Veeva Crossix TV

Measure and Optimize
Linear TV Campaigns

Understand if your TV campaigns are reaching a qualified
audience and their impact on health outcomes.

Announced 2019 Status Mature Customers11-50
Veeva Crossix TV | Linear TV Campaign Measurement
Biopharma marketers' guide to TV and video
Read More

Fast and frequent data to
improve linear TV performance

Veeva Crossix TV is the leading analytics platform for measuring and optimizing direct-to-consumer national linear TV. It helps advertisers and agency partners measure their TV campaigns with real health data in a privacy-safe, HIPAA-compliant way.

Campaigns can be filtered by daypart, originator type, and network.

Crossix TV also provides competitor analysis of other brands running TV advertising.

Why Crossix TV

Gain more value from your TV investments

Customer Success

Biopharma companies extracting
valuable TV campaign insights

Acadia Alkermes Apellis Bayer Boehringer-Ingelheim Gilead Horizon Idorsia Intra-Cellular Neurocrine UCB