2017 Veeva European Commercial & Medical Summit Agenda

Agenda Subject to Change
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Tuesday, 28 November 2017


From 16:00
General Registration Opens
18:30 – 20:30
Welcome Reception in the Partner Pavilion

Wednesday, 29 November 2017


07:00 – 08:45
Registration & Breakfast in the Partner Pavilion
08:00 – 08:45
Commercial Content Community Breakfast (Optional)
9:00 – 10:20
Keynotes

Welcome and Company Updates – Amanda Buckley and Peter Gassner, VEEVA

Bayer: Our Accelerated Journey to Smarter Engagement – Ted Castellon and Gerhard Arnhofer, BAYER
10:20 – 10:50
Meet the Experts
11.00 – 12:00
Keynotes (con’t)

Commercial Showcase – Jan van den Burg, VEEVA

Commercial Product Direction – Arno Sosna, VEEVA
12:00 – 17:30
Oncology Forum (by Invitation Only)
12:00 – 13:00
Lunch – Meet the Experts
13:10 – 17:30
Breakout Sessions – 4 tracks
Accelerate Your Digital Supply Chain

Speaker: Gerhard Arnhofer, BAYER

Learn how Bayer is driving efficiency and accelerating time to market in its digital supply chain through a global enterprise content factory initiative. Learn what role Veeva Vault PromoMats plays in this initiative.

Speakers: Kevin Liggett and Rob Best, VEEVA

Showcasing, profiling and curating new tactics and assets for local affiliates is a key challenge for global brand managers. Learn how Veeva Vault PromoMats Brand Portal can accelerate time to market for new materials.

Product Deep Dive

Speakers: Charlotte Brenton and Adam McMillan, VEEVA

For those who are new to Veeva’s commercial content strategy, this session will provide a comprehensive introduction to Veeva Vault PromoMats.

Speaker: Susan Darbey, ASTRAZENECA

Hear how AstraZeneca achieved a global rollout of Veeva Vault PromoMats and its change management approach to improve marketing and medical collaboration.

Break – Meet the Experts
15:00 – 15:30

Speaker: David Logue, ACCENTURE

Accenture will share their insight into how content can transform the customer experience for Life Science companies. David Logue will look beyond the technology and use case studies to discuss how behavior change and organizational accountability is fundamental to differentiating your brand in a crowded market.

Speaker: Carol Jacobson, VEEVA

In this session, Veeva will share real-life customer journeys and methodologies for connecting the digital supply chain from content creation through multichannel CRM.

Product Deep Dive

Speakers: Rina Newton, COMPLIMED and Ralph Carter, PHARMA REVIEW

Hear Industry experts Rina Newton and Ralph Carter discuss Veeva Vault PromoMats best practice for managing risk mitigation and the importance of ‘good housekeeping’ in Medical Review.

Speakers: Charlotte Brenton and Adam McMillan, VEEVA

For those who are new to Veeva’s commercial content strategy, this session will provide a comprehensive introduction to Veeva Vault PromoMats.

Speaker: Sara Henderson, VEEVA

Veeva Vault PromoMats is the center of Veeva’s digital ecosystem. Learn the practical technicalities of how to integrate with Veeva CRM channels and third party applications including web content management and authoring.

Product Deep Dive

Speakers: Hamish Miller and Charlotte Eastlake, VEEVA

More than half of the Zinc sites have moved to Veeva Vault PromoMats. Hamish Miller will discuss different approaches that customers have taken and the support Veeva provides along the way.

Accelerate Lifecycle Management through Cross-organizational Collaboration

Speakers: Mark Holliday and Karen Patel, BMS

Learn how BMS is evolving their business model focussed on an Enterprise wide approach to account management to deliver on the priorities across all Therapy Areas.

Speaker: Sital Kotecha, VEEVA

How can medical contribute effectively to launch excellence and lifecycle management? Increasing the value of medical teams requires tailored stakeholder engagement and measuring KPIs that go beyond traditional metrics.

Speaker: Harvey Thandi, VEEVA

Learn how Veeva Key Account Management allows cross-functional account teams to create, plan, and measure multichannel engagement. Receive practical advice on how to improve your stakeholder planning.

