Veeva CRM Approved Email

Stay connected with customers and extend face-to-face conversations
without compromising compliance.

Benefits

Improve Productivity

Increase the frequency and quality of your reach and strengthen hybrid engagement strategies.

Engage with HCPs Anytime, Anywhere

Deliver the information that your customers need and value, when and how they want it.

Get Messages to More Customers

Achieve 92% higher click through rates compared to the average for mass emails.

Features

Quick Start Templates

In addition to a simple drag-and-drop editor for building responsive HTML email templates, Approved Email customers also can use a collection of compliant starter email templates, including:

General introduction email and new product announcements
Conference invitation, “Sorry I missed you," and post-event thank you notes
Post-call and survey follow-up emails

Real-time Metrics

Quickly access details on all Approved Email activity and effectiveness.

See a comprehensive view of customer behavior across channels
Monitor email sends, open rates, and clicks directly within Veeva CRM
Get actionable insights for brand teams about content and message effectiveness

Integrated Multichannel Compliance

Approved Email is powered by Veeva Vault for multichannel content management, enabling a single source of compliant materials and ensuring that only approved content can be sent to HCPs.

Push updates to the field with a single click, ensuring the latest approved messaging
Set expiration dates for key content pieces
Configure free text on or off and control downloads from emails