Speakers
Keynote Speakers
Bill Veltre
Bristol Myers Squibb
Director, Omni-channel Experience Strategy and Planning
Bill Veltre
Bristol Myers Squibb
Director, Omni-channel Experience Strategy and Planning
Bill is the director of omnichannel experience, strategy, and planning at BMS. Throughout Bill’s career, he has been focused on patient centricity which was fueled by his personal journey in health. He has ingrained himself in the industry, creating unbreakable partnerships with the leading providers in the media, creative, and measurement landscape. Bill has held key roles at Elsevier, WPP (CMI), Publicis (PHM), AbbVie (formerly Allergan), and now at BMS within the oncology franchise.
Deirdre Diener
Janssen
Senior Director Digital Transformation for North America
Deirdre Diener
Janssen
Senior Director Digital Transformation for North America
Deirdre currently leads strategy to innovate and advance data, digital/omnichannel capabilities, and platforms that fuel Janssen’s North America pharmaceutical businesses. Her team is responsible for managing and shaping capabilities in support of future horizons of digital innovation and data strategy for the enterprise to direct Janssen’s go to market models. Deirdre has over 25 years of biopharmaceuticals commercial leadership experience working for Janssen, GlaxoSmithKline, AstraZeneca, Bristol-Myers Squibb, Novo Nordisk, and Accenture. She has led U.S. and global commercial teams across several therapeutic areas in order to successfully commercialize and launch 10 brands and multiple new indications. Deirdre joined Janssen in October 2019 coming from GSK where she led the digital transformation and strategy for the Respiratory Portfolio. Deirdre has her MBA in pharmaceutical marketing. She is also the founder of The Lisa Diener Domestic Violence Foundation, focused on helping survivors of domestic violence outside of work in memory of her sister, Lisa. The charity has raised over $225K to help programs in the tri-state area over the last 11 years.
Eric Toron
Merck
Executive Director, Medical Operations Lead, Global Medical and Scientific Affairs
Eric Toron
Merck
Executive Director, Medical Operations Lead, Global Medical and Scientific Affairs
Eric has over 22 years of experience in the pharmaceutical industry including more than 12 years in medical/scientific affairs. He is currently the executive director and lead of global medical affairs, medical operations. He has comprehensive experience in transformation initiatives, strategy realization, process improvement, operational excellence, investor relations, and financial stewardship. Eric previously served as the primary IR contact for oncology, specifically for NSCLC, melanoma, MSI-H, and head and neck cancer. He has the proven ability to improve operations and exceed established goals through innovative approaches, internal controls, and productivity/efficiency improvements. He has a track record in creating organizations, often from the ground up, that accomplish superior results through building trust, building teams, and fostering collaborative relationships in order to improve patient care.
SESSIONS
Veeva Link Keynote With Merck
Tuesday 10:30 a.m.
Veeva Medical Keynote with Boehringer Ingelheim, Lilly, and Merck
Tuesday 1:00 p.m.
Erica Taylor
Genentech
Vice President, Chief Marketing Officer
Erica Taylor
Genentech
Vice President, Chief Marketing Officer
Erica is Genentech’s first chief marketing officer, covering Genentech’s full commercial portfolio. In this role, Erica sets the vision, strategic enterprise leadership, and direction for the marketing function at Genentech. Erica has over 15 years of experience in the pharmaceutical/biotech industry and across a variety of different functions including strategic analytics, sales, and marketing. Immediately prior to her appointment, Erica was the global head of oncology strategy at Roche. Erica received her BS in biochemistry with Honors from the University of Michigan and her PhD in immunology from Stanford University School of Medicine.
SESSIONS
Vault PromoMats & Vault Medical Keynote With Genentech
Tuesday 10:30 a.m.
Bayer, Genentech, Sanofi: Leading the Next Wave of Content Innovation
Wednesday 11:00 a.m.
Ray Gomez
Bristol Myers Squibb
VP, WW Omni-Channel Capabilities
Ray Gomez
Bristol Myers Squibb
VP, WW Omni-Channel Capabilities
Ray is the vice president, worldwide omnichannel capabilities. He and his team are responsible for BMS’s omnichannel strategy, which includes leading the exploration, development, and maturation of omnichannel capabilities for the commercialization organization. Prior to BMS, Ray was at Becton Dickinson where his focus was building the company’s first omnichannel center of excellence and worldwide go-to market strategy. Prior to his time at Becton Dickinson, he led the strategy, development, and execution of digital and multi-channel innovation for the global oncology franchise at Novartis.
SESSIONS
Veeva CRM Suite Keynote With Bristol Myers Squibb
Tuesday 10:30 a.m.
Astellas, Bristol Myers Squibb, Takeda: Driving Digital Content Excellence
Tuesday 1:00 p.m.
Arno Sosna
Veeva
General Manager, CRM Products
Arno Sosna
Veeva
General Manager, CRM Products
Arno Sosna is responsible for the design, development, and delivery of all Veeva CRM products. Arno and his team ensure that Veeva delivers best-in-class products for managing customer engagement across all channels, with a focus on streamlined usability, rich functionality, and end-to-end customer success.
SESSIONS
Veeva CRM Suite Keynote With Bristol Myers Squibb
Tuesday 10:30 a.m.
Vault CRM Direction
Tuesday 4:30 p.m.
Veeva CRM Suite Roadmap
Wednesday 9:00 a.m.
Asaf Evenhaim
Veeva
Chief Executive Officer, Crossix
Asaf Evenhaim
Veeva
Chief Executive Officer, Crossix
Asaf Evenhaim is Chief Executive Officer of Crossix and serves as site leader of Veeva’s New York City office. Under Asaf’s leadership, Crossix delivers best-in-class solutions to help health brands maximize marketing effectiveness. Asaf started Crossix in 2005 with more than 10 years of experience in healthcare marketing and technology businesses. Asaf has been named to the PharmaVOICE 100 most influential people in the life sciences industry, was selected as a DTC Innovator of the Year, and is a PM360 ELITE honoree. Before founding Crossix, he was the co-founder and president of SoftWatch, a healthcare CRM provider. Asaf also served as acting CEO for Dietwatch.com, an online subscription weight loss company spun off from SoftWatch. Earlier, Asaf served as EVP of business development for InterCure, Inc., a medical device company.
SESSIONS
Veeva Crossix Keynote With Bristol Myers Squibb
Tuesday 10:30 a.m.
Veeva Compass Keynote (Repeat)
Wednesday 11:00 a.m.
Kilian Weiss
Veeva
General Manager, Veeva Link
Kilian Weiss
Veeva
General Manager, Veeva Link
As general manager of Veeva Link, Kilian is responsible for the strategic direction, growth, and customer success of Veeva’s global Link platform. He is also responsible for Veeva’s European data business and commercial strategy.
Before joining Veeva, Kilian founded Mederi, a leading provider of global KOL data and services for life sciences companies. Veeva acquired Mederi in 2015, and Kilian joined the Veeva team to build Veeva Link.
In 2016, Kilian was named to the prestigious PharmaVOICE 100, which annually recognizes the top 100 most inspirational and influential people in the life sciences industry.
Paul Shawah
Veeva
Executive Vice President, Commercial Strategy
Paul Shawah
Veeva
Executive Vice President, Commercial Strategy
Paul is responsible for commercial strategy including the growth and direction of Veeva’s commercial products. Paul has spent the last 20 years in strategy, product and marketing roles for software companies serving life sciences.
Peter Stark
Veeva
Executive Vice President, Commercial Strategy
Peter Stark
Veeva
Executive Vice President, Commercial Strategy
Peter’s career started at PwC with a focus on CRM initiatives. He continued that focus within the life sciences industry working with Aventis Pharmaceuticals in 2002. During his time at Aventis and Sanofi, he worked across their commercial organization driving sales and marketing initiatives designed to maximize customer engagement. In 2010 he started a company with a mission to generate novel customer insights by integrating sales and marketing promotional activities using technology, data, and analytics. That business, Pursuit Solutions, was acquired by IMS Health in 2016 where he continued to lead the omnichannel marketing business until joining Veeva in 2022.
Pooja Ojala
Veeva
Vice President, Commercial Content
Pooja Ojala
Veeva
Vice President, Commercial Content
Pooja Ojala is responsible for commercial content strategy at Veeva across the Vault PromoMats and Vault Medical product areas. She is focused on understanding the industry trends and business challenges with Veeva’s customers with an eye towards driving customer success while also identifying new opportunity areas for innovation to drive content excellence. Pooja also closely works with strategy alliances, agencies, and other technology partners to drive more holistic solutions for digital engagement through technology and services. Pooja has over 25 years of experience enabling life sciences organizations to establish and evolve their content businesses in highly complex environments. Prior to joining Veeva, Pooja led the global content practice at Cognizant. She also spent 17 years at Accenture as the head of North America content services within Accenture Interactive.
SESSIONS
Vault PromoMats & Vault Medical Keynote With Genentech
Tuesday 10:30 a.m.
Astellas, Bristol Myers Squibb, Takeda: Driving Digital Content Excellence
Tuesday 1:00 p.m.
GSK: Path to Content Personalization
Tuesday 4:30 p.m.
Bayer, Genentech, Sanofi: Leading the Next Wave of Content Innovation
Wednesday 11:00 a.m.
Q&A With Veeva Content Leaders
Wednesday 1:30 p.m.
Sarah Caldwell
Veeva
General Manager, Crossix Analytics
Sarah Caldwell
Veeva
General Manager, Crossix Analytics
Sarah serves as general manager, Crossix Analytics at Veeva. She has spent her career in the healthcare data and analytics space and has been with Crossix since 2007.
SESSIONS
Veeva Crossix Keynote With Bristol Myers Squibb
Tuesday 10:30 a.m.
Genentech: Data-Driven Marketing Across the Portfolio
Tuesday 1:00 p.m.
Veeva Crossix Roadmap
Wednesday 9:00 a.m.
Sonja Rivera
Veeva
Vice President, Strategy, Link Key People Global
Sonja Rivera
Veeva
Vice President, Strategy, Link Key People Global
Sonja Rivera leads US strategy and sales for Veeva Link. She has over 20 years of life sciences industry and consulting experience leading commercial strategy and transformation. Prior to joining Veeva in 2020, Sonja held various positions at Ashfield Engage, Vynamic, Merck, and Accenture, where she led various initiatives to create more relevant customer engagement and deliver value through technology and analytics. Sonja holds a bachelor of science degree in biochemistry from the University of Delaware.
SESSIONS
Veeva Link Keynote With Merck
Tuesday 10:30 a.m.
Optimizing Expert Scientific Engagement With Veeva Link
Tuesday 12:30 p.m.
Optimizing Expert Scientific Engagement With Veeva Link (Repeat)
Wednesday 10:30 a.m.
Session Speakers
Adam Escalante
Pfizer
US Melanoma Lead
Adam Escalante
Pfizer
US Melanoma Lead
Adam is currently the US melanoma lead for Pfizer. He joined Pfizer as part of the MBA rotational program and has held several roles within the company, primarily in oncology. Adam holds an MBA from Columbia Business School and a BS in molecular biology from Cornell University. Prior to business school, Adam was a consultant at Enterprise Analysis, a healthcare consulting firm, and began his career in in pre-clinical development at Regeneron Pharmaceuticals.
Aditya Nellayikunnam
Horizon Therapeutics
Manager, Consumer and Digital Analytics
Aditya Nellayikunnam
Horizon Therapeutics
Manager, Consumer and Digital Analytics
Aditya has over four years of experience in pharma analytics. At Horizon, he works on the consumer and digital analytics team focusing on campaign strategy, performance measurement, and optimization. Previously, he worked with Symphony Health as a data scientist focusing on media and patient analytics. Aditya holds a Master’s Degree in quantitative finance from Rutgers University.
Ajit Menon
Janssen
Vice President, Customer Engagement and Digital Transformation
Ajit Menon
Janssen
Vice President, Customer Engagement and Digital Transformation
Ajit leads the strategy, implementation and scaling of Janssen’s artificial intelligence (AI) and data platform and innovation initiatives across all businesses and functions in the US.
He leads the roadmap for future customer engagement transformations, including the design and implementation of cross-functional advanced analytics initiatives supporting patient engagement, strategic customers, and medical and scientific engagement. He is also responsible for market access insights and analytics. Ajit joined Janssen in 2015 in the global strategy organization after several years at Biogen. Prior to joining the industry, Ajit held roles of increasing responsibility across management consulting and pricing research. Ajit is a trained pharmacist and holds a PhD in pharmacy administration (health outcomes) from the University of Georgia.
SESSIONS
Janssen, Novo Nordisk, Takeda: Segmentation and Targeting Through an Industry Lens
Tuesday 3:00 p.m.
Amy Hawrylo
Novo Nordisk
Associate Director, HCP Engagement Technology & Analysis
Amy Hawrylo
Novo Nordisk
Associate Director, HCP Engagement Technology & Analysis
Amy has almost 20 years of pharmaceutical experience, starting out her career as a speaker bureau meeting planner. She then went on to become a digital project manager in pharmaceutical marketing before starting her career at Novo Nordisk. She has been with Novo Nordisk for the past 12 years and has held several roles in the HCP engagement technology space. She most recently has been the lead in the implementation and support of the speaker bureau management and reporting platforms in her role as the associate director of HCP engagement technology and analysis at Novo Nordisk.
Andres Quintero, MD, MPH, MBA
Pfizer
Global Medical Affairs Director, Glucocorticoid Portfolio Lead
Andres Quintero, MD, MPH, MBA
Pfizer
Global Medical Affairs Director, Glucocorticoid Portfolio Lead
Andres is a physician board-certified in public health and preventive medicine. He is passionate about delivering system-based solutions through structured problem solving that offers quantitative rigor and qualitative perspective. To that end, he routinely relies on data and meta-data to inform decision making at various levels of leadership, particularly when the next best alternative is to make decisions in the absence of empirical information. Andres is particularly passionate about ensuring that all medical analytics endeavors are contextualized with the proper medical and epidemiological subject matter expertise in order to best approximate “the truth in nature”.
Andrew Erdely
Bristol Myers Squibb
Associate Director, Field Email Solutions
Andrew Erdely
Bristol Myers Squibb
Associate Director, Field Email Solutions
Andrew is a member of the BMS worldwide omnichannel capabilities team, heading up the field-triggered email capability. He manages operations, governance, and strategic evolution of the approved email platform, globally. His career highlights include enterprise-wide Veeva CRM content migration to support BMS/Celgene integration, Approved Email capability standup for major European markets and the US cardiovascular business unit, and enterprise capability standards overhaul for the US and Europe.
SESSIONS
Bristol Myers Squibb, Sanofi: Enhancing Approved Emails With Dynamic Content
Tuesday 4:30 p.m.
Andrew Feinstein
Karuna Therapeutics
Senior Director, Insights and Analytics
Andrew Feinstein
Karuna Therapeutics
Senior Director, Insights and Analytics
Andrew has been in the pharmaceutical industry for 20 years, with the majority of time spent in insights and analytics. Over the past 5+ years he has focused on the mental health space. Andrew is very passionate about the work and the opportunity to make a difference for patients.
SESSIONS
Karuna Therapeutics: Informing Patient Access to Therapy in Mental Health
Wednesday 11:00 a.m.
Andrew Schwartz
ImmunoGen
VP/Head of IT
Andrew Schwartz
ImmunoGen
VP/Head of IT
Andrew is a senior IT and business leader who has successfully built and led teams to deliver complex business and technology transformational programs and global business solutions. He has over 15 years of experience in pharmaceutical and healthcare verticals with a strong emphasis on business strategy, commercialization, overall IT operations, cloud-enabled solutions, digital strategy, and shared services functions.
Anubhav Parashar
Takeda
Associate Director – Customer Experience Solutions
Anubhav Parashar
Takeda
Associate Director – Customer Experience Solutions
Anubhav is the associate director, customer experience solutions. His skills include enabling omnichannel customer experience, CRM, marketing automation, content management,web, and he is a data and digital transformation architect.
SESSIONS
CSL Behring, Exact Sciences, Takeda: How Agile Field Planning Increases ROI
Tuesday 1:00 p.m.
Ben Stock
Eli Lilly and Company
Sr. Director, Global Platform Strategy & Development
Ben Stock
Eli Lilly and Company
Sr. Director, Global Platform Strategy & Development
Ben joined Eli Lilly in 2005 as a neuroscience sales representative. In 2009, he accepted an ethics and compliance associate position supporting the Lilly hospital group, cardiovascular, and specialty teams. Ben was promoted to district sales manager in 2012. He has led sales teams in cardiovascular, accounts/hospitals, and diabetes to top performance. In 2018, Ben took on the global sales strategy and operations neuroscience business unit advisor role. In 2020, he began leading the global platform strategy and development team.
