Veeva Crossix Consumer Digital

Improve Direct-to-Consumer
Advertising and Website Performance

Measure and optimize digital marketing with an always-on view
of the impact of DTC advertising on health outcomes.

Announced 2014
Status Mature

Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.

Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.

Why Crossix Consumer Digital

More effective patient engagement

  • Connect digital investments to health outcomes

    Understand if campaigns and websites are engaging the right audience and driving new patient starts.
  • Improve media efficiency by 25%

    Optimize campaigns more effectively, both across and within publishers, with weekly data updates.
  • Prepare for the future of digital

    1st Party Connect enables measurement across browsers and devices, without third-party cookies.
  • Better synchronize sales and marketing

    Optimize consumer digital campaigns to drive patients to field-engaged HCPs with integrated Veeva CRM data.
Acadia Alkermes Apellis Arcutis Axsome Bayer BioCryst Boehringer-Ingelheim Endo Ferring GBT
Gilead GSK Halozyme Horizon Idorsia Indivior Intra-Cellular Janssen Kyowa-Kirin Otsuka


Explore and learn

Havas Media Network Bringing Analytics Upstream
Read case study
Trends in HCP and DTC Marketing
View infographic
5 things to look for in a marketing analytics partner
Learn core requirements
Bayer’s omnichannel marketing best practices
Read interview
2023 trends in HCP omnichannel engagement
Read report
Meet HCPs and patients on their terms with digital solutions
Watch video
Multicultural campaigns up 66%, streaming video up 15%
Read trends report
Bayer leverages patient marketing data to drive HCP engagement
Read case study
How Crossix connects person-level data in a privacy-safe way
Watch video
Redefining the Omnichannel Approach with Crossix
Watch video

Interested in learning more about how Veeva can help?