Save the Date: May 14 - 16, 2018

2017 Commercial Summit Agenda

Over 40 innovative life sciences companies shared their insights, best practices and vision.

Download Agenda

Sunday, May 7, 2017


6:00 p.m. – 8:00 p.m.
Welcome Reception

Monday, May 8, 2017


7:30 a.m. – 8:30 a.m.
Medical Community Breakfast (optional)
Commercial Content Community Breakfast (optional)
7:30 a.m. – 8:45 a.m.
Breakfast – Meet the Experts in Partner Pavilion
9:00 a.m. – 10:00 a.m.
Opening Keynotes

Welcome and Company Updates – Peter Gassner, Veeva CEO

Industry Perspective, a Fireside Chat
Alex Azar, former President, Lilly USA & former Deputy Secretary, U.S. Department of Health and Human Services
Matt Wallach, President & Co-Founder, Veeva
10:00 a.m. – 10:30 a.m.
Break – Meet the Experts in Partner Pavilion
10:30 a.m. – 11:30 a.m.
Opening Keynotes (con’t)

Commercial Vision – Paul Shawah, SVP, Veeva Commercial Cloud
Commercial Product Direction – Arno Sosna, GM, Veeva CRM
11:30 a.m. – 12:40 p.m.
Consumer Health Forum (optional)
12:40 p.m. – 5:45 p.m.
Breakout Sessions
MULTICHANNEL ENGAGEMENT TRACK

Speaker: Robert Futty, Kim Coleman, and Sage Wodarz, AbbVie

AbbVie orchestrates engagement across all channels, including face-to-face, web, and email, with a vision toward virtual interactions, to ensure a continuous, tailored conversation with each customer while empowering their field force. It has realized an effective new approach to multichannel program coordination, governance, development, and execution across business units for improved customer experiences.

Speakers: Scott Cenci, Biogen; Robert Mundt, Lilly; Henry Levy and Chatham Reed, Veeva

Align Biopharma is developing a common HCP identity management technology standard to simplify and improve the way physicians obtain drug and treatment information from sponsors. Hear more about the HCP identity standard and the experts from leading pharmaceutical companies that comprise this new industry standards group.

Speakers: Scott Cenci, Biogen; Robert Mundt, Lilly; Henry Levy and Chatham Reed, Veeva

Align Biopharma is developing a common HCP identity management technology standard to simplify and improve the way physicians obtain drug and treatment information from sponsors. Hear more about the HCP identity standard and the experts from leading pharmaceutical companies that comprise this new industry standards group.

Speaker: Michelle Fitzgerald, BMS

BMS has developed a successful event strategy that delivers value to HCPs by defining a common global framework. It discusses how to simplify and harmonize processes to ensure consistency and compliance across the globe.

Speaker: Sharon Miecinski and Stacy Stone, Astellas; Marty Magazzolo, AHM; Andy Fuchs, Veeva

Astellas transitioned from using a custom solution to Veeva CRM Events Management in 2016. With this new platform, Astellas bolstered compliance while improving program close-outs.

Speaker: Sam Rosen, Mavens

Making non-personal promotion personal starts with knowing your audience. Discover how to bridge the gap and cross channels by incorporating patients and consumers as critical strategic stakeholders, develop personalized and relevant content, focus on digital engagement as the key to pharma’s future marketing strategies, and develop effective enterprise identity and consent management strategies.

Speakers: Wendy Lippman, Alkermes; Jamie Morris, Veeva

Conducting online meetings between reps and HCPs became a reality for this pharma company after a hard-to-reach population of telemedicine prescribers demanded better digital engagement. Hear how compliant online meetings improved reach and customer-centricity and see advanced new applications of Veeva CRM Engage Meeting.

Speaker: Dina Dickson, Octapharma

A new approach to event management has reduced costs and increased ROI for Octapharma. Small and medium-sized companies can learn from its experience to improve transparency and deliver better events.

Speaker: Emily Kranz, Veeva

Veeva Align helps organizations include all channels in their alignment and targeting process, ensuring an effective multichannel strategy. This session will arm you to successfully plan for and adopt an alignment strategy while easily incorporating feedback from sales leadership and field teams.

Speakers: David Windhausen, Intouch; Sam Cannizzaro, GSW; Dan Lewis, The Judge Group; Sara Eisman, Veeva

Technology innovation, customer behavior and demand have disrupted and fundamentally changed the way we connect, work, and share information. With the life sciences industry on the brink of digital business transformation, a panel of agencies leading the way sheds light on what digital business transformation in pharma looks like in 2017 and beyond.