SESSIONS
AbbVie, Bristol Myers Squibb, Lilly, Merck: CRM Governance in Global Environments
Tuesday 1:00 p.m.
Bob Acropolis
ANI Pharmaceuticals
Sr. Director, Operations and Analytics
Bob Acropolis
ANI Pharmaceuticals
Sr. Director, Operations and Analytics
Bob has over 15 years of operations and data analytics experience in the pharmaceutical industry, with the last 18 months at ANI Pharmaceuticals. Within such a brief timeframe at ANI, and with the help of the Veeva Commercial Cloud Accelerator program, Bob and team were able to stand up a commercial organization in 75 days from product approval to field sales launch. Prior to joining ANI, Bob provided strategic operations support at Sunovion Pharmaceuticals across multiple business areas, including technology, product distribution, and marketing operations. Bob Acropolis holds a B.S. in business management from Quinnipiac University in Hamden, CT.
Brian Cantwell
Bayer
Vice President Digital Strategy & Operations
Brian Cantwell
Bayer
Vice President Digital Strategy & Operations
Brian Cantwell is the vice president of digital strategy and operations for Bayer Pharmaceuticals in the US. His team is responsible for cost-efficient revenue-generating digital customer engagement capabilities including digital strategy, in-house digital media planning and activation, marketing automation, and digital content production.
Brian Schulz
Takeda
Director, Analytics and Insights – HAE
Brian Schulz
Takeda
Director, Analytics and Insights – HAE
Brian has over 20 years of biopharmaceutical experience, currently leading commercial analytics and market research for the HAE rare disease franchise at Takeda Pharmaceuticals. In this role, Brian has leveraged patient data to track competitive launches and provide actionable insights for both personal and non-personal channels. Prior to joining Takeda in 2020, Brian worked on the services side of the industry, including IQVIA and Epsilon, building and managing teams that designed and delivered data-driven recommendations to resolve his clients’ most pressing commercialization challenges.
Carmen Profeta
Boehringer Ingelheim
Executive Director, Information Management
Carmen Profeta
Boehringer Ingelheim
Executive Director, Information Management
Carmen Profeta leads the US information management at Boehringer Ingelheim. Throughout her professional career, Carmen has been an advocate for business transformation, disrupting the status-quo, and evangelizing change. Carmen focuses on digital data strategy and leading transformational initiatives that leverage data and analytics to enable greater business outcomes.
SESSIONS
Boehringer Ingelheim, Organon, Sunovion: Fueling Commercial With Connected Customer Data
Tuesday 1:00 p.m.
Caroline Gherardi
Boehringer Ingelheim
CRM Business Solutions Process Manager
Caroline Gherardi
Boehringer Ingelheim
CRM Business Solutions Process Manager
With an 11-year career rooted in DTC and pharma brand marketing, Caroline’s professional experience has evolved into a passion for operational excellence and omnichannel capabilities. Her combined extensive knowledge in digital marketing and CRM has enabled her to drive innovative solutions for customers and provides a unique view on identifying effective business solutions.
SESSIONS
Boehringer Ingelheim, Bristol Myers Squibb, Merck: How On-Demand Engagement is Evolving HCP Relationships
Tuesday 3:00 p.m.
Charlie Cook
Pfizer
Sr. Director Field Medical, Women’s Health and Migraine
Charlie Cook
Pfizer
Sr. Director Field Medical, Women’s Health and Migraine
Charlie has over 15 years of field medical affairs experience, including in rare diseases, psychiatry, neurology, gastroenterology, and women’s health. His experience developing talent, leading organizational change, driving team performance results in his teams consistently exceeding company objectives. He has built MSL teams from the ground up and led team expansions. He has demonstrated complex project management, the ability to think outside the box, to charter the uncharted, to translate a vision into a strategy, and to lead by example. Charlie’s desire to put the organization ahead of personal gain enables him to remain focused on improving the lives of patients.
Charlotte Byng
Aktana
Senior Solutions Engineer
Charlotte Byng
Aktana
Senior Solutions Engineer
Charlotte is a senior solutions engineer. She has been with Aktana since 2019 in multiple technical and customer-facing roles. Charlotte’s focus is to showcase Aktana’s latest product developments and the benefits of using advanced intelligence capabilities to enhance HCP engagements.
Chris Larsen
Exact Sciences
Director, Commercial Services
Chris Larsen
Exact Sciences
Director, Commercial Services
Chris leads the commercial services team at Exact Sciences. She is an extraordinarily passionate people leader with an emphasis on coaching and developing others. As a senior-level operational excellence leader, it is imperative to empower people to think and operate differently. Most of her career has been spent within the pharmaceutical life sciences industry driving operations, communications, marketing, sales, and medical education.
SESSIONS
Exact Sciences, Harmony Biosciences: Scaling Content for Growth in Emerging Biopharma
Tuesday 3:00 p.m.
Christina Popowski
Boehringer Ingelheim
Project Manager
Christina Popowski
Boehringer Ingelheim
Project Manager
With a career spanning 15 years in commercial operations, Christina has gained extensive expertise in various areas such as call planning, content management, event planning, and speaker training. Throughout her career, she has been passionate about driving innovation and leveraging technology to enhance the overall customer experience.
SESSIONS
Boehringer Ingelheim, Bristol Myers Squibb, Merck: How On-Demand Engagement is Evolving HCP Relationships
Tuesday 3:00 p.m.
Christine Castro
Lundbeck
Director Medical Affairs Excellence
Christine Castro
Lundbeck
Director Medical Affairs Excellence
Christine is a pharmacist by training and received board certification in psychiatric pharmacy in 2012. She has a passion for serving the mental health community and decided to move from clinical work to the pharmaceutical industry in 2015. Christine finds ways to improve patient and caregiver lives through medical affairs excellence in both psychiatry and neurology therapeutic areas with Lundbeck Pharmaceuticals. Christine has spent the last 3 years innovating and creating pathways for Lundbeck US medical affairs with the vision of being at the forefront of medical affairs organizations. She continues to work closely with cross-functional teams to bring this vision to reality and firmly believes true excellence is a team sport!
SESSIONS
Lundbeck: Maximizing Scientific Exchange With Veeva’s End-to-End Medical Solutions
Wednesday 11:00 a.m.
Christine Conley-Smith
Roche/Genentech
Director, Creative and Content Management Operations
Christine Conley-Smith
Roche/Genentech
Director, Creative and Content Management Operations
Christine leads global content management operations and is the global product owner of PromoMats for Roche/Genentech. Christine was a principal member of the first big pharmaceutical company to successfully deploy Veeva Vault PromoMats on a global scale for both copy approval and DAM. Christine is a thought leader who has been a speaker/panelist at several conferences speaking about global content operations strategy, DAM, connecting content ecosystem with metadata/taxonomy and modular content.
Christopher Colucci
Insmed
Vice President, IT
Christopher Colucci
Insmed
Vice President, IT
Chris has been at Insmed for 8 years. He is the vice president, IT for clinical, commercial and emerging technologies. He is an IT leader with pharma and biotech experience leading transformative IT initiatives that drive innovation and business growth. With a passion for leveraging technology to advance the life sciences industry, Chris has a deep understanding of the complexities of the pharma and biotech landscape, and a keen ability to identify emerging opportunities. Chris is responsible for building global enterprise applications to support a growing biotech. He designed and executed an enterprise roadmap by leveraging Veeva solutions to support the rapid growth. He was instrumental in preparing the technology to support commercial launches in the US, EU, and Japan.
SESSIONS
Insmed: Customer Framework for Aligning Clinical, Medical, and Commercial
Tuesday 1:00 p.m.
Deborah Braccia
Kyowa Kirin
Head of Global Medical Affairs Excellence
Deborah Braccia
Kyowa Kirin
Head of Global Medical Affairs Excellence
Deborah is a results-driven senior healthcare and biopharmaceutical leader with over 20 years of progressive experience and successes in pharmaceutical, biotech, clinical, and academic settings. She is currently the head of global medical affairs excellence at Kyowa Kirin. She has extensive medical strategy, product launch, and life cycle management experience in the areas of oncology, hematology, and rare disease. She is an expert in establishing new functions and capabilities within growing and evolving corporations. Deborah is nationally recognized as a subject matter expert in various areas of healthcare, particularly in medical affairs, oncology, and rare diseases, with over 100 publications, numerous presentations made at scientific congresses, industry meetings, and through academic appointments. She is extensively published in peer-reviewed journals, book chapters, abstracts, industry-specific publications, and educational materials.
Doug Peterson
AbbVie
Director, Systems & Transformation
Doug Peterson
AbbVie
Director, Systems & Transformation
As a seasoned leader, Doug has a demonstrated track record of driving organizational growth and success. With a focus on optimizing processes, leading digital transformations, and implementing proactive change management, he is skilled in defining and executing strategies to challenge the status quo and create scalable tactics. Doug excels at building team synergies, streamlining processes, and advancing key projects for elevated outcomes. With expertise in vendor management, marketing technology, leadership and development, data analytics, and content solutions, he has successfully managed cross-functional teams and led innovative projects resulting in significant achievements.
Eli Fishbein
OMD
Senior Director, Marketing Sciences
Eli Fishbein
OMD
Senior Director, Marketing Sciences
Eli is a seasoned marketing and data analytics professional with extensive experience in developing measurement frameworks and furthering data-driven decision making. Eli has carved his perspective through client engagement in the pharmaceutical, auto, travel, telecom, and e-commerce industries, among others. He specializes in translating measurement and attribution insights into actionable media optimizations.
Eric Solis
Takeda
Director, Lead Data Scientist
Eric Solis
Takeda
Director, Lead Data Scientist
Eric is the lead data scientist for Takeda’s U.S. business unit. Eric built Takeda’s U.S. data science team from initiation with a focus on developing predictive models to isolate critical decision points in patient journeys and end-to-end tools to enable field pull-through. Eric works across business units, including rare disease and plasma derived therapies, to empower business leaders to understand complex analysis and leverage key insights to improve patient outcomes. Eric holds a Ph.D. in systems biology and A.M. in biostatistics from Harvard University, and a B.S. in statistics & B.A. in mathematics from The George Washington University. He currently holds five patents.
SESSIONS
Janssen, Novo Nordisk, Takeda: Segmentation and Targeting Through an Industry Lens
Tuesday 3:00 p.m.
Frank Armenante
Novo Nordisk
Director, Field Systems and Projects
Frank Armenante
Novo Nordisk
Director, Field Systems and Projects
Frank has spent 26 years in the pharmaceutical industry, nearly 15 at NNI. Balancing his life as a dad, coach, and giving to his community, he recently led the commercial execution team for the southern portion of the United States in driving business for the diabetes and obesity franchises for Novo Nordisk, Inc. Over the years he has focused primarily on commercial execution, field sales, and incentive compensation, but also has a strong understanding of information systems, IT, and anything that supports the sales force. Frank also frequently guest speaks at industry conventions on topics near and dear to pharmaceuticals sales and customer engagement. Frank’s approach to business is a combination of passion, team commitment, and a relentless drive for higher performance and improvement.
SESSIONS
Janssen, Novo Nordisk, Takeda: Segmentation and Targeting Through an Industry Lens
Tuesday 3:00 p.m.
Glenn Papaleo
Janssen
Director Field Medical Operations
Glenn Papaleo
Janssen
Director Field Medical Operations
Glenn has over 20 years of experience in the pharmaceutical industry, including more than 10 years in medical/scientific affairs. He is currently the director of field medical operations at Janssen in the U.S.
Glenn and his team are responsible for implementing strategic capabilities and solutions in support of medical operational excellence. Most recently, Glenn laid the foundation for medical omnichannel at Janssen in the U.S. and leads the strategies for medical omnichannel, CRM, customer intelligence, and collaboration platforms.
SESSIONS
Bristol Myers Squibb, Janssen: How Customer Intelligence is Transforming Medical Engagement
Wednesday 11:00 a.m.
Harvey Dunham
SAMA, the Strategic Account Management Association
Managing Director, Strategy & Marketing
Harvey Dunham
SAMA, the Strategic Account Management Association
Managing Director, Strategy & Marketing
Following a 35 year career at Schneider Electric, Harvey joined SAMA, the Strategic Account Management Association, to help their B2B companies become essential to their largest and most important customers. His team does this by convening the largest community of SAM practitioners in the world, mining and sharing their best practices and connecting people who have questions with people who have answers.
SESSIONS
Boehringer Ingelheim: Using SAMA Key Account Management Methodologies in Veeva CRM
Tuesday 3:00 p.m.
Igor Rudychev
Horizon Therapeutics
Vice President of Enterprise Analytics
Igor Rudychev
Horizon Therapeutics
Vice President of Enterprise Analytics
Igor Rudychev has 29 years of experience in data, analytics, and data science, and 23 years of experience in pharma data & analytics. Currently, Igor is a vice president of enterprise analytics with Horizon Therapeutics, specializing in data, analytics, data infrastructure, and data science for rare diseases. Previously, Igor was leading data, analytics, data science, and operations at Novartis, AstraZeneca, and Pfizer. Igor also has 13 years of management consulting experience with Bayer Consulting supporting top healthcare, pharma, medical device, and diagnostics clients. Igor has a PhD in analytical discipline (superstring theory and black holes) from Texas A&M University and MBA in analytics marketing and analytical finance from University of Chicago Booth School of Business.
SESSIONS
Horizon: Finding New Patients and HCPs in Rare Disease
Tuesday 3:00 p.m.
Horizon: Marketing Analytics for Rare Disease
Tuesday 4:30 p.m.
Jacci Lufkin
Amylyx Pharmaceuticals
Head, Marketing Operations
Jacci Lufkin
Amylyx Pharmaceuticals
Head, Marketing Operations
Jacci specializes in operational excellence in the pre-commercial and post-commercial phases for materials management. Her background focuses on rare disease and emerging pharma organizations. She’s been through multiple launches, integrations, and acquisitions, giving her unique expertise in developing and integrating processes related to launch preparation and post-launch scaling.
Jack Goodpasture
Eli Lilly and Company
Senior Vice President, Global Medical Affairs Capabilities and Transformation
Jack Goodpasture
Eli Lilly and Company
Senior Vice President, Global Medical Affairs Capabilities and Transformation
Jack joined Lilly in January 2000 and has dedicated his career to building and leading high performing teams in commercial, human resources, product development, and medical affairs. Jack has also served teams in a variety of therapeutic areas, most recently in oncology. In his current role at Lilly, Jack and his team are responsible for building and executing new medical affairs capabilities globally in order to positively impact patient outcomes at scale. Jack is broadly recognized as a people-focused leader with a passion for coaching, mentoring and embracing change. Jack holds a Bachelor of Science degree from Purdue University.
Jacob Nyman
Merck
Director, Regulatory Affairs
Jacob Nyman
Merck
Director, Regulatory Affairs
Jacob is a director of regulatory affairs in Merck’s office of promotion and advertising review. He has served on promotion review committees for multiple therapeutic areas and works closely with commercial teams to advance new promotional strategies. Jacob was instrumental in adopting Vault PromoMats at Merck and continues to push for evolution in the promotion review process. He also oversees regulatory operations for health authority submissions, promotion review standards, and quality. Jacob’s career with Merck has included other roles in regulatory affairs, patient access, marketing, and sales.
SESSIONS
AbbVie, Boehringer Ingelheim, Merck: A Modular Approach to Faster, Personalized Content
Tuesday 3:00 p.m.
Jamie Little
United Therapeutics Corporation
Digital Strategist
Jamie Little
United Therapeutics Corporation
Digital Strategist
Jamie is a former finance and planning executive with diverse industry experiences spanning across automotive, service, media, and biotech. These experiences have helped springboard his transition into digital strategy at United Therapeutics leading their HCP360 initiative. This initiative represents an enterprise-wide digital transformation project focused on creating a shared, comprehensive profile of an HCP, combining, and interpreting internal and external data sources into a single point of access fueling efficiencies and more meaningful interactions with our HCPs. The technology and strategy partners that are helping United navigate this journey include Veeva, Salesforce, and PwC.
SESSIONS
Paratek, United Therapeutics: Pre-Commercial Considerations for Expert Engagement
Tuesday 3:00 p.m.
