Veeva Crossix Consumer Digital
Improve Direct-to-Consumer
Advertising and Website Performance
Measure and optimize digital marketing with an always-on view
of the impact of DTC advertising on health outcomes.
Announced 2014 Status Mature Customers11-50

New Insights Support the Rise in Multicultural Initiatives
Overview
Maximize the effectiveness of your digital marketing campaigns

Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.
Why Crossix Consumer Digital
More effective patient engagement
Customer Success
Trusted by leading biopharma companies





















Resources
Explore and Learn
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Sanofi: omnichannel excellence across HCP and DTC marketing

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Building a modern foundation for marketing analytics

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4 Tips for thriving in the evolving digital advertising landscape

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Crossix Measurement Suite Innovation Guide

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Genentech: Using data to reach patients more efficiently

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Takeda combines top-down and bottom-up marketing measurement

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How Havas Media Network brings analytics upstream

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UCB: Using marketing analytics to support launch success

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Bayer leverages patient marketing data to drive HCP engagement
