Measuring the Impact of Medical Affairs

A Data-Driven, Modular Approach

As the current biopharma environment places more demands on medical affairs, measuring impact is no longer a choice, but a necessity. Medical affairs needs a plan of action to become a more data-driven organization, better communicate its value, and demonstrate its contributions to successful patient outcomes.

Veeva has partnered with global industry leaders to create a practical, modular approach to measuring medical impact presented across a series of papers. The first will introduce the medical impact model, with subsequent works co-authored by industry experts sharing how their teams have successfully planned and/or implemented impact metrics and the data and analyses needed to make this happen.

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The Medical Impact Model

With a holistic and practical approach to measurement, the impact model provides medical affairs a clear framework for becoming more outcome-driven. The different modules each represent a desired outcome and how it can be measured. This modular approach provides flexibility and allows organizations to start where it makes the most sense and then continue to move to more advanced modules.

Novartis

"Right now, we are blind and don’t know what’s working and what’s not. But we need to start connecting the dots on medical impact to make better decisions, be more strategic, and see the trends. It’s crucial for the future of medical affairs."

Jose Antonio Buron Vidal

Regional Medical Head, Europe

"No medical affairs organizations measure impact well. Getting there is a journey, but its not the impossible task everyone seems to think."

Zeinab Sulaiman

Medical Affairs Industry Leader