COMMERCIAL OPERATIONS TRACK

Speakers: Geoff Nocar, GSK

GSK can now deliver better resource utilization, faster territory alignments, and seamless interoperability with Veeva CRM using Veeva Align. Find out more about its implementation, initial alignment successes, and future anticipated benefits.

Speakers: Jeff Wilcox, Horizon; Glenn Tate, Medac; Doug Caldwell, Veeva

A panel of small and emerging pharma companies discusses experiences and lessons learned when establishing end-to-end commercial operations. These companies adopted various strategies and deployment approaches using small, nimble teams operating on limited budgets to build their commercial foundation and launch their first product.

Speakers: Bryan Hurley and Darin Wilson, Galderma

Discover the lessons this mid-sized pharma company learned in shifting from a cumbersome manual territory alignment process to Veeva Align to drive greater operational efficiency and business enablement. Recognizing that speed and agility are key to commercial success, its new approach eliminates an inefficient, lengthy alignment process that hindered resource planning and execution.

Speaker: Rick Priem, Nestle Health Science

Nestle is leveraging the Veeva Commercial Cloud to drive organizational change and improve customer engagement. Hear the company’s vision to quickly embrace digital channels, obtain better customer insights, and increase global agility and competitiveness.

Speakers: Jamie Morris, Cindy Chiang, Nick Baxter, and Steve Emkey, Veeva

Effectively delivering value to key accounts, such as payers, IDNs, or specialty clinics, requires the close coordination of cross-functional teams, strategies, related activities, and data insights. Hear about Veeva’s vision for KAM, as well as an overview of product enhancements.

Speakers: Seth Rakestraw, Pfizer; Nicole Paolucci, Sunovion; Zuheir Shahwan, Lilly; Derek Choy, Aktana

Launch success is imperative, but what happens after the initial roll-out of Veeva CRM Suggestions? Learn how Pfizer, Sunovion and Lilly partnered with Aktana to continuously improve customer engagement by tuning suggestions over time, using metrics to increase engagement, and leveraging early wins to spur global expansion.

Speakers: William Suvari, PwC

PwC discusses the shift of the New Health Economy to consumer-centric models, patient generated health data, and the transition to quality over quantity. Discover how innovative pricing structures, novel financing options, and new ways to engage with patients in a more meaningful manner are shifting the perception of personal health from “health as a liability” to “health as an asset.” 

Speaker: Michael Schwartz, Salesforce

Learn how companies leverage Salesforce to extend their investment in Veeva CRM across sales, service, marketing, and app development to develop a new level of intelligent customer engagement with a single view of the customer across every interaction. This helps create the same seamless healthcare experience that mirrors what customers receive in the consumer world.

GETTING THE MOST OUT OF VEEVA CRM TRACK

Speakers: Dan Kallman and Claudia Thorsen, Veeva

Veeva experts provide advice on how customers can maximize their investment by leveraging Veeva product managers and customer success managers (CSMs). Product managers define future capabilities based on a broad view of industry trends while CSMs dive deep into the customer organization to help optimize their current deployment. This powerful combination provides important, new perspectives for companies as commercial programs evolve.

Speakers: Carolyn Keller, Taiho; Harish Pursnani, Gilead; Mark Johnson, Veeva

Gilead and Taiho discuss various mobile device strategies, including their experiences with single versus mixed-device approaches, limitations, opportunities, and best practices for implementation. Veeva leaders will also provide a view into its mobile strategy and product direction.

Speakers: Doug Caldwell, Veeva

Learn how Veeva CRM MyInsights helps field reps and their managers use tailored data visualizations embedded within their workflow to develop deeper customer relationships. Get practical advice on how to improve efficiency and effectiveness through flexible, real-time insights directly in Veeva CRM.

Speakers: Doug Caldwell, Veeva

Learn how Veeva CRM MyInsights helps field reps and their managers use tailored data visualizations embedded within their workflow to develop deeper customer relationships. Get practical advice on how to improve efficiency and effectiveness through flexible, real-time insights directly in Veeva CRM.

Speakers: Saby Mitra, ZS and James Christie, Celgene

The benefits of delivering a differentiated customer experience are clear but many companies struggle to deliver on the promise. Learn about organizational adoption and change management to help your sales and marketing teams orchestrate customer engagements with tailored, data science-driven suggestions for next best engagements.

