Accelerate Impact with AI for the Industry

Mark is an award-winning Marketing Operations leader known for leveraging technology, systems, and process automation to drive innovation and operational excellence. He brings strong expertise in project management and cross-functional collaboration to improve efficiency, ensure compliance, and deliver high-quality outcomes. Mark is passionate about using smart, scalable solutions to help advance patient access to life-altering therapies.

Marc is a healthcare executive with over 25 year of experience in sales, marketing, commercial operations, omni-channel strategy, digital transformation and technology. He currently leads field force operations at Bayer in the U.S. with a focus on field effectiveness and building transformative AI capabilities based on data, customer focus and deep insight into the complexities of customer facing field roles.

With over 25 years in the pharmaceutical and healthcare industry, Kevin is a people leader, thought leader, and innovator in the areas of content, MLR, and personalized customer experiences. He has recently achieved tremendous success implementing AI solutions across the end-to-end content ecosystem using both make vs. buy models.

Sophie brings nearly two decades of experience across biotechnology, pharmaceutical, and finance — and a track record of building high-performing teams that transform bold ideas into real impact for patients. Her expertise spans digital transformation, data science, AI/ML, generative AI, agentic technologies, real-world evidence, digital health, and precision medicine, with deep experience leading launches and large-scale business transformations across multiple therapeutic areas.

At the intersection of commercial strategy and cutting-edge technology, Sophie brings a sharp commercial and enterprise lens to every initiative — translating complex capabilities into business value that scales. She is a champion of data and technology by design — embedding intelligence, scalability, and innovation into how teams operate, decisions are made, and go-to-market strategies are driven with impact. She partners with commercial, technology, and R&D leaders globally to build future-ready teams that keep organizations ahead of a rapidly evolving landscape.

Sophie is a strong believer that AI/ML, generative AI, and agentic technologies are not just business enablers — they are a generational opportunity to meaningfully improve the lives of millions of patients and redefine what is possible across the entire enterprise, from pipeline to patient.

Jeremy is a strategic technology executive with over 25 years of experience driving digital and AI-powered transformations within the pharmaceutical industry. His career has focused on bridging commercial strategy with operational excellence, specializing in omni-channel technology, data analytics, and field-force engagement for Medical and Commercial teams. He has a proven track record of leading complex global programs and is currently leading the modernization of Medical Affairs through Digital and GenAI to transform Real World Data (RWD) generation, scientific communications, and the dissemination of GSK science through orchestrated omnichannel communications.

Kara is a senior commercial leader with 20+ years experience across pipeline product strategy, operations, and product marketing. She has extensive experience shaping omnichannel engagement programs and marketing execution across multiple therapeutic areas across her tenure at GSK, Johnson and Johnson, and Endo Pharmaceuticals. At GSK, she leads cross-brand marketing strategic initiatives in Oncology and spearheads the digitally enabled rep program inclusive of ML predictive modeling for targeting, data-driven Next Best Actions, and omnichannel campaigns delivering measurable lift in demand and enhanced field impact.

Patrina is Co-CEO of MSL Mastery and a leading voice in advancing the impact of Medical Affairs. She works with biopharma organizations globally to help MSLs strengthen strategic thinking, communication, and the use of AI. Her work equips Medical Affairs teams to communicate clearly, think strategically, and demonstrate measurable value.

Kate is part of the AI Acceleration leadership team within Pfizer. She is responsible for setting the strategy for how data, technology, and AI are leveraged to engage our customers more effectively for commercial marketing. Throughout her career across marketing, technology, and product leadership, Kate has built and led teams to deliver innovative solutions bringing new capabilities that align talent, platforms, and governance to drive organizational impact. Kate is a 40 under 40 MM&M class of 2025 honoree, as well one of MM&M’s women to watch in 2024.

Roy is an innovative and strategic Medical Affairs and digital leader with deep expertise in applying innovation, AI, omni-channel medical communications, and user-centered product design to Medical Affairs organizations.

Christoph is an experienced executive and pharma insider. He is a physician by training, holds a PhD and an MBA. He held roles in market access, commercial, R&D, and medical affairs on a local, regional, and global level. Lastly he was the scientific and medical lead at Janssen (JnJ) in Germany. At Veeva, he is responsible for Veeva’s global medical strategy.

Sarah serves as general manager of Crossix. She has spent her career in the healthcare data and analytics space and has been with Crossix since 2007.

Matt is the president of Veeva Commercial Cloud. He and his team are responsible for the success and adoption of all Commercial Cloud solutions. Prior to joining Veeva, Matt was a managing director at Accenture where he specialized in cloud-based industry solutions. He worked closely with companies such as Veeva and Salesforce as they launched new products into the market, advised customers on how to maximize the value of those solutions, and led implementations to realize that value. In that capacity, he led some of the first implementations of Veeva CRM globally. Matt graduated from Duke University with a Bachelor of Science in Biomedical Engineering.

Peter Gassner is the visionary behind Veeva where he pioneered the industry cloud category when he founded the company in 2007 with the belief that vertical cloud software would be the next wave of cloud innovation. With more than 30 years experience at leading technology companies, Peter has been at the forefront of every major transition in enterprise software, from the mainframe at IBM Silicon Valley Lab, to client-server at PeopleSoft, the cloud at Salesforce, and industry cloud software and AI at Veeva. He was a key visionary force behind three of the industry’s most successful enterprise application platforms: Veeva Vault, the Salesforce Platform, and PeopleTools.

Pooja leads Commercial Content at Veeva, defining and leading the strategy for PromoMats and Veeva AI for PromoMats. She brings over 20 years of life sciences and content expertise, and has been with Veeva for the past six years.

Brian brings over 18 years of work in the life sciences space. In his role as the global vice president of analytics, Brian works with customers on HCP, Patient, & AI initiatives. He also leads the NitroAI platform. Prior to joining Veeva, Brian worked as a management consultant focusing on the life sciences and healthcare data space.

Arno is responsible for the design, development, and delivery of all Veeva Commercial Cloud products. Together with his team, he ensures that Veeva delivers best-in-class products for managing customer engagement across all channels, with a focus on streamlined usability, rich functionality, and end-to-end customer success.

As executive vice president for Data Cloud, Peter leads Veeva’s global data products. He began his career at PwC as a consultant with a focus on CRM where he learned how to work within large teams and what it takes to do right by your customers. In 2010, after 8 years at Sanofi, Peter started a consulting company, Pursuit Solutions, focused on breaking down the silos between sales and marketing within life sciences companies to generate deeper insights for their brands. Peter graduated from the University of Rochester and holds a degree in economics.

Anusha leads strategic technology partnerships across global Commercial and Medical Affairs. She brings deep, hands-on experience across the Veeva ecosystem, supporting Veeva platforms in both R&D and Commercial, including multi-Vault enablement, to deliver compliant, scalable, and integrated business processes. Anusha has led complex, high-visibility initiatives spanning platform modernization, vendor selection, and enterprise transformation. Her professional interests include digital transformation, AI-enabled productivity, and modern data and platform strategies that accelerate business outcomes.

Michael is a health economics and outcomes research leader who builds real world evidence and economic narratives that help life-saving therapies reach patients with rare diseases. At Alexion (AstraZeneca Rare Disease), he guides US HEOR strategy, oversees complex RWE studies and economic models, and translates findings into publications and congress presentations that resonate with clinicians and payers. His work draws on a broad command of U.S. healthcare data—from claims and EMRs to patient and payer surveys. He strongly believes that high quality value evidence begins with high quality data—and invests upfront in rigorous data curation, validation, and relevance to ensure credible, decision ready evidence.

