Veeva Crossix Audience Segments
Precise TV Targeting
for Health Brands
Reach the most relevant health audiences
across advanced TV providers.
Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct
Veeva Crossix Targeted TV
Reach highly-qualified health audiences more effectively through cable, satellite and data-driven linear TV buys.
Engage Precise Health Audiences
Combine the engagement impact of TV advertising with the precision of digital targeting.
Targeted Scale
Reach the right health audiences at a household or zone level.
Reduce Media Waste
Activate campaigns with smaller TV budgets.
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
5 Tips for a Successful Audience Targeting Strategy
Shifting consumer media habits have created challenges for advertisers to connect with the right person at the right time.
Five Best Practices to Improve Audience Targeting
Use these five best practices to successfully execute health audience targeting campaigns.
3 Trends Driving Demand for Audience Quality and Scale
Drive more strategic and efficient campaigns by meeting patients at specific points of their journey.
A Guide to Audience Targeting for Health Brands
To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
Breakthroughs in Audience Targeting for Health Brands
Biopharma advertisers are increasingly using health audience segments to deliver more targeted messaging throughout the patient journey.
Trends in Health Advertising
Read our report to learn new insights across DTC marketing campaigns.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.