Segment and Plan with Patient Insights
Crossix Insights uses privacy-safe technology and data assets to identify more relevant
Our groundbreaking approach to segmentation leverages the power of data science to uncover your most relevant audiences. By connecting actual patient-level health data with demographic, socioeconomic, consumer, and media data, you can better identify and understand your target patients.
Crossix Patient Profile gives you rich and granular insights of your target DTC audiences, however you define your potential patients. By combining actual health and behavioral data with thousands of demographic, socio-economic and consumer variables, we offer custom-defined patient cohorts that can be activated across media channels.
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.