Jeff is a Principal Enterprise Lead for Healthcare & Life Sciences at Amazon Ads, working with pharmaceutical and biotechnology companies to accelerate omnichannel growth. He brings nearly 20 years of experience in digital media, retail, and enterprise partnerships, including leading leadership roles at Amazon, Perion, and Forbes. Jeff started his career supporting pharmaceutical clients and now focuses on helping life sciences brands navigate the evolving digital and consumer landscape.

Mike is a senior data and analytics leader experienced across Medical Affairs, Commercial , and AI enablement with over 20 years experience in pharma. He is passionate about building data-driven capabilities and leveraging analytics and AI to increase customer engagement. He is recognized for translating complex data into actionable insights and driving adoption through strong cross-functional partnership and change management.

Sajid is a digital transformation leader with extensive experience driving enterprise-scale modernization across complex global organizations. His professional interests center on accelerating digital capabilities, advanced analytics, and innovative operating models that unlock business value. He has led high‑impact programs spanning technology strategy, process optimization, and organizational enablement. Throughout his career, he has been recognized for building strong cross‑functional partnerships and delivering measurable outcomes that advance enterprise digital maturity.

Jens serves as Medical Impact Lead at Bayer, where he shapes strategy and drives operational excellence across core medical functions including content, digital engagement, field medical, insights & analytics, and medical information. He is passionate about co‑creating solutions and enabling teams to adopt change with clarity, accountability, and measurable impact. His non‑traditional path into Medical Affairs gives him an outside‑in perspective that challenges legacy assumptions and inspires fresh, innovative ways of working.

Patrick is a passionate, human-centric, digital, AI, and transformational leader with 30 plus years of experience in the life science industry mainly in commercial and digital leadership roles. Today, Patrick is the CIO for Bayer Pharmaceuticals. In his role, he is driving the AI and Multitech Stack transformation across Bayer Pharma and beyond. He has worked in several countries in global and local roles for BASF and Bayer AG.

Drew brings over 20 years of experience across biotech and academia, with more than a decade at Bayer spanning CropScience, Consumer Health, and Pharmaceuticals. He currently leads an Insights and Analytics team within U.S. Medical Affairs for Bayer Pharmaceuticals, driving data-informed strategy and decision-making. Most recently, he led the successful implementation of Veeva Medical Insights for the U.S. Medical organization, enhancing the capture and utilization of field insights. His work focuses on translating complex data into actionable insights that deliver value across the organization.

Chris is a life sciences technology leader with deep expertise in Veeva applications. Having progressed from hands-on implementation consultant to Principal at BioMarin, he now oversees application strategy across commercial and clinical operations. Before his time at BioMarin he spent over a decade at Veeva.

Saket is an accomplished global leader with more than twenty years of leadership experience in life sciences industry having comprehensive knowledge in establishing and managing global and regional data & analytics, digital / omnichannel and technology functions. He has focused his career on leading business transformations, establishing data and insights, digital strategy and roadmap, along with personnel development. He has played several global and cross-functional leadership roles within the pharma/biotech industry. Saket has been at the forefront of data, digital & analytics transformation and innovation in driving high impact initiatives and providing thought leadership and strategic direction to the industry.

Tom has 15+ years of experience enabling global brands to expand their reach with HCPs and patients across pharma, agency, and consulting environments. He is a recognized thought leader in digital asset management best practices and content-scaling frameworks for achieving omnichannel success. He led efforts in content effectiveness, improving content reuse, and optimizing production value and speed. A PromoMats expert, he specializes in launching new capabilities, streamlining global processes, and driving high-end user adoption.

Omar currently works at BioNTech as Senior Director, Field Medical Excellence. In his role, he helps drives digital enablement, capability and systems building, insights optimization and outcomes-based KPIs for the U.S. Oncology MSL team. Omar is a pharmacist by training and has worked in the pharmaceutical industry for 14 years.

Enzo has over 25 years of industry experience and expertise across pharma and biotech. He has delivered results globally, regionally, and locally for medical and commercial teams. Some of his key accomplishments spanning his time in industry include standing up and implementing global medical information solutions (pre-Veeva MedInquiry) and most recently helping to lay the foundational capabilities for an end-to-end Medical Affairs organization from the ground up. Enzo is passionate about business partnering where he is able to advocate on behalf of his business while also evangelizing the latest and greatest digital solutions.

An innovative Medical Affairs leader with 8+ years of experience, Jason is currently the Global Integrated Medical Communications Pillar Lead at Boehringer Ingelheim. In this capacity, he leads a team to coordinate global publications, medical information, and medical education processes as well as coordinates a fully realized medical omnichannel strategy. Specifically, these projects have internal impact, such as improving the efficiency of content creation and leveraging analytics to make data-driven decisions, but also external impact to facilitate HCP access to the right content, on the right channel, at the right time. Every project is informed by his prior experience as an Oncology MSL at Sanofi Specialty Care and an independent medical writer with a keen focus on improving field efficiency and maximizing HCP value.

Jenny is an Associate Director Payor Access Marketing with experience supporting national health systems and complex enterprise accounts at Boehringer Ingelheim. Her experience spans across global and U.S.-based roles in Value & Access, Medical Affairs Operations and Healthcare Affairs & Patient Engagement. Currently, within Boehringer’s U.S. Human Pharma organization, Jenny works at the intersection of strategy, operations, and execution. While partnering closely with field teams, account leaders, and cross functional stakeholders she coordinates the operationalization of strategy to drive consistent execution at the point of customer engagement. She is known for translating complex market and account dynamics into clear strategic direction for cross functional teams.

Tareek is an associate director at Boehringer Ingelheim, recognized for leading Human Pharma Review Committee (HPRC) and Medical, Legal, Regulatory (MLR) stakeholders to deliver AI-enabled content personalization and automation initiatives across multiple therapeutic areas. He serves as a strategic partner and change agent, guiding cross-functional teams in implementing compliant, scalable, and innovative solutions that improve speed to market, increase operational efficiency, and reduce manual effort. His professional focus centers on championing continuous process improvement and implementing capabilities that support high‑quality content and HPRC practices through disciplined execution and innovation.

Nina is a powerhouse marketing leader with a proven track record of driving revenue growth and delivering high-impact pharmaceutical launches across specialty and rare disease markets. She is currently Vice President of Marketing at Braeburn, a biopharmaceutical company advancing innovative treatments for opioid use disorder. Previously, Nina led the commercialization of FINTEPLA in rare neurodevelopmental disorders, contributing to the $1.9B acquisition of Zogenix by UCB; scaled KORLYM from $2M to $50M+ in three years at Corcept, helping drive the company from net loss to net income; and led franchise strategies in pulmonary hypertension at Actelion, which was acquired by Janssen in a ~$30B transaction. Nina is an expert in brand strategy, market creation, and clinical to commercial execution—turning breakthrough science into sustained commercial success.

Thomas is an analytical strategist with multiple experience touchpoints in the U.S. healthcare ecosystem who thrives on leveraging automated data architecture to build high impact sales and marketing solutions. His 12-year career spans time in the lab at Brigham and Women’s Hospital, Market Access Consulting at GfK, Pharmacy Benefits Managment at SmithRx, 5 years at Abbott Diabetes Care, and most recently BridgeBio.

Andrew is Associate Director of Congress Innovation & Capabilities at Bristol Myers Squibb, where he focuses on elevating congress engagements through technology enablement and scalable process design. With over 12 years of experience in the pharmaceutical industry, he brings a cross‑functional perspective shaped by working across Medical, Commercial, and IT matrixed environments. Andrew is passionate about exploring technologies that enhance congress strategy and execution, translating best practices across therapeutic areas into scalable, enterprise‑wide solutions.

