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Optimize Your Organizational Structure to Prepare for a Connected Vault Ecosystem

Veeva Business Consulting

After the Deal: Success Factors for Post-Merger Technology Integration

Pauline Ceccato, Fran Fasesin

EU CTR: Sponsors Embrace the Change, Albeit Half-Heartedly

Clinical Trials Arena

EU CTR Challenges Sponsors and CROs to Get Their Houses in Order

Stephan Ohnmacht and Werner Engelbrecht

Hybrid
Engagement

Orchestrating Field-Driven Customer Journeys

Aaron Bean, Gareth Allott, Sam Prince

Thought Starter

Elevating HCP Engagement Through Field Behavioral Change

Victoria Serra Gittermann and Edward Atkinson-Clark

Thought Starter

Addressing the Key Account Management Conundrum – Is Your Sales Model Ready to Shift to KAM?

Mireia Cortina and Christian Scheuer

3 Benefits of Improving Strategic Account Planning in Biopharma

The Rise of the Rep Orchestrator Model in Asia Pacific

Shafi Hussain, Rakesh Vashista (Boehringer Inglheim), David Ledger, Sharon Sun

Video killed the in-person meeting star? Study finds video calls more effective in driving Rx

Enabling Two-Way HCP Engagement

Alexandre Raynaud

New Commercial Model: Making Relationships Real in a Digital Age

How Digital Will Redefine the Role of the Rep in 2021—and Beyond

How Rep Relationships Open Digital Doors to HCPs

The Journal of mHealth

A Cross-cultural Lens on Going Digital

How the Pandemic Transformed HCP Engagement for Pharma Companies in India

Sushant Aggarwal, Shafi Hussain

Thought Starter

The Missing Middle of Omnichannel Customer Measurement

Thought Starter

The Power of Rep-Sent Email in Omnichannel HCP Engagement

Why a New Mix of Field Skills is Crucial to Thriving in the Digital Era

Thought Starter

Solving the Change Conundrum to Accelerate Your Digital Transformation

Annie Geraghty, Maeve McGuinenss

Thought Starter

4 Key Ingredients in HCP Communication and Consent

Annie Geraghty, Zoe Dixon

Thought Starter

How to Realize Value From Digital Events

Thought Starter

Deploying a Digital-First Field Team for Hybrid Engagement

Nick MacLeod, Fowey Harvey

Four Levels of Remote Engagement Maturity

6 Imperatives to Transform Customer Experience in Life Sciences

Aaron Bean, Victoria Serra-Gittermann, Leonie Goddard

Launch
Readiness

Rewriting the Traditional Launch Playbook

How to Launch Successfully in Today’s Digital World

Dan Rizzo, Aaron Bean

Going Digital: Four Considerations for a Remote Launch

4 Steps to Achieve Launch Excellence in Today’s Digital World

Aaron Bean, Dan Rizzo

Biohaven: Digital Launch Effectiveness

Launching in a Digital-first World

Dan Rizzo, Aaron Bean

Content
Optimization

Segmentation and Targeting Lessons from Novo Nordisk and Takeda

Thought Starter

Optimize MLR Workflows Using a Central Claims Library

Kyowa Kirin Q&A: Maximizing Digital Content Adoption With Your Field Team

3 Questions Biopharma Marketers Need To Ask About Commercial Content Effectiveness

Thought Starter

The Business Case for Boosting Commercial Content Reuse

Thought Starter

Using Benchmarks to Speed and Scale Life Sciences Content

Why Sanofi Is Going All-in with Modular Content

Designing a Content Governance Model for Success

6 Tips for Building a Successful Content Factory

Using Content Benchmarks to Drive Change

Orestis Ntarlas, Albert Almeyda

Getting Started with Modular Content

4 Ways to Scale Digital Content

Veeva Pulse
Data & Insights

3 Ways Biopharmas Are Using Field Insights to Better Engage HCPs

Veeva Pulse Field Trends,
February 2024

Opening Up Two-Way Communication Doubles Digital Engagement

Veeva Pulse Field Trends, November 2023

Pre-Launch Field Medical Education Leads to 1.5x Increase in Treatment Adoption

Veeva Pulse Field Trends, July 2023

Digital Content More Than Doubles Promotional Response

Veeva Pulse Field Trends, April 2023

Global Leader in Animal Health Improves Commercial Execution

Understanding Patient Journeys for Launch

5 Ways Integrated Analytics Benefit Commercial Pharma

HCP Access Rebounds to 60%, But Not for Everyone

Veeva Pulse Field Trends, November 2022

Omnichannel Field Engagement Trends

How Data Can Help You Maximize Pharma Field Force Planning

Daniel Galante, Emily Kranz

3 Top Life Sciences Engagement Insights From Veeva Pulse Field Trends Report

Pharma reps return to doctors' offices, but digital channels remain important, new data show

New Veeva Pulse Data Shows Digital Engagement Continues to Soar in APAC’s Pharma Industry

David Ledger, Ansh Juneja

The Way Pharma Field Teams Engage is Shifting Once Again — Get the Latest Insights.

Veeva Pulse Field Trends Report 2Q22

How to Get Better Data Insights for Sales Planning

Takeda’s Data-driven Approach to HCP Engagement

Using Data to Drive Commercial Decisions

2021 Pulse Report

Analyzing HCP Engagement Trends

Manage and Measure Pharma Event Success

Thought Starter

How Medical Affairs Can Accelerate Value Creation

Why Pharma’s Evolving Channel Mix Requires a New Approach to Measurement

Medical Affairs

Boehringer Ingelheim and Takeda: Evolving Medical Content for Omnichannel Success

Shailini Blackwell

5 Priorities for Medical Affairs in 2024

Transforming Medical Content for Omnichannel Success

Holly Daly, Shailini Blackwell

Connecting Clinical and Field Medical to Improve the Trial Experience

Holly Daly, Rylan Collins

Veeva Pulse Field Trends Report for Medical Affairs Insight #1

Veeva Pulse Field Trends Report for Medical Affairs Insight #2

Veeva Pulse Field Trends Report for Medical Affairs Insight #3

5 Omnichannel Requirements for Field Medical Success

Louisa Peacock and Holly Daly

A Blueprint for Medical Omnichannel Engagement

Thought Starter

How Medical Affairs Can Accelerate Value Creation

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