Veeva Crossix Consumer Reach Segments

Engage Targeted Audiences at Scale

Reach Segments are custom-built to help brands reach health audiences in a privacy-safe, HIPAA-compliant way.

They can be used on all demand side platforms (DSPs), social platforms, digital publishers, audio, out-of-home (OOH), and on targeted TV.

Announced 2014 Status Very Mature Customers 100+

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Veeva Crossix Consumer Reach Segments | Health Audience Targeting

Why Crossix Consumer Reach Segments

Scale segments built on the largest health data network

Increase new patient starts

Reach large patient populations with the highest efficiency.

Maximize your targeted TV spend

Approved on all streaming, online video, data-driven linear, and addressable TV partners.

Privacy-by-design methodology

Fully compliant with all state privacy laws, NAI, and HIPAA. Approved by 150+ media partners.

Customer Success

Trusted by leading biopharma companies

“From common disease states to rare conditions, we use Crossix
to ensure that we’re building out the right audience segments
to find those unique patients.”

Freddie Dantus, Director, Audience Optimization

Pfizer

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“The Crossix Audiences have driven 4x better targeting multiples, ensuring our campaigns are super effective.”

Glenniss Richards, Senior Director, Digital Media Activation

Bayer

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Resources

Explore and Learn

Read Blog

Precision Doesn’t Mean Small: Redefining Scale in Biopharma Video Targeting

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Amazon Streaming TV Campaign Delivers Audience Quality and Scale

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Auditing the Distribution Food Chain

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Pfizer: Increasing Targeting Effectiveness with Crossix Audience Segments

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3 Strategies for Audience Targeting Success

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Addressable TV campaign increases new patient starts and adherence