Michael is Director of Congress Innovation, Operations and Capabilities at Bristol Myers Squibb, leading efforts to simplify and scale congress operations through technology and process improvement. With over 20 years of experience primarily in pharmaceutical commercial roles, he brings a pragmatic, execution-focused perspective to his work. Michael is particularly interested in how platforms like Veeva can enable better ways of working across functions.

Kyle has spent over a decade at Bristol Myers Squibb supporting MLR, building deep expertise in regulatory review, compliance standards, and how to move work efficiently through complex review cycles. In Kyle’s current role, he supports and leads the operational execution of commercial launches, partnering closely with regulatory, legal, medical, and commercial teams to ensure timely, compliant approvals. Kyle is known as a trusted launch and operations partner, helping drive consistency, efficiency, and transformation across MLR and launch activities.

Christian is an accomplished biopharma leader with over a decade of diverse experience across commercial, training, strategy, and operations, spanning cardiovascular, immunology, neuroscience, oncology, hematology, and cell therapy. At Bristol Myers Squibb, he’s driven transformational impact in promotional review (MLR) and launch operations—reducing review cycles by 35%, accelerating speed-to-market, and elevating cross-functional execution through agile ways of working and content owner accountability. Known for modernizing operations and scaling commercialization excellence, he leads high-performing teams through strategic coaching, capability-building, and purpose-driven alignment. Recognized by Sanofi, BMS, and the Association for Talent Development for enterprise-scale innovation and leadership development, he thrives at the intersection of strategy, execution, and people—delivering clarity and momentum where it matters most.

Chloe leads integrated brand strategy across patient and physician audiences for Cobenfy, a first-in-class treatment for schizophrenia. She brings more than 14 years of pharmaceutical marketing experience across organizations including Bristol Myers Squibb, AbbVie, and Allergan, as well as pre-commercial biotechs (Bellus Health and Karuna Therapeutics) and biopharma consulting. Chloe is passionate about embedding real-world data and analytics into marketing decision-making to drive smarter investment and more meaningful patient outcomes. She holds a B.A. in Biology and Psychology and an M.P.H. in Epidemiology from Columbia University.

Robert is a seasoned pharmaceutical executive and Vice President, Global Head of Medical Engagement Excellence at Bristol Myers Squibb, where he leads the enterprise-wide strategy, operating model, and transformation of global Field Medical and Medical Engagement teams across. With over 20 years of progressive Medical Affairs leadership at organizations including Novartis Oncology, BioNTech, and Johnson & Johnson, Robert has built a distinguished career at the intersection of scientific strategy, external expert engagement, and digital innovation. Robert serves as BMS Executive Sponsor for Veeva Link Key People and is an active member of the Veeva Global Executive Council and Link Key People Product Council, bringing a unique perspective on how technology can advance customer-centric, data-driven Medical Affairs strategy.

Ally is a transformation leader with experience across agency, consulting, and in‑house environments, bringing a holistic perspective on content strategy, operations, and governance. At Bristol Myers Squibb, she focuses on optimizing MLR processes to accelerate end‑to‑end content delivery. Her role operates at the intersection of process, technology, and change management, partnering with cross‑functional stakeholders to drive operational excellence. Through a collaborative and forward‑looking approach, she leads digital transformation efforts, including AI‑enabled capabilities, to strengthen efficiency, quality, and scalability across the content lifecycle.

Nick serves as Head of U.S. Medical Affairs Operations at Chiesi USA, where he leads initiatives focused on medical excellence, operational strategy, and data-informed decision making. His work centers on building modern Medical Affairs infrastructures that enable organizations to translate scientific engagement into measurable medical impact. Nick has extensive experience aligning cross-functional teams around scalable operating models that strengthen the role of Medical Affairs within biopharma organizations. He brings a practical perspective on how the function is evolving to become a more strategic driver of patient impact.

Kavitha leads Corcept Oncology’s Market Intelligence and Decision Sciences (MINDS) team, overseeing analytics, forecasting, market research, competitive intelligence, and data and technology functions for the Oncology business unit. Prior to joining Corcept in 2024, she spent over seventeen years at Gilead Sciences, where she led analytics and forecasting across therapeutic areas including HIV, Hepatitis B and C, COVID-19, Oncology, Cardiopulmonary, and Cystic Fibrosis. Under her leadership, her team was recognized as Best of Benchmark (2021) by TGaS Advisors (a division of Trinity) for delivering differentiated insights, strong stakeholder partnership, and measurable business impact.
Earlier in her career, Kavitha held supply chain and engineering roles at Johnson & Johnson and Philips. She holds Master’s degrees in Business Administration and Electrical Engineering.

Andrew is a solutions-oriented leader with a breadth of experience in Commercial Operations and Strategy, Sales, Training, and Marketing. Andrew enjoys building effective and efficient commercial organizations by partnering with both internal and external partners, as he did during his tenure at Merck, Bausch Health, Pacira Biosciences, and Curium.

Jenny is Senior Director and Channel Integrations and Analytics Team Lead for Global Scientific Communications at GSK, where she drives strategy and implementation of personalized engagement, generative AI innovation, and the use of advanced analytics. She previously led the Generative AI Content and Innovation Team at Pfizer, pioneering new approaches to AI-enabled content development and digital engagement. Jenny has extensive experience in medical communications strategy, publications and omnichannel execution, and is an active contributor to the field through leadership roles in professional societies including ISMPP and MAPS. She holds degrees in Biology and Immunology from Virginia Tech and an MBA in Innovation and Leadership from Stevens Institute for Technology, has spoken at many international and national meetings, as well as published peer-reviewed articles focused on the use of AI to overcome information overload and health literacy.

Hanna is the Digital Orchestration and Enablement lead for GSK with expertise in multichannel marketing across rare disease and oncology. Hanna focuses on connecting data, channels, and analytics to drive personalized HCP engagement, including the use of predictive modeling across the oncology portfolio to customize activation in support of brand strategy and performance optimization.

Jim designs and delivers medical CRM solutions with a strong focus on Vault CRM X‑Pages. With a background in development, he has leveraged both X‑Page Studio and custom X‑Page implementations to help medical teams balance speed, flexibility, and long‑term scalability. Jim regularly partners with field teams and Veeva to translate real‑world requirements into practical, supportable solutions. In this session, he shares his journey across different X‑Page approaches and how to decide what level of customization is right for your organization.

Chirag is an industry leader who leverages his extensive global experience within the healthcare sector to drive transformational change. He excels at partnering with organizations focused on solving complex healthcare challenges, unlocking commercial excellence, and disrupting the future of digital engagement.
Chirag is a proven leader in driving AI-powered digital transformations, commercial excellence, and enterprise innovation at scale, consistently redefining customer experience, optimizing omni-channel engagement, and accelerating go-to-market (GTM) strategies for impact.

Christian brings over 26 years of experience building and scaling commercial operations. He has led large-scale CRM, field force, and operation model transformations across several organizations. His professional interests center on field force optimization, practical implementation of enabling systems, and compliant commercialization of complex portfolios.

Joseph is a seasoned pharmaceutical Market Access Executive with 20+ years of leadership in payer strategy, reimbursement, pricing, GPO/PBM contracting, specialty distribution, patient services, government affairs, orphan/rare disease launches, and product access optimization. He currently serves as Vice President, Market Access at Immedica Pharma U.S., Inc., leading national/government payer teams, patient services, and distribution for rare genetic epilepsy and ultra-rare metabolic therapies.

