Gain a Holistic View of Your Target Patients

Identify and understand relevant target patient audiences
with the industry’s most comprehensive data network.

Segment and Plan with Patient Insights

Crossix Insights uses privacy-safe technology and data assets to identify more relevant
patient audiences.

Patient Insights

Patient Segmentation

Our groundbreaking approach to segmentation leverages the power of data science to uncover your most relevant audiences. By connecting actual patient-level health data with demographic, socioeconomic, consumer, and media data, you can better identify and understand your target patients.

Patient Profile

Crossix Patient Profile gives you rich and granular insights of your target DTC audiences, however you define your potential patients. By combining actual health and behavioral data with thousands of demographic, socio-economic and consumer variables, we offer custom-defined patient cohorts that can be activated across media channels.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Learn how to use data to transform the world of health and wellness.
Using Data for Better Health Outcomes Learn how to use data to transform the world of health and wellness.
Read our report to learn new insights across DTC and HCP marketing campaigns.
2022 Trends in Health Advertising Read our report to learn new insights across DTC and HCP marketing campaigns.
Discover how we connect person-level data in a privacy-safe way.
Crossix SafeMine Technology Discover how we connect person-level data in a privacy-safe way.
Eric Solis, Takeda, and Mark Schulman, Veeva Systems share insights into the setbacks in non-Covid-related healthcare by key patient groups due to Covid-19.
How pharma and HCPs can support backlogged pandemic patients Eric Solis, Takeda, and Mark Schulman, Veeva Systems share insights into the setbacks in non-Covid-related healthcare by key patient groups due to Covid-19.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?