Janis Witzleb
CSL Behring
Director, Commercial Enablement, Medical Affairs
Janis Witzleb
CSL Behring
Director, Commercial Enablement, Medical Affairs
Jason Benagh
Moderna
Director of Global Marketing Operations
Jason Benagh
Moderna
Director of Global Marketing Operations
With over 20 years of marketing operations experience, Jason brings experience from multiple regulated environments. He is no stranger to managing content through complex approval processes. From 100,000s of combinations in affinity marketing of credit cards to the launching of blockbuster medicines, process drives the success of these campaigns. Managing the complexity within these guardrails is like directing air traffic across the United States. As a veteran with 5 years of air traffic control experience, Jason brings calm to the madness of marketing operations.
Jason Pelletier
Sanofi
Director Veeva Systems Team
Jason Pelletier
Sanofi
Director Veeva Systems Team
Jason is a long-time field representative and field leader in the pharmaceutical industry. He is currently the CRM and PromoMats lead at Sanofi.
SESSIONS
Bristol Myers Squibb, Sanofi: Enhancing Approved Emails With Dynamic Content
Tuesday 4:30 p.m.
Jay Aiyar
Takeda
Associate Director, Omnichannel Analytics
Jay Aiyar
Takeda
Associate Director, Omnichannel Analytics
Jay has over 14 years of experience in the pharmaceutical industry, having held positions in various functional areas (IT, operations, sales and marketing analytics). She is an experienced promotional analytics and business intelligence leader, driving analytical rigor in the development and implementation of business initiatives working in partnership with the brand, omnichannel marketers, and cross functional partners. Jay’s specific skill-set includes: commercial analytics including promotional analytics, digital impact and investment planning, and targeting and segmentation.
Jay McMeekan
Kyowa Kirin
Senior Director, Commercial Digital Center of Excellence
Jay McMeekan
Kyowa Kirin
Senior Director, Commercial Digital Center of Excellence
Jay has over 20 years of commercial pharmaceutical experience. Over the past decade, he’s led numerous initiatives to standardize digital commercial processes and solutions in the areas of CRM, omnichannel engagement, customer experience, business intelligence/reporting, and content lifecycle management. Jay’s professional career began as a the lab scientist and has since held several roles, both locally and globally, working across multiple therapeutic areas; oncology, cardiovascular, CNS, women’s healthcare and within several large and emerging pharmaceutical organizations including Roche, Merck-Medco, Pharmacia/Pfizer, Bristol-Myers Squibb, Bayer, and Kyowa Kirin. Jay’s current focus is on leading the shift to outstanding customer experience.
Jean-Francois Richard
Merck
Global Director Medical Affairs
Jean-Francois Richard
Merck
Global Director Medical Affairs
Jean-Francois has almost 25 years of experience in the pharmaceutical industry, all of them with Merck and Co. In his current role, he primarily develops and leads the implementation of the global medical affairs plan in worldwide markets for pulmonary hypertension. In his previous role as an MSL, he developed people management skills and improved strategic thinking amongst the team. Jean-Francois also co-developed with Veeva, as an early adopter, Merck’s new SL engagement planning tool and supported cross-functional and cross-TA implementation.
Jeannie Sanchez
Mirati Therapeutics
Director, IT Applications Delivery & Management
Jeannie Sanchez
Mirati Therapeutics
Director, IT Applications Delivery & Management
Jeannie brings over 25 years of combined IT project management, business analysis, and operational support for system initiatives across multiple industries, mainly biopharmaceuticals. Currently, Jeannie is director, IT application delivery and management at Mirati Therapeutics, where she is responsible for the implementation and management of the commercial and medical affairs CRM ecosystem. Prior to Mirati, Jeannie served as the IT business partner at Halozyme Therapeutics. Earlier in her career, Jeannie has held IT roles at Onyx Pharmaceuticals, Medivation, and Relypsa where she was supported field sales and medical affairs applications in preparation for commercialization.
Jeff Higham
Bayer
Associate Director
Jeff Higham
Bayer
Associate Director
Jeff has over 20 years of experience in pharma and life sciences. His extensive background with Veeva CRM began back in 2006 as part of an initial deployment. At Bayer, he currently oversees CRM customer support across the US market and enables commercial and medical teams to get the best out of Veeva CRM. He is passionate about approaching an end-user understanding of the platform and balancing the “Why to’s” with the “How to’s”.
Jeff Wilcox
Horizon Therapeutics
Director, CRM Systems
Jeff Wilcox
Horizon Therapeutics
Director, CRM Systems
Jeff is Horizon Therapeutics’ director of CRM systems, covering patient services, global field sales, and medical. He has over 10 years of experience in the pharmaceutical and biotech industry across a number of roles including sales operations, marketing operations, and information technology. Jeff has supported numerous product launches in a wide variety of therapeutic areas. He has actively participated in multiple acquisitions of both products and companies including co-promotions.
Jennifer Tolley
GSK
Director, Content Operations
Jennifer Tolley
GSK
Director, Content Operations
Jennifer leads content operations for GSK’s US Commercial business. In this role, she oversees content delivery (the people, tools, and processes that enable the flow of promotional assets within GSK), and she also leads GSK’s expanding in-house creative agency. Jennifer previously held HCP and DTC brand marketing roles at GSK. Prior to joining GSK, she spent 10 years establishing her career in the advertising world, leading media teams for pharmaceutical and CPG clients. Jennifer was recently recognized as one of MM+M’s 40 Under 40 2023 honorees.
Jerry Courier
AbbVie
Director, BTS
Jerry Courier
AbbVie
Director, BTS
Jerry is a 15 year pharma technology leader for Abbott and AbbVie with a history of delivering business value through technology for commercial, medical, and market access field teams. He has consulting leadership experience with Accenture, startup experience, and experience working at multiple technology software vendors. Jerry is a winner of the Commercial President’s Award for making a remarkable impact on the lives of patients.
SESSIONS
AbbVie, Bristol Myers Squibb, Lilly, Merck: CRM Governance in Global Environments
Tuesday 1:00 p.m.
Jim Worley
GSK
US Medical Systems Business Management
Jim Worley
GSK
US Medical Systems Business Management
Jim has spent his career in medical supporting CRM systems with a focus on Veeva, Vault, and vAlign for the last six years. He is currently the lead business partner across all CRM platforms for US medical affairs at GSK, working across field and headquarters to develop and implement innovative solutions to optimize the intersection between technology and business needs. Jim has been a key contributor in several initiatives including moving territory management completely to vAlign and building a custom medical lightning app that is now being used across medical globally.
John Bunn
CSL Behring
Director, Commercial Enablement Field
John Bunn
CSL Behring
Director, Commercial Enablement Field
John has spent the last 22 years of his career with CSL Behring in commercial operations. He is part of a global team responsible for customer engagement management with a focus on the processes and technologies enabling the field and sales operations teams. CSL Behring implemented Veeva just three years ago, and they are always willing to share their experiences with other customers.
SESSIONS
CSL Behring, Exact Sciences, Takeda: How Agile Field Planning Increases ROI
Tuesday 1:00 p.m.
Jonny Rawlinson
Aktana
Senior Director, Head of Alliances
Jonny Rawlinson
Aktana
Senior Director, Head of Alliances
Jonny is a versatile leader and strategic thinker with a background in alliances, product, marketing, and sales across the AI technology, medical device, and pharmaceutical industries. His role at Aktana is to lead the expansion and evolution of Aktana’s capabilities by developing strategic alliances and bringing them to market, with the goal of creating innovative solutions for Aktana’s clients and the wider intelligent engagement market.
Joyce Ercolino Archinow
Harmony Biosciences
Director, Digital Excellence
Joyce Ercolino Archinow
Harmony Biosciences
Director, Digital Excellence
Joyce is a digital healthcare strategist and omnichannel marketing expert with a passion for customer experience excellence and improved health outcomes. Currently director of digital excellence at Harmony Biosciences, Joyce is focused on evolving the commercial customer experience. Supporting healthcare professional marketing strategy and campaign execution, her expertise covers web, media and content strategy, applying a CX perspective to omnichannel engagement. Joyce partners on measurement strategy and leads channel analysis and performance reporting, sharing actionable insights that further campaign optimization. She has certifications in behavioral health and digital transformation, and has previously worked at Teva Pharmaceuticals and CSL Behring.
SESSIONS
Exact Sciences, Harmony Biosciences: Scaling Content for Growth in Emerging Biopharma
Tuesday 3:00 p.m.
Karen Patel
Bristol Myers Squibb
Director, Field Force Enablement
Karen Patel
Bristol Myers Squibb
Director, Field Force Enablement
Karen is an IT professional experienced in establishing enterprise level technology strategy, innovation, and enablement of Veeva solutions. She is highly effective in organization-wide digital transformation programs yielding optimized operating models with scalability and governance.
SESSIONS
AbbVie, Bristol Myers Squibb, Lilly, Merck: CRM Governance in Global Environments
Tuesday 1:00 p.m.
Karlo Ruiz
Boehringer Ingelheim
Sr. AD Speaker Bureau and Customer Operations
Karlo Ruiz
Boehringer Ingelheim
Sr. AD Speaker Bureau and Customer Operations
With over two decades of experience in marketing and operations, Karlo leads speaker bureau and HCP engagements at Boehringer Ingelheim. He played a crucial role in introducing and executing the Veeva Events platform in the United States. Through his commitment to enhancing processes and operational efficiency, as well as strategic development, he is driving the transformation of the company’s approach to planning and executing promotional engagements.
Kathi Scherzberg
Organon
Director of Data Management and Reporting
Kathi Scherzberg
Organon
Director of Data Management and Reporting
Kathi is director of data management and reporting at Organon & Co. She has over 20 years of experience in the pharmaceutical industry covering sales, data integration, business insights reporting, client advisory services, and commercial operations.
SESSIONS
Boehringer Ingelheim, Organon, Sunovion: Fueling Commercial With Connected Customer Data
Tuesday 1:00 p.m.
Kevin Rose
Boehringer Ingelheim
Executive Director, Content Excellence
Kevin Rose
Boehringer Ingelheim
Executive Director, Content Excellence
Kevin is currently leading a talented content excellence team. His responsibilities include building new E2E content capabilities, launching new platforms/content authoring tools, delivering digital innovation/test and learn capabilities, and re-engineering BI’s content creation and delivery model the using personalized/modular content. He is focused on impactful omni-channel customer engagements to drive increased competitiveness, performance, and impact with personalized content that adds value. Kevin has worked in the industry over 25 years in medical and marketing operations, sales, marketing, analytics and insights, IT, manufacturing and engineering.
SESSIONS
AbbVie, Boehringer Ingelheim, Merck: A Modular Approach to Faster, Personalized Content
Tuesday 3:00 p.m.
Kimberlee Moon
Boehringer Ingelheim
Director, Marketplace and Account Management Training
Kimberlee Moon
Boehringer Ingelheim
Director, Marketplace and Account Management Training
Kimberlee has spent the last 24 years in the pharmaceutical industry and throughout her career held various roles in sales, leadership, managed markets, key account management, and learning and development. Currently, she is the director of marketplace and account management training. Her team is responsible for training our market access and health system teams and embedding a strategic account management mindset across our other sales teams. Her team has partnered closely with SAMA (Strategic Account Management Association) to build a robust curriculum that is predicated upon account planning and management best practices. It provides a common language and consistent process to strategize internally about the customer, collaborate on value co-creation opportunities with the customer, and align on execution priorities.
SESSIONS
Boehringer Ingelheim: Using SAMA Key Account Management Methodologies in Veeva CRM
Tuesday 3:00 p.m.
Kumar Saurabh
ZS
Associate Principal
Kumar Saurabh
ZS
Associate Principal
Kumar leads the content pillar of ZS’ global digital customer experience practice area that focuses on all aspects of content supply chain transformation leveraging AI, machine learning, and advanced frameworks and accelerators. Kumar has over 20 years of experience building customer-facing digital marketing solutions for clients. Kumar has deep expertise in content transformation, marketing technologies, and digital solutions. With his past experience, he brings strong expertise at the intersection of agency functions, technology, and digital transformation in the content ecosystem. Kumar has consulted with clients across industries and geographies, enabling him to bring an industry-leading global perspective to the team.
SESSIONS
ZS: AI Innovations in Content Hyper-Personalization and Dynamic Targeting
Wednesday 10:30 a.m.
Leona Blustein
Idorsia Pharmaceuticals US, Inc.
Senior Director, US Medical Affairs Operations and Medical Information
Leona Blustein
Idorsia Pharmaceuticals US, Inc.
Senior Director, US Medical Affairs Operations and Medical Information
Leona has over a decade of industry experience ranging from consumer to small biotech and large pharma companies in various therapeutic areas such as gastroenterology, rare diseases, dermatology, and neurology. She has expertise in many aspects of both US and global medical affairs ranging from medical information to field medical and operations, with a strong passion for building out medical affairs teams and systems implementation and capabilities to help measure the impact and value of the field medical teams. She has a deep understanding of cross-functional collaboration to allow for alignment and strategic support as companies prepare for launch of their products.
SESSIONS
AbbVie, Idorsia Pharmaceuticals: Unlocking the Value of CRM for Field Medical
Tuesday 3:00 p.m.
Leslie Collier
Takeda
Director, Experience Strategy, NSBU Brands
Leslie Collier
Takeda
Director, Experience Strategy, NSBU Brands
With over 15 years of experience in the healthcare and pharmaceuticals space, Leslie brings a true passion of omnichannel campaign execution. Leslie has strategized and executed campaigns ranging from TV to print ads, CRM to OOH across a variety of disease states, and brand lifecycles; neuroscience to oncology, rare disease, and brand launches to late-stage LOE preparation and pull through. She has a passion for optimization and measurement, aligning to ensure that the customer experience we execute works to achieve our objectives.
Libby Souder
SAMA, the Strategic Account Management Association
Director of Knowledge, Certification & Training
Libby Souder
SAMA, the Strategic Account Management Association
Director of Knowledge, Certification & Training
Libby has spent the past 25 years in the focused field of strategic, global, and key account management, having the privilege of working closely with many of the world’s experts in this arena. She has worked with leading organizations across a variety of industries worldwide with her work at the Strategic Account Management Association and consulting. Her experience includes an ongoing focus on building and growing long-term, strategic customer/supplier relationships, and business partnerships. She holds a Bachelor’s of Arts in management and organizational development and is certified in DiSC and EQ-i.
SESSIONS
Boehringer Ingelheim: Using SAMA Key Account Management Methodologies in Veeva CRM
Tuesday 3:00 p.m.
Megan Schickedanz
AbbVie
Director, Material Review and Operations
Megan Schickedanz
AbbVie
Director, Material Review and Operations
Megan leads the marketing operation function at AbbVie, responsible for all aspects of the material review process and underlying functions for AbbVie’s expansive US portfolio. Megan is a seasoned business, marketing operations, and digital marketing leader with a broad depth of experience across multiple industries with a recent focus on integration, new capability development, stakeholder engagement, and content excellence through her work at AbbVie and previously at Takeda.
SESSIONS
AbbVie, Boehringer Ingelheim, Merck: A Modular Approach to Faster, Personalized Content
Tuesday 3:00 p.m.
Megan Vladic
AbbVie
Strategic Project Manager, Marketing Operations
Megan Vladic
AbbVie
Strategic Project Manager, Marketing Operations
Megan is an experienced professional with a successful career in the pharmaceutical industry and project management. Her expertise in operationalizing claims at AbbVie has resulted in increased efficiency and quality of submissions. She has also created streamlined material review processes, improving the review process. As a project manager, Megan has a passion for innovation and exploring new ways to automate processes and drive value across the organization.
Michael Tonn
Sanofi
Director of Field Medical Operations
Michael Tonn
Sanofi
Director of Field Medical Operations
Michael joined Sanofi (Aventis) in 2001 as an MSL and has held several field medical roles across numerous therapeutic areas focusing on both provider and payer customers. He is currently the director of field medical operations for the medical value and outcomes team. Prior to joining Sanofi, he was a clinical pharmacist at Barnes-Jewish Hospital at Washington University in St. Louis. He has a Bachelor’s degree in genetics from the University of California at Berkeley, an MBA from St. Mary’s College of California, and a PharmD from Creighton University. He is board certified as a pharmacotherapeutic specialist.
Mike Rifflard
ANI Pharmaceuticals
Vice President Operations
Mike Rifflard
ANI Pharmaceuticals
Vice President Operations
Mike has 25 years in pharmaceutical commercial operations and analytics, and his experience spans multiple roles and disciplines. He has worked in and launched products in many therapeutic areas in primary care, specialty, oncology, and rare and ultra rare diseases.
Mitchell Freidberg
Iveric Bio
Head of Strategic Insights and Commercial Operations
Mitchell Freidberg
Iveric Bio
Head of Strategic Insights and Commercial Operations
Mitchell has over 25 years experience in biotech and pharma, with a primary focus on commercial operations, analytics and insights. He has worked for both large and small pharma companies, been part of over 20 product launches and the launch of multiple biotech start-ups. Additionally, he has worked in a diverse set of therapeutic categories, including oncology, biologics, dermatology, rare disease, ophthalmology and primary care.