Tom is a patient advocacy and access leader focused on advancing care in rare and ultra-rare diseases. He integrates patient voice into every stage of the journey—from diagnosis through treatment—building ecosystems that improve access, adherence, and community engagement. Combining commercial leadership with lived experience, he brings a unique perspective to creating scalable, patient-centered solutions.

Kyle is an accomplished commercial strategy and operations leader, currently working at Immedica Pharma supporting the establishment of the U.S. organization. He has over 10 years of experience in rare and ultra rare disease biotech.

Gibby is a technology and analytics leader with more than 20 years of experience driving digital transformation and data strategy across the biopharmaceutical industry. He currently serves as Director of Field Technology and partners with both Commercial and Medical Affairs teams to translate business strategy into scalable digital capabilities. Gibby is interested in the evolving role of AI and how to drive its advancements to improve patient and provider experiences.

Cris is a Senior Director of Data Strategy, Operations & Analytics at KalVista Pharmaceuticals, where he leads the development of a scalable, enterprise-wide commercial data platform supporting launch execution and decision-making. He specializes in transforming complex healthcare data into actionable insights across sales, market access, patient services, and executive leadership. Cris has extensive experience integrating diverse data sources and building real-time analytics capabilities that accelerate field engagement and improve patient access. His work is focused on ensuring that data and analytics drive measurable business impact, particularly in high-stakes product launches.

Julie is an Associate Director of Commercial IT with extensive experience implementing complex systems in the life sciences industry. After more than a decade in consulting, she now specializes in enabling Keenova commercial and field teams through CRM platforms, digital transformation, and scalable technology solutions. Julie has led and contributed to enterprise initiatives that modernize commercial operations, improve adoption, and strengthen collaboration between IT and the business.

Tia has over 20 years of experience in the pharmaceutical industry across a wide range of therapeutic areas. Throughout her career, she has specialized in omnichannel strategy and innovation platforms, consistently working to remove barriers and serve as a key liaison between field teams and internal experts. Tia currently works as a Rare Disease Sales Consultant while also leading an innovation team of consultants focused on strengthening collaboration between the field and digital subject matter experts.

Tori is a Director of Sales Operations and Analytics for North America at LEO Pharma. She focuses on turning data into clear, actionable insights that improve sales performance and decision making.

Sarah is the co-founder of MSL Mastery, where she helps Medical Science Liaisons turn complex science into clear, compelling conversations with healthcare professionals. She works with pharmaceutical and biotech teams to strengthen storytelling, KOL engagement, insight generation, and the practical use of AI in field medical. Sarah is known for bringing creativity and real-world practicality to Medical Affairs training, showing MSLs how to communicate data in ways that are memorable, credible, and human. Through her programs and communities, she supports MSLs across all stages of their careers in building confidence, influence, and impact in the field.

Sonja leads the digital strategy and enablement team for Merck’s Global Medical and Evidence Generation organization. Her leadership stand is to increase the quality and productivity of scientific exchange. She has over 25 years of life sciences tech, industry, and consulting experience leading commercial strategy and transformation. Prior to re-joining Merck in 2024, Sonja led global strategy for Link Key People at Veeva. She has also held various leadership positions at Inizio Engage, Vynamic, Merck, and Accenture, where she led programs to create more relevant customer engagement and deliver value through technology and analytics. Sonja holds a Bachelor of Science degree in biochemistry from the University of Delaware.

Dan is the Head of Commercial Analytics and Sales Operations for Merz Therapeutics North America, bringing nearly two decades of experience across small, mid‑size, and large pharmaceutical organizations. His background includes leading commercial operations and analytics in both industry and consulting, where he guided global biopharma clients on oncology strategy, market development, and commercial performance. At Merz Therapeutics, Dan leads U.S. data strategy and builds advanced analytics capabilities that empower field effectiveness, marketing, and market access teams while delivering globally aligned insights across multiple therapeutic areas.

Jason is a global commercial operations professional with experience improving end-to-end content review and approval processes across cross-functional teams. He focuses on streamlining workflows, strengthening compliance, and enabling teams through clear guidance and practical training. Jason was the first to implement Veeva AI capabilities within PromoMats to modernize content operations and support faster, higher-quality execution. His professional interests include process improvement, scalable enablement, and leveraging data and emerging technologies to drive operational excellence.

Bernardo currently works on Commercial Operations for MoonLake Immunotherapeutics, including analytics & insights, HCP segmentation & targeting, and commercial data & systems landscape set-up. His core focus is on ensuring data-driven decision-making throughout the company. Previously, he was a consultant at Boston Consulting Group (BCG), advising companies across multiple industries on strategy and transformation topics.

Kaitie leads NBCUniversal’s enterprise data and identity strategy. She oversees NBCU’s Data Product Collective, spanning audiences, identity, data management, collaboration, and strategic partnerships, and is responsible for bringing scalable, privacy‑forward data solutions to market. Her team launched the NBCU Identity Graph, representing more than 200 million consumers across 90 million households, brought over 5,000 first‑party audiences to market, and manages clean room engagements that enable secure collaboration with NBCUniversal advertisers. With more than 18 years of experience across data, technology, and commercial leadership, Kaitie has held senior roles at LiveRamp and Salesforce, and is known for translating complex data ecosystems into measurable business impact.

Brian has spent 30 years in the industry working at several consulting and pharmaceutical organizations. He currently leads commercial operations for NS Pharma with a focus on delivering medicines for ultra-rare diseases.  Brian is driven by a customer mindset representing the needs of patients, caregivers, healthcare providers, and customer-facing field teams.

Frank is the Director of Field Systems at Novo Nordisk, where he leads enterprise‑scale initiatives that enable sales and field operations through technology, analytics, and process innovation.
His professional interests center on CRM strategy (including Veeva Vault CRM), system implementations, data analytics, and change management that drive sales effectiveness and operational efficiency.
Throughout his career, he has been recognized for successfully delivering complex system migrations, aligning stakeholders across business and IT, and building scalable solutions that support field execution and strategic decision‑making.

Kris is an experienced commercial excellence professional with a long track record of helping life science companies get the most of their content supply chain. He is a leading expert on Veeva PromoMats and has implemented multiple AI solutions within the ecosystem.

Leanna brings over 15 years of experience in the life sciences industry, with expertise spanning sample compliance, fulfillment operations, reporting platforms, incentive compensation, and CRM strategy. In her current role at Pacira BioSciences, she supports more than a dozen field teams by partnering closely with Sales, Marketing, Compliance, IT, and Analytics. She focuses on building scalable, cross-functional solutions that enhance operational efficiency and align with organizational goals.

Adam is the Director of Omnichannel Marketing and Change Management at Pacira BioSciences, where he specializes in Adult Learning (CPTD®) and Project Management (PMP®). He leads initiatives to optimize CRM utilization across the sales organization, enhancing pre-call planning, sales engagements, and post-call activity. Adam also oversees the Technology Champions, a field‑based volunteer team that supports training, awareness, and feedback on CRM features. With over 25 years in the pharmaceutical industry, he leverages deep experience in sales, account management, field training, and business applications to deliver customer‑focused solutions and targeted reinforcement training.

Stacy is a life sciences marketing leader focused on optimizing customer engagement strategy, currently serving as Executive Director of Omnichannel Marketing at Pacira BioSciences. She is known for driving customer engagement and digital transformation through a high-tech, high-touch approach. Her expertise spans omnichannel strategy, AI-driven personalization, and aligning technology with business outcomes. Throughout her career, she has led cross-functional teams and delivered innovative strategies that advance growth and operational excellence.

