Veeva Crossix Reach Segments
Reach Relevant Audiences
More Efficiently
Veeva Crossix Reach Segments deliver tailored advertising to qualified health consumers via digital, social, and targeted TV channels in a privacy-safe way.
Announced 2014 Status Mature Customers 100+

Learn how the Network Advertising Initiative guidelines protect patient privacy
Overview
Engage targeted audiences at scale

Veeva Crossix Reach Segments help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way. Users include life science companies, hospital systems, and OTC/CPG brands.
Crossix has a library of 400+ category-specific and 100+ brand-specific segments to help advertisers reach audiences across publishers and platforms.
Why Crossix Reach Segments
Greater scale with less media waste
Customer Success
Trusted by leading biopharma companies




















Resources
Explore and Learn
Learn more
Health Audience Targeting Campaign Distribution Food Chain

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Five best practices to improve audience targeting

Watch video
UCB’s approach to rare disease marketing

Read case study
Addressable TV campaign increases new patient starts and adherence

Read about advertising trends
Multicultural campaigns up 66%, streaming video up 15%

Learn how to increase ROI
A guide to audience targeting for health brands
