that reduced development timelines by 30%. His achievements reflect a deep commitment to innovation, team collaboration, and driving results that align with organizational goals in the ever-evolving pharmaceutical landscape.

Brian is a global commercial leader at Orchard Therapeutics, advancing first-in-class gene therapies for children with rare diseases. He brings deep expertise in commercial strategy, market access, patient engagement, and marketing. Brian has successfully led initiatives from pre-launch through post-approval, ensuring life-changing therapies reach those who need them most. His focus is on applying innovative strategies and real-world data to identify ultra-rare patient populations in the absence of newborn screening. Passionate about technology, he champions the use of AI and digital tools to enhance rare disease awareness and drive education at the point of care.

Alex, MBBS MBA, is a globally experienced healthcare leader with expertise in digital healthcare and the life science industry. He has held senior leadership roles in Australia, China, France, and the US, overseeing Medical Affairs and Innovation efforts. Currently, he is Pfizer’s chief medical affairs officer for Medical Engagements and Impact. Previously, he was Sanofi’s head of digital healthcare for the US. Alex graduated from Medicine at the University of New South Wales and holds an MBA from Macquarie Graduate School of Management.

Kate is a healthcare marketing sciences professional with over 16 years of experience across diverse sectors. As Pfizer’s global lead of media, creative, and web analytics, Kate focuses on building new analytics tools and structuring a team to bring insights to market. Previously, Kate led Publicis Health Media’s Business Intelligence team, creating impactful media optimization products for pharmaceutical clients. With an MBA in Business Analytics, Kate acts as a strategic partner, driving transformation within the healthcare marketing science industry.

Brett, MS, Ph.D. is a Medical Informatics specialist, Patient Centered Research & Partnerships (PCRP) within Pfizer, Worldwide Medical and Safety. Dr. South received his doctorate in Biomedical Informatics from University of Utah which instilled a strong love and passion for implementation of technology applied to healthcare particularly as it relates to the use of AI and its potential impact on patient outcomes and clinical decision making. In Dr. South’s role he partners with other colleagues to apply biomedical informatics, artificial intelligence (AI), natural language processing (NLP), machine learning (ML) approaches to support informed values-based decision making. These activities focus on use of AI-assisted sentiment analysis, use of LLMs to develop patient facing content including infographics and plain language summaries. As well as automation of literature scoping and scanning, and application of technology to support horizon scanning, evidentiary body assessment, identification of KoL (experts and institutions) to support opportunities for collaboration and development of priority assets. Prior to joining Pfizer, he worked as a Biomedical Informatician at IBM Watson health and spent many years working as a researcher and investigator with the Department of Veteran’s Affairs and in academic medicine at University of Maryland, and University of Utah.

Dale is the president of PhillyCooke Consulting, which helps companies communicate about FDA-regulated products using 21st century tools, while remaining compliant with regulations written in the 1960s. Dale is a regulatory attorney who has worked with more than 50 pharmaceutical and medical device clients and more than 25 advertising agencies around the world. His insights have been featured in Politico, The Pink Sheet, Stat News, Law360, and other publications. Dale is an active member of the Food and Drug Law Institute (FDLI), the Alliance for a Stronger FDA, the Digital Health Coalition, and the Google Health Advisory Board. Dale is the author of Effective Review and Approval of Digital Promotional Tactics, which is now in its second edition in FDLI’s Topics in Food and Drug Law series.

Adrian is a strategic IT business partner and value creator, committed to advancing business outcomes through purposeful technology leadership and strong relationship management. Adrian, focuses on building high-impact partnerships that move beyond service delivery to strategic collaboration.

Abby shapes field strategy, analytics, and enablement for Regeneron’s Ophthalmology business, bringing clarity, focus, and innovation to field engagement and performance. With over 17 years at the intersection of sales, analytics, incentive design, and commercial technology, Abby turns complexity into clear direction, building strategies, frameworks, and tools that elevate execution and drive impact. Most recently, she led a transformation in field planning that redefined how teams align and act, embedding real-time insights into the daily rhythm of Territory, Account, and HCP engagement. Powered by X-Pages, the new experience enables smarter decisions, sharper opportunity targeting, and measurable commercial results.

Christine is a seasoned pharmaceutical marketing professional with extensive agency and strategic experience. Currently serving as director of digital strategy in the Salix division of Bausch Health, Christine leads the development of full HCP omnichannel capabilities and modular content to be leveraged across the company. With a strong background in medical and promotional education, Christine is passionate about problem-solving through innovative solutions and excels in collaborating with teams to deliver successful outcomes.

Pierre is the global senior director of Medical Stakeholder Engagement at Sanofi US, overseeing the launch of seven immunology assets. He has extensive experience in the pharmaceutical industry across Canada, France, and the U.S., holding roles in medical affairs, global medical strategy, R&D business strategy, public-private partnerships, and innovation management. Previously, Pierre led the launch of Sanofi’s mRNA Center of Excellence as Head of Strategic Partnerships and Innovations for the EU and North America. He holds a PhD and an MBA, providing a strong foundation in scientific research and business management.