Working with the full client roster across Publicis Media, Cullen co-leads client enablement and education of PMX Lift, Publicis Media’s advanced TV practice. As Senior Vice President, he consults agency teams and clients on the advanced TV space to offer unique, proprietary buying solutions that combine linear and TV inventory, while serving as the PMX Lift lead for audience-based strategy and activation across various data sets and marketing technology.

Kati is an Associate Director of Media Strategy & Planning at Sanofi, with experience spanning agency and in-house media roles. She focuses on integrated DTC and HCP media strategy, translating cross-functional insights into measurable approaches. She was recognized in 2025 as a Veeva Hero for Marketing Excellence.

Kristi serves as Head of U.S. Clearance Operations and Peer Education at UCB, where she oversees strategic and operational teams across content lifecycle management, MLR review, peer education, and speaker programs. Her UCB career includes roles in external funding, research collaborations, compliance operations, and clinical quality assurance. Before joining UCB, she advanced through leadership roles at Quintiles Transnational, ultimately leading the Atlanta-based Quality team in the diagnostics division. She holds a JD, an MBA, dual bachelor’s degrees in biomedical and clinical sciences, and is a certified Lean Six Sigma Black Belt.

Mitchell brings extensive biotech commercialization experience, having contributed to more than 20 product launches and seven biotech buildouts across a range of therapeutic areas. He has a proven track record of building lean, compliant commercial and sales operations from early strategy through post-launch execution. Known for translating ambiguity into scalable operating models, he consistency helps organizations balance speed, rigor, and long-term value creation.

Brian heads the Commercial Insights and Analytics at Zevra Therapeutics leveraging data to make key strategic decisions. Prior to joining Zevra, Brian worked at Lantheus for 4 years building out the Commercial Analytics and Forecasting platform for PYLARIFY (Prostate Cancer nuclear diagnostic agent). Brian received his Finance, Entrepreneurship and Information Management and Technology degrees from Syracuse University.

Jasmin leads innovative patient-focused strategies for rare neuromuscular diseases including generalized myasthenia gravis (gMG) and chronic inflammatory demyelinating polyneuropathy (CIDP). Through measurable growth in patient engagement, physician visits, and treatment conversions, Jasmin has driven meaningful impact while championing a patient-first vision that advances awareness and access for underserved rare disease populations.

Ali is a product manager at Veeva, focused on PromoMats DAM and Portals. He has a wealth of experience building enterprise software in the QMS, DAM, Fiserv, and life sciences markets. He is a strong voice for the user, focused on delivering solutions that are simple, intuitive, and useful.

Hassam Baig is the Senior Director of Strategy for Veeva Compass, where he leads initiatives to modernize how life sciences organizations access and utilize patient data. He has 10+ years experience in patient data and oncology analytics. Hassam focuses on the strategy for Compass Patient and Data Cloud Basics. His work is centered on helping customers transition from legacy data limitations to a more integrated, longitudinal view of the patient journey to drive commercial excellence. He holds a Master of Engineering in Bioengineering from the University of Pennsylvania.

Jeremy is a Senior Solution Consultant on the Commercial Content team, specializing in Vault Medical and Veeva PromoMats. With over a decade of experience in life sciences content and technology, he helps companies streamline workflows, accelerate approval processes, and ensure regulatory compliance. Jeremy partners with both existing customers and prospects to showcase how Veeva’s solutions drive efficiency and innovation in medical and promotional content management.

In her role, Meg collaborates with clients to develop measurement strategies to drive better business outcomes. Prior to joining Veeva, Meg spent over 15 years in strategy and analytics roles for various media agencies and publishers.

Josh is a director of strategy for Crossix. He supports adoption and expansion of Crossix products with a focus on data, technology and capabilities. Josh joined the Crossix team in 2016 and partners with life sciences brands to implement marketing analytics across DTC and HCP.

With over 20 years of working in the healthcare software industry, Todd has consulted with thousands of life sciences companies to help them understand how Real-World Data can solve their toughest challenges. His career has been spent building data & analytics teams who build products & solutions that translate complexity into easy-to-understand insights. In addition to managing teams who leverage real world evidence, Todd has taken part in a number of public speaking engagements at both conferences and in podcasts. Outside of work, Todd is an avid hiker and enjoys exploring the outdoors with his wife, daughters, and dogs.

Ally leads strategy for Link Key Accounts, a first-of-its-kind deep data product on hospitals and payers. She brings 20 years of industry experience delivering impactful outcomes for pharmaceutical organizations. She is dedicated to accelerating customer success through innovative technologies and proven solutions, directly contributing to advancements in closing care gaps.

Anthony brings nearly 20 years of commercial experience in the life science industry, spanning across both biopharma and diagnostics. Anthony is an expert in commercial data and analytics, and brings a unique perspective shaped by his numerous roles including field sales, market research, commercial operations, and analytics consulting. Anthony currently leads strategy for Compass National and Compass Prescriber.

Shai leads Veeva’s Medical Business Consulting team. They are primarily responsible for business enablement and value realization of Vault Medical applications that serve medical content operations for medical affairs and medical information teams. In addition, Shai connects Veeva’s medical technology, data, and services teams to deliver solutions that drive medical impact.

Aidan leads Crossix Services and has been with the team for nine years. He has over 15 years of experience in marketing analytics and consulting.

Matt Brinkley is a product expert with a background in pharmaceutical design and promotional material operations. Prior to joining Veeva, he served as a design team lead within an internal agency at Merck & Co., Inc., managing designers who produced U.S. promotional materials. Matt now focuses on helping customers bridge the gap between creative production and technical execution, ensuring they get the most out of their Vault.

Gill leads Global Strategic Accounts for Veeva Link, focusing on senior leader relationships. Having spent most of her career in the biopharma industry, Gill brings a wealth of healthcare and life sciences experience to her role. She is passionate about developing solutions that benefit the relationships biopharma has with HCPs and ultimately provide better outcomes and access to medicines for patients.

As a senior consultant in Veeva’s Commercial Content practice, Liz is responsible for solution design and implementation of Commercial Vault products across a global customer base. She has implemented MedComms, PromoMats, claims, and DAM solutions across enterprise and SMB customers.

Heather Chan is the product manager for Veeva MedComms and has been at Veeva for six years. She has previously held roles in software development, design, and product management prior to Veeva.

Cindy is Senior Vice President of Vault CRM Product Management at Veeva Systems, where she has spent nearly 14 years building commercial CRM products for the biopharma industry. She brings deep expertise in multichannel engagement and is passionate about partnering with customers to deliver innovations that improve patient outcomes.

Alexis has over 15 years of business consulting experience helping customers define and optimize their business processes by joining people, processes, and technology to ensure success. With experience leading large global initiatives, Alexis brings expertise in global content operating models and process harmonization to help customers get the most out of Veeva’s products.

Rob is focused on bridging the distance between what is possible and what is happening. With an eye for systems, and a passion for storytelling with data, he is at his best in a room looking to understand complex and multi-threaded challenges. At Veeva, Rob’s work centers on ensuring Link is aligned to the evolving goals and needs of our diverse life sciences customers.

With over eight years of experience driving sales effectiveness and growth strategy, Anna specializes in commercial and pre-commercial analytics. She has a proven track record of delivering go-to-market strategies, incentive compensation modeling, and advanced reporting for both Top 30 biopharma enterprises and emerging SMBs. Her work focuses on bridging the gap between complex data and operational excellence to achieve key business objectives.

