Veeva Crossix Consumer Digital
Improve Direct-to-Consumer
Advertising and Website Performance
Measure and optimize digital marketing with an always-on view
of the impact of DTC advertising on health outcomes.
Announced 2014
Status Mature
Customers11-50
Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.
Why Crossix Consumer Digital
More effective patient engagement
Connect digital investments to health outcomes
Understand if campaigns and websites are engaging the right audience and driving new patient starts.Improve media efficiency by 25%
Optimize campaigns more effectively, both across and within publishers, with weekly data updates.Prepare for the future of digital
1st Party Connect enables measurement across browsers and devices, without third-party cookies.Better synchronize sales and marketing
Optimize consumer digital campaigns to drive patients to field-engaged HCPs with integrated Veeva CRM data.
