Veeva CRM Approved Email
Personalize HCP Communication
with Compliant Email
Stay connected with customers and extend face-to-face
conversations with personalized emails.
Compliant emails
Veeva CRM Approved Email is an add-on application within CRM that allows users to send compliant emails to HCPs in a unified experience. Users can quickly assemble an email selecting approved templates, content fragments (links in the email), and optional personalization such as a personal greeting.
Email automation
Approved Emails can be scheduled and sent on behalf of field users by the home office or suggested by next best action engines.
Real-time metrics
Approved Email activity (such as sends, opens, and click-throughs) is automatically captured and recorded in CRM, providing insight into content and engagement effectiveness.
Why CRM Approved Email
Stay connected and compliant
Improve productivity
Increase the frequency and quality of your reach and strengthen hybrid engagement strategies.Convenient, personalized interactions
Deliver information customers value between in-person and digital interactions with compliant emails.Reach more customers
Achieve 92% higher click-through rates compared to the average for mass emails.
Engage with HCPs
30%
more HCP interaction with Approved Email
60%
open rate with Approved Email
3x
higher open rates than industry average