Parker is a Principal Product Manager on the Vault Medical team, leading the build of the new Veeva Grants application within Vault Medical. She brings over 15 years of grants management experience and deep expertise in building SaaS solutions for complex, regulated industries.

As lead for Veeva Surveys, John leverages 15 years of life science industry experience specializing in primary market research solutions. His background includes insights leadership roles at Trinity Life Sciences and BluePrint Research Group, as well as R&D positions at Regeneron Pharmaceuticals.

Jon has been with Veeva since 2018 and is currently responsible for OpenData Services in the United States. He leads a team of talented Data Consultants dedicated to providing expertise throughout the scoping and implementation phases of OpenData services projects.

Jessica is the head of Veeva Crossix Audience Segments. She has spent her career in the health and media space, using audience targeting and measurement data to create client value.

Julia is a Product Manager on the Vault Medical team and is responsible for MedInquiry and medical Veeva Connections (Medical-RIM, Medical-Vault CRM for Inquiries, Medical-Safety, and Medical-Quality). She has been with Veeva for 8 years and held roles in professional services for both Commercial and R&D applications prior to Product.

As a seasoned product manager and customer experience expert, Bill Devlin brings decades of expertise in building innovative solutions that bridge the gap between complex technology and meaningful customer outcomes.

Ryan leads Patient CRM strategy at Veeva, bridging the gap between product excellence and customer success. With 13 years of experience at the intersection of life sciences consulting and technology, Ryan focuses on optimizing patient services and engagement models. Throughout his career, he has partnered with life sciences organizations to execute patient initiatives through cloud innovation, shaping the strategic direction and roadmaps for scaled, patient-centric solutions.

An analytics leader specializing in Real-World Data (RWD) and Real-World Evidence (RWE) for life sciences. With over a decade of experience, he combines technical rigor with commercial strategy to translate complex healthcare datasets into actionable insights. His work focuses on leveraging real-world data to inform clinical, operational, and market decisions across the healthcare ecosystem.

As Vice President of Strategy, North America Commercial, Andy advances the vision and execution of Vault CRM Suite for SMB and emerging biotech customers. He brings deep expertise in business strategy, product marketing, and business development with a focus in enterprise application software for commercial organizations in the life sciences industry.

Patrick is the product lead for Veeva Commercial Insights, currently guiding the product through its early adopter phase. Previously, as product kead for Veeva Link Key Accounts, he helped drive the product to its next phase of growth. Patrick has 20 years of experience building user-centric B2B and B2C products in both agile start ups and large enterprises.

Rudy Gomez, General Manager of OpenData Email, leads the strategic growth of the company’s U.S. operations with a dedicated focus on enhancing digital connectivity within the life sciences sector. By prioritizing high-integrity email intelligence, he empowers organizations to bridge the gap between complex data and meaningful, long-term engagement with healthcare professionals.

Justus leads the Link Workflow product team. Before joining Veeva in 2022 he worked in the energy industry where he founded and grew his own company. Justus studied computer science in Munich, Germany.

Nora has been at Veeva for a little over 5 years, focusing on PromoMats and Medical implementations. She has worked with around 50 clients across a wide range of projects, including Veeva AI, Modular Content, and Publications.

Callum is the Regional Strategy Lead for Vault Medical in Europe, overseeing a suite of applications designed for Medical Affairs, including MedComms and MedInquiry. Over the last decade at Veeva, he has played a key role in driving the development and the adoption of the Medical Suite, and supporting customer communities. He is currently spearheading the launch of Veeva AI for Medical.

Joshua is responsible for implementing and supporting Veeva Medical and PromoMats Vaults. He has over 10 years of experience with Veeva and over 19 years implementing software across industries. His passion is working with customers to solve problems through systematic efficiencies and enhancing the user experience in Vault.

Since joining Veeva in 2020, Luke has a proven track record of delivering actionable analytics insights for numerous biopharma and emerging biotech brands. He currently serves as a solutions consultant on the Crossix Audiences team, driving the adoption and commercial success of data-driven audience segments. In this role, Luke empowers healthcare advertisers to efficiently reach their ideal audiences across diverse media channels, including Connected TV, mobile, and display.

With an extensive background in healthcare data and analytics, Natalie currently leads the Solution Consulting and Product Expert teams for Veeva Compass, driving product adoption and strategic value for commercial and medical stakeholders. Building on her tenure at Verispan (acquired by SDI Health) where she focused on market research, longitudinal patient data and promotion response analysis, she spent nearly a decade at AccentHealth establishing the Insights & Analytics practice and overseeing critical functions including growth strategy, data warehousing, network profiling and measurement. To further her expertise in the space, Natalie is currently pursuing her MBA at Villanova University with a specialization in Analytics and AI.

Travis is a commercial data and analytics leader dedicated to improving patient outcomes through data-driven insights. At Veeva, he is helping shape the AI-powered future of the industry.

Alex leads strategy for Align, Veeva’s field planning application. Prior to joining Veeva, Alex spent most of his career as a strategic advisor to life sciences clients, initially with ZS focused on commercial operations, and more recently with L.E.K. Consulting focused on M&A, portfolio planning, and go-to-market strategy. Alex received his BA from Vanderbilt University and MBA from Columbia Business School.

Avril is an experienced leader in life sciences commercialization and digital transformation. She has 15 years of success partnering with pharmaceutical and biotech clients to launch products globally, optimize medical content execution, and drive impactful omnichannel engagement.

Emma is the global strategy lead for Veeva AI for PromoMats and leads the European commercial content strategy team. In this role, she drives Veeva’s global AI innovation for content while overseeing market strategy and key customer collaborations across Europe. A key architect of Veeva’s technical evolution, Emma recently led the Commercial Content Kernel as part of the Common Data Architecture. With over 20 years of experience in life sciences, her background includes a decade on the management team at Zinc Ahead Ltd., where her deep MLR expertise meant she was instrumental in delivering award-winning compliance software to the global pharmaceutical industry.

As a senior director of product management, Bryan is responsible for leading the Compass Prescriber and Compass National products. He has worked in the life sciences industry for over a decade, and has extensive experience using data analytics to support commercial operations and strategy. Prior to joining the Veeva product team, he worked for Trinity Life Sciences as a member of their analytics leadership team.

Dan Kallman is a Vice President of Product Management with 13 years of experience at Veeva and 18 years of experience working in software. He grew up in New Jersey and is a graduate of The Wharton School at the University of Pennsylvania in Philadelphia. He is currently responsible for Veeva HCP Access.

Amos is the product manager responsible for Process Monitor. He has over 10 years of experience working in data analytics in the enterprise software space. He believes that data can drive improved decision-making and real world impact.

Nina is vice president of product for Crossix. She has spent over 15 years working in healthcare data and analytics and audience targeting.

Isabella works in strategy for the Link suite of products and Veeva Medical Insights. As part of her role, she focuses on understanding the industry trends and business challenges in the medical insights journey to ensure customers gain the most value from Veeva Medical Insights. Additionally, she works closely with customers to help identify new opportunities for innovation to drive product excellence. Isabella has over 15 years of experience at Veeva and in consulting, leveraging data-driven insights to drive actionable results and strategy for life sciences and the broader healthcare sector.

Cat supports customers in the development of measurement strategies and the adoption of Crossix products. Prior to joining Veeva, Cat spent 10 years in media and creative analytics roles across various agencies.

Lindsey is responsible for the Veeva Compass suite of products. She has been at Veeva a combined 10 years, previously leading the product team through the launch of Veeva Andi as well as implementing Veeva CRM in commercial services. She also managed projects at McKinsey & Company focused on commercial strategy, including product launches and large-scale transformations driving field effectiveness.