A 2022 Veeva Hero recipient, Scott has launched and owned Veeva CRM ecosystems including Veeva Align, Veeva OpenData, Veeva Network and Veeva Nitro at multiple pharmaceutical companies. His knowledge and experience of Veeva’s Commercial Suite allow him to visualize how data and systems flow and interact throughout the entire ecosystem. And then he chose to join the early migrator program for Vault CRM.

Ivan leads the development of next-generation data capabilities to enable our commercial brand teams. His team is building a scalable data foundation, driving advancements in AI, Data Science, and Omnichannel strategies. He believes in the power of data to transform decision-making and is passionate about creating solutions that empower teams to achieve their best work.

Andrea Zide is currently the digital and omnichannel strategy director at SpringWorks Therapeutics. She’s led DTC and HCP marketing campaigns for over a decade across the Rx, OTC, and Medical Device landscape. Andrea is passionate about the intersection customer experience design and user behavior and looks to deliver innovative solutions to meet customers’ needs across their healthcare journey.

Tara is the director of systems operations and commercial data management at Syndax with over 15 years of expertise in commercial operations and business solutions. With a proven track record of launching over 10 new rare disease products and indications, Tara and the team harness the power of the Veeva Commercial Cloud to deliver excellence in new product launches. Their commitment to continuous learning and improvement is demonstrated by Tara’s Change Management & Communication certification from Cornell. Tara is passionate about collaborating with cross-functional teams and stakeholders to drive business growth and excellence, ensuring that their solutions are not only best-in-class but also transformative for the patients they serve.

Vincent is the executive director of CRM Solutions for Syneos Health Deployment Solutions. With over 25 years’ expertise in Veeva CRM and field technology enablement, he has successfully led over 250 Veeva implementations over the past 15 years for their contracted customers. He specializes in developing strategic CRM solutions that drive engagement and efficiency. His achievements include leading digital transformation initiatives, optimizing sales force effectiveness, and fostering collaboration across cross-functional teams. A thought leader in CRM strategy, Vincent is dedicated to leveraging technology to improve customer engagement and business outcomes.

Rachel has deep experience in the business, with a passion for understanding the needs of patients and translating insights into strategies. Since joining Takeda in 2017, Rachel has held leadership roles across Insights, Analytics, and Marketing, driving growth in the GI business. Prior to Takeda, Rachel led marketing development, sales, and logistics for two small biotech companies and led US and Global brand strategy, new indication extensions, and clinical HEOR assessments across numerous therapeutic areas in management consulting. She holds a Bachelor of Science and a Master of Science degrees in biomedical engineering from the University of Rochester and Tufts University, respectively.

Susan is a healthcare professional exhibiting unique capabilities in managing multiple projects and leading teams to achieve both departmental and corporate goals. She has demonstrated expertise in the delivery of comprehensive medical information to internal and external customers. Consistently accomplishes desired results through effective communication and collaboration with cross-functional matrix teams and external partners.

Nathan has built a successful career in pharmaceutical analytics since 2009, growing into a leadership role focusing on market research, insight generation, forecasting, and portfolio strategy. With a deep understanding of data-driven decision making, he has helped shape strategic initiatives across multiple organizations. Currently, Nathan is part of Theravance Biopharma in San Francisco, where he applies his expertise to drive innovation and growth.

Katie is a strategic leader in Medical Affairs and Scientific Communications with over 15 years of experience across biotech and pharmaceutical organizations. Currently serving as Executive Director, Scientific Communications, Drug Information, and Publications at scPharmaceuticals, Katie drives the development and execution of global publication strategies, scientific platforms, and medical information resources for acute care assets. Her career spans leadership roles at Heron Therapeutics, Achaogen, and Cubist Pharmaceuticals, where she built and scaled medical affairs functions, led cross-functional scientific training for product launches, and facilitated impactful KOL engagement across infectious disease and critical care portfolios. Katherine is board certified in pharmacotherapy and holds a Doctor of Pharmacy degree from Auburn University. Her strengths lie in translating complex clinical data into clear, actionable insights that support HCP education, evidence generation, and commercial alignment. She is a frequent contributor to peer-reviewed publications and scientific congresses, and a valued collaborator across R&D, commercial, and clinical development teams.

Ali Alemdar is a Product Manager at Veeva, focused on PromoMats DAM and Portals. Ali has a wealth of experience building enterprise software in the QMS, DAM, Fiserv, and Life Sciences markets. Ali is a strong voice for the user, focused on delivering solutions that are simple, intuitive, and useful.

Mark is responsible for helping enrich the Developer Experience for Veeva Vault. He works with customers, partners, services, and our world-class product team to ensure all Vault Developers have a seamless and productive experience.

Cyril is a director of product management for Veeva Network, responsible for the Network API and integrations like Vault CRM, SAP Concur, and Amazon S3 . His career at Veeva, spanning over a decade, has encompassed roles in professional services before his current leadership position in product management. This experience across different roles allows him to effectively guide the development and implementation of key integrations.

Hassam is responsible for the strategy and growth of Veeva Compass Patient Data Products. He spent his career in the healthcare data and analytics space.

