Join the best in the industry to discover how to evolve your strategies in digital engagement, content, data, and analytics as we come together to learn, share, and connect.*
Madrid Marriott Auditorium Hotel & Conference Center.
*Attendance is complimentary for Veeva customers and other biopharma professionals.
Innovation
Zones
Three focused zones to connect with leaders in your field: Veeva CRM Suite, Veeva Vault PromoMats & Vault Medical, and Veeva Link.
Networking
& Community
Come together for more networking opportunities than ever before, make connections, build relationships, and have fun.
Fresh Ideas
from Industry
Leaders
Come away with new insights from expert-led sessions, get a first look at the latest innovations, and tap into industry experts leading change.
Welcome Reception
Opening Keynote, Zone Keynotes,
Sessions, and Connects
Evening Event
Roadmaps, Sessions, and Connects
16:00Closing Keynote
Agenda subject to change.
Dave Yates
Global Product Director
GSK
Dave is a global product director at GSK, where he is recognized for delivering a 'game-changing contribution to business performance.' This includes deploying an integrated global Events Management platform across 62 markets, scaling GSK's use of virtual engagement platforms to deliver more than 1.1 million HCP interactions, and re-imagining the pharma-HCP customer experience to harness the power of digital technologies into business operations. Striving for a more simplistic and intuitive user experience, Dave is truly passionate about collecting data to better understand customers' behavioral patterns, enabling GSK to address their needs and expectations through innovative solutions that are relevant, personalized, and compliant.
Irene Buesa Escribà
Global Promotional Compliance Specialist
Almirall
Molecular biologist by training, Irene started working in the pharmaceutical industry during her MBA internship. She first joined the Almirall global compliance team in 2018 and discovered her passion for ethics and compliance. Being deeply involved in the PromoMats implementation process allowed her to know the system in depth, while quickly gaining the business expertise to become Almirall’s Vault owner. With a strong focus on process optimization, Irene leads a project dedicated to optimizing system usage after its initial implementation.
Pascal Vande Gucht
Medical Affairs Transformation Lead
UCB
Pascal is passionate about unlocking the potential of people, data, and technology to redefine the standard of care and accelerate access to new, innovative solutions. Through his pharma experience in different roles across the value chain (from technical operations to compliance and IT and from medical devices to medical affairs), Pascal has seen firsthand how cross-functional collaboration and partnering with external stakeholders can improve patient outcomes in healthcare.
Baptiste Omont
Director, Team Leader Commercial Systems
Idorsia Pharmaceuticals
Born and raised in France, Baptiste joined Idorsia HQ in July 2021 after 20 years of experience in various consulting functions. For the last five years, he has been responsible for multichannel enablement for a German pharma company. He is passionate about customer engagement and is highly customer-centric. He navigates between different functions (global to local, business to IT), always with the same goal of enabling the use of technology in engagement strategy.
Elodie Privat
Sales Analytics & Operations Lead
Novartis Gene Therapies
Elodie is the sales analytics and operations lead at Novartis Gene Therapies. She looks after competitive intelligence, salesforce and commercial effectiveness, market research and insights. After studying biochemistry and business administration, she spent more than 14 years in the pharmaceutical industry. From business development to marketing, and small biotech to big pharmas, Elodie has reinforced her strategic thinking through various positions and responsibilities. She is a passionate team leader committed to achieving commercial excellence.
Konstantinos Kofinas
Head of Business Innovation
Menarini
Konstantinos brings more than 30 years' experience from the multinational health sector, spanning pharmaceutical, medical devices, big data, and strategic management consultation across Europe. He has served several areas of healthcare, from R&D and market access to business development, and commercial. He has been responsible for north, east, and southern Europe along with business re-modeling, stakeholders' management, sectoral policy consultation, and representation.
