Veeva CRM Events Management

Streamline and Accelerate End-to-End
Pharma Event Management

Your integrated solution to plan and execute live,
virtual, and hybrid pharma events.

Announced 2015
Status Mature
Customers 100+

Veeva CRM Events Management is an application for managing the end-to-end event lifecycle and related information, including content, attendees, speakers, and expenses. CRM Events Management supports multiple field-initiated event types, such as speaker programs, advisory boards, roundtables, and other fee-for-service engagements.

Users can create event requests, identify compliant content, determine budget and expenses, identify speakers and attendees, and initiate approval workflows.

CRM Events Management works seamlessly with Veeva Commercial Cloud products, including: Approved Email for attendee invitations, PromoMats or MedComms for approved content, Engage for virtual event content sharing, and CRM or OpenData to reconcile attendees for transparency reporting.

All events activity is automatically captured in CRM.

Why CRM Events Management

Compliant and Impactful Pharma Events

  • Bring events into your omnichannel strategy

    Embedded in Veeva CRM for a 360° view of the HCP across all channels.
  • Simplify the events tech stack

    A single solution to support the entire events lifecycle, from speaker nomination to transfer of value report.
  • Stay agile and compliant

    Configurable guardrails and monitoring tailor the event lifecycle for your business and compliance needs.

Advancing the industry


events run on CRM Events Management per year


countries using CRM Events Management


savings in pharma event expenses

Boehringer-Ingelheim Bayer Biogen Gilead GSK Ipsen. Kyowa-Kirin Rovi
Lundbeck Merck Merz MSD Otsuka Sarepta Shionogi Stellergenes-Greer UCB


Explore and learn

How to unify pharma events management
Read ebook
Sobi’s approach to immersive virtual, live, and hybrid events
Watch customer video
The events lifecycle for live, virtual, and hybrid events
Explore interactive demo
More than 100 biopharmas are using Veeva CRM Events Management
Read press release
A handbook for event success in the hybrid era
Read guide
How to uplevel Your events metrics
Watch video

Interested in learning more about how Veeva can help?