Veeva Crossix Reach Segments

Reach Relevant Audiences
More Efficiently

Deliver tailored advertising to qualified health consumers via
digital, social, and targeted TV channels in a privacy-safe way.

Announced 2014
Status Mature
Customers 100+

Veeva Crossix Reach Segments help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way. Users include life science companies, hospital systems, and OTC/CPG brands.

Crossix has a library of 400+ category-specific and 100+ brand-specific segments to help advertisers reach audiences across publishers and platforms.

Why Crossix Reach Segments

Greater scale with less media waste

  • Maximize new patient starts

    Reach a high volume of qualified patients, with 2x higher reach across tactics.
  • Speed time to activation

    500+ segments are available across all major publishers, targeted TV, and programmatic platforms.
  • Improve media efficiency

    Lower your cost per new patient start by reaching qualified health audiences in a cost-effective way.
Alkermes Axsome Bayer Boehringer-Ingelheim Endo Gilead GSK Incyte Indivior Intra-Cellular
Janssen Lundbeck Mayne Novo-Nordisk Neurocrine Otsuka Oyster-Point Regeneron Viatris UCB

RESOURCES

Explore and learn

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A guide to audience targeting for health brands
Learn how to increase ROI

Interested in learning more about how Veeva can help?