Garrett has spent his career in the strategy, data, and marketing analytics space and has been with Veeva since 2022.

Ahmed has over 14 years of commercial strategy, business process, and finance experience spanning technology, healthcare, and financial services verticals. Ahmed enjoys building productive working relationships with customers and cross-functional teams that yield creative solutions, efficient processes, and effective communications.

Carlos leads the Vault Medical product team, where he enables Medical Affairs to unify and standardize evidence generation and communication through software. He has spent over 20 years leading product, marketing, and operations teams in companies ranging from pre-commercial startups to global enterprises.

As Senior Director of Product Management, Tom is the product leader for Vault CRM Campaign Manager. Previously Tom owned the product direction of the Engage Connect product. He has worked at Veeva for the past 6 years across a number of products and has worked in the SaaS industry for 10+ years.

As an associate vice president of core content processes on Veeva’s Global Content Business Consulting team, John specializes in innovating MLR processes and optimizing content operations. With a decade of experience as a MarTech Director prior to Veeva, he brings a unique blend of strategic insight and hands-on expertise to help brands streamline their content workflows and maximize efficiency.

As Vice President of Product Managment, Krista is focused on defining the product direction for Veeva’s Events Management and Align products. Throughout her 14-year tenure at Veeva, Krista has been an integral part of the CRM product team responsible for the design and delivery of key features related to core CRM, Events, and Align. Krista has 25 years of experience in the life sciences industry on the commercial side, beginning her career in samples and compliance before transitioning over to product management.

Adam McMillan is a principal product manager for Veeva AI, building agentic AI solutions for PromoMats that bring intelligent automation to regulated pharmaceutical content workflows. With 15 years of experience in SaaS product management, Adam specializes in the intersection of LLM-powered agents, prompt engineering, and enterprise life sciences platforms.

Tim has over 17 years of experience in the marketing and advertising space and has worked on hundreds of campaigns connecting consumers with products. At Crossix, Tim works with numerous customers on optimizing their campaigns by connecting patient and physician marketing and translating complex data into actionable insights.

Miki is an experienced product leader with close to 20 years in software product management, specializing in SaaS business applications. As the head of product management for Veeva Network MDM, he defines the product strategy and collaborates closely with industry leaders to deliver solutions that meet evolving business needs. Miki is dedicated to driving customer success through innovative strategies and strong industry partnerships.

Bidisha is an associate vice president on Veeva’s Global Content Business Consulting team, leading Veeva’s Content Management Services that help customers bridge the gap between strategy and execution. Bidisha brings extensive life sciences experience with a background in agency and content operations across US and Global markets. She has a proven track record of leading complex digital transformation with a strong focus on building scalable content frameworks and sustainable change management.

Manuel is the global strategy lead for Insights at Veeva, is dedicated to advancing life sciences by shaping innovative technology products that bridge the communication gap between frontline doctors and pharmaceutical leaders. Prior to Veeva, he spent 13 years at McKinsey & Company, including five years as a partner leading the firm’s life sciences technology practice.”

Natraj is a seasoned technology leader and expert in customer relationship management (CRM) and commercial pharma operations. He has been helping customers through complex transformation programs across the commercial Life Sciences value chain for over two decades. As the global leader for technical services, Natraj is focused on helping Veeva CRM customers make their move to Vault CRM simple and effective.

Jordyn brings over a decade of expertise in healthcare analytics to the life sciences industry. She is dedicated to solving the complex challenges facing commercial organizations by delivering data-driven solutions that meet evolving business objectives. Jordyn specializes in guiding clients through the development and execution of brand strategies, with a particular focus on high-impact HCP engagement and targeting.

Stefan is deeply passionate about helping people live longer, healthier lives—and creating exceptional customer experiences for health care professionals. That’s why much of his professional journey has focused on bringing innovative products to market in the life sciences space.

Dani joined Veeva in 2023 after a career spanning industry, technology and consulting. She is passionate about bridging the gap between technology and strategy for medical affairs customers, leading programs that drive meaningful impact.

Ed has almost 20 years of experience within the healthcare market intelligence industry working with medical device, biopharmaceutical, and biotech companies spanning across all stages of commercialization. He has worked across various roles in both an operations and commercial capacity engaging with stakeholders across all levels within a client organization. He is well versed in a number of data and service-oriented solutions, especially leveraging US claims and EHR data. He has worked with both open and closed claims datasets supporting numerous use cases such as (but not limited to) market sizing, commercial targeting/segmentation, patient journey, market access, and more.

Ani is an associate director of commercial strategy at Veeva. She focuses on Veeva Vault CRM Events Management and is responsible for developing and articulating Veeva’s strategic direction and product messaging. She is passionate about helping organizations combine strategic visions with operational excellence.

Matt Porter is a Principal Solution Consultant and serves as the Vault Medical lead at Veeva Systems, drawing on over 20 years of experience to align deep technical expertise with client business objectives. He is a prominent advocate for the Veeva MedInquiry application and is currently focused on delivering client vision and requirements through the new Veeva Publications solution. Beyond his technical leadership, Matt is a dedicated community volunteer involved in refugee resettlement programs and an Arizona native who enjoys high-adventure activities with his family.

As part of the Veeva Link Commercial Strategy team, Guy is responsible for Link strategy with several customers. He focuses on understanding the industry trends and business challenges around KOL engagement to ensure customers gain the most value from Link. Additionally, he works closely with his customers to help identify new opportunities for innovation to drive Link product excellence. Guy brings more than 13 years of medical and commercial experience working with leading biopharma companies.

Mike Ramadei is the vice president of strategy for Crossix. He supports adoption and expansion of Crossix products with a focus on technology and capabilities. Mike joined the Crossix team in 2013 and has partnered with hundreds of life sciences brands to implement advanced marketing analytics and optimizations across both DTC and HCP channels.

Ed is the director of commercial strategy and market owner for Veeva Network MDM. With more than 25 years of experience in the life sciences industry and 15 years in master data management (MDM), data warehousing, and analytics, Ed supports customers with their data governance and data management journeys.

With over a decade of experience in healthcare commercial analytics, Dan specializes in field operations, launch strategy, and turning data into actionable insights. Dan has successfully driven impact for both top 30 enterprise biopharma companies and fast-growing SMBs, helping them optimize performance and achieve key business goals

Allie Reynolds leads Vault Medical strategy at Veeva, defining the direction for the product suite spanning evidence generation, publications, medical content, and medical information. She is responsible for driving market adoption, customer engagement, and the strategic alliances that fuel the suite’s growth. Allie has more than 15 years of experience enabling life sciences organizations to evolve their medical and commercial business to achieve excellence. Prior to joining Veeva, Allie spent over 10 years at Accenture, helping large organizations transform their operating models, processes, and services around content. Allie holds a bachelor of science degree in economics from Trinity College in Hartford, CT.

Sarah is Director of Services for Link Workflow, where she works with customers to modernize how teams plan and coordinate KOL engagements. Prior to joining Veeva, Sarah spent nearly a decade working alongside biopharma teams to support KOL engagement strategy and execution. She brings that firsthand perspective to helping medical, clinical, and commercial teams collaborate more effectively and turn KOL interactions into meaningful scientific exchange.

Chris is a product manager for Veeva Link Key People focused on KOL identification and engagement. Based in Philadelphia, Chris combines his deep scientific expertise with a passion for building software that helps biopharmas leverage deep data to cultivate meaningful relationships and improve patient outcomes.

Julia supports biopharma companies across various therapeutic areas focusing on measurement and optimization. She joined Veeva in 2020.