Jeremy is a Senior Solution Consultant on the Commercial Content team, specializing in Veeva Medical and PromoMats solutions. With over a decade of experience in life sciences content and technology, he helps companies streamline workflows, accelerate approval processes, and ensure regulatory compliance. Jeremy partners with both existing customers and prospects to showcase how Veeva’s solutions drive efficiency and innovation in medical and promotional content management.

In her role, Meg collaborates with clients to develop measurement strategies to drive better business outcomes. Prior to joining Veeva, Meg spent over 15 years in strategy and analytics roles for various media agencies and publishers.

Joshua joined the Crossix team in 2016 and has partnered with life sciences brands to implement advanced marketing analytics and optimization across both DTC and HCP channels. In his current role, Josh supports adoption and expansion of Crossix measurement products with a focus on technology and capabilities.

With over 20 years of working in the healthcare software industry, Todd has consulted with thousands of life sciences companies to help them understand how Real-World Data can solve their toughest challenges. His career has been spent building data & analytics teams who build products & solutions that translate complexity into easy-to-understand insights.

In addition to managing teams who leverage real world evidence, Todd has taken part in a number of public speaking engagements at both conferences and in podcasts.

Outside of work, Todd is an avid hiker and enjoys exploring the outdoors with his wife, daughters, and dogs.

Ally leads strategy for Link Key Accounts, a first-of-its-kind deep data product on hospitals and payers. She brings 20 years of industry experience delivering impactful outcomes for leading pharmaceutical organizations. She is dedicated to accelerating customer success through innovative technologies and proven solutions, directly contributing to advancements in patient care.

Aditya supports media measurement and optimization across therapeutic areas. He has spent his career in pharma across strategy, analytics, and policy.

Anthony brings 15+ years of commercial experience in the life science industry, spanning across pharmaceutical, biotech, and diagnostic companies. Anthony is an expert in commercial data and analytics, and brings a unique perspective shaped by his numerous roles including field sales, market research, commercial operations, and analytics consulting. Anthony currently leads strategy for Compass National and Compass Prescriber.

Shai is focused on partnering with medical affairs and medical information teams to accelerate medical excellence optimization. From KOL strategy to content operations, field medical enablement to medical insights, Shai’s team partners across Veeva’s medical technology, data and services to deliver solutions that drive medical impact.

Aidan leads Crossix Services and has been with the team for eight years. He has more than 15 years of experience in marketing analytics, consulting and clinical education/training.

Ryan is the Chief Technology Officer for Veeva Digital Events (VDE) with nine years of commercial life sciences experience at Veeva. He is responsible for VDE technology strategy, operations, implementation, and support. Ryan and his team ensure that customers are successful using VDE Services with Vault CRM Events Management.

Christoph is an experienced executive and pharma insider. He is a physician by training, holds a PhD and an MBA. He held roles in market access, commercial, R&D, and medical affairs on a local, regional, and global level. Lastly he was the scientific and medical lead at Janssen (JnJ) in Germany. At Veeva, he is responsible for Veeva’s global medical strategy.

Gill joined Veeva in 2019 after spending 25 years in the life sciences sector. She now leads global strategic accounts for Veeva Link, focusing on senior leader relationships.
Having spent most of her career in the pharmaceutical industry, Gill brings a wealth of healthcare and life sciences experience to her role within Veeva. She is passionate about developing solutions that benefit the relationships pharma has with HCPs and ultimately provide better outcomes and access to medicines for patients.

Heather Chan is a Product Manager on the Veeva Commercial Content team and has been at Veeva for 5 years. She is responsible for the PromoMats-Medical Connection. Heather has previously held roles in software development, design, and product management prior to Veeva.

Cindy leads product management for Vault CRM’s core functionalities, which include Account Management, Call Reporting, Call Scheduling, Call Sampling, Surveys, Suggestions, Medical, Key Account Management, Orders, Inventory Management, and more. Cindy also leads the CRM Product Experts, who drive customer success through product education and communication.

Cindy joined Veeva in 2012 as a product manager owning CLM and developed the initial releases of Multichannel Vault Integration, Engage for Portals, CoBrowse, Engage Meetings, and MyInsights.

Alexis has 15 years of business consulting experience helping customers define and optimize their business processes and joining people, processes, and technology to ensure success. With experience leading large global initiatives, Alexis brings expertise in global content operating models and process harmonization to help customers get the most out of Veeva’s products.

Anna is an accomplished healthcare analytics professional with over eight years of experience driving sales operational effectiveness, growth strategy, and data-driven insights. She specializes in commercial and pre-commercial analytics, with expertise in go-to-market strategy, targeting and segmentation, incentive compensation, and reporting. Anna has successfully supported top 30 enterprise biopharma companies and fast-growing SMBs, helping them achieve key business objectives through strategic analytics and operational excellence.

Jessica Daigle is the head of Veeva Crossix Audience Segments. She has spent her career in the health and media space, using audience targeting and measurement data to create client value.

