Veeva Crossix HCP Digital

Measure and Optimize HCP
Websites and Digital Advertising

Understand the audience quality of visitors to your HCP website, and
connect HCP digital advertising to prescribing behavior.

Announced 2017
Status Mature
Customers 11-50

Veeva Crossix HCP Digital is the leading analytics application for measuring and optimizing HCP non-personal promotion and brand websites. It helps advertisers and agency partners measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.

Crossix HCP Digital measures outbound online media, such as display, third-party programs, and eNewsletters, along with inbound traffic to websites from paid/organic search and social media. Audience data can be filtered by HCP specialty, target segment/decile, detailing, publisher, and more.

Sales and marketing can align with a shared view of HCP promotional activity via CRM integration.

Why Crossix HCP Digital

More effective HCP digital engagement

  • Optimize digital investments

    Make optimization decisions based on health data to maximize the ROI of paid search and digital ads.
  • Increase engagement with web content

    Improve website performance by connecting key site actions to prescribing behavior.
  • Enhance the HCP customer experience

    Understand how sales and marketing work together to improve patient outcomes with Veeva CRM Boost.
  • Prepare for the future of digital

    1st Party Connect enables measurement across browsers and devices, without third-party cookies.
  • Acadia Alkermes Bayer Boehringer-Ingelheim Gilead Indivior Janssen Pfizer SUN Viatris Viiv

RESOURCES

Explore and learn

Trends in HCP and DTC Marketing
View infographic
2023 trends in HCP omnichannel engagement
Read report
5 things to look for in a marketing analytics partner
Learn core requirements
Bayer omnichannel marketing best practices
Read interview
Bringing Patient Data Into Your Omnichannel Strategy
Read article
Understand the effectiveness of HCP digital marketing
Read case study
Ongoing optimizations lead to more than $6MM in media savings
Read case study

Interested in learning more about how Veeva can help?