Rolando is the vice president of product management for Veeva PromoMats, Veeva MedComms, MedInquiry, Publications and Grants. He and his team focus on delivering robust and innovative features to address the challenges of the commercial and medical communities. Rolando has over 20 years of experience building enterprise software systems for life sciences organizations.

Eliza is a product manager on the Vault CRM Technology team. She moved into her product role after working with the Veeva Services team implementing MyInsights pages for customers.

Lisa Scheinman is a an AI product leader with 14 years of experience spanning marketing analytics and pharmaceutical content management. She is excited by how AI will accelerate evidence generation and communication. In her current role, as director of product for Medical AI, she is responsible for the AI roadmap across MedComms, MedInquiry, Publications, and Grants.

Tim is the product lead for Veeva Medical Insights, working on leveraging data and AI to drive value in life sciences. His experience includes building and leading the team that scaled BioNTech’s global AI capabilities and co-leading the InstaDeep post-merger integration. Tim also served as a management consultant at McKinsey & Company, advising healthcare and life sciences clients.

Julie has more than ten years of experience working with and managing laboratory test data, including complex genomic results. Today, she is a Senior Product Manager with the Compass Patient team, helping customers enhance market segmentation, patient finding and journey analysis by connecting test records to high quality medical and prescription claims.

Charlie Seltzer is a Senior Manager on the Health Data Partnerships Team, where he focuses on establishing high-value partnerships with healthcare data providers that enhance Veeva’s data offerings for the life sciences industry. He previously spearheaded product strategy and business development for CVS Health’s Healthcare Delivery division, where he helped launch large-scale initiatives providing advanced diagnostics and preventative care to millions of Medicare Advantage patients. Charlie is passionate about the intersection of data and patient care, championing privacy-first software that enables life sciences organizations to drive better patient outcomes.

Steph is responsible for defining the direction of Vault CRM products, including CLM, Approved Email, Engage, Service Center, Events Management, Align, Campaign Manager, and Patient CRM. Together with her team, she ensures that Veeva delivers best-in-class CRM solutions for life sciences, with a focus on streamlined field execution, compliant customer engagement, and end-to-end customer success.

Paul is responsible for delivering the next generation of marketing for life sciences. He owns the product and go to market strategy for Vault CRM Campaign Manager.

Ally Shearon is a Consultant on the Commercial Content team, responsible for the solution design and implementation of Veeva PromoMats and Vault Medical (MedComms and MedInquiry). She has experience implementing Scientific Communication Platform (SCP), Text Assets, DAM, and Veeva Connections across Enterprise and SMB customers.

As principal consultant and team manager on the Global Content Business Consulting team, Simonne leverages her pharmaceutical advertising and marketing background to innovate throughout the content supply chain. She specializes in driving organizational change through scalable solutions that bridge the gap between creative strategy and operational excellence.

Hannah Sitzmann is a specialist in the Vault CRM Suite, with a primary focus on driving excellence through Campaign Manager. Throughout the past year, she has deepened her expertise by integrating AI into her workflow to deliver innovative solutions. Driven by a passion for customer success, Hannah consistently leverages her technical knowledge to help clients achieve their goals.

A 20-year life sciences veteran across commercial and medical affairs, Ryan currently focuses on enhancing OpenData. His work centers on the cutting edge of agentic data curation, claims data integration, and data science to drive smarter industry outcomes.

Dan is senior vice president of partnerships. His work is currently focused on consumer data, DSPs, social, TV and other emerging channels. He also leads work to improve identity quality and scale in the digital ecosystem.

Baird Stiles is a healthcare data subject matter expert with a unique blend of strategy, product, technology, and execution who thrives on bringing people together to solve problems efficiently, effectively and elegantly. Baird has been honored as Veeva Strategist of the Year and is known for his bias to action and contributions to data driven healthcare innovation.

Claire specializes in the Vault CRM Suite and delivers tailored demonstrations across the full range of Veeva Commercial applications. After implementing CRM solutions throughout Europe, she transitioned to North America, where she now leverages her global expertise to align complex technical capabilities with specific customer needs.

As a product expert in Commercial Content, Andrew helps Veeva’s customers learn about and maximize the value of PromoMats and the Vault Medical applications. Andrew joined Veeva three years ago after spending five-plus years in-house at industry agencies.

Georgina is a member of the strategy team at Crossix, where she specializes in measurement for emerging biotech and SMB brands. Before Veeva, she spent a decade in advertising overseeing omnichannel campaign strategy and activation for DTC pharma brands.

Jordan leads commercial content strategy for emerging businesses in North America, focusing on PromoMats. She is responsible for customer engagement, market adoption, and industry insights. Prior to joining Veeva, she worked at life sciences agencies focused on patient brand strategy and campaign activation.

Building upon a degree in biology and chemistry, Jamie brings extensive life sciences industry experience across pharmaceutical sales, sales training, and marketing for both US and global markets. Her career is anchored by a strong foundation in strategic consulting, where she has leveraged deep domain expertise to guide life science organizations through complex business transformations.

As a senior product manager for Veeva PromoMats, Jocelyn leads innovation for the reviewer experience. With over 5 years of experience at Veeva, Jocelyn works closely with customers to shape the roadmap for MLR review and eCTD compliance package generation. Jocelyn is dedicated to building products that simplify the complex world of life sciences content management.

Parvati is a strategy director at Crossix. Over the course of her career, she has led teams focused on translating complex data into high-impact marketing strategies for healthcare and pharmaceutical brands.

As a Principal on Veeva’s Business Consulting Analytics team, Chad manages the full business development lifecycle and oversees the delivery of high-impact analytics solutions for major pharmaceutical companies. He focuses on leveraging Veeva’s Data Cloud to design data-driven strategies that solve complex client challenges and foster long-term, trusted partnerships.

Carly is a Senior Solution Consultant who specializes in transforming the commercial landscape through the power of Veeva AI. She is dedicated to helping organizations move beyond traditional workflows to a more intelligent, automated future driven by agentic transformation within Vault CRM. Known for her high-impact demonstrations and deep product expertise, Carly focuses on helping customers realize the full potential of a unified, AI-powered CRM Suite to achieve true commercial excellence.

Nicson helps life sciences organizations to achieve above-market growth by shaping commercial structure, ways of working, AI strategy & UX to deliver customer impact. An award-winning founder and consulting leader, Nicson has held executive leadership roles in the management consulting, human capital & behavioral neuroscience domains across two major markets. An authority on growth transformation, he is passionate about helping customers to unlock the potential of their people, processes & software.

Catherine is the product leader for Veeva Link Key Accounts, where she focuses on helping customers navigate the complexities of U.S. healthcare institutions and payer ecosystems through data-driven insights and easy-to-use software. She brings a wealth of expertise in product strategy and B2B SaaS solutions, particularly within the healthcare and life sciences sectors. Catherine is dedicated to building scalable, user-centric products that empower teams to identify opportunities, understand institutional influence, and drive strategic growth.

Egor Zhelezovskiy is a senior director of product management at Veeva Systems, where he leads the development of Patient CRM. With over a decade of experience in software product management and services, he specializes in building innovative solutions that enhance patient engagement and streamline industry operations.

Cecilia leads the Solutions Consulting team for Crossix Audience Segments, helping life science marketers reach their most qualified audiences. Having spent 13+ years driving effectiveness in DTC and HCP marketing, Cecilia understands that in today’s high-growth environment, data isn’t just an asset—it’s the competitive edge. Outside of the office, Cecilia is an aspiring world-traveler based in New York City.