Stephanie David is an Associate Product Manager at Veeva Systems, where she focuses on advancing the Vault CRM application for the life sciences industry. With a background in customer services and consulting, she has deep experience in partnering with customers to deliver innovative solutions that enhance field engagement and optimize commercial operations.

As a Consultant in Veeva’s Commercial Content practice, Nathan is responsible for solution design and implementation of Commercial Vault products across a global customer base. He has implemented MedInquiry, MedComms, Claims, and PromoMats solutions across Enterprise and SMB customers.

Peter is one of Veeva’s commercial content specialists on the Solutions Consulting team. He primarily supports Veeva Promomats and Veeva Medical products and is a subject matter expert for DAM, Portals, and Claims features. Peter brings a unique background in life science and healthcare to Veeva. His degree in public health led him to the life science field, where he’s been supporting the industry in various facets for over 8 years.

Julia is a Product Manager on the Veeva Medical team and is responsible for the medical connections, including Medical-Safety, Medical-CRM (for Medical Inquiries), and Medical-Quality. She has been with Veeva for 7 years and held roles in professional services for both Commercial and R&D applications prior to Product.

Ryan leads strategy for Patient CRM at Veeva, focusing on product excellence and the GA launch in August 2025. With 12 years of experience in healthcare and life sciences, Ryan specializes in and is passionate about patient services. He has spent his career partnering with organizations to execute patient initiatives through cloud technology, driving strategic direction, design, and the roadmap for patient services solutions and products.

As Director, Product Management, Steve helps lead the strategy and product management for X-Pages & MyInsights. In addition to X-Pages, Steve also works on Nitro. He has worked at Veeva for the past 11 years in both product and CRM services and previously worked in sales and sales operations with major pharmaceutical companies.

Shannon Eubank leads the Product team on the execution and roadmap for Veeva Compass Patient, a longitudinal claims data product designed for a wide range of commercial use cases. Additional modules for Compass Patient, Compass Pathway and Compass Data Connector, also provide rich additional data about patients. Prior to joining Veeva, she spent her 18-year career in data-rich products that served both the business and delivery of healthcare and improving patient outcomes.

Mike focuses on providing education on Platform functionality through our Veeva Connect Communities, and helping ensure that our customers have the best possible information to adopt and leverage Vault Platform functionality. He works closely with the Product Managers, with focus on the following Platform areas: Docs (including Document Viewer, Renditions and Core Doc functionality), Vault Mobile, Expected Document Lists, Reports and Dashboards, and Security.

As a Solution Consultant, Donna plays a pivotal role in the pre-sales process by delivering impactful product demonstrations across Veeva’s suite of commercial solutions. Collaborating closely with Account Partners, as well as Product and Strategy teams, she partners with customers to uncover key business challenges and showcase how Veeva’s innovative solutions drive value.

Max serves as the Senior Product Director for the Crossix Measurement Suite at Veeva. Max is responsible for bringing to market new features in the platform. He has been with Crossix since 2014.

Digital Product Leader with extensive experience in building and launching high-scale B2C & B2B products. Loves to turn creativity into practice to solve hard customer problems, which make an impact to the business.

Hannah is an Engagement Manager on Veeva’s Analytics Business Consulting team. She brings 7 years of experience working with Life Sciences customers and specializes in leveraging Veeva Data Cloud, specifically Compass Patient, for Medical Affairs business needs.

Fabian is part of the EU Commercial Solution Consultant Team focused on the DACH market, Events Management, X-Pages, and OpenData/Network. He joined Veeva three years ago. Since then, he primarily supports Veeva’s pre-sales activities with customized demos meeting customer needs and regulatory requirements.

Justus leads the Link Workflow product team. Before joining Veeva in 2022 he worked in the energy industry and founded and grew his own company. Justus studied computer science in Munich, Germany.

After completing her MBA at UGA, Nora joined Veeva’s Commercial Content team. Since then she has been involved in 30+ PromoMats and MedComms projects, specializing in Modular Content.

Joshua is responsible for implementing and supporting Veeva Medical and PromoMats Vaults. He has over 9 years experience with Veeva and over 18 years implementing software across industries. His passion is working with customers on systematic efficiencies and enhancing the user experience.

Bill Henley brings more than 25 years of experience spanning various roles within the life sciences industry. He joined Veeva in 2013 as part of the sales organization, where he helped launch Veeva OpenData and Veeva Network to our commercial customers. He is currently in charge of OpenData commercial strategy for our SMB-sized customer segment. Prior to joining Veeva, Bill worked at a few other well-known data provider companies, selling all types of sales, medical claims, and market research data products. He also worked at IBM implementing strategy for data and software integrations. And he began his career as a sales representative for several pharmaceutical and biotech companies.

Since joining Veeva in 2020, Luke has led client relationships and delivered analytics insights for numerous biopharma brands, with a focus on emerging biotechs.

Ann is a Product Manager on the Vault CRM team at Veeva Systems, where she focuses on building technology solutions that drives innovation in the life sciences industry. Her work is focused on but not limited to the Microsoft Graph API, Microsoft Intune, Direct Data Service, and Sync.