Speaker: Broderick Jones, Accenture

Accenture shares how successful companies define and govern repeatable processes to translate mountains of data into actionable insights for both home office and customer-facing resources. Learn how to create world-class commercial information management processes to capture the right data, enabling analytical capabilities across the commercial organization.

Speakers: Ravi Narasimhan, Bioverativ

In order to reduce costs while also increasing IT agility, many emerging companies are pursuing a cloud-first strategy and architecture. Bioverativ shares its experience and advice in defining and implementing its own cloud-first technology approach.

COMMERCIAL CONTENT TRACK

Speakers: John Chinnici and Dom Eaton, Veeva

Veeva shares its vision for Veeva Vault PromoMats. As HCPs require more accessible and tailored information, companies can implement strategies for global content reuse through digital asset management. By leveraging real-time, insights-driven content consumption information, Vault PromoMats helps sales and marketing teams make better decisions.

Speaker: Josh Hopkins, Roche Diagnostics

Find out first-hand how Roche Diagnostics has married compliance standards with efficient processes to deliver tailored content faster. Increasing the speed of content while still complying with regulatory standards requires software and methodologies that support digital innovation.

Speakers: Kathy Collins, AstraZeneca; Beth van Gelder, Lilly

Hear how AstraZeneca and Lilly made the decision to standardize on Veeva Vault PromoMats globally. A panel of speakers discuss two different approaches to implementation, share lessons learned, and provide their long-term vision for commercial content management.

Speaker: Dolores Shank-Samiec and Kevin Stark, Merck

Speakers review two new FDA draft guidances that impact promotional communications (‘Payor Guidance’ and ‘Medical Communications Consistent with Labeling’ Guidance’). Join to get an in-depth understanding of implications and operational considerations for your organization.

Speakers: Jason Sundberg and Carol Jacobson, Veeva

Companies can unlock the full potential of Veeva Vault PromoMats by developing strategies for combining people, processes, and technology to support their digital vision. Get advice for driving efficiencies and achieving end-to-end content management across the digital supply chain.

MEDICAL TRACK

Speaker: Jennifer Vernazza, Sanofi Genzyme

Learn how Sanofi Genzyme’s medical teams overcame initial resistance to embrace change and differentiate their engagement strategy to better communicate complex scientific information through Veeva Medical CRM. Get a view of how they foster a more data-driven, collaborative approach across both home office and field medical teams, and how it manages change for continued success in the rare disease space.

Speaker: Chet Bhatt, Merck

Hear how Merck created a central hub for scientific materials to support stakeholder engagement, patient support, and outcomes research. Its medical teams drive better HCP communication by aligning in a standardized way to create and share medical content globally.

Speakers: Kim Scalamandre-Lee and Melody Lee, GSK; Therese Leach, Novo Nordisk; Hilary Mandler, The University of the Sciences; Jake Runyan, Acorda

GSK, Novo Nordisk, The University of the Sciences, and Acorda Therapeutics share how they identify and engage with stakeholders, leverage technology for insights, and work with commercial to better address the needs of HCPs.

Speakers: Robert Groebel, Brian Harper, and Sital Kotecha, Veeva

How can medical succeed in an increasingly complex environment? By leveraging data and analytics to tailor stakeholder engagement, developing more strategic medical teams, and monitoring success with new KPIs that go beyond traditional reach-and-frequency metrics. With medical affairs more crucial role in life sciences’ success and credibility, industry leaders are transforming their organizations.

Speakers: Robert Groebel, Doug Ostler, and Kilian Weiss, Veeva

See what’s next for Veeva KOL Data. New data visualization capabilities and use of engagement insights help companies identify and communicate with the full spectrum of healthcare stakeholders, while also measuring impact.

CUSTOMER DATA TRACK

Speakers: Jon Kotraba, Allergan; Rebecca Silver, Veeva

With a proven, low-risk process, Allergan switched customer data providers to Veeva OpenData and armed its sales force for success. Hear how it executed a successful data switch, serving the distinct needs of two commercial divisions with different go-to-market models. Get tips on preparing for your own data switch, addressing potential concerns from stakeholders, and avoiding common pitfalls.