Nick Gelyana
Astellas
Director, Scientific Content Excellence
Nick Gelyana
Astellas
Director, Scientific Content Excellence
Nick leads content excellence for Astellas global medical communications and oversees the processes and digital repositories utilized to develop and disseminate central scientific content within medical affairs.
SESSIONS
Astellas, Moderna: Aligning the Scientific Narrative Across Medical Affairs
Tuesday 4:30 p.m.
Nick Lucente
Bayer
Executive Director, Oncology Patient Marketing
Nick Lucente
Bayer
Executive Director, Oncology Patient Marketing
Nick leads patient marketing across Bayer’s oncology portfolio, delivering multiple company firsts in omnichannel marketing and patient campaigns. Nick has held various roles in analytics, commercial operations, and patient marketing spanning several therapeutic areas. Recently, Nick was recognized by MM&M as a 40 Under 40 winner for his industry contributions.
Nicole Rapior
Boehringer Ingelheim
Head Medical Affairs Customer Experience
Nicole Rapior
Boehringer Ingelheim
Head Medical Affairs Customer Experience
Nicole holds a PhD in biochemistry and a master’s degree in oncology. Following her time at university, she started her career as sales representative. She moved into medical affairs being responsible for various tasks such as medical education, medical communication, and competitive intelligence. Nicole joined BI at corporate in 2010 as global publication strategy manager and after 2 years took over the role as team lead scientific communications. Further additions to her responsibilities next to global publication management included global medical information and global medical literature services. In 2021, she started in her current role overseeing the 4 medical affairs customer experience pillars, stakeholder engagement, medical insights, medical communications (medical publications, medical information, medical education, literature services) and GxP capabilities (IIS/ECR management, CUP/early access, grants and sponsorships).
Nicole Shea
Lundbeck
Director, Commercial Operations
Nicole Shea
Lundbeck
Director, Commercial Operations
Nicole is a strategic commercial operations leader with 20 years of operational pharma experience. She has launched over 30 products, including indication expansions, as well as transformed three companies from basic approval processes to fully automated approval process systems. Nicole has experience in regulatory, quality assurance, and marketing, allowing for a more holistic operational view. Her primary focus is on effectiveness and optimization while maintaining a psychologically-safe environment.
Omer Hancer
ZS
Principal
Omer Hancer
ZS
Principal
Omer is a principal with ZS. He has spent the last 17 years helping a wide range of biopharmaceutical companies’ sales and marketing teams with their business challenges. He leads ZS’ global digital customer experience (DCE) and omnichannel Digital Analytics and AI practice area, with a focus on next best action, agile omnichannel AI and orchestration, dynamic targeting, and resource optimization. Omer’s expertise covers a broad spectrum of client issues spanning both sales and marketing analytics and operations areas. Prior to becoming a global lead and leading large global programs, he used descriptive, predictive, and prescriptive analysis techniques in HCP, payer, and patient-level data analytics domains. He has also supported brand planning and multichannel resource optimization for broad portfolios using performance and cross-channel execution analytics and marketing mixes.
SESSIONS
ZS: AI Innovations in Content Hyper-Personalization and Dynamic Targeting
Wednesday 10:30 a.m.
Pallavi Garg
Takeda
Head, Global Oncology Products and Pipeline Strategy
Pallavi Garg
Takeda
Head, Global Oncology Products and Pipeline Strategy
Pallavi serves as the head of global oncology products and pipeline strategy. In this role, she leads pipeline assets’ strategy in partnership with R&D organization, business development search and evaluation, global marketing for in line brands, and insights and analytics functions. Pallavi is an accomplished commercial leader and has 18 years of experience focused on oncology. She joined Takeda in August 2020 as vice president and head of U.S. oncology marketing, where she led a portfolio of marketed brands, digital marketing, and field marketing teams. Prior to joining Takeda, Pallavi held roles of increasing responsibility at Novartis oncology and at Bristol Myers Squibb (BMS). During her tenure at Novartis, she oversaw the global and US launch of Kisqali® and enhanced the long-term strategy for the Breast Portfolio. At BMS, she led consumer marketing for the launch of Opdivo® in the US. Prior to BMS, Pallavi worked in client services for WPP agency network focusing on consumer and OTC brands in South Asia.
Pallavi is a data and digital thought leader and a DE&I champion. She serves on the Board of Sun River Heath Foundation in NY. She holds an MBA from the Fuqua School of Business at Duke University, North Carolina and a BBA degree from University of Delhi, India.
SESSIONS
Astellas, Bristol Myers Squibb, Takeda: Driving Digital Content Excellence
Tuesday 1:00 p.m.
Parker Richardson
Astellas
VP Omnichannel Strategy & Operations
Parker Richardson
Astellas
VP Omnichannel Strategy & Operations
Parker is the vice president of omnichannel strategy and operations at Astellas Pharma, where he leads a global organization responsible for the evolution of enhanced customer engagement enabled through people, process, and technology. Beginning his pharma career as a sales representative, Parker has since held roles across multiple commercial disciplines including marketing, sales, and operations. With previous experiences in the US, UK, France, and Belgium, Parker attributes his leadership style, perspectives and outlook to the diversity and influences gained from the people and situations he’s encountered across global and local opportunities.
SESSIONS
Astellas, Bristol Myers Squibb, Takeda: Driving Digital Content Excellence
Tuesday 1:00 p.m.
Parvati Vaish
Havas Media Group
VP, Analytics
Parvati Vaish
Havas Media Group
VP, Analytics
Parvati has been with Havas Media since 2020, leading the analytics practice on Sanofi and BMS. Parvati focuses on increasing cross-functional partnership to craft data-powered and measurable go-to-market strategies. She specializes in connecting findings across audience, media, and creative performance data to deliver insights and recommendations that push the business forward.
Patrick Feron
Pfizer
Director, Field Medical-Rare Cardiology
Patrick Feron
Pfizer
Director, Field Medical-Rare Cardiology
Patrick is the tafamidis field medical director for the Pfizer rare disease medical affairs team in the southeast. He joined Pfizer in August of 2018 and has been an integral part of the US medical team increasing awareness, education, and treatment of cardiac amyloidosis. Patrick is a physician assistant by training and has worked in multiple surgical and critical care specialties. He graduated from the PA program at D’Youville College in Buffalo, NY. He is a member of the American Academy of Physician Assistants, North Carolina Association of Physician Assistants and is currently certified by the National Commission on the Certification of Physician Assistants.
Paul Wasek
Bristol Myers Squibb
Associate Director – WW Field Content Solutions
Paul Wasek
Bristol Myers Squibb
Associate Director – WW Field Content Solutions
Paul joined BMS in 2015 and is responsible for field-facing content capability. He works to define and manage the capability strategy, operating model, and standards as well as provide capability platform functional expertise. Paul has more than 30 years of marketing, product management, and business development experience in global corporate environments with companies such as Panasonic, Samsung, Sony, Onkyo, and Sirius Satellite Radio. Over his career, Paul’s been involved in many leading-edge technologies. He was instrumental in the introduction of the world’s first color plasma display panel, was a member of the consumer electronics working group which established HDTV standards, helped develop the GTM strategy for Samsung mobile devices, and acted as an industry spokesperson for hi-res audio content and standards.
SESSIONS
Bristol Myers Squibb, Sanofi: Enhancing Approved Emails With Dynamic Content
Tuesday 4:30 p.m.
Rachel Kennedy
Moderna
Senior Director, Head of Scientific Communications
Rachel Kennedy
Moderna
Senior Director, Head of Scientific Communications
Rachel is a PhD immunologist who entered the industry as a medical science liaison (MSL) after several years in academia, including a three-year post-doc in neuroimmunology at Columbia University (NYC). As an MSL, she earned a President’s Award for launch excellence. She has held several global roles in medical affairs, including change management (“transformation”), communications, onboarding, training, as well as chief-of-staff responsibilities. She is co-founder of Diversity in Medical Affairs (DiMA), a group dedicated to helping broaden access to opportunities for future medical affairs colleagues. She is currently head of scientific communications at Moderna, where she leads the development of scientific messages for the respiratory portfolio. She digitizes wherever possible.
SESSIONS
Astellas, Moderna: Aligning the Scientific Narrative Across Medical Affairs
Tuesday 4:30 p.m.
Rishi Ohri
Astellas
Sr. Director, Medical Affairs Digital Excellence
Rishi Ohri
Astellas
Sr. Director, Medical Affairs Digital Excellence
Leveraging his extensive technical and business management background, Rishi is a high-performing medical informatics professional with a passion for innovation and results. He has been with Astellas Pharma for the last 15 years and is focused on digital transformation in medical affairs.
Robert Faison
Paratek
Executive Director, Medical Affairs
Robert Faison
Paratek
Executive Director, Medical Affairs
Robert is an executive medical affairs leader with an accomplished history of working in the oncology/hematology, cardio-metabolic, and infectious disease therapeutic areas. He is skilled in leading leaders, creating drug development strategies, clinical research, and collaborating with global medical affairs/development/marketing/commercial/HEOR- supporting new product/new indication launches. Robert is a strong business development professional that is driven to improve patient care – a true passion for patients, values, open communication, teamwork, and collaboration.
SESSIONS
Paratek, United Therapeutics: Pre-Commercial Considerations for Expert Engagement
Tuesday 3:00 p.m.
Robin Welt
Exact Sciences
Director, Sales Operations
Robin Welt
Exact Sciences
Director, Sales Operations
Robin leads sales operations at Exact Sciences. She is responsible for field deployment and execution, commercial software platforms, and master data management. Her experience in both information technology and commercial teams has given her a unique perspective, which allows the team to build robust technical solutions that deliver insights to our commercial leaders.
SESSIONS
CSL Behring, Exact Sciences, Takeda: How Agile Field Planning Increases ROI
Tuesday 1:00 p.m.
Sam Marchant
Takeda
Director, Head of GRA International Advertising & Promotions Operations
Sam Marchant
Takeda
Director, Head of GRA International Advertising & Promotions Operations
Sam has over 20 years of pharma experience, starting as a medical rep, then moving to focus on transformation across functions such as marketing, regulatory affairs operations and commercial. Sam’s areas of personal passion and main career achievements involve all aspects of change, continuous process improvement and individual and team development. Since April 2020, Sam counts herself lucky to be working with a high-performing team with similar passions to hers and who have the expertise and full accountability for Takeda’s International EAS (VVPM), defining their overall vision and road map for process and technology. Current transformation: Takeda’s maturity journey to modular content capability, including a current pilot for tier-based MLR, to increase agility through automated workflows.
Sanjeev Garr
Horizon Therapeutics
Director – Data Strategy and Governance
Sanjeev Garr
Horizon Therapeutics
Director – Data Strategy and Governance
Sanjeev is currently working as a director of data strategy and governance at Horizon. He has more than 25 years of experience working at various pharma companies such as Pfizer, Pharmacia, Abbott, and AbbVie, where he served in various data and technology-focused roles. During his career, he has helped several functions in these companies solve complex business problems with data. He is passionate about data and believes in the value it can bring to the organization.
Scott Eaves
Shionogi
Associate Director, Sales Force Technology
Scott Eaves
Shionogi
Associate Director, Sales Force Technology
Scott has led multiple Veeva CRM/Network/OpenData/Align implementations across various pharmaceutical companies. He is a 2022 Veeva Hero for OpenData/Network.
Sean Yang
Organon
Associate Director, Commercial Analytics & Insights
Sean Yang
Organon
Associate Director, Commercial Analytics & Insights
Sean has broad industry experience in marketing, sales, and product analysis. He currently works on the consumer analytics and insights team at Organon. Prior to joining Organon, Sean had been practicing analytics on both corporate and consulting sides in manufacturing, consumer-packaged goods, telecom, internet, and other industries. With his firm understanding of quantitative techniques, he delivered data-driven solutions for effectiveness measurement and execution optimization in omnichannel marketing. He also helped the sales and product teams to provide customized features and journeys. He enjoys leveraging cross-functional coordination to generate strategic insight for growth.
SESSIONS
Organon: Maximizing Insights Through an Integrated Health & Consumer Data Platform
Wednesday 11:00 a.m.
Senthil Kumar Purushothaman
Genentech
Director, Applied Analytics
Senthil Kumar Purushothaman
Genentech
Director, Applied Analytics
Senthil leads applied analytics within the experience operations function at Genentech. He shares a deep passion for creating and evangelizing digital analytics solutions to advance customer experience and to drive business performance. He feels blessed to be doing this at an amazing organization with a brilliant team. Prior to Genentech, he spent his time in analytics consulting and at a start-up where he co-invented “key opinion leader identification and segmentation using large-scale network analysis by analyzing collaboration data”. Senthil has a Masters in business of science from the Keck Graduate Institute of Applied Life Sciences in Claremont, California.
Sohni Dailey
Bristol Myers Squibb
Director, Omni-Channel Operations
Sohni Dailey
Bristol Myers Squibb
Director, Omni-Channel Operations
At Bristol Myers Squibb, Sohni lead the global omnichannel operations team focused on managing the evolution and adoption of the CRM platform, field content distribution, and virtual engagement capabilities across all brands. She has a passion for enabling and optimizing process and technology that will enhance BMS’s field experiences and create personalized customer interactions. Looking to the future, Sohni aspires to continue evolving their CRM and associated capabilities to meet the needs of their commercialization stakeholders and, above all, their patients.
SESSIONS
Boehringer Ingelheim, Bristol Myers Squibb, Merck: How On-Demand Engagement is Evolving HCP Relationships
Tuesday 3:00 p.m.
Stacy Waters
Sanofi
Global Launch & Marketing Excellence Head
Stacy Waters
Sanofi
Global Launch & Marketing Excellence Head
Stacy is a global pharmaceutical executive with over 20 years of experience in commercial acceleration, marketing operations, and alliance management. She currently leads globally-dispersed teams focused on portfolio operations and launch excellence. Stacy operationalizes marketing and content programs to support product strategy and brand building.
Steve Marks
AbbVie
Director, Medical Systems Excellence – Digital Content Management
Steve Marks
AbbVie
Director, Medical Systems Excellence – Digital Content Management
Steve has been with AbbVie for over 11 years and currently leads the digital content management team within medical systems excellence. He provides overarching leadership for cross-functional technology initiatives and engages with medical affairs leaders to define the strategy and direction for Veeva Vault MedComms and integrated field medical business processes for AbbVie globally. Prior to his global role at AbbVie, Steve led the Veeva CRM and Vault platform solution at Pharmacyclics across medical and commercial for the Imbruvica brand.
SESSIONS
AbbVie, Idorsia Pharmaceuticals: Unlocking the Value of CRM for Field Medical
Tuesday 3:00 p.m.
Tamara Evans
Pfizer
Field Medical Director
Tamara Evans
Pfizer
Field Medical Director
Tamara Evans is a clinical pharmacist by training and has served in a field-based medical role for the past 24 years within the pharmaceutical industry. Her responsibilities have focused on improving population health outcomes through medical education, strategic collaborations, and communications across the healthcare industry. She is also committed to listening to our external stakeholders to gather their insights and perspectives to help shape strategies and tactics to help meet their needs and the patients they serve.
Toby Ballantine
Bristol Myers Squibb
WWCC Capability Lead Account Management, Customer Profiling & Insights
Toby Ballantine
Bristol Myers Squibb
WWCC Capability Lead Account Management, Customer Profiling & Insights
Toby passionately drives organizational change to deliver greater competitive advantage through customer excellence with an inclusive and an open leadership style. Toby has a broad experience to draw on across sales, sales leadership, training, project management, commercial development, marketing and commercial effectiveness, and now as worldwide capability lead to help people do their jobs better.
SESSIONS
Bristol Myers Squibb: Real-Time Key Account Intelligence For Transforming Market Access
Tuesday 1:00 p.m.
Bristol Myers Squibb, Janssen: How Customer Intelligence is Transforming Medical Engagement
Wednesday 11:00 a.m.
Tony Posca
Merck
Director, Customer Engagement
Tony Posca
Merck
Director, Customer Engagement
Tony has been on a mission over the past several years to transform Merck’s field force in multichannel orchestrators. He currently leads global product development for customer engagement where he has been focusing on implementing new technologies to expand the digital relationship with their customers. With over 30 years of experience in the pharmaceutical industry, and having held leadership positions in many commercial areas, he is leveraging his unique background to create a strategy and roadmap for the future.