Natalie Hill leads the Compass Solution Consulting team, with responsibility for educating customers on Compass capabilities and features, providing product demonstrations and pre-sales analytics. She has 20+ years of experience in data and analytics supporting life sciences and has held roles in analytics, product management, account management, and strategy. Natalie received her bachelor of arts degree in English from Saint Joseph’s University and is currently pursuing her MBA at Villanova University.

Luke has 8 years of business consulting experience helping customers define and optimize their business processes and joining people, processes, and technology to ensure success. Overseeing Global Content’s Content Management Services & Multichannel Content offerings, Luke has deep knowledge of core PromoMats/MedComms processes and Veeva CRM.

Johannes is the product lead for Veeva Link Medical Insights. Together with the team, he is responsible for setting the product’s direction and roadmap.
His background includes 10 years in product management and product leadership roles, including companies like Trivago. During this time, he has helped scale and grow important product lines and helped software teams deliver value to customers fast and reliably.

Alex leads strategy for Align, Veeva’s field force planning and execution solution. Prior to joining Veeva, Alex spent most of his career as a strategic advisor to life sciences clients, initially with ZS focused on commercial operations and analytics and later with L.E.K. Consulting focused on growth strategy including M&A, portfolio planning, and go-to-market strategy. Alex received his BA from Vanderbilt University and MBA from Columbia Business School.

Emma leads the European commercial content strategy team and is responsible for Veeva’s market strategy, key customer and partner collaborations. Emma has recently lead the Commercial Content Kernel as part of the Common Data Architecture and is the strategy lead for MLR Bot. She has over 20 years of experience in life sciences, including 10 years in the management team at Zinc Ahead Ltd. where she delivered award-winning compliance software to the global pharmaceutical industry.

As senior director of product management, Bryan is responsible for leading the Compass Prescriber and Compass National products. He has worked in the life sciences industry for over a decade, and has extensive experience using data analytics to support commercial operations and strategy. Prior to joining the Veeva product team, he worked for Trinity Life Sciences as a member of their analytics leadership team.

Larry Jovanovic is a product leader with a strong history of building and scaling product organizations. As the current VP of Product Management for the Vault Platform at Veeva Systems, he is dedicated to delivering innovative solutions for the life sciences industry. His expertise spans product management, engineering, operations, support, and quality, with a focus on creating impactful products that solve real-world problems.

Maria Keller is a product manager on the Veeva Compass Patient team, and is currently focused on quality and completeness of payer data and the rollout of the V3 Schema enhancements. She has spent over 9 years in healthcare, focused on healthcare claims data and analytics.

Nina is vice president of product for Veeva Crossix. Nina has spent over 15 years working in marketing analytics and audience targeting.

Mary has spent her career in healthcare, including roles in administration and patient care, before pivoting to analytics with a focus on epidemiology and biostatistics. She has been with Crossix since 2020.

Isabella leads US strategy for Link Medical Insights. She focuses on understanding the industry trends and business challenges in the medical insights journey to ensure customers gain the most value from Link Medical Insights. Additionally, she works closely with her customers to help identify new opportunities for innovation to drive product excellence. Isabella has over 15 years of experience at Veeva and in consulting, leveraging data-driven insights to drive actionable results and strategy for life sciences and the broader healthcare sector.

Annie has been driving digital transformation and user-centric solutions within the life sciences industry. With a deep understanding of user experience and design, she specializes in optimizing field user success through the delivery of personalized insights, seamless planning, and scalable HCP engagement strategies.

As a Senior Product Manager for Medical, Richard’s focus is ensuring Veeva’s dedicated applications for medical users meets their needs. He has led the rapid growth in functionality of the MedInquiry application. He is responsible for owning the product roadmap, designing and overseeing the development of new features, delivering product demos, and working with customers to ensure their requirements are fulfilled across the medical applications.

Sebastian leads product management for Veeva Link Key People. In his role, he develops data-driven solutions that help life sciences professionals identify and engage with key opinion leaders.

Before joining Veeva, Sebastian spent much of his career developing digital products to solve complex business challenges in logistics and mobility. This experience has equipped him with a strong foundation in creating scalable, user-centric solutions that address intricate market needs.

Garrett has spent his career in the strategy, data, and marketing analytics space and has been with Veeva since 2022.

Carlos leads the Veeva Medical product team where he focuses on helping customers achieve medical information and content excellence through software. He has spent over 18 years leading product, marketing, and operations teams in companies ranging from pre-commercial startups to global enterprises.

Sky Martin is a 13 year Veeva veteran who currently leads Veeva Professional Services globally for X-Pages and Vault Custom Pages.

As Senior Director, Product Management, Tom is the product leader for Vault CRM Campaign Manager. Previously Tom owned the product direction of the Engage product. He has worked at Veeva for the past five years across a number of products and has worked in the SaaS industry for over 10 years.

Julien is leading the Global Vault CRM Services team, which works with customers to implement and provide ongoing support for our commercial products. Over the coming years, his primary goal is to ensure all customers have a successful path to Vault CRM, the new centerpiece of Veeva’s Commercial Cloud.

