Agentic MLR brings AI review to promotional and medical content for marketing, MLR teams, and agencies. By conducting deep technical and compliance reviews against local regulations and approved labels, it will significantly accelerate content review and is projected to reduce the manual effort of MLR labor across the industry by 70% or more within five years.
Falcon MLR reduces manual effort by identifying non-compliant elements upstream against brand rules and local regulations, boosting first-time-right submissions and preventing rework. It also handles routine claim and editorial checks so reviewers can focus on nuanced, high-stakes decisions while opening an aspirational path to autonomous, “Falcon-Only” reviews for low-risk content.
Falcon MLR supports all major global languages, and today maintains regulation coverage for all markets our existing customers need (over 35 regulations including Europe, the US, Canada, Latin America, and parts of Asia-Pacific). Content in any language can be reviewed against the rules of the market it is intended for, and findings are presented in your language. Veeva continuously maintains the public regulatory codes that Falcon MLR understands and references.
If you maintain a claims library in PromoMats, Falcon MLR syncs with it and uses your approved claims as part of the review process. While optional, connecting a PromoMats claims library is best practice to make reviews faster and more thorough. Falcon MLR directly reads source documents like Prescribing Information, SmPC, and clinical references to verify claims and propose reference links.
Falcon MLR integrates directly into your existing PromoMats workflow, delivering reviews right where your teams already work, utilizing your current document metadata, references, and approved claims.
Vault AI provides assistive agents and actions inside PromoMats to help users with their everyday tasks. Falcon MLR is agentic MLR that is connected to Vault, performing comprehensive, deep compliance reviews on your materials. The power is in using both: Vault AI to manage your content, and Falcon MLR to execute the review.
Falcon MLR connects to both PromoMats and MedComms, and has expertise across promotional and medical review. Review rules are set by market, product, material type, and audience, so promotional and scientific materials are reviewed against the rules that apply.
