Veeva Crossix Data Platform

World-class technology platform built for the development and
delivery of large-scale patient data and analytics.

Crossix technology connects person-level health data in a privacy-safe way.
See how it works

Connecting Health and Non-health
Data in a Way Never Before Possible

Our modern approach to analytics uses technology to combine large-scale data sets in a privacy-safe way. The Crossix Data Platform includes Rx, OTC, clinical, claims, consumer, hospital, media data and more, representing more than 300 million health lives.

The Industry’s Most Comprehensive Data Set

300+ Million US Patients
90% of people in the US
99% of all US HCPs

Our Data at a Glance

Prescriptions

  • Patient (Age, Gender, Geo)
  • Rx (Date, Product, Quantity, Number of refills)
  • Prescriber (HCP/Specialty, Office visit, Date)
  • Cost (Payment type, Payer info)
  • Pharmacy (Specialty payer/Payer type)
Prescriptions +

Clinical/EHR

  • Medical history (Treatment history, Doctor visits)
  • Patient (BMI, Weight, Blood pressure, Cholesterol level, Diagnosis)
  • Physician notes
  • Lab and test results
  • Real-World Data (RWD)
Clinical & EHR +

Medical Claims

  • Diagnosis
  • HCP administered drugs (injections, vaccinations, intravenous drugs)
  • Procedures
Medical Claims +

Specialty/Mail Order

  • Drugs distributed through specialty pharmacies
  • Pharmacy information (Specialty payer/Payer type)
  • eRx information
Specialty & Mail Order +

Hospital/Patient

  • Drugs, diagnoses, tests, labs and procedures conducted in hospital/inpatient setting
  • Re-hospitalization
  • Longitudinal linkage of outpatient and inpatient treatment
Hospital & Patient +

Media

  • TV (Set top box data)
  • Digital (Cross internet, Publishers)
  • Print (Subscriptions)
  • POC (HCP offices)
  • CRM (Client’s database vendors)
  • EHR/HCP messaging (EHR companies)
  • Sales Calls (Client)
Media +

Consumer Demographics

  • Demographics (Age, Race, Profession, Marital status, Gender, Geo, Children in HH, Education)
  • Financials (Credit cards, Investments, Income, Home value)
Consumer Demographics +

Interests/Activities

  • Interests (Health interests, Travel, Pets, Social network activity, Hobbies)
  • Activities
Interests & Activities +

Purchasing Behavior

  • Media Preferences (Propensity to buy over certain channels – Internet, Mail, Phone, TV, etc)
  • Buying & Shopping Activity
Purchasing Behavior +

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Learn how to use data to transform the world of health and wellness.
Using Data for Better Health Outcomes Learn how to use data to transform the world of health and wellness.
This whitepaper provides a summary of current regulatory and industry guidance for marketing analytics.
Re-identification Risks in Today's Digital-centric World This whitepaper provides a summary of current regulatory and industry guidance for marketing analytics.
Are deidentified healthcare records truly anonymous?
Today's Data Linkage is Tomorrow's Privacy Breach Are deidentified healthcare records truly anonymous?
Veeva to bring innovation, openness, and choice to the U.S. market by year end, with other countries to follow.
Veeva Data Cloud to Deliver New Approach for Patient and Prescriber Data Veeva to bring innovation, openness, and choice to the U.S. market by year end, with other countries to follow.
Reinforces commitment to building the largest privacy-safe connected patient data network for life sciences.
Crossix Continues to Expand Health Data Network Reinforces commitment to building the largest privacy-safe connected patient data network for life sciences.
Asaf Evenhaim shares his perspective on the importance of privacy-first marketing.
Privacy panic: Are medical marketers doing enough to protect patients’ health data? Asaf Evenhaim shares his perspective on the importance of privacy-first marketing.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?