As a Senior Director of Product Managment, Krista is focused on defining the product direction for Veeva’s Events Management and Align products. Throughout her thirteen year tenure at Veeva, Krista has been an integral part of the CRM product team responsible for the design and delivery of key features related to core CRM, Events, and Align. Krista has 25 years of experience in the life sciences industry on the commercial side, beginning her career in samples and compliance before transitioning over to product management.

Adam has dedicated 14 years to building industry-leading cloud software for life sciences. Forged in Commercial Content, he has deep platform expertise, and is now pioneering Veeva’s path forward with AI Solutions. A philosophy graduate, proud husband of another Veevan, and father of the sweetest baby girl, Adam cares deeply about solving the big problems, and helping people focus their time on what really matters.

Miki is an experienced product leader with close to 20 years in software product management, specializing in SaaS business applications. As the head of product management for Veeva Network, he defines the product strategy and collaborates closely with industry leaders to deliver solutions that meet evolving business needs. Miki is dedicated to driving customer success through innovative strategies and strong industry partnerships.

Tabby Miller is a product manager for Vault CRM. She focuses on medical engagement, surveys, and pharmacy sales.

Bidisha is a seasoned leader in Veeva’s Content Business Consulting practice, bringing over a decade of Life Sciences expertise in commercial content strategy, operations, digital transformation, and execution of large content programs. Currently at Veeva, she drives impactful Modular Content transformations by developing a strong foundation in strategy, people, and process.

David is director of Crossix services, where he supports life sciences organizations across a breadth of therapeutic areas and marketing scenarios. David has focused his career on leveraging media and industry expertise to support commercial success and optimal patient outcomes.

Eric is currently a Manager on the Compass Solutions Consulting team, where he demonstrates how claims data can support initiatives across various stages of the product lifecycle, from pipeline to supporting established brands. Before joining the Veeva Compass team, Eric led claims data-driven partnerships for clients in oncology, metabolic diseases, and rare diseases as part of Veeva’s Analytics Business Consulting team.

Jeffrey is the commercial strategy director of Vault CRM Service Center. He has over a decade of experience in implementing Veeva products across multiple life sciences organizations and founding his own healthcare technology company. Now, at Veeva, he is focused on focused on launching new products for life sciences markets.

Joe Moser leads product innovation for Crossix Audience Segments. Previously, he brought HCP and patient omnichannel solutions and campaigns to market for some of the world’s leading life sciences companies.

A seasoned technology leader and expert in customer relationship management (CRM) and commercial pharma operations. He has been helping customers through complex transformation programs across commercial Life Sciences value chain for over 20 years. As the global leader for technical services, Natraj is am focused on helping Veeva CRM customers make their migration to Vault CRM simple and effective.

Andrea has over two decades of experience in CRM for life sciences with a career that began in management consulting and then spanned multiple roles in sales/business operations at pharmaceutical companies. She is currently a Senior Product Expert focusing on product communication and adoption. She is one of the leaders within the Veeva CRM and Vault CRM Veeva Connect communities and is always ready to help with any questions you have.

Caitlin is a healthcare analytics consultant with 13+ years of experience in the life science industry. Her areas of expertise include leveraging longitudinal data to characterize patient journeys, optimize resource allocation, and enhance go-to-market strategy, particularly in the oncology and rare disease space. Prior to joining Veeva, Caitlin worked at Komodo Health, Norstella, and Decision Resources Group.

Jordyn is a healthcare analytics consultant with over 9 years of experience within the life science industry, engaging with both top 20 pharmaceutical companies and emerging biotech. She has led engagements partnering with Medical Affairs, Commercial and Clinical Development teams. She brings a wealth of expertise in leveraging Veeva Data Cloud to drive impactful business decisions.

Dani joined Veeva in 2023 after a career spanning industry, technology and consulting. She is passionate about bridging the gap between technology and strategy for medical affairs customers, leading programs that drive meaningful impact.

Tatiana is responsible for Link Workflow globally. In this role, she drives industry innovation in KOL engagement and supports customers on their digital transformation journeys. Prior to Veeva, Tatiana was an associate partner at McKinsey, where she advised leading pharmaceutical companies in the US and Europe on large-scale transformations, as well as commercial excellence. She believes that technology can enable the life sciences to bring medicine to patients more quickly.

Ed has 17+ years of experience within the healthcare market intelligence industry working with medical device, biopharmaceutical, and biotech companies spanning across all stages of commercialization. He has worked across various roles in both an operations and commercial capacity engaging with stakeholders across all levels within a client organization. He is well versed in a number of data and service-oriented solutions, especially leveraging US claims and EHR data. He has worked with both open and closed claims datasets supporting numerous use cases such as (but not limited to) market sizing, commercial targeting/segmentation, patient journey, market access, and more.

Archana has spent over 10 years working in all aspects of the speaker bureau industry. Over the course of her career, she has managed accounts at every level, from coordinator to account lead. She now oversees a team of consultants responsible for the onboarding of new customers to Vault Events Management and Veeva Digital Events Services, utilizing industry best practices to ensure compliance, simplicity, and standardization.

