Crossix TV Feature Brief

Crossix TV is the leading application for measuring and optimizing biopharma direct-to-consumer national linear TV. It helps advertisers and agency partners measure their TV campaigns with real health data in a privacy-safe, HIPAA-compliant way. Crossix TV also includes a consolidated view of digital video, streaming, and national linear TV performance.

Understand if your TV campaigns are reaching the right audience and the impact on health outcomes.

• Track performance across audience quality, doctor visits, gross conversions, and adherence

• Quantify impact by measuring net conversion and incremental lift

• Monitor your competitors’ campaigns

Benefits

• Access performance data faster:
  View weekly match-back health data at the network and overall level

• Align linear TV, streaming, and online video:
  See insights across video channels to better understand total video performance

• Validate tentpole moments:
  Quickly confirm the success of high-stakes tentpole TV campaigns to ensure your largest investments are delivering

• Optimize for media efficiency:
  Marketers see up to 15% improvement in media efficiencies through optimizations

Features

• Unified video reporting
  See a total view of video performance taking into account channel overlaps as well as unique channel performance

• Granular audience insights
  Filter by specific dayparts, networks, and programs watched by target audience

• Competitive intelligence
  Compare category competitors and gain insights into their reach and flighting

Learn more about how a brand validated their Olympics TV sponsorship with Crossix TV data.