Gain a Holistic View of Your Target Audience

Identify and understand relevant target patient and HCP audiences
with the industry’s most comprehensive data network.

Segment and Plan with Crossix Insights

Crossix Insights uses privacy-safe technology and data assets to identify more relevant target HCP and patient audiences that can be seamlessly activated across media channels.

Patient Insights

Patient Segmentation

Our groundbreaking approach to segmentation leverages the power of data science to uncover your most relevant audiences. By connecting actual patient-level health data with demographic, socioeconomic, consumer, and media data, you can better identify and understand your target patients.

Patient Profile

Crossix Patient Profile gives you rich and granular insights of your target DTC audiences, however you define your potential patients. By combining actual health and behavioral data with thousands of demographic, socio-economic and consumer variables, we offer custom-defined patient cohorts that can be activated across media channels.

HCP Insights

HCP Consumer Profile

HCPs are more than just professionals. To market to them more effectively, you also need to understand them as people. Crossix provides rich information at the HCP-level, with actual demographic, financial and consumer data for target prescribers. You can segment HCP audiences more effectively and optimize your personal and non-personal promotional efforts based on HCPs’ personal preferences.

HCP Connect

Uncover new opportunities that may be missed by examining traditional prescribing behavior alone. HCP Connect uses predictive patient analytics to identify HCPs treating more potential target patients. Our customers have achieved a 15% improvement in the effectiveness of personal and non-personal promotion targeting.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Learn how to use data to transform the world of health and wellness.
Using Data for Better Health Outcomes Learn how to use data to transform the world of health and wellness.
Crossix has been monitoring country-wide health behaviors through the Crossix Data Platform.
COVID-19’s Impact on Health and Media Behaviors Crossix has been monitoring country-wide health behaviors through the Crossix Data Platform.
Discover how we connect person-level data in a privacy-safe way.
Crossix SafeMine Technology Discover how we connect person-level data in a privacy-safe way.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?