"Being able to see all of the omnichannel touchpoints
with Crossix is extremely valuable." - Bill Veltre, Director, Omni-channel Experience Strategy, Bristol Myers Squibb

The industry is rapidly evolving to support data-driven omnichannel engagement. Find out how Bristol Myers Squibb is leveraging data to connect marketing touchpoints. Learn more about the impact of connecting sales and marketing touchpoints in the 2023 Trends in HCP Omnichannel Engagement Report.

More Customer Stories

Bayer Leverages Patient Marketing Data to Drive HCP Engagement
Read About HCP Trigger Data
Addressable TV Campaign Increases New Patient Starts and Improves Adherence
Leverage Audience Segments
Strategies for Using Health Audience Segments to Support Omnichannel Marketing
Hear About Campaign Performance Insights

Interested in learning more about Veeva?