Vishal Rana
Sanofi
Manager, Veeva Systems Sanofi
Vishal Rana
Sanofi
Manager, Veeva Systems Sanofi
Vishal is the lead for Veeva Vault PromoMats, his day-to-day responsibilities include loading multichannel media and Approved Email in Veeva systems. He is the lead for product launch activities at Sanofi.
SESSIONS
Bristol Myers Squibb, Sanofi: Enhancing Approved Emails With Dynamic Content
Tuesday 4:30 p.m.
Vivek Pavle
Horizon Therapeutics
Associate Director, Consumer & Digital Analytics
Vivek Pavle
Horizon Therapeutics
Associate Director, Consumer & Digital Analytics
Vivek has over 15 years of experience in data strategy and analytics in various industries including pharmaceuticals, retail finance, and insurance. At Horizon Therapeutics, he leads the consumer and digital analytics team focused on campaign strategy, performance measurement, and optimization. Vivek holds a Masters Degree in data science from Northwestern University.
Walid Fayyoumi
Sunovion Pharmaceuticals
Director, Data Strategy & Management
Walid Fayyoumi
Sunovion Pharmaceuticals
Director, Data Strategy & Management
Walid has 23 years of experience in the life sciences industry in consulting and corporate.
His primary focus areas are data strategy and sales operations. Walid has two MS degrees and an MBA.
SESSIONS
Boehringer Ingelheim, Organon, Sunovion: Fueling Commercial With Connected Customer Data
Tuesday 1:00 p.m.
Warren Brini
Takeda
Head, Digital Field Solutions
Warren Brini
Takeda
Head, Digital Field Solutions
Warren is an experienced pharmaceutical and biotech sales, commercial operations, and technology leader delivering excellence in executing specialty care product launches in partnership with shared services colleagues. He works across the organization to develop and prioritize tools, data, and services for field service teams. He architects and enhances the CRM platform and other systems promoting field team effectiveness. He takes ownership of key deliverables to executive effective sales strategies, build high-performing teams, streamline the technical and organizational structure, and facilitate data-driven decision-making. Warren draws on deep industry experience and exceptional business acumen to lead change, and is responsible for setting the organizational vision and driving solutions advancing commercial operations performance. His previous projects include launching a successful omnichannel HCP experience program through field engagement and change management initiative, leading implementation of new digital and data technologies to provide innovative industry-leading solutions, and managing global brand strategy and alliance partners for leukemia product. In addition, he created KPIs for oncology and created a single platform to view field analytics and activities, improved market access strategies and capabilities of regional and national account teams, and redesigned patient services model, HCP educational program, US oncology distribution, and compliance program.
Aditya Bhattacharji
Veeva
Senior Director, Crossix Analytics Services
Aditya Bhattacharji
Veeva
Senior Director, Crossix Analytics Services
Aditya spent almost 20 years in the life sciences industry, starting in R&D, moving into global strategy, and now focusing on marketing analytics. She feels lucky to have worked with a wide breadth of firms (from SMBs to MNCs) across therapeutic areas.
Aidan Boswick
Veeva
Vice President, Crossix Analytics Services
Aidan Boswick
Veeva
Vice President, Crossix Analytics Services
Aidan Boswick is the head of Crossix analytics services team at Veeva and has been with the team for 6 years. His 15+ year career has included experience in marketing analytics and healthcare consulting as well as clinical education/training.
SESSIONS
Pfizer: Synchronizing Field and Marketing Activities
Tuesday 3:00 p.m.
Havas: Dynamically Allocate Media With Integrated Analytics
Wednesday 11:00 a.m.
Alex Emami
Veeva
Vice President, Link Products
Alex Emami
Veeva
Vice President, Link Products
As the Product VP for Veeva Link since 2017, Alexander leads product management, data science, engineering, and operations for 1,500 globally distributed data professionals.
Alexander brings 15+ years of experience in the industry and R&D, including working in Nobel Prize-winning teams at Stanford. He has a Ph.D. in Pharmacology and is a licensed Pharmacist. With this extensive data, life sciences, and business experience, he brings a broad perspective to Veeva.
Alexis Cohen
Veeva
Vice President, Commercial Content Business Consulting
Alexis Cohen
Veeva
Vice President, Commercial Content Business Consulting
Alexis has 15 years of business consulting experience helping customers define and optimize their business processes and joining people, processes, and technology to ensure success. With experience leading multiple global initiatives, Alexis brings expertise in global content operating models and process harmonization to help customers get the most out of Veeva’s products. In addition to core PromoMats processes, Alexis has experience with dynamic multichannel content to create a personalized HCP experience. Prior to joining Veeva, Alexis was at a large management consulting company leading systems implementation and change management initiatives across multiple industries.
SESSIONS
How To Measure Content Engagement
Wednesday 8:30 a.m.
Roche: How To Maximize Value From Brand Portal and DAM
Wednesday 11:00 a.m.
Ally Bershadsky
Veeva
Senior Director Strategy, Link
Ally Bershadsky
Veeva
Senior Director Strategy, Link
Ally is the senior director of strategy on the Link US team. Ally brings 15+ years of medical and commercial experience working with leading pharmaceutical companies. Ally is passionate about bringing innovative technologies and proven solutions to customers on the quest to deliver material business impact and improved patient outcomes.
SESSIONS
Bristol Myers Squibb, Janssen: How Customer Intelligence is Transforming Medical Engagement
Wednesday 11:00 a.m.
Andrea Moy
Veeva
Product Expert, CRM
Andrea Moy
Veeva
Product Expert, CRM
Andrea has two decades of experience in CRM for life sciences with a career that began in management consulting, spanned multiple roles in sales/business operations at pharmaceutical companies, and most recently, joined the CRM product team as a product expert after being a Veeva CRM customer success nanager for 6 years. She has an MBA in leadership and change management from the NYU Stern School of Business.
SESSIONS
New Engage Features in Veeva CRM: What You Need To Know
Wednesday 10:30 a.m.
Deep Dive Session: Auto-Publish Content From Vault to CRM
Wednesday 3:30 p.m.
Andrew Bezden
Veeva
Engagement Manager, Commercial Strategy Business Consulting
Andrew Bezden
Veeva
Engagement Manager, Commercial Strategy Business Consulting
Andrew has been with Veeva for five years as a solution consultant and now as an engagement manager for commercial strategy business consulting. He has experience working with pre-commercial and enterprise organizations to maximize their Veeva investment to support activities such as launch readiness, omnichannel, field effectiveness, and more.
Andrew Merron
Veeva
Vice President, Link Services
Andrew Merron
Veeva
Vice President, Link Services
Andrew manages the Veeva Link Services team, where he ensures customers generate value from the implementation of Link, integration, and specific strategic insight projects. For the 13 years prior to Veeva, Andrew managed an oncology market intelligence and insights consulting team at DRG (now Clarivate). Andrew holds a Ph.D. in molecular oncology and a BSc in biochemistry.
SESSIONS
Measuring and Optimizing Scientific Awareness
Wednesday 10:00 a.m.
Deep Dive Session: 3 Key Metrics for Measuring Scientific Awareness
Wednesday 1:30 p.m.
Andy Fuchs
Veeva
VP Commercial Strategy
Andy Fuchs
Veeva
VP Commercial Strategy
Andy Fuchs brings more than two decades of life sciences experience, innovation and leadership to his current role at Veeva Systems. He joined Veeva in July 2013 as part of the commercial strategy organization, organizing the strategy for several offerings. He currently leads the strategy for Veeva’s CRM Suite offerings.
Prior to joining Veeva, Andy worked in various roles at Boehringer Ingelheim, finally as head of global CRM. He began his career in commercial operations for medical devices before consulting for the healthcare industry with KPMG LLP and C3i.
Anna Wilhite
Veeva
Solution Consultant
Anna Wilhite
Veeva
Solution Consultant
Anna is responsible for demonstrating Veeva CRM and Events Management to new and existing Veeva customers. Anna has always worked in the software for events industry and loves to show how technology can make planning and managing events easier for end users and home office.
SESSIONS
Maximizing Event Impact With an Integrated Foundation
Tuesday 1:00 p.m.
Pinpointing the Right Event Speaker Using Veeva Link Key People
Wednesday 1:00 p.m.
Do More With the Veeva CRM Desktop Experience
Wednesday 3:00 p.m.
AnneNeil Piccone
Veeva
Customer Success Manager, CRM Suite
AnneNeil Piccone
Veeva
Customer Success Manager, CRM Suite
AnneNeil Piccone recently joined Veeva in July 2022, and is a customer success manager for the CRM Suite. As a CSM on the CRM product management team, she provides ongoing partnership and support for her global enterprise customers, focusing on release planning, value creation, and governance.
AnneNeil brings nearly 20 years of experience in life sciences, including pharmaceutical sales, training/change management, and has held various roles in both US and global operations. Just prior to joining Veeva, she was responsible for the global implementation of harmonized business processes and solutions, enabled by Veeva CRM & Align, as global medical and multichannel CRM lead for Sanofi.
SESSIONS
CSL Behring, Exact Sciences, Takeda: How Agile Field Planning Increases ROI
Tuesday 1:00 p.m.
Annie Hobbs
Veeva
Solution Consultant
Annie Hobbs
Veeva
Solution Consultant
As a solution consultant, Annie is responsible for demonstrating Vault PromoMats to new and existing Veeva customers. She has been with Veeva for 6 months and has over 7 years of life sciences experience gaining insight into the processes and needs of this industry.
Arthur Raess
Veeva
Associate Director Product Management, Link Key People
Arthur Raess
Veeva
Associate Director Product Management, Link Key People
Arthur is a product leader with a track record of building products mainly for the healthcare & life sciences industry. Before joining Veeva, he headed the product business at a global professional services firm. He now leads the Link Key people product globally.
Avinash Shikaripur
Veeva
Vice President, OpenData North America
Avinash Shikaripur
Veeva
Vice President, OpenData North America
Avinash (Avi) has over 15 years of software and data experience spanning various industries. Currently, he oversees North American business for OpenData at Veeva, where he leads teams such as product, strategy, services, and data operations among others, ensuring high-value products and services for customers and partners. Before Veeva, Avinash worked at Siemens leading various aspects of the SaaS (Software as a Service) transformation including landing a SaaS platform in China. His professional journey commenced at Bosch as a software engineer. Avinash earned his MBA degree from the Kellogg School of Business at Northwestern University in Chicago
Baird Stiles
Veeva
Senior Director, Compass Strategy
Baird Stiles
Veeva
Senior Director, Compass Strategy
Baird Stiles spent the majority of his career working with healthcare data and building data-driven software products for the life sciences industry. He has been a data advocate and commercial partner in launch, adoption, and growth phases with small, mid, and large pharma brands while at Thomson Healthcare, Fingertip Formulary, DRG, MMIT, Eversana, and of course, Veeva Compass! He’s passionate about changing the way the healthcare industry interacts with data through innovation, and agility and by partnering with people to improve patient outcomes and reduce business challenges.
Ben Thomas
Veeva
Principal Product Manager, CRM/MyInsights
Ben Thomas
Veeva
Principal Product Manager, CRM/MyInsights
Ben started working with MyInsights as soon as he joined Veeva over 6 years ago, and has never stopped. He began by creating MyInsights pages as part of the technical services team. Three years ago, he joined the CRM product team as a product manager. He has worked on a variety of features for CRM but remains focused on MyInsights, as well as MyInsights Studio.
SESSIONS
Veeva CRM MyInsights Roadmap
Wednesday 11:00 a.m.
Deep Dive Session: Hands-On Learning With MyInsights Studio
Wednesday 3:30 p.m.
Ben Waters
Veeva
Director, Crossix Analytics Services
Ben Waters
Veeva
Director, Crossix Analytics Services
Ben Waters has spent over 15 years developing marketing analytics programs for brands across a variety of industries including pharma after joining Veeva Crossix in 2021. As a longtime data scientist and subject matter expert in machine learning, he has extensive experience solving business challenges for marketers, uncovering insights, and driving value for his client partners. He’s passionate about learning new ways to wrangle data, drive consistency, and build dynamic visualizations to accelerate speed-to-insights. In his free time, he enjoys making music and playing guitar.
SESSIONS
Takeda: Using Data To Tell a Unified Brand Story
Tuesday 3:00 p.m.
Comprehensive Marketing Measurement With Omnichannel Boost
Wednesday 12:00 p.m.
Bill Henley
Veeva
Director, OpenData SMB Strategy
Bill Henley
Veeva
Director, OpenData SMB Strategy
Bill Henley brings more than 25 years of life sciences experience in various roles with Veeva, innovation, and leadership to his current role at Veeva Systems. He joined Veeva in 2013 as part of the sales organization, where he helped launch Veeva OpenData and Veeva Network to our commercial customers. He is currently in charge of OpenData commercial strategy for our SMB-sized customer segment. Prior to joining Veeva, Bill worked at a few other well-known data provider companies, selling all types of sales, medical claims, and market research data products. He also worked at IBM implementing strategy for data and software integrations. And he began his career as a sales representative for several pharmaceutical and biotech companies.
Brett Norton
Veeva
Senior Product Manager, Veeva CRM Events Management
Brett Norton
Veeva
Senior Product Manager, Veeva CRM Events Management
Brett Norton has over 20 years of experience as a software product manager. He is a dynamic and accomplished professional who has spent the last decade focusing on events management within the life sciences. On the Veeva CRM Events Management team, Brett was responsible for the launch of the Speaker Portal, Speaker Agreements, and enhancements to Event Business Rules. He is currently focused on Remote Capture for speaker contracts. Prior to joining the Veeva product team, Brett worked for Physicians World, which was acquired by Veeva in late 2019.
Brian Mahoney
Veeva
Vice President, Global Commercial Analytics
Brian Mahoney
Veeva
Vice President, Global Commercial Analytics
Brian brings over 15 years of work in the life sciences space, having delivered large-scale programs to customers ranging from pre-commercial to top enterprises. In his role as the global vice president of commercial analytics, Brian works with customers on HCP targeting, industry benchmarking, and data science-driven initiatives in the US, APAC, LATAM, and Europe. Prior to joining Veeva, Brian worked as a management consultant focusing on the life sciences and healthcare data space.
SESSIONS
ANI, Takeda: Activating Omnichannel With Daily Data
Tuesday 1:00 p.m.
Janssen, Novo Nordisk, Takeda: Segmentation and Targeting Through an Industry Lens
Tuesday 3:00 p.m.
Callum Hawes
Veeva
Senior Director, Medical Inquiry Strategy
Callum Hawes
Veeva
Senior Director, Medical Inquiry Strategy
Callum leads Veeva’s medical inquiry management strategy overall, having worked in various roles across both the medical and commercial content business during his seven years at Veeva.
SESSIONS
Kyowa Kirin: Advancing the Next Generation of Med Info
Tuesday 3:00 p.m.
CSL Behring: The Evolving Role of Automation in Med Info
Wednesday 11:00 a.m.
Cameron Estep
Veeva
Product Manager
Cameron Estep
Veeva
Product Manager
As a product manager for Veeva Align, Cam Estep is responsible for overseeing the development of Veeva Align. With several years of experience in the life sciences industry, Cam has a strong background in delivering innovative solutions for field sales operations. Prior to joining Veeva, Cam worked in various roles in technology management, spanning startups to private equity.
Candace Zetter
Veeva
Manager, Commercial Vault Solution Consulting
Candace Zetter
Veeva
Manager, Commercial Vault Solution Consulting
Candace began her software career in 2010 at Zinc in Oxford, England. She has held roles across several departments including professional services, customer success, and training, but found her true passion in solution consulting. She currently leads a team of solution consultants who work with the sales team to ensure our customers get the right solution for their needs.
SESSIONS
eCTD & RIM Connectors in Action
Tuesday 12:30 p.m.
Maintaining Compliance With Vault Digital Publishing
Wednesday 10:30 a.m.
Carlos Martelo
Veeva
Senior Director, Product Management – Vault Medical
Carlos Martelo
Veeva
Senior Director, Product Management – Vault Medical
Carlos leads the Vault Medical product team where he focuses on helping customers achieve medical content excellence through software. Carlos has spent the last 15 years leading product, marketing, and operations teams in companies ranging from pre-commercial startups to major global enterprises.
SESSIONS
Astellas, Moderna: Aligning the Scientific Narrative Across Medical Affairs
Tuesday 4:30 p.m.
Veeva Vault Medical Roadmap
Wednesday 9:00 a.m.
Deep Dive Session: Optimizing Scientific Content With Vault MedComms
Wednesday 1:30 p.m.
