Veeva Business Consulting

Elizabeth leads Veeva’s West Coast Business Consulting practice. She has 15+ years of experience partnering with global life sciences companies to reinvent and transform their engagement models and commercial capabilities.

Elizabeth specializes in identifying and delivering new business strategies to drive commercial outcomes. Her experience includes commercial and omnichannel strategy design and transformation, commercial analytics, digital patient / consumer engagement strategy, organizational enablement, change management, customer service strategy and CRM capability strategy.

Elizabeth received her M.P.A. in International Health Management and Policy from NYU and has B.A.s in International Development Studies and Sociology from UCLA.

Jim is a 21-year veteran of the pharmaceutical industry. His first 15 years were spent at AstraZeneca across several commercial roles, including sales, marketing, data & analytics, and commercial operations. For the past 6 years, he has led consulting practices within commercial operations & strategy, focusing on areas such as resource allocation, business development, launch excellence, and promotional effectiveness.

Jim joined Veeva in October of 2019 to help establish our U.S. Commercial Strategy Consulting Practice. He believes Veeva has a unique opportunity to help the industry take the next steps in its evolution to become more customer- and patient-focused.

Sebastian leads Veeva’s LatAm Business Consulting Practice. He specializes in commercial excellence, launch excellence, and digital strategy, enabling clients to be more efficient and effective in meeting their commercial and medical goals.

Prior to Veeva, Sebastian dedicated 7+ years working as a business consultant for the life sciences industry at IQVIA. During that time, he managed various projects, including GTM modeling, forecast and business case design, KOL mapping, customer segmentation and targeting, and hybrid model deployments. His main focus was on the Brazilian market, but being an Argentinean, was involved in several regional projects as well.

Before focusing on the pharmaceutical industry, Sebastian spent 6+ years at Integration Consulting with a focus on business administration and finance-driven projects in several industries.

Louisa leads the Medical Business Consulting practice in Europe and has 10+ years of experience advising life sciences customers on their strategic objectives across medical, R&D and commercial.

Louisa is focused on partnering with customers to define and optimise value across medical affairs. She has led global transformation programs across medical affairs, from operating model blueprint design and taskforces accelerating HCP & KOL engagement channel optimisation to omnichannel capability strategy and execution.

Prior to Veeva, Louisa was a business consultant with Accenture and EY Advisory. Louisa is also a member of the English Bar & is a qualified barrister (litigator).

Louisa holds an M.A. from the University of Cambridge in Business & Political Science, an MPhil from Glasgow University in International Politics, and a Law BPTC and GDL from London City University.

Dan is responsible for leading the Global Commercial Business Consulting Practice across the U.S., Europe, LatAm and Asia. With industry experts and advisors across markets, Veeva Business Consulting merges business-focused solutions with Veeva’s software and data to deliver the best outcomes for our customers.

Dan has been focused on commercial life sciences for more than 15 years with experience in various commercial roles at Eli Lilly, as well as management consulting at PwC and EY. Prior to joining Veeva, he helped lead the commercial strategy group within EY’s life sciences sector where his focus was on accelerating sales and marketing functions through innovation in technology and analytics.

Dan received his B.A. in Marketing and Advertising from Marist College.

Aaron leads Veeva’s European consulting practice based in London. He has 18+ years of experience working with life sciences companies across Europe, focused on commercial strategy through to execution.

He specialises in commercial innovation, effectiveness, and digital transformation to help companies deliver great customer experiences and tangible, sustainable business impact. He is passionate about the infusion of technology and data to drive scalable and sustainable business transformation.

Prior to joining Veeva, Aaron led EY’s consulting practice in the UK&I, and before that, was at Accenture in its marketing sciences division. He has a 1st Class BSC with honours in business and management from Aston University.

Alexis brings more than 10 years of business consulting experience, helping customers define and optimize their business processes, while joining people, process, and technology to ensure success.

With experience leading multiple global initiatives, Alexis brings expertise in global content operating models and process harmonization to help customers get the most out of Veeva’s products. In addition to core PromoMats processes, Alexis has experience with dynamic multichannel content to create personalized HCP experiences.

Prior to joining Veeva, Alexis was at a large management consulting company leading systems implementation and change management initiatives across multiple industries.

She holds a B.S. in Biomedical Engineering from the University of Virginia.

Brian brings more than 12 years of consulting experience in the life sciences industry, having delivered large-scale programs for companies ranging from pre-commercial to top enterprise. At Veeva, he leads global programs deploying our software, data, and consulting services to ensure consistent value is delivered to our customers.

Brian has deep expertise working with data, analytics, and AI to meet commercial goals in the U.S., Europe, and APAC. He specializes in understanding and overcoming the challenges of platform adoption to drive lasting business impact.

Prior to joining Veeva, Brian worked as a management consultant focused on the life sciences and healthcare data space. He holds a B.S. in Chemical and Biomolecular Engineering from the University of Pennsylvania.

Shafi is responsible for leading Veeva’s Business Consulting Practice in Asia, with a focus on supporting our customers' commercial strategies through the design and delivery of solutions addressing core business issues faced in today's market.

Over the course of his more than 20-year career, Shafi has driven P&L growth strategies and achieved transformational change outcomes in various roles within management consulting and industry. He has held leadership roles at PwC, Accenture, and General Electric, where he led global growth strategies across sectors to penetrate new markets; he built and led a digital/IoT Asset Performance Management professional services organization at GE Healthcare; and led the pharmaceutical R&D practice at SailWing Consulting.

Shafi began his career as a research scientist focusing on transplant immunology at the University of Chicago. He holds a B.S. degree from Saint Louis University, an M.S. from the University of Missouri, and a graduate certificate from Saint Louis University School of Medicine.

Sara serves as Head of Operations for the Business Consulting practice. She brings 14 years of experience building and managing global teams to support customers in the life sciences industry.

Prior to joining the Business Consulting practice, Sara worked across Veeva’s Commercial, R&D, and CP&C product suites focused on strategic and technical partner enablement as well as sales development.

Sara specializes in creating global programs, recruitment & people development, and building efficient infrastructure to help organizations scale.

Sara holds her B.A. in Political Science with a minor in Business Institutions from Northwestern University.