Veeva Crossix TV

Measure, and Optimize
Linear TV Campaigns

Understand if your TV campaigns are reaching a qualified
audience and their impact on health outcomes.

Announced 2019
Status MATURE
Customers11-50

Veeva Crossix TV is the leading analytics platform for measuring and optimizing direct-to-consumer national linear TV. It helps advertisers and agency partners measure their TV campaigns with real health data in a privacy-safe, HIPAA-compliant way.

Campaigns can be filtered by daypart, originator type, and network.

Crossix TV also provides competitor analysis of other brands running TV advertising.

Why Crossix TV

Gain more value from your TV investments

  • Validate your TV spend

    Understand TV campaign performance and the corresponding impact on health outcomes.
  • Improve media efficiency by 15%

    Optimize linear TV investments to reach a higher quality health audience.
  • Access performance data faster

    Weekly match-back health data at the network level is delivered through Data Stream.
  • Better synchronize sales and marketing

    Optimize consumer TV campaigns to drive patients to field-engaged HCPs with Veeva CRM Boost.
  • Acadia Alkermes Apellis Bayer Boehringer-Ingelheim Gilead Horizon Idorsia Intra-Cellular Neurocrine UCB

RESOURCES

Explore and learn

5 things to look for in a marketing analytics partner
Learn core requirements
Advances in linear TV measurement
Learn about TV attribution
Best practices for cross-screen measurement
Learn from industry experts
Optimizing mass media DTC campaign performance
Read case study
Trends in HCP and DTC marketing
View infographic
2022 trends: multicultural campaigns up 66%, streaming video up 15%
Read report

Interested in learning more about how Veeva can help?