Veeva Crossix TV
Measure, and Optimize
Linear TV Campaigns
Understand if your TV campaigns are reaching a qualified
audience and their impact on health outcomes.
Veeva Crossix TV is the leading analytics platform for measuring and optimizing direct-to-consumer national linear TV. It helps advertisers and agency partners measure their TV campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Campaigns can be filtered by daypart, originator type, and network.
Crossix TV also provides competitor analysis of other brands running TV advertising.
Why Crossix TV
Gain more value from your TV investments
Validate your TV spendUnderstand TV campaign performance and the corresponding impact on health outcomes.
Improve media efficiency by 15%Optimize linear TV investments to reach a higher quality health audience.
Access performance data fasterWeekly match-back health data at the network level is delivered through Data Stream.
Better synchronize sales and marketingOptimize consumer TV campaigns to drive patients to field-engaged HCPs with Veeva CRM Boost.