Ipsen identifies its best potential customers by understanding the relationship between large healthcare organizations and their affiliated practitioners. Its experience with Veeva OpenData and Veeva Network allows it to target and engage customers more effectively while commercial and medical teams share a common understanding of stakeholders.
(Joint session for both Customer Data and Master Data Management tracks)

Speaker: Cristina Montero and Patrick Keenan, DSI; John Vitti, Sunovion

Two top pharmas turned to Veeva to support new product launches and therapeutic expansion. Commercial operations executives from DSI and Sunovion share insights on the move from legacy solutions to fresher data and faster service with Veeva OpenData and Veeva Network. Hear how DSI and Sunovion improved data quality and sped the delivery of the most current customer reference data to the field. (Joint session for both Customer Data and Master Data Management tracks)

Speakers: Deivaprakash Jesuraj, Genentech

Customer reference data supports business-critical commercial activities at Genentech. Veeva OpenData helps it maintain data quality, while delivering at speed, to drive compliant sales engagements, validate incentive compensation, and streamline aggregate spend reporting.

Speakers: Rebecca Silver and Mike Green, Veeva

Upcoming enhancements to Veeva OpenData will help improve commercial engagement using fresher, more accurate data. With better customer data, commercial processes, such as key account management and multichannel marketing, can run more smoothly.

​MASTER DATA MANAGEMENT TRACK

Speakers: Ken Hoang and Harte Nielson, Veeva

Veeva Network makes it easy to get accurate master data directly to business users in all of your commercial applications. Find out how Veeva Network helps you improve market segmentation and targeting, key account management, performance analysis, and more.

Ipsen identifies its best potential customers by understanding the relationship between large healthcare organizations and their affiliated practitioners. Its experience with Veeva OpenData and Veeva Network allows it to target and engage customers more effectively while commercial and medical teams share a common understanding of stakeholders.
(Joint session for both Customer Data and Master Data Management tracks)

Speaker: Cristina Montero and Patrick Keenan, DSI; John Vitti, Sunovion

Two top pharmas turned to Veeva to support new product launches and therapeutic expansion. Commercial operations executives from DSI and Sunovion share insights on the move from legacy solutions to fresher data and faster service with Veeva OpenData and Veeva Network. Hear how DSI and Sunovion improved data quality and sped the delivery of the most current customer reference data to the field. (Joint session for both Customer Data and Master Data Management tracks)

Speaker: Mark Russom, Lilly

Lilly serves the changing needs of sales, marketing, and brand management with an end-to-end data governance program as new engagement models, such as account-based selling and multichannel marketing, demand a more robust customer data foundation. With performance metrics and proactive oversight, the program will support continuous improvement of data services.

Speaker: Jim Cushman, Stan Wong, Ken Hoang, and Harte Nielson, Veeva

Bring your toughest challenges to this panel of MDM veterans. Jim, Ken, Harte, and Stan have the master data management expertise to solve the most difficult problems, and the business perspective to explain why your data matters.

6:30 p.m. – 9:30 p.m.

Join us for an evening of great food, drinks, and fun at the Philadelphia Museum of Art. Enjoy full access to one of the world’s most renowned art collections.

Buses will start departing from the Marriott lobby promptly at 6:15 p.m. and will run between the hotel and museum all evening long.

Tuesday May 9, 2017


7:00 a.m. – 8:00 a.m.
Medical Device & Diagnostics Community Breakfast (optional)
7:30 a.m. – 8:15 a.m.
Breakfast
8:30 a.m. – 1:00 p.m.
Product Roadmap Sessions and Workshops
MULTICHANNEL ENGAGEMENT TRACK

Speakers: Mark Johnson, Veeva

Veeva shares its latest innovations for Veeva CRM, including new capabilities for real-time insights, digital engagement for smarter customer interactions, and much more.

Speakers: Mark Johnson, Veeva

Veeva shares its latest innovations for Veeva CRM, including new capabilities for real-time insights, digital engagement for smarter customer interactions, and much more.

Speakers: Brian Mahoney and Alexis Bailey, Veeva

Veeva experts help create a framework for a successful, fully orchestrated engagement strategy. Get recommendations for developing a content strategy, HCP identification and customer insights, as well as closing the loop with actionable metrics to drive ongoing success.

Speakers: Jason Gilet and Sarah Young, Veeva

Reduce the complexity of events programs by managing the full process, from speakers to spend. Highlights include detailed guidance on ensuring a successful Veeva CRM Events Management implementation, from defining the process flows and core capabilities for each functional area to best practices for configuration and integration.