Carly Whitaker
Veeva
Senior Solution Consultant
Carly Whitaker
Veeva
Senior Solution Consultant
Carly demonstrates Veeva’s Commercial Cloud products for new and existing Veeva customers, specializing in Veeva’s Medical CRM. She has spent her career in life sciences and has been a part of varying functions including compliance, home office, and field marketing.
SESSIONS
An End-to-End Look at Veeva Medical Solutions
Tuesday 2:30 p.m.
Empowering the Future MSL With Veeva Medical Solutions
Wednesday 10:00 a.m.
Chatham Reed
Veeva
Senior Director, Nitro Product Management
Chatham Reed
Veeva
Senior Director, Nitro Product Management
Chatham Reed has been the product leader for Veeva Nitro since 2019. His academic background is in computer science, and he has been working at Veeva for over 13 years holding positions in Veeva professional services and Veeva CRM product management.
SESSIONS
Veeva Nitro Roadmap and Community
Wednesday 11:00 a.m.
Deep Dive Session: Improving Field Insights With Veeva Compass and Veeva CRM
Wednesday 1:30 p.m.
Chris Leonard
Veeva
Customer Success Manager, CRM Suite
Chris Leonard
Veeva
Customer Success Manager, CRM Suite
Chris Leonard is a customer success manager for the CRM Suite. Since graduating from East Carolina University with a BA in psychology, she has focused her career on customer success in the life sciences industry partnering closely with stakeholders to help streamline product usage and improve adoption for customers.
Chris Lozinak
Veeva
Product Manager
Chris Lozinak
Veeva
Product Manager
Chris is a product manager on the Vault Commercial Content team. He is responsible for Modular Content and Claims Management. Chris has over a decade of experience working with life sciences companies and Vault Commercial Content products.
Christoph Bug
Veeva
Vice President Global Medical
Christoph Bug
Veeva
Vice President Global Medical
Christoph is an experienced executive and pharma insider, and a physician by training, holding a Ph.D. and an MBA. He has founded and managed turn-around and growth in different company settings. His experience in pharma encompasses marketing, sales, market access, R&D, and medical affairs on a local, regional, and global level. At Veeva, he is leading medical strategy globally.
SESSIONS
Veeva Medical Keynote with Boehringer Ingelheim, Lilly, and Merck
Tuesday 1:00 p.m.
Lundbeck: Maximizing Scientific Exchange With Veeva’s End-to-End Medical Solutions
Wednesday 11:00 a.m.
Deep Dive Session: Connecting Clinical and Medical To Improve the Trial Experience
Wednesday 1:30 p.m.
Cindy Chiang
Veeva
Senior Director, CRM Product Management
Cindy Chiang
Veeva
Senior Director, CRM Product Management
Cindy is senior director of CRM product management for core CRM, which includes Account Management, Call Reporting, Call Scheduling, Key Account Management, MyInsights, and more. She has been with Veeva for over 10 years. Cindy’s prior responsibilities at Veeva include owning the product design for CLM, Vault integration, and Engage.
SESSIONS
Multichannel Veeva CRM Roadmap
Wednesday 11:00 a.m.
Multichannel Veeva CRM Roadmap (Repeat)
Wednesday 1:30 p.m.
Dan Kallman
Veeva
Senior Director, Product Management
Dan Kallman
Veeva
Senior Director, Product Management
Dan Kallman is a senior director of product management with 11 years of experience at Veeva and 16 years of experience working in software. He grew up in New Jersey and is a graduate of The Wharton School at the University of Pennsylvania in Philadelphia. He is currently responsible for Veeva Align and Align+.
Dan Reilly
Veeva
Team Lead, Commercial Analytics Business Consulting
Dan Reilly
Veeva
Team Lead, Commercial Analytics Business Consulting
With seven years of experience in healthcare commercial analytics, Dan brings a passion for sales operational effectiveness, growth strategy, and deriving actionable insights from data. Dan has deep experience in commercial analytics and operations that includes go-to-market strategy, targeting, segmentation, incentive compensation, and reporting. He has helped achieve critical goals for top 30 enterprise pharma customers as well as rapidly growing SMBs.
SESSIONS
ANI, Iveric Bio: Persona-Based Analytics for Launch Success
Tuesday 4:30 p.m.
Triggering Field Alerts in Veeva CRM via Daily Patient Data
Wednesday 10:00 a.m.
Dan Rizzo
Veeva
Vice President, Global Head of Business Consulting
Dan Rizzo
Veeva
Vice President, Global Head of Business Consulting
Dan is responsible for leading the global business consulting practice across the US, Europe, LatAm, and Asia. Prior to joining Veeva, Dan worked at the management consulting firms PwC and EY and held various commercial roles at Eli Lilly.
Dharssan Pushparajah
Veeva
Principal Product Manager
Dharssan Pushparajah
Veeva
Principal Product Manager
Dharssan is the principal product manager for Veeva Network, focusing on search, Network Widgets, hierarchies, and IDNs. He has spent the last 8 years in product management. Dharssan holds a bachelor’s in math from the University of Waterloo.
Dick Yarger
Veeva
Team Lead, Commercial Vault Services
Dick Yarger
Veeva
Team Lead, Commercial Vault Services
Dick Yarger is a team lead on Veeva’s Commercial Vault services team. He has over 15 years of software implementation experience and 7 years implementing Veeva Vault. He successfully leads Vault programs across the globe for the Commercial Vault practice.
SESSIONS
Deep Dive Session: Vault Digital Publishing
Wednesday 1:30 p.m.
Deep Dive Session: eCTD and RIM Connectors
Wednesday 3:30 p.m.
Doug Caldwell
Veeva
Vice President, Commercial Strategy
Doug Caldwell
Veeva
Vice President, Commercial Strategy
Doug is an accomplished executive with 20 years of experience in the life sciences industry. As vice president of customer strategy at Veeva Systems, he is a thought leader and trusted advisor to executives across the industry specializing in commercial capabilities and technology enablement. Doug brings a unique blend of business, information technology, and consulting experience delivering commercial platforms to many of the world’s largest pharmaceutical companies. He has expertise in the areas of end-to-end information management, business insight, and multichannel marketing with first-hand experience in technologies related to analytics, data warehousing, master data management, customer relationship management, and marketing automation.
SESSIONS
Insmed: Customer Framework for Aligning Clinical, Medical, and Commercial
Tuesday 1:00 p.m.
Deep Dive Session: Creating a Single HCP View in CRM
Wednesday 1:30 p.m.
Ed Manko
Veeva
Director, OpenData Strategy
Ed Manko
Veeva
Director, OpenData Strategy
Ed Manko is a director of strategy for Veeva OpenData in North America. With a career spanning 20 years in healthcare and the life sciences, Ed offers Veeva clients a deep understanding of the data foundations required to execute complex commercial strategies. He has spent the past 8 years with Veeva OpenData helping companies deliver more accurate data to optimize field engagement. A proud Red Hawk, Ed earned a bachelor of arts degree in political science from Montclair State University.
SESSIONS
Boehringer Ingelheim, Organon, Sunovion: Fueling Commercial With Connected Customer Data
Tuesday 1:00 p.m.
Ed Park
Veeva
Vice President, Strategy, Compass
Ed Park
Veeva
Vice President, Strategy, Compass
Ed has 15+ years of experience within the healthcare market intelligence industry working with medical device, biopharmaceutical, and biotech companies spanning across all stages of commercialization. He has worked across various roles in both an operations and commercial capacity engaging with stakeholders across all levels within a client organization. He is well versed in a number of data and service oriented solutions, especially leveraging US claims and EHR data. He has worked with both open and closed claims datasets supporting numerous use cases such as (but not limited to) market sizing, commercial targeting/segmentation, patient journey, market access, etc.
SESSIONS
Horizon: Finding New Patients and HCPs in Rare Disease
Tuesday 3:00 p.m.
Karuna Therapeutics: Informing Patient Access to Therapy in Mental Health
Wednesday 11:00 a.m.
Ed Reilley
Veeva
Director, Commercial Strategy
Ed Reilley
Veeva
Director, Commercial Strategy
Ed is the director of commercial strategy and market owner for Veeva Network. With more than 20 years of experience in the life sciences industry and 10 in master data management (MDM) and data warehousing, he supports customers with their MDM and data governance journeys. He earned his Bachelor’s degree in computer engineering from the Pennsylvania State University.
SESSIONS
Boehringer Ingelheim, Organon, Sunovion: Fueling Commercial With Connected Customer Data
Tuesday 1:00 p.m.
Horizon, Shionogi: Customer Master Data for Launch and Beyond
Tuesday 3:00 p.m.
Eduard Benasques
Veeva
Global Program Manager
Eduard Benasques
Veeva
Global Program Manager
Eduard has deep experience in Veeva Commercial Cloud, particularly in complex global environments. He has supported several customers to set up the right process for successful global governance. He is a global program manager responsible for setting up Veeva’s global enterprise customers for success.
SESSIONS
AbbVie, Bristol Myers Squibb, Lilly, Merck: CRM Governance in Global Environments
Tuesday 1:00 p.m.
Elizabeth Schaap
Veeva
Associate Product Manager
Elizabeth Schaap
Veeva
Associate Product Manager
Eliza Schaap is an associate product manager in the core CRM team, focusing on MyInsights and MyInsights Studio. Eliza started at Veeva in 2019 and has been working with MyInsights ever since. Eliza began in services and helped implement custom and MyInsights Studio content for customers. She moved to the product management core CRM team in 2022.
SESSIONS
Update the MyInsights Territory Template in Under 20 Minutes
Tuesday 12:00 p.m.
How To Save Your Reps Time With MyInsights Studio
Wednesday 12:00 p.m.
Deep Dive Session: Hands-On Learning With MyInsights Studio
Wednesday 3:30 p.m.
Elnaz Alipour
Veeva
Head of Data Science, Commercial Analytics Business Consulting
Elnaz Alipour
Veeva
Head of Data Science, Commercial Analytics Business Consulting
Elnaz Alipour has more than 12 years of experience in data analysis and computational modeling, both in academia as a Ph.D. biophysicist, and in industry as a data scientist. Since joining Veeva in 2020, she has worked in both product and business consulting, where she designed and implemented multiple marquee algorithms on HCP targeting and segmentation, patient journey and RWE, and promotional response models. For her contributions to Veeva Business Consulting, she won the Innovator of the Year Award in 2020. In addition, her projects have been recognized with the Project of the Year awards in both 2020, 2021, and 2022.
Emily Kranz
Veeva
Global Market Owner Align & Align+
Emily Kranz
Veeva
Global Market Owner Align & Align+
Emily is focused on strategy and innovation in commercial operations and sales planning for life sciences. She received an MBA from Harvard Business School and a bachelor of science in computer science from Georgia Tech. Her passions include learning, travel, and making her customers successful.
SESSIONS
CSL Behring, Exact Sciences, Takeda: How Agile Field Planning Increases ROI
Tuesday 1:00 p.m.
Emma Hyland
Veeva
Vice President Strategy, Commercial Content Europe
Emma Hyland
Veeva
Vice President Strategy, Commercial Content Europe
Emma leads the European commercial content strategy team and is responsible for Veeva’s market strategy and key customer and partner collaborations. She has 20 years of experience in life sciences, including 10 years in the management team at Zinc Ahead Ltd. where she delivered award-winning compliance software to the global pharmaceutical industry. She holds a bachelor’s degree in biochemistry and biomedical physics from the University of Nottingham.
SESSIONS
Amylyx, Lundbeck: Building a Strong Content Foundation for Launch
Tuesday 1:00 p.m.
Moderna, Takeda: Reimagining MLR With Automation
Tuesday 3:00 p.m.
Frank Defesche
Veeva
SVP & General Manager, Vault CRM
Frank Defesche
Veeva
SVP & General Manager, Vault CRM
Frank leads Veeva’s Vault CRM strategy, Vault CRM migration, and Vault CRM customer success.
Frank’s experience with CRM began in 2000 when he joined salesforce.com as their first implementation consultant, well before the term “cloud” came around. He joined Veeva in 2008 to build the initial CRM professional services team. Since then he has held various senior leadership roles at Veeva. Frank has overseen over 200 CRM implementations across 25 years, including many of Veeva’s largest global deployments.
Hannah Sitzmann
Veeva
Solution Consultant
Hannah Sitzmann
Veeva
Solution Consultant
Hannah is responsible for demonstrating Veeva CRM to new and existing Veeva customers. Her focus is on Veeva’s CRM Engage offerings. Hannah has spent her career in product training and solution engineering roles for software companies serving the life sciences and healthcare industry.
SESSIONS
Accessing a Digital Business Card From Veeva CRM Engage
Tuesday 12:30 p.m.
Getting on an HCP’s Calendar Quickly and Efficiently
Tuesday 2:30 p.m.
Holly Daly
Veeva
Team Lead, Medical Business Consulting
Holly Daly
Veeva
Team Lead, Medical Business Consulting
Holly Daly is a team lead in Veeva Business Consulting and currently works with medical customers in NA and globally. She has a strong background both in management consulting in the life sciences industry and direct pharma experience. Holly has deep experience in program management, global commercial and medical operations, product launch, business process design and optimization, and digital transformation and implementation. On the personal side, Holly is an avid runner, cyclist, and hiker, and enjoys maximizing her outdoor time in upstate NY where she lives!
SESSIONS
AbbVie, Idorsia Pharmaceuticals: Unlocking the Value of CRM for Field Medical
Tuesday 3:00 p.m.
Pfizer, Sanofi: Shaping the Future of Field Medical
Wednesday 11:00 a.m.
Deep Dive Session: Connecting Clinical and Medical To Improve the Trial Experience
Wednesday 1:30 p.m.
Ian Goldsweig
Veeva
Senior Director, Crossix Analytics Services
Ian Goldsweig
Veeva
Senior Director, Crossix Analytics Services
Ian Goldsweig is a senior product expert at Veeva with more than 14 years of healthcare experience, working in the pharmaceutical and provider setting. Ian has worked with clients across the country in data analytics, marketing measurement, optimization, and strategy planning. Ian joined Veeva in 2018 and holds a BA in environmental policy from American University and has a master of international affairs from Columbia University.
SESSIONS
Trends in HCP Marketing and Field Synchronization
Wednesday 8:30 a.m.
Deep Dive Session: Trends in HCP and DTC Marketing
Wednesday 3:30 p.m.
Ian Wright
Veeva
Senior Product Manager, Events Management
Ian Wright
Veeva
Senior Product Manager, Events Management
As a senior product manager at Veeva, Ian’s role is to gain a deep understanding of customer needs in relation to Veeva Events Management and to create and enhance features in line with those needs.
SESSIONS
Deep Dive Session: Content Best Practices for Veeva CRM Events Management
Wednesday 3:30 p.m.
Ilan Behm
Veeva
Practice Manager, Commercial Analytics Business Consulting
Ilan Behm
Veeva
Practice Manager, Commercial Analytics Business Consulting
Ilan has spent the past 15 years leveraging healthcare data and analytics to help inform business decision making in the life sciences industry. Throughout his career he has served as a true thought partner across all areas of pharma including clinical, medical, and commercial. His area of focus and expertise lies in using patient-level data to support use cases including market sizing, forecasting, targeting and segmentation, market access and predictive modeling.
SESSIONS
Pfizer: Risk Stratification With More Complete Patient Data
Tuesday 4:30 p.m.
Deep Dive Session: Precision Targeting for Complex Therapies
Wednesday 1:30 p.m.
Accelerate Clinical Trials With Compass Patient and Link Key People
Wednesday 3:00 p.m.
Isabella Kredlow
Veeva
Director Strategy, Global & US Link Key People
Isabella Kredlow
Veeva
Director Strategy, Global & US Link Key People
As part of the Link strategy team, Isabella is responsible for Link global strategy at Veeva and works with select Veeva customers. She focuses on understanding the industry trends and business challenges with KOL engagement to ensure Link customers gain the most value from Link. Additionally, she works closely with her customers to help identify new opportunities for innovation to drive Link product excellence. Isabella comes to Veeva from over 12 years of consulting experience with a focus on leveraging data driven insights to drive actionable results and strategy for pharma and the broader healthcare sector.
Iulian Novischi
Veeva
Principal Product Manager, Link Key Accounts
Iulian Novischi
Veeva
Principal Product Manager, Link Key Accounts
Iulian is responsible for Link Key Accounts product management. Iulian’s first role at Veeva was in strategy for Link Key People, then contributed as a product manager to the launch of Link Scientific Awareness and now, Link Key Accounts. Prior to joining Veeva, Iulian worked at SAP and Roche.
