Madrid | Tuesday, 19 – Thursday,
21 November, 2024
Move the Industry Forward
Commercial Veeva Heroes
Each year at the Veeva Commercial Summit, Veeva honors a few industry pioneers who, over the year, have gone above and beyond to help move the industry forward. These innovators pushed boundaries and navigated change in their companies to improve processes and deliver outcomes.
2011
Launched in Europe
349
Global Veeva Heroes
155
Companies
70
European Commercial Veeva Heroes
Veeva Heroes 2023
Extraordinary People. Real Impact
Alejandra Betancourt
Novo Nordisk
Global Director, Digital Platforms and Services
Alejandra Betancourt
Novo Nordisk Global Director, Digital Platforms and Services
Championing brand portals, enabling 4x faster production and 60% cost reduction.
Andy Eeckhout
ADVANZ PHARMA
Head of CRM and Digital Solutions, Global Commercial Excellence
Andy Eeckhout
ADVANZ PHARMA Head of CRM and Digital Solutions, Global Commercial Excellence
Deployed Commercial Cloud in six months, across 15 countries, optimizing HCP experience for rare disease launch.
Christian Schulze
Lundbeck
Head of Omnichannel Platforms, Capabilities and Insights
Christian Schulze
Lundbeck Head of Omnichannel Platforms, Capabilities and Insights
Harmonized Lundbeck’s technology platform across 50+ markets, leading to enhanced team capabilities and better field decisions.
Ian Cornish
Astellas
Associate Director, Data Platforms
Ian Cornish
Astellas Associate Director, Data Platforms
Standardized master data foundation across 45 countries, reducing DCR times by 99%.
Jose Manuel Ruiz Munoz
Alexion, AstraZeneca Rare Disease
Senior Manager, Data Management and Processes Alignment, International and Japan
Jose Manuel Ruiz Munoz
Alexion, AstraZeneca Rare Disease Senior Manager, Data Management and Processes Alignment, International and Japan
Enabled field teams to find and engage the right KOLs in rare disease.
Nybie Philipsen
Ferring Pharmaceuticals
Global Medical Affairs Business Operations Director
Nybie Philipsen
Ferring Pharmaceuticals Global Medical Affairs Business Operations Director
Streamlined medical information across 50 countries.
Rakesh Vashishta
Boehringer Ingelheim
Global Head of Customer Facing Execution Excellence
Rakesh Vashishta
Boehringer Ingelheim Global Head of Customer Facing Execution Excellence
Pioneered a user-centered approach to CRM adoption, resulting in higher-impact field team engagement globally.
“It is an absolute honor to be recognized as a 2023 Veeva Hero. It was a very humbling and exciting thing for me and the team that helped me get there.”
Alejandra Betancourt
Global Director, Digital Platforms and Services
“To be a Veeva Hero at Summit is a huge industry recognition for the whole team, end users, and project team who collaborated on this journey and drove transformation in the way of working forward.”
Pascal Vande Gucht
Medical Affairs Transformation Lead
Hero Resources
Explore and Learn
Hear more from pioneers advancing the industry toward higher-value engagement.
Watch video
ADVANZ PHARMA and Sanofi: Biopharma’s Rapid Transition to Omnichannel Marketing
Read more
Novartis Gene Therapies: Gaining Precision and Speed in Reaching Rare Disease Specialists
Read more
Boehringer Ingelheim: Gaining New Customer Insight Across Global Events
Watch video
Idorsia: Achieving Global Data Quality and Consistency at Scale
Heroes Hall of Fame
Veeva has been celebrating and honoring Commercial Heroes in Europe since 2011.
(Details correct at time of Hero award)
2022
Global Promotional Compliance Specialist
Almirall
Director, Global Product Management
GSK
Director, Team Lead Commercial Systems (Global and EU, Canada)
Idorsia Pharmaceuticals
Head Business Innovation
Menarini
Sales Analytics and Operations Lead, EMEA
Novartis Gene Therapies
Medical Excellence Transformation Lead, Medical Affairs
UCB
Director, Omnichannel Operations, Global
Astellas
Global Process, Data and Platform Owner for Events and Congresses
Boehringer Ingelheim
Global IT Business Consultant
Boehringer Ingelheim
Global Digital Medical Director, Active Cosmetics Division
L’Oréal Cosmétique Active
Compliance Manager, Global Medical Affairs
Norgine
Senior Global Director, Multichannel Strategy and Operations
Novo Nordisk
Multichannel Strategy and Customer Insights Director
Otsuka
CRM Strategy Manager, Europe
Otsuka
Digital Innovation Manager
Boehringer Ingelheim
Regional Medical Affairs Manager, Operations & RWE (CEE, CIS and Israel)
Boehringer Ingelheim
EMEA CRM Director
Kyowa Kirin International
Global Head of Commercial Operations
LEO Pharma
Senior Director, Head Commercial Neurology EMEA
Lupin
Global Head Promotional and Non-promotional Material Review Unit, Regulatory Affairs
Sanofi
IT System Owner, CRM
UCB
Director, Integrated Multi-Channel Marketing
Bayer
Global Process and Global Data/Platform Owner Customer Facing Enablement
Boehringer Ingelheim
Director, IT Commercial Systems and EU Site Lead, Europe
Bluebird Bio
Senior Director, Global Pharma Marketing Operations, Content Strategy
GSK
Global Head Multichannel Customer Engagement
Novartis
VP, Digital Innovation
Shionogi
Associate Director Commercial Operations, International Region
Biogen
Head of Global Internal Data Insights
Grünenthal
Digital Transformation Director
Indivior
CHC Field Force Effectiveness Manager (OTC)
Menarini
Commercial Operations; Global Alignment, Segmentation and Targeting Lead
Pfizer
Associate Director, Advertising and Promotion Business Operations Lead
Shire
Change Management Lead
AstraZeneca
VP, Head of Integrated Multichannel Marketing and Sales, Platforms and Capabilities
Bayer
CRM International Region Project Director
Ipsen
Business Analyst, CRM
Pierre Fabre
Operational Excellence Lead
Roche
Program Manager IT, Veeva CRM
Boehringer Ingelheim Animal Health
VP and Global Business Lead, CRM
GSK
IT Programme Director, CRM
GSK
Senior Manager, Multi-Channel Transformation, Global Commercial Affairs and Excellence
LEO Pharma
Head of Global Marketing Systems
Takeda
Medical Project Manager, Specialty Care Global Medical Affairs
Ipsen
Global Head Business Partnering Sandoz, Commercial IT
Novartis
Chief Information Officer
Sobi
Director, Commercial Excellence UK & Ireland
Teva
Programme Manager
AstraZeneca
Global CRM/CLM Business Partner
Lundbeck
Sales Development Director, EMEA
Molnylcke
Commercial Excellence Director, Europe
Sanofi
Deputy Director
Sanofi
Head of Sales, Prescription Medicine
Boehringer Ingelheim
Director, Organisation and Systems
Ferrer
IT Director, Digital Channels and Customer Engagement in EMEAIT
Janssen
Regional Sales and Marketing Services Project Manager
Pfizer
Senior Director Commercial Excellence
Actelion
Senior Director, Global Commercial Operations
Eli Lilly
Senior Director, Commercial Development Europe and Australia
Grünenthal
Global Manager
CRM and E-Tools
LEO Pharma