Speakers: Emily Kranz, Veeva

Veeva Align helps organizations include all channels in their alignment and targeting process, ensuring an effective multichannel strategy. This session will arm you to successfully plan for and adopt an alignment strategy while easily incorporating feedback from sales leadership and field teams.

Speakers: Shannon Norton, Tim Matheson, and Nishant Bafna, Veeva

Create a customer-centric email communication strategy, drive rep adoption, and measure success by taking advantage of Veeva CRM Approved Email. Commercial operations, marketing, and IT teams can be brought together to successfully integrate Approved Email into a multichannel strategy.

COMMERCIAL OPERATIONS TRACK

Speakers: John Howard, Veeva

The latest enhancements in Veeva Align focus on territory modeling, territory feedback directly within Veeva CRM, and multichannel cycle plans. Hear how these advancements help shift the industry to adopt a more modern approach to territory alignment.

Speakers: John Howard, Veeva

The latest enhancements in Veeva Align focus on territory modeling, territory feedback directly within Veeva CRM, and multichannel cycle plans. Hear how these advancements help shift the industry to adopt a more modern approach to territory alignment.

Speakers: Randy Zagorin, Pfizer

Learn how Pfizer is improving customer relationships by implementing a new analytics and multichannel engagement model. Driven by new insights, Pfizer helps field reps face the complexity of multiple customer-facing roles, new communication channels, and more stakeholders to manage.

Speakers: Doug Caldwell, Veeva

Pre-commercial companies will gain the tools and capabilities to successfully launch their first product. A Veeva expert discusses effective systems and business processes that should be developed during the late clinical and early pre-commercialization phases.

Speakers: Jamie Morris, Cindy Chiang, Nick Baxter, and Steve Emkey, Veeva

Effectively delivering value to key accounts, such as payers, IDNs, or specialty clinics, requires the close coordination of cross-functional teams, strategies, related activities, and data insights. Hear about Veeva’s vision for KAM, as well as an overview of product enhancements.

GETTING THE MOST OUT OF VEEVA CRM TRACK

Speakers: Dan Kallman and Claudia Thorsen, Veeva

Veeva experts provide advice on how customers can maximize their investment by leveraging Veeva product managers and customer success managers (CSMs). Product managers define future capabilities based on a broad view of industry trends while CSMs dive deep into the customer organization to help optimize their current deployment. This powerful combination provides important, new perspectives for companies as commercial programs evolve.

Speakers: Wayne Abbott and Skyler Martin, Veeva

Veeva CRM MyInsights’ embedded runtime environment lets developers create tailored visualizations using web technologies such as HTML, CSS, and Javascript. Veeva experts discuss elements of a high-quality Veeva CRM MyInsights HTML report that is responsive and cross-platform, conveys actionable insights with dynamic data, and minimizes technical debt.

Speakers: Doug Caldwell, Veeva

Learn how Veeva CRM MyInsights helps field reps and their managers use tailored data visualizations embedded within their workflow to develop deeper customer relationships. Get practical advice on how to improve efficiency and effectiveness through flexible, real-time insights directly in Veeva CRM.

Speakers: Colin McRavey and Matt Pearson, Veeva

Companies with a well-defined strategy for defining, prioritizing, and implementing system enhancements can optimize their Veeva investment. Veeva experts discuss how commercial operations and IT are more likely to succeed with their deployments by proactively identifying obstacles, evaluating environmental considerations, assessing enhancements and additional functionality, and leveraging defined governance models.

Speakers: Mike Flynt, Mimi Wilder, and Elie Challita, Veeva

Traditional territory alignment challenges can be solved with a modern approach that integrates CRM and alignments. Get practical advice and recommendations for implementing Veeva Align in an existing Veeva CRM environment. Hear how to perform alignments in advance, report on results and alignments at any point in time, and manage complex business rules.

COMMERCIAL CONTENT TRACK

Speakers: Dom Eaton and Manaphan Huntrakoon, Veeva

Veeva experts review recent enhancements and give a preview of future capabilities for Veeva Vault PromoMats. The rise in digital content requires tools that support commercial content compliance and digital asset management. See how Vault PromoMats supports end-to-end content management.

Speakers: Dom Eaton and Manaphan Huntrakoon, Veeva

Veeva experts review recent enhancements and give a preview of future capabilities for Veeva Vault PromoMats. The rise in digital content requires tools that support commercial content compliance and digital asset management. See how Vault PromoMats supports end-to-end content management.