Jamie Falzon
Veeva
Senior Product Manager, Vault Commercial Content
Jamie Falzon
Veeva
Senior Product Manager, Vault Commercial Content
Jamie is a product manager for Vault Commercial Content with a focus on multichannel integrations. He started his career in the telecommunications industry, where he maintained contact centers for some of the largest enterprise companies in the world to service their customers and partners. He then moved on to digital asset management where he improved products and services for customers using advanced analytics to stand up large-scale DAM repositories and create and maintain complex metadata models. Jamie then made the leap to Veeva Rendition Services where he owned product progression, authored specs, and managed the technical roadmap.
Jamie Torres
Veeva
Practice Manager, Commercial Content Business Consulting
Jamie Torres
Veeva
Practice Manager, Commercial Content Business Consulting
Building upon a degree in biology & chemistry, Jamie brings over 15 years of life sciences industry experience with positions held in pharmaceutical sales, sales training, and marketing for both US and global markets. She has extensive experience in digital-first planning and execution for healthcare professionals and consumer audiences.
Prior to joining Veeva, Jamie spent time at large healthcare communication agencies where she partnered with pharmaceutical and biotech companies to help develop sales and marketing strategies from launch through LOE.
Jason Gilet
Veeva
Practice Director, Multichannel CRM
Jason Gilet
Veeva
Practice Director, Multichannel CRM
Jason has spent over a decade at Veeva helping customers of all sizes successfully implement Veeva products. As practice director, he is a servant leader to his teams and a trusted advisor to customers in need.
Jennifer Barclay
Veeva
Senior Solution Consultant
Jennifer Barclay
Veeva
Senior Solution Consultant
As a senior solution consultant, Jen is responsible for demonstrating Align, Align+, Network, and OpenData to new and existing Veeva customers. Her time at Veeva began with reference data and has expanded over the last 10 years to include master data management and resource planning. Jen excels at helping our customers solve their field engagement and data management challenges.
Jeremy Bellaiche
Veeva
Director Strategy, Link Workflow and New Products
Jeremy Bellaiche
Veeva
Director Strategy, Link Workflow and New Products
Jérémy leads new products for Veeva Link including Link Workflow, a platform to build custom workflows on Link data. Prior to this, he worked at McKinsey, both in startups and as a freelancer. With broad experience within digital environments across a range of industries, he is passionate about effectiveness, efficiency, and user-friendliness.
SESSIONS
Coordinated Engagement Planning With Link Workflow
Tuesday 2:00 p.m.
Merck: Winning as One Team With Link Workflow
Tuesday 4:30 p.m.
Coordinated Engagement Planning With Link Workflow (Repeat)
Wednesday 8:00 a.m.
Jeremy Mittler
Veeva
Head of Crossix Audience Segments
Jeremy Mittler
Veeva
Head of Crossix Audience Segments
Jeremy leads the Crossix Audience Segments business at Veeva, the market leader in privacy-safe health audience targeting.
Before joining Veeva, Jeremy served as vice president, industry solutions for Crossix, where he helped support the rapid growth of the Crossix Analytics business. Jeremy has more than 20 years of pharmaceutical and healthcare analytics and leadership experience. He holds a BA in economics from the University of Rochester and an MBA. from New York University Stern School of Business.
Jeremy Seath
Veeva
Director, Product
Jeremy Seath
Veeva
Director, Product
As a director, product at Veeva Crossix, Jeremy is responsible for ensuring innovative products like HCP Triggers and Omnichannel Boost empower customers to measure, optimize, and engage with their target audiences more effectively. Jeremy has spent >10 years at the intersection of life sciences, data, and technology. In that time, he has developed a passion for building data-rich products that make the world healthier. Prior to joining Veeva, Jeremy held multiple strategy roles at Klick Health, that saw him designing and implementing omnichannel campaigns across a variety of therapeutic areas.
Jillian Pellicano
Veeva
Manager, Commercial CRM Solution Consulting
Jillian Pellicano
Veeva
Manager, Commercial CRM Solution Consulting
Jillian joined Veeva in 2020 as a solution consultant focused on showcasing Veeva Engage. She now manages a team of solution consultants who demonstrate Veeva’s CRM suite of products to new and existing customers. Jillian has been in the software industry for 7 years, previously serving large health systems as an electronic medical record consultant in the surgical space.
SESSIONS
Extend HCP Relationships With Compliant Chat
Wednesday 8:00 a.m.
How To Share Content Compliantly Across Different Platforms
Wednesday 3:00 p.m.
Jim Whitaker
Veeva
Vice President, US Commercial Strategy Business Consulting
Jim Whitaker
Veeva
Vice President, US Commercial Strategy Business Consulting
Jim leads commercial strategy business consulting in North America and is a 23-year veteran of the pharmaceutical industry. His first 15 years were spent at AstraZeneca in a number of commercial roles including leadership across sales, marketing, and commercial operations. Over the past eight years, Jim has led consulting practices within commercial strategy & operations, focusing on launch readiness, go-to-market strategy and the evolution of commercial operations. Jim joined Veeva in October of 2019 to help start up the business consulting practice and believes Veeva has a unique opportunity to help customers tackle their evolving customer engagement challenges by providing a view of the market that only Veeva has.
Jo Siddans
Veeva
Strategy Director, Link Key Accounts
Jo Siddans
Veeva
Strategy Director, Link Key Accounts
As strategy director for Link Key Accounts, Jo is responsible for shaping and developing this new Veeva Link data application. She has a proven track record of delivering business growth, developing strategy, and establishing commercial excellence. Jo has extensive market access experience, from customer-facing roles to shaping market access strategies and leading field teams. In 2019, Jo led the development of a new go-to-market market access model for AstraZeneca, ensuring value for customers and improved partnerships.
SESSIONS
Bristol Myers Squibb: Real-Time Key Account Intelligence For Transforming Market Access
Tuesday 1:00 p.m.
Driving Market Access With Link Key Accounts
Tuesday 4:00 p.m.
Driving Market Access With Link Key Accounts (Repeat)
Wednesday 1:00 p.m.
Jocelyn Trisic
Veeva
Product Manager
Jocelyn Trisic
Veeva
Product Manager
Jocelyn is a product manager for Vault PromoMats. Her areas of focus are MLR review, compliance packages, and Veeva Pulse Content Metrics.
SESSIONS
Veeva Vault PromoMats Roadmap
Wednesday 9:00 a.m.
Deep Dive Session: eCTD and RIM Connectors
Wednesday 3:30 p.m.
Jodi-Ann Walker
Veeva
Account Manager
Jodi-Ann Walker
Veeva
Account Manager
The majority of Jodi-Ann’s background has been in customer service. She joined Physicians World, now Veeva, as an admin coordinator in February of 2018. She has been fortunate enough to gain the experience and knowledge working in this field that have enabled her to become an account manager and provide the white glove service that VDE provides to all of its customers.
Jodi Talarico
Veeva
Director Strategy Veeva Link
Jodi Talarico
Veeva
Director Strategy Veeva Link
Jodi leads strategy for Link, specifically for SMB customers in the US and Canada.
SESSIONS
Paratek, United Therapeutics: Pre-Commercial Considerations for Expert Engagement
Tuesday 3:00 p.m.
Justus Hagemann
Veeva
Product Manager, Link Workflow
Justus Hagemann
Veeva
Product Manager, Link Workflow
Justus started his professional career in the utility industry working for multiple years in IT and venture capital. After concluding his academic career with a M.Sc. in business informatics, he spent 2 years co-founding and building a data analytics start-up in the gastronomy industry. In 2022, Justus joined the Veeva Link team.
Kaiwen Zhong
Veeva
Senior Product Manager
Kaiwen Zhong
Veeva
Senior Product Manager
Kaiwen Zhong builds and scales products and solutions in data and data science. Her focus now is Veeva Compass, a suite of on-demand, daily, longitudinal data products. She previously worked in machine learning, unstructured data, and advanced analytics in pharma, startups, and financial enterprise. She is a returning presenter at PMSA (Pharmaceutical Sciences Management Association).
In her free time, she plays Brazilian jazz and occasionally gigs around NYC, cooks and hosts 8-course fine dining Chinese meals, and is working towards running a marathon.
Kate Durkan
Veeva
Team Lead, Commercial Content
Kate Durkan
Veeva
Team Lead, Commercial Content
Kate currently works as a senior consultant and team lead for US commercial services. She joined the commercial services team at Veeva over six years ago, spending one of those years on the EU team in Spain. While at Veeva, Kate has implemented PromoMats and MedComms with a strong focus on implementing PromoMats across global markets for our enterprise customers.
SESSIONS
Deep Dive Session: Brand Portal
Wednesday 1:30 p.m.
Deep Dive Session: Modular Content and Claims Management
Wednesday 3:30 p.m.
Kathleen Nulty
Veeva
General Manager, Digital Events
Kathleen Nulty
Veeva
General Manager, Digital Events
Kathleen Nulty is the General Manager of Veeva Digital Events. Veeva Digital Events provides full-service speaker bureau logistics, strategic meetings and congresses support for life sciences companies of all sizes.
Kathleen has been supporting the life sciences industry for over 20 years. For the past 9 years Kathleen has been dedicated to developing strong and talented account services teams that partner strategically with customers. Kathleen was part of the leadership team that transitioned Physicians World (PW) following its acquisition by Veeva.
Kayla Mujkanovic
Veeva
Senior Product Manager
Kayla Mujkanovic
Veeva
Senior Product Manager
Kayla is a senior product manager on the commercial team at Veeva and is responsible for Digital Asset Management (DAM) functionality including Portals. Kayla has spent the last 10 years working in product development for medtech and life sciences companies.
Kimberly MacLeod
Veeva
Principal Business Consultant, Commercial Strategy
Kimberly MacLeod
Veeva
Principal Business Consultant, Commercial Strategy
Kim has 12+ years of healthcare industry experience providing support to providers and patients, health plan organizations, and life science companies. Areas of focus have included key account management, product launch, strategic planning, system deployments, and business process improvements. Kim has been successfully developing and deploying new capabilities in life sciences through her ability to partner with business leads across many functions to drive commercial strategy effectiveness and achieve business growth.
SESSIONS
Boehringer Ingelheim: Using SAMA Key Account Management Methodologies in Veeva CRM
Tuesday 3:00 p.m.
Krista McBrearty
Veeva
Senior Director, Product Management, Events
Krista McBrearty
Veeva
Senior Director, Product Management, Events
As the senior director of product management, Krista is focused on defining the product direction for Veeva’s Events Management and Engage for Events products. Throughout her ten-year tenure at Veeva, Krista has been an integral part of the CRM product team responsible for the design and delivery of key features related to call reporting, sampling, and compliance. Krista has 20 years of experience in the life sciences industry on the commercial side beginning her career in sample accountability and compliance services before transitioning over to product management.
SESSIONS
Boehringer Ingelheim, Mirati, Novo Nordisk: Streamlining the Events Lifecycle for Better Execution and Insights
Tuesday 3:00 p.m.
Veeva CRM Events Management Roadmap
Wednesday 11:00 a.m.
Lindsey Lofgren
Veeva
Vice President, Product & Data, Compass
Lindsey Lofgren
Veeva
Vice President, Product & Data, Compass
Lindsey is responsible for the design, launch, and overall success of the Veeva Compass software and data products. She has spent much of her career in commercial life sciences focused on field engagement. She led the product team in the launch of Veeva Andi and spent time at McKinsey & Company managing projects for enterprise clients primarily focused on commercial strategy, including product launches and large-scale transformations driving field effectiveness. Prior to McKinsey, Lindsey was in professional services at Veeva and was responsible for implementing Veeva CRM for both enterprise and SMB companies.
SESSIONS
Veeva Compass Roadmap
Wednesday 9:00 a.m.
Deep Dive Session: Improving Field Insights With Veeva Compass and Veeva CRM
Wednesday 1:30 p.m.
Lizzy Ross
Veeva
Senior Manager, Commercial Content Strategy
Lizzy Ross
Veeva
Senior Manager, Commercial Content Strategy
Lizzy sits on Veeva’s commercial content strategy team leading PromoMats for emerging and mid-sized businesses in North America. Her career has focused on strategy both in consulting and in tech, specializing in the marketing and content space.
SESSIONS
Exact Sciences, Harmony Biosciences: Scaling Content for Growth in Emerging Biopharma
Tuesday 3:00 p.m.
Lorraine Hanley
Veeva
Practice Manager, Commercial Managed Services
Lorraine Hanley
Veeva
Practice Manager, Commercial Managed Services
Lorraine Hanley is a practice manager in commercial managed services, heading up the team responsible for delivery of post-implementation services to our CRM customers. Lorraine brings more than two decades of hands-on experience with multiple CRM platforms. She has extensive experience in working with customers to identify needs, deliver solutions, build relationships, and drive success.
Louisa Peacock
Veeva
Global Practice Lead Medical Affairs Business Consulting
Louisa Peacock
Veeva
Global Practice Lead Medical Affairs Business Consulting
Louisa is the global practice lead for medical affairs business consulting at Veeva. She drives transformation across medical affairs, with a spotlight on medical insights, medical led-launch, and medical field excellence. Louisa has delivered global transformation projects across medical, R&D, and commercial in her 10+ years in business consulting, formerly at Accenture and EY Advisory. She is based in London, is a qualified barrister, with an MA (Cambridge), MPhil in political science and business and law BPTC GDL (London).
Lynn Persson
Veeva
Director of Strategy
Lynn Persson
Veeva
Director of Strategy
Lynn has 20+ years in commercial operations working at Innovex, Quintiles, IQVIA, KMK Consulting – Novartis, and Axtria. Her expertise is in territory design, segmentation and targeting, call planning, incentive compensation, life science data, and Veeva CRM. She has created over 200 field force alignments focusing on the pharma, medical, medtech, and animal health spaces. She’s currently responsible for our Veeva Align+ product and is our lead Align+ trainer.
Matt Porter
Veeva
Principal Solution Consultant
Matt Porter
Veeva
Principal Solution Consultant
Matt is responsible for demonstrating Vault Medical and PromoMats to new and existing Veeva customers. Matt has spent the last 20 years in solution engineering, consulting services, product, and advisory roles for both pharmaceutical and software companies serving life sciences.
SESSIONS
Centralizing Medical Inquiry Management
Tuesday 4:00 p.m.
Centralizing Medical Inquiry Management (Repeat)
Wednesday 8:00 a.m.
Automating the Creation and Distribution of Medical Content
Wednesday 12:30 p.m.
Deep Dive Session: Optimizing Scientific Content With Vault MedComms
Wednesday 1:30 p.m.
Automating the Creation and Distribution of Medical Content (Repeat)
Wednesday 3:00 p.m.
Matthew Walsh
Veeva
Senior Director, Solutions Engineering, Crossix Analytics
Matthew Walsh
Veeva
Senior Director, Solutions Engineering, Crossix Analytics
Matthew Walsh leads the Crossix Analytics solutions engineering team at Veeva. Since Matthew joined the Crossix team in 2012, he has helped hundreds of life sciences brands improve marketing effectiveness through both patient and HCP marketing analytics. In his current role, Matthew supports strategic integration of Veeva products with a focus on omnichannel capabilities. Matthew holds a bachelor’s degree from Princeton University.
SESSIONS
Organon: Maximizing Insights Through an Integrated Health & Consumer Data Platform
Wednesday 11:00 a.m.
Michael Ramadei
Veeva
Director, Solutions Engineering, Crossix Analytics
Michael Ramadei
Veeva
Director, Solutions Engineering, Crossix Analytics
Mike Ramadei is a director on the Crossix Analytics solutions engineering team at Veeva. Mike joined the Crossix team in 2013 working in roles in analytics and client services before his current role in solutions engineering. He has partnered with hundreds of life sciences brands to implement advanced marketing analytics and optimization across both DTC and HCP channels. In his current role, Mike supports adoption and expansion of Veeva products with a focus on technology and capabilities. Mike holds a bachelor’s degree from Columbia University.
SESSIONS
Integrating Crossix HCP Trigger Data in Veeva CRM
Tuesday 12:00 p.m.
Crossix DIFA Measurement & Optimization
Tuesday 2:00 p.m.
Integrating Crossix HCP Trigger Data in Veeva CRM (Repeat)
Wednesday 2:30 p.m.
Mike Flynt
Veeva
Practice Manager, Align & Network Services
Mike Flynt
Veeva
Practice Manager, Align & Network Services
Mike has extensive data management experience in life sciences throughout his career with a focus on commercial sales planning. He has spent seven years with Veeva focused on our Network and Align products. As practice manager, he works closely with the product and strategy teams toward servicing our customers well. Relationships are important to him as he enjoys learning and collaborating with his amazing colleagues and customers.