Jenny leads commercial content strategy for our large, global customers for the Veeva PromoMats product area. Jenny has over 15 years of experience in consulting and strategy roles helping pharmaceutical companies deliver excellent content across commercial and medical teams.

Lynn has 20+ years in commercial operations and consulting working at Innovex, Quintiles, IQVIA, KMK Consulting – Novartis, and Axtria. Her expertise is in territory design, segmentation and targeting, call planning, incentive compensation, life science data, and Veeva CRM. She has created over 200 field force alignments focusing on the biopharma, medical, medtech, and animal health spaces. She’s currently responsible for Veeva Align+ and is the lead Align+ trainer.

Ani leads the commercial strategy team for Vault CRM Events Management, Europe. She is responsible for the strategic vision in the region, driving product innovation, and ensuring alignment with local market requirements and customers’ success with the product.

Peter Portanova serves as the Vice President of Health Data Partnerships, where he leads the team responsible for expanding and managing the company’s Data Network. He oversees the data that powers both Compass and Crossix, and he develops Veeva’s strategy for acquiring healthcare data. Prior to joining Veeva, Peter held various commercial roles in life sciences.

Matt is responsible for demonstrating Veeva MedComms, Veeva MedInquiry and Veeva PromoMats to new and existing customers. Matt has spent the last 20 years in solution engineering, consulting services, product and advisory roles for both pharmaceutical, medtech, and software companies serving life sciences. Matt has a computer science background with a focus on system integrations.

Dharssan is the Principal Product Manager for Veeva Network, where he leads initiatives in search, Network Widgets, hierarchies, and IDNs. With nine years of experience in product management, he brings a deep understanding of data-driven solutions and user-centric design. Dharssan holds a Bachelor’s degree in Mathematics from the University of Waterloo.

As part of the Veeva Link Commercial US strategy team, Guy is responsible for Link strategy with several Veeva customers. He focuses on understanding the industry trends and business challenges with KOL engagement to ensure Link customers gain the most value from Link. Additionally, he works closely with his customers to help identify new opportunities for innovation to drive Link product excellence. Guy brings 12+ years of medical and commercial experience working with leading pharmaceutical companies.

Mike Ramadei is the senior director of strategy for Crossix. Mike supports adoption and expansion of Crossix products with a focus on technology and capabilities. Mike joined the Crossix team in 2013 and has partnered with hundreds of life sciences brands to implement advanced marketing analytics and optimizations across both DTC and HCP channels.

Uri has been building high performance technology products for close to 20 years. For the past 15 at Veeva, he has helped life sciences organizations become more successful and efficient. With experience across both Commercial and R&D, Uri has worked closely on many of Veeva’s software product lines. Currently, he is responsible for design, development, and overall success of the Vault CRM suite of applications.

Ed is the director of commercial strategy and market owner for Veeva Network and Veeva Nitro. With more than 20 years of experience in the life sciences industry and 12 years in master data management (MDM), data warehousing, and analytics, Ed supports customers with their data governance and data management journeys.

With nearly a decade of experience in healthcare commercial analytics, Dan specializes in sales operations, growth strategy, and turning data into actionable insights. His expertise patient analytics, field activation, and value realization. Dan has successfully driven impact for both top 30 enterprise biopharma companies and fast-growing SMBs, helping them optimize performance and achieve key business goals

Allie Reynolds is responsible for medical inquiry and content strategy at Veeva including customer engagement, market adoption and direction, and strategic alliances. Allie has more than 15 years of experience enabling life sciences organizations to establish and evolve their content business to achieve excellence. Prior to joining Veeva, Allie spent over 10 years at Accenture, helping large organizations transform their operating models, processes, and services around content. Allie holds a bachelor of science degree in economics from Trinity College in Hartford, CT.

Lisa has 13 years’ experience in scientific consulting, product management, and medical writing. Lisa identifies new opportunities using the breadth of Veeva Data Cloud coupled with advanced analytics and strategic insights. She works primarily with Veeva Link data, bringing it to life to answer key business questions. Lisa is dedicated to delivering value to global medical and commercial teams through data-driven deliverables and recommendations.

Lizzy leads commercial content strategy for emerging and enterprise businesses in North America, focusing on PromoMats. She is responsible for customer engagement, market adoption, and industry insights. Prior to joining Veeva, she worked at Accenture and LinkedIn, where she specialized in helping organizations design, transform, and execute their marketing content strategies.

Rolando is the vice president of product management for Veeva PromoMats, Veeva MedComms, and Veeva MedInquiry. He and his team focus on delivering robust and innovative features to address the challenges of the commercial and medical communities. Rolando has over 20 years of experience building enterprise software systems for life sciences organizations.

Eliza is a Product Manager focusing on X-Pages and X-Pages Studio. She joined product after working in Services at Veeva, implementing MyInsights pages for customers. She enjoys cooking and exploring the outdoors in Seattle.

Lisa Scheinman’s career showcases her passion to bring efficient and innovative solutions to customers. As Product Manager for Claims and Text Asset Management over the last two years Lisa has delivered on automation and simplification. Lisa’s goal is to utilize advancements in technology to continue delivering robust features.