Speakers: Dan Glass, Dick Yarger, and Kevin Liggett, Veeva

Veeva Vault PromoMats’ digital asset management capabilities provide greater control of assets. Veeva experts provide guidance to help maximize digital asset management in Vault PromoMats.

Speakers: Shensi Dixon, Ryan Roberts, and Adam McMillan, Veeva

A global Veeva Vault PromoMats implementation simplifies how teams create, approve, and reuse materials, allowing colleagues to adapt content for local markets. Understand key process steps, create a governance model, and determine key areas for stakeholder engagement.

Speakers: Hamish Miller and Ryan Collela, Veeva; Deb Bailey, New Chapter

A successful Zinc MAPS to Veeva Vault PromoMats migration begins with understanding the requirements and aligning on the proper approach. This customer-led workshop looks at how to successfully plan and execute the move from Zinc MAPS to Veeva Vault PromoMats.

MEDICAL TRACK

Speakers: Cindy Chiang, Veeva

Veeva’s family of medical products, including Veeva Medical CRM, Veeva Vault MedComms, and Veeva KOL Data, delivers new innovations to help medical teams build stronger scientific partnerships with healthcare. The latest enhancements to Medical CRM help better identify, profile, and engage the right stakeholders.

Speakers: Cindy Chiang, Veeva

Veeva’s family of medical products, including Veeva Medical CRM, Veeva Vault MedComms, and Veeva KOL Data, delivers new innovations to help medical teams build stronger scientific partnerships with healthcare. The latest enhancements to Medical CRM help better identify, profile, and engage the right stakeholders.

Speakers: Sid Das, Tim Murphy, and Tim Cheung, Veeva

New enhancements in Veeva Medical CRM enable more tailored engagement of healthcare stakeholders across all channels. Learn best practices for medical content management, email communication, effectively leveraging Veeva CLM, and more.

Speakers: Ben Villwock and Peter Yen, Veeva

Medical teams can create tailored insights into KOL beliefs and preferences with new Veeva CRM MyInsights. Organizations can understand their scientific share of voice in the healthcare landscape and get a full view of cross-functional engagement with KOLs.

CUSTOMER DATA TRACK

Speakers: Rebecca Silver and Mike Green, Veeva

Upcoming enhancements to Veeva OpenData will help improve commercial engagement using fresher, more accurate data. With better customer data, commercial processes, such as key account management and multichannel marketing, can run more smoothly.

Speakers: Mike Green, Veeva

A simple, validated, four-step process enables the switch to more accurate customer reference data. Discover the key elements of a data switch program and get advice for leading a smooth transition while supporting the needs of the business.
(Joint workshop for both Customer Data and Master Data Management tracks)

Speakers: Jim Lukens and Brian Uber, Veeva

Guidance from Veeva experts will help you design simple, enforceable rules, line up stakeholder support, and use metrics and reports to make data governance work for your organization. With the right level of governance, you can keep data quality strong while avoiding process overload.
(Joint workshop for both Customer Data and Master Data Management tracks)

MASTER DATA MANAGEMENT TRACK

Speakers: Miki Milicevic and Caleb Gawne, Veeva

With a richer view of customers, commercial teams can maximize new opportunities in the field. Explore the innovations in Veeva Network, including powerful new integration capabilities, visualization widgets, and geo-distribution heat maps and timeline views, that bring greater agility to sales and marketing.

Speakers: Miki Milicevic and Caleb Gawne, Veeva

With a richer view of customers, commercial teams can maximize new opportunities in the field. Explore the innovations in Veeva Network, including powerful new integration capabilities, visualization widgets, and geo-distribution heat maps and timeline views, that bring greater agility to sales and marketing.

Speakers: Mike Green, Veeva

A simple, validated, four-step process enables the switch to more accurate customer reference data. Discover the key elements of a data switch program and get advice for leading a smooth transition while supporting the needs of the business.
(Joint workshop for both Customer Data and Master Data Management tracks)

Speakers: Jim Lukens and Brian Uber, Veeva

Guidance from Veeva experts will help you design simple, enforceable rules, line up stakeholder support, and use metrics and reports to make data governance work for your organization. With the right level of governance, you can keep data quality strong while avoiding process overload.
(Joint workshop for both Customer Data and Master Data Management tracks)

1:00 p.m. – 2:00 p.m.
Lunch ​​
2:00 p.m. – 4:00 p.m.
Animal Health Forum (optional)