Veeva Crossix HCP Digital
Measure and Optimize HCP
Websites and Digital Advertising
Understand the audience quality of visitors to your HCP website, and
connect HCP digital advertising to prescribing behavior.
Veeva Crossix HCP Digital is the leading analytics application for measuring and optimizing HCP non-personal promotion and brand websites. It helps advertisers and agency partners measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix HCP Digital measures outbound online media, such as display, third-party programs, and eNewsletters, along with inbound traffic to websites from paid/organic search and social media. Audience data can be filtered by HCP specialty, target segment/decile, detailing, publisher, and more.
Sales and marketing can align with a shared view of HCP promotional activity via CRM integration.
Why Crossix HCP Digital
More effective HCP digital engagement
Optimize digital investmentsMake optimization decisions based on health data to maximize the ROI of paid search and digital ads.
Increase engagement with web contentImprove website performance by connecting key site actions to prescribing behavior.
Enhance the HCP customer experienceUnderstand how sales and marketing work together to improve patient outcomes with Veeva CRM Boost.
Prepare for the future of digital1st Party Connect enables measurement across browsers and devices, without third-party cookies.