Jeremy focuses on developing Crossix products that connect HCP and consumer data in novel ways to drive more effective marketing.

As Vice President of Vault CRM Product Management, Steph is responsible for the direction of the Veeva Approved Email, CLM, Engage, and Engage Connect products. With nearly 13 years at Veeva and 20 years of experience in life sciences software solutions, her career began in developing enterprise CRM solutions across multiple business units.

Paul Shawah is executive vice president focusing on product and go-to-market strategy for Campaign Manager. Paul has over 25 years of experience helping life sciences companies adopt innovative technologies for more effective customer engagement.

Simonne is a Principal and Team Manager on the Global Content Business Consulting team and is passionate about working with customers to create a data-driven, efficient and compliant content supply chain. Simonne has dedicated her career to pharmaceutical content creation and marketing, with prior roles at agencies and marketing organizations big and small.

Hannah is a passionate Solution Consultant at Veeva, where she’s spent over two and a half years helping life sciences companies drive impact through the CRM Suite—particularly Campaign Manager and Engage. With a deep understanding of customer needs and a love for solving complex challenges, Hannah brings a strategic and user-focused approach to every engagement.

Melissa focuses on data privacy, data protection and related laws and regulations in her role as associate general counsel and chief privacy officer, leading Veeva’s regulatory and privacy legal team. Melissa has been practicing as an in-house attorney for over 20 years, providing business-focused, strategic, and practical advice to help her clients navigate the increasingly complex regulatory landscape, mitigate real risks, and manage compliance.

As a Product Expert, Andrew helps Veeva’s Product team scale communication with our PromoMats and MedComms customers. This includes release education, feature communication, best practice guidance, and dedicated support of our Veeva Connect communities.

Building upon a degree in biology & chemistry, Jamie brings has extensive life sciences industry experience with positions held in pharmaceutical sales, sales training, and marketing for both US and global markets, while being proficient in digital-first planning and execution for healthcare professionals and consumer audiences. Prior to joining Veeva, Jamie spent time at large healthcare communication agencies where she partnered with pharmaceutical and biotech companies to help develop sales and marketing strategies from launch through LOE.

Jocelyn is a product manager for Veeva PromoMats. Her areas of focus are MLR review and compliance packages.

Ben has nearly two decades of experience in marketing and media analytics, and is passionate about innovation and speed to insights.

Bobby has worked the last 6+ years in medical claims analytics, specifically for commercial brand audiences. Prior to coming to Veeva Compass he worked at another large data aggregator, and has since brought his skills to Compass to create the best modern data products for today’s complex therapies.

As president of Veeva Link and Veeva OpenData and Executive Vice President of Veeva Data Cloud International, Kilian is responsible for the strategic direction, growth, and product excellence of Link and OpenData.

Before joining Veeva, Kilian founded Mederi, a leading provider of global KOL data and services for life sciences companies. Veeva acquired Mederi in 2015, and he joined the Veeva team to build Veeva Link.

In 2016, Kilian was named to the prestigious PharmaVOICE 100, which annually recognizes the top 100 most inspirational and influential people in the life sciences industry.

Nicson leads Veeva’s NA Commercial Business Consulting Practice, based in Princeton, New Jersey.

He has helped life sciences organizations across the US, Europe and APAC achieve their launch and growth goals by delivering practical strategies that address people, process, technology & data cohesively.

Nicson is passionate about helping executive leaders leverage technology to create simpler, faster-moving team environments. He specializes in combining behavioral neuroscience with customer & market data to shape stakeholder, physician and patient experiences that deliver superior access, prescribing and treatment adherence.

Felix is a product manager on the Commercial Content team, focusing on Modular Content in PromoMats since joining Veeva earlier this year. Prior to Veeva, Felix worked in the fintech space, delivering impactful features and enhancements that drove efficiency and user value.

An experienced product manager with 15 years experience building enterprise software. His current role has him working on features designed to help the Life Science industry plan and execute compliant events.

Josh has spent his career at Veeva helping customers leverage Veeva Compass data to support their use cases, including building targeting & segmentation programs. Prior to Veeva, He helped tailor pharma field engagement through next-best action programs. Josh started his career in the electronic health record industry supporting and consulting with large hospital organizations, which gave him a deep understanding and appreciation of healthcare claims data.

Pat is director of solutions consulting for advanced TV partners at Crossix. An adtech veteran with over 10 years of industry experience, he oversees the relationship between Crossix and the extended data-driven TV ecosystem inclusive of streaming platforms, networks, and MVPDs.

Egor Zhelezovskiy is a Senior Director of Product Management at Veeva Systems, where he leads the development of Patient CRM. With over a decade of experience in software product management and services, he specializes in building innovative solutions that enhance patient engagement and streamline industry operations.

Cecilia leads the solutions consulting team for Crossix Audience Segments. Cecilia’s team is the strategic servicing arm responsible for the adoption and commercial success of Crossix Audience Segments. Prior to her current role, Cecilia spent 12+ years working with various biopharma brands to measure marketing effectiveness with Crossix.