Miki Milicevic
Veeva
Vice President, Product Management
Miki Milicevic
Veeva
Vice President, Product Management
Miki leads the product management team for the Veeva Network product. He has been in software product management for more than 15 years, working on SaaS business applications and helping customers achieve success.
Molly DiLiberto
Veeva
Associate Director Strategy, Global & US Link Key People
Molly DiLiberto
Veeva
Associate Director Strategy, Global & US Link Key People
Molly brings more than 10 years of life sciences experience to her current role at Veeva Link. She joined Veeva in 2021 as part of the Link Key People services team, leading our ELA clients through their Veeva Link implementations and beyond. She currently just joined the Link Key People strategy team to help drive new key deals with Link Key People in the US. Prior to joining Veeva, Molly worked in various roles at Publicis Health Solutions and Aktana.
Myrto Miltiadous
Veeva
Director Data Science and Products, Compass Prescriber
Myrto Miltiadous
Veeva
Director Data Science and Products, Compass Prescriber
Myrto is the director of data science and product for Compass Prescriber. Her team is working on bringing innovative methodologies for our projected data products.
Myrto has more than 15 years of experience in advanced analytics, across life sciences, oil and gas, and consumer products. She has experience leveraging time series models to develop financial forecasts and has supported marketing campaign design and execution through churn propensity, customer lifetime value, and customer segmentations to drive ROI.
She holds a master’s degree in biometry from the University of Reading in the UK and a BSc in mathematics and statistics. She is a member of the Royal Statistical Society in the UK and the American Statistical Association.
Natalie Hill
Veeva
Vice President, Strategic Consulting, Compass
Natalie Hill
Veeva
Vice President, Strategic Consulting, Compass
Natalie Hill leads the Compass strategic consulting team, with responsibility for educating customers on Compass capabilities and features, as well providing product demonstrations, to accelerate Compass awareness and growth. She has more than 20 years of experience in data and analytics supporting life sciences and has held roles in analytics, product management, account management, and strategy. Natalie received her bachelor of arts degree in English from Saint Joseph’s University and is currently pursuing her MBA at Villanova University.
SESSIONS
Unlocking Data Gaps for Patient Journey and Targeting
Tuesday 4:00 p.m.
Deep Dive Session: Precision Targeting for Complex Therapies
Wednesday 1:30 p.m.
Natraj Mowdhgalya
Veeva
Practice Manager, Commercial Architecture
Natraj Mowdhgalya
Veeva
Practice Manager, Commercial Architecture
Natraj is a seasoned life sciences professional with experience in a wide range of IT and business roles. Within the industry, his experience spans areas across CRM commercial operations, HCP engagements, and targeting, multi-channel marketing, aggregate spend management, commercial data warehousing, and master data management.
Nick Martin
Veeva
Senior Consultant
Nick Martin
Veeva
Senior Consultant
After initially working in the aerospace industry as a design and stress engineer, Nick decided to pursue a more people-focused career with Veeva. As a senior consultant on the commercial Vault services team, he’s worked in the commercial content space to bring to life leading industry focuses, such as Modular Content, Auto-claims Linking, and Medical Inquiry Management. It is a fulfilling experience to work closely with industry partners to introduce efficiency and effectiveness to these critical processes.
Nina Kirshenbaum
Veeva
Vice President, Crossix Analytics Products
Nina Kirshenbaum
Veeva
Vice President, Crossix Analytics Products
Nina leads product for Crossix Analytics, building analytics solutions for the life sciences industry. She is responsible for analytics methodology, data science, and product management. Nina has spent seven years at Crossix Analytics, working directly with clients and overseeing product innovation. She graduated from Washington University in St. Louis with a BA in economics.
Nishant Bafna
Veeva
Principal Product Manager, Multichannel CRM
Nishant Bafna
Veeva
Principal Product Manager, Multichannel CRM
Nishant is a product manager for Veeva Approved Email, Consent Capture, Remote CLM, and Veeva Content Player.
Peter Delbrueck
Veeva
Solutions Consultant
Peter Delbrueck
Veeva
Solutions Consultant
Peter is one of Veeva’s commercial content specialists with the solutions consulting team. He primarily supports Vault PromoMats and Vault Medical products along with being a subject matter expert for DAM, Portals, and Claims features. Peter brings a unique background in life science and healthcare to Veeva. His degree in public health led him to the OR as a hemostatic field sales representative before transitioning to software, where he helped with solutioning remote workflow and document management at DocuSign for both healthcare and life science organizations during the height of the pandemic.
Peter Gassner
Veeva
Founder and CEO
Peter Gassner
Veeva
Founder and CEO
Peter Gassner is the visionary behind Veeva, one of the world’s most successful and innovative cloud software companies. He pioneered the industry cloud category when he founded Veeva in 2007 with the belief that vertical cloud software would be the next wave of cloud innovation. Today, Veeva helps more than 1,000 life sciences companies bring new medicines and treatments to patients faster.
With more than 30 years experience at leading technology companies, Peter has been at the forefront of every major transition in enterprise software, from the mainframe at IBM Silicon Valley Lab, to client-server at PeopleSoft, the cloud at Salesforce, and industry cloud software at Veeva. He was a key visionary force behind three of the industry’s most successful enterprise application platforms: Veeva Vault, the Salesforce Platform, and PeopleTools.
Peter currently serves on the board of directors of Veeva and Zoom. He holds a bachelor of science degree in computer science from Oregon State University.
Pooja Patel
Veeva
Solution Consultant
Pooja Patel
Veeva
Solution Consultant
As a solution consultant, Pooja is responsible for demonstrating Vault PromoMats and Vault Medical to new and existing Veeva customers. Prior to joining the Veeva solution consulting team, she worked for Veeva commercial services implementing projects for content solutions. Pooja has learned to love engineering solutions, life sciences, and healthcare software over the past three years.
Prath Krishnamoorthy
Veeva
Managing Director
Prath Krishnamoorthy
Veeva
Managing Director
Prath Krishnamoorthy is the consulting lead for CRM suite adoption. Her recent passion projects have been bringing new features of Engage to customers and changing the industry HCP engagement paradigm.
Prior to Veeva, Prath was at two enterprise pharma customers specializing in commercial capability development, product launches, and M&A/co-promote activities. She also worked at Accenture specializing in global ERP deployments.
SESSIONS
Boehringer Ingelheim, Bristol Myers Squibb, Merck: How On-Demand Engagement is Evolving HCP Relationships
Tuesday 3:00 p.m.
Measuring Field Engagement and Sentiment
Wednesday 12:30 p.m.
Richard Lake
Veeva
Senior Product Manager, Vault MedInquiry
Richard Lake
Veeva
Senior Product Manager, Vault MedInquiry
As a product manager for Vault MedInquiry, Richard is responsible for owning the product roadmap, designing and overseeing the development of new features, delivering product demos, and working with customers to ensure their requirements have been fulfilled by the product.
He has spent 15 years working in technology, across research, fintech, and life sciences roles
SESSIONS
Veeva Vault Medical Roadmap
Wednesday 9:00 a.m.
Deep Dive Session: Getting the Most Out of Vault MedInquiry
Wednesday 3:30 p.m.
Rolando Sa
Veeva
Vice President, Product Management, Vault Commercial Content
Rolando Sa
Veeva
Vice President, Product Management, Vault Commercial Content
Rolando is the vice president of product management for Vault PromoMats and Vault Medical. Rolando and his team are focused on delivering robust and innovative features to address the challenges of the commercial and medical communities. He has over 20 years of experience building enterprise software systems for life sciences organizations.
SESSIONS
Veeva Vault PromoMats Roadmap
Wednesday 9:00 a.m.
Q&A With Veeva Content Leaders
Wednesday 1:30 p.m.
Ruth Elise Burns
Veeva
Senior Director, North America Commercial Solution Consulting
Ruth Elise Burns
Veeva
Senior Director, North America Commercial Solution Consulting
Ruth Elise is responsible for demonstrating Veeva’s commercial products to new and existing Veeva customers. With over 20 years of life sciences experience spanning services, product management and solution consulting, Ruth Elise demonstrates compelling stories that provide real business value using Veeva products. Previous to Ruth Elise’s experience at Veeva, she worked at various other life science organizations such as SAI, Dendrite, Model N, and DecisionView.
SESSIONS
Achieving Launch Excellence With Commercial Cloud
Tuesday 12:00 p.m.
Achieving Launch Excellence With Commercial Cloud (Repeat)
Wednesday 12:30 p.m.
Ryan Brennan
Veeva
Chief Technology Officer, Veeva Digital Events
Ryan Brennan
Veeva
Chief Technology Officer, Veeva Digital Events
Ryan has over 7 years of Veeva experience in commercial consulting, customer success management, running large global programs, and now leading Veeva Digital Events technology strategy, operations, and delivery.
Seóna Rossi
Veeva
Strategy Director, Link Medical Insights
Seóna Rossi
Veeva
Strategy Director, Link Medical Insights
Seóna is the strategy director for Link Medical Insights. She has over 10 years of experience across the drug development lifecycle in clinical, academic, and industry settings. Her in-depth understanding of the pharmaceutical value chain has shaped her passion for enabling medical insights to drive decision-making throughout the enterprise and improve patient outcomes.
She loves partnering with medical affairs to identify solutions that will position them as a leading strategic partner in pharma and is motivated by a relentless curiosity and a firm belief in the value of the function.
SESSIONS
Link Medical Insights: Product Preview
Wednesday 8:30 a.m.
Link Medical Insights: Product Preview (Repeat)
Wednesday 2:30 p.m.
Shannon Eubank
Veeva
Senior Director of Product, Compass Patient
Shannon Eubank
Veeva
Senior Director of Product, Compass Patient
Shannon Eubank leads the execution and roadmap for Veeva Compass Patient, a longitudinal patient data product designed for a wide range of commercial use cases. Prior to joining Veeva, she has spent her 17-year career building data-rich products that serve both the business and delivery of healthcare, improving the experience and outcomes for payers, plans, providers, and patients alike. Shannon is based in Ann Arbor, Michigan and loves visiting national parks, playing board games, and indoor and outdoor cycling.
SESSIONS
Getting the Right Data Faster With Compass Patient
Tuesday 12:30 p.m.
Getting the Right Data Faster With Compass Patient (Repeat)
Wednesday 8:00 a.m.
Veeva Compass Roadmap
Wednesday 9:00 a.m.
Shawn Parker
Veeva
Senior Consultant, Commercial Vault & NA Medical Inquiry Domain Lead
Shawn Parker
Veeva
Senior Consultant, Commercial Vault & NA Medical Inquiry Domain Lead
Shawn is a senior consultant who spent the last 5 years implementing commercial (PromoMats) and medical (MedComms/Medical Inquiry) Vaults. He has led, or been involved with, a majority of the North America Medical Inquiry implementations. As domain lead, he is one of the services leads for Medical Inquiry projects. He advises on configuration best practices, creates documentation, and collaborates with product, strategy, and sales teams for key projects and decisions.
Skyler Martin
Veeva
Technical Practice Manager, MyInsights & Nitro
Skyler Martin
Veeva
Technical Practice Manager, MyInsights & Nitro
As technical practice manager for commercial services, Sky assists customers with technical aspects of Veeva CRM MyInsights, multichannel content, and Nitro – specifically when applied to information delivery/visualization to field teams. Sky has been with Veeva since 2012.
Spencer Lee
Veeva
Senior Product Manager, Events
Spencer Lee
Veeva
Senior Product Manager, Events
Spencer is responsible for developing the Events Managements application in his role at Veeva. He partners with customers to prioritize features for the roadmap. Prior to his role in product, he was part of Veeva commercial services implementing Veeva CRM and Events Management for customers.
Steph Shaw
Veeva
Senior Director, Multichannel CRM Product Management
Steph Shaw
Veeva
Senior Director, Multichannel CRM Product Management
As senior director of Multichannel CRM product management, Steph is responsible for the direction of the Veeva Approved Email, CLM, and Engage products. She has worked in the life sciences software solutions industry for more than 15 years and has extensive experience in building CRM solutions across multiple business units. Prior to joining the Veeva product team, she worked for Veeva commercial services and Accenture implementing CRM solutions.
SESSIONS
Multichannel Veeva CRM Roadmap
Wednesday 11:00 a.m.
Multichannel Veeva CRM Roadmap (Repeat)
Wednesday 1:30 p.m.
Steve Reilly
Veeva
Senior Solution Consultant
Steve Reilly
Veeva
Senior Solution Consultant
Steve is responsible for demonstrating the Veeva CRM Suite to new and existing Veeva customers. He started at Veeva 7 years ago in services where he implemented Veeva’s commercial solutions for emerging and global customers before moving into a pre-sales role.
SESSIONS
Get a Closer Look at Vault CRM
Tuesday 2:00 p.m.
Get a Closer Look at Vault CRM (Repeat)
Wednesday 12:00 p.m.
Stu Bernstein
Veeva
Senior Director, CRM Strategy
Stu Bernstein
Veeva
Senior Director, CRM Strategy
Stuart Bernstein brings more than 25 years of experience in CRM systems across various industries to Veeva. He leads commercial strategy for Veeva’s MyInsights platform where he works with product management to ensure that customers and partners can easily develop solutions for their field teams and maximize the value of the MyInsights platform.
Prior to joining Veeva, he worked in various roles at Salesforce, including leading the team that worked to encourage cloud and feature adoption to the global AppExchange ecosystem. He began his career consulting with PricewaterhouseCoopers.
SESSIONS
Modular Approaches To Scale MyInsights
Tuesday 1:00 p.m.
Veeva CRM MyInsights Roadmap
Wednesday 11:00 a.m.
Tara Ramachandran
Veeva
Senior Business Consultant, Global Commercial Content
Tara Ramachandran
Veeva
Senior Business Consultant, Global Commercial Content
As a senior business consultant on the global commercial content team, Tara seeks to partner with Veeva customers to help them drive innovation and partnership in areas beyond technology – whether the customer is seeking to resolve a timely issue or would like to accomplish strategic corporate goals. Prior to joining the business consulting team, Tara worked within the CRM professional services team and was responsible for gathering requirements to configure the Veeva CRM application. In addition to her years in life sciences, Tara also brings significant technical experience through her master’s degree in computer science with a specialization in human-computer interaction and artificial intelligence.
SESSIONS
Bristol Myers Squibb, Sanofi: Enhancing Approved Emails With Dynamic Content
Tuesday 4:30 p.m.
Tara Zibello
Veeva
Principal Consultant, Align Services
Tara Zibello
Veeva
Principal Consultant, Align Services
Tara was a Veeva customer for 5+ years, responsible for implementing and supporting Veeva CRM, Network, OpenData, PromoMats, MedComms, and Align. She was named a Veeva Hero in 2017.
After her second successful Align implementation, she decided to join the Veeva services team in 2021 so she could help other customers implement Align and realize the value of the system.
Tom Marvel
Veeva
Senior Director, Product Management
Tom Marvel
Veeva
Senior Director, Product Management
As senior director, product management, Tom is responsible for the direction of the Engage product. He has worked at Veeva for the past 4 years across a number of products and he’s worked in the SAAS industry for 10 years.
Trent Yee
Veeva
Senior Technical Consultant
Trent Yee
Veeva
Senior Technical Consultant
Trent is responsible for delivering value to Veeva customers in the form of MyInsights content. Trent has spent the last 6 and a half years of his career at Veeva – designing and developing MyInsights solutions and providing guidance related to MyInsights best practices. More recently, Trent has been largely involved in educating Veeva customers on MyInsights Studio capabilities.
SESSIONS
Update the MyInsights Territory Template in Under 20 Minutes
Tuesday 12:00 p.m.
How To Save Your Reps Time With MyInsights Studio
Wednesday 12:00 p.m.
Uri Reich
Veeva
Vice President, Product Management
Uri Reich
Veeva
Vice President, Product Management
Uri has been building high performance technology products for close to 20 years. Specifically, he has helped life sciences organizations become more successful during his 13 year tenure at Veeva. With experience across both commercial and R&D, Uri has worked closely on many of Veeva’s software product lines. Currently, he is responsible for design, development, and overall success of Vault CRM, including the easy migration of our Veeva CRM customer base to the Vault platform.
SESSIONS
Get a Closer Look at Vault CRM
Tuesday 2:00 p.m.
Get a Closer Look at Vault CRM (Repeat)
Wednesday 12:00 p.m.
Wayne Roberts
Veeva
Principle Product Manager, Link Integration
Wayne Roberts
Veeva
Principle Product Manager, Link Integration
Wayne has worked in the life sciences industry in a variety of global sales, marketing, medical, and IT roles. Wayne is passionate about developing solutions that enable pharma companies better engage with HCPs and payers.
Wayne leads the Link integration team at Veeva.