Product Deep Dive

Speaker: Glen Morris, BMS

Hear how BMS is demonstrating the strategic value of Medical Affairs through utilization of their Enterprise approach to Stakeholder planning and execution undertaken by their MSLs and use of Medical CRM data.

Speaker: Harvey Thandi, VEEVA

See how to use Veeva Medical CRM to execute stakeholder engagement plans including planning/scheduling, recording medical discussions and key medical insights. Find out how to optimise the way MSLs and MSL Managers work together.

Product Deep Dive

Break – Meet the Experts
15:00 – 15:30

Speaker: Paul Williams, TAKEDA

Hear from Global MSL Excellence at Takeda on the ongoing transformation in Medical Affairs and how this is evolving the way their MSLs work and the capabilities they need to execute on their business strategy.

Speakers: Loic Senechal and Susan Plant, VEEVA

Sharing data between medical and commercial teams is critical to delivering an exceptional stakeholder experience. Hear best practices for compliant data sharing between medical and commercial.

Speakers: Melissa Thomas and Giota Papamarkou, IPSEN

Hear from Ipsen on how they are setting themselves up to deliver successful launch through effective stakeholder planning and engagement coupled with enhanced collaboration across internal functions and stakeholders.

Speakers: Myriel Penoy, VEEVA

Use medical insights to adapt your scientific messaging. This session will focus on how to manage your content through the Medical Legal Review (MLR) process and distributed to your MSLs in an effective, efficient, and compliant way.

Accelerate Your Multichannel Engagement

Speakers: Jan van den Burg and Chris Wade, VEEVA

As confidence in using multichannel CRM increases, expectations rise for how CRM can deliver further value. Learn how Veeva is working with the industry to develop the value frameworks for assessing customer engagement across channels.

Speakers: Samuel Pinner, BAYER and Malik Chahed, NOVARTIS

Engaging with customers remotely is an approach that has promised much but has often disappointed. Learn how using remote capabilities as part of an integrated campaign delivers value to customers and supports commercial goals.

Speakers: Emily Kranz and Tobias Schürrle, VEEVA

Find out how Veeva Align is helping life science companies manage territories, assign the right customer, and become more commercially agile.

Product Deep Dive

Speakers: Mathieu Couraud and Martino Tomizioli, VEEVA

Discover how Veeva enable virtual events with Veeva CRM Engage Webinar, including real-time integration for invitation and content management as well as seamless user experience through a single app for Speaker and Attendees.

Product Deep Dive

Speakers: Ian Knowlton, Johan Brus and Svenja Bürger, ASTELLAS

TBC.

Break – Meet the Experts
15:00 – 15:30

Speakers: Daniel Bertaska and Janis Thurston, BMS

Implementing events across Europe can be fast and efficient while staying compliant with regulations. Hear BMS speak about their journey to implement an integrated events model.

Speakers: Mark McKechnie, ALLERGAN and Paul Frodsham, COGNIZANT

In this session, we will walk through the exciting journey and share best practices on how to create a sustainable competitive advantage by transitioning from multi-channel operations into a omni-channel business.

Speaker: David Jackson, ZS Associates

The benefits of delivering a differentiated customer experience are clear, but many companies struggle to deliver on the promise. ZS will share how companies are integrating sales and marketing with multichannel data, advanced analytics and customer suggestions.

Speaker: David Andrew, ABBVIE

Learn about AbbVie’s European deployment of Veeva Align. This session will include why AbbVie selected Veeva Align, success achieved, and lessons learned from the implementation.

Accelerate Your Insights-driven Commercial Execution

Speaker: Guillaume Roussel, VEEVA

Well-governed data is the cornerstone to drive actionable insights and inform your business decisions. Learn how to accelerate your insight-driven commercial execution and gain more value from your data.

Speaker: Reinaldo Santos, VEEVA

With a simple, field-tested process, you can confidently make the switch to better customer reference data. In this session, we will introduce the data switch program, share experiences for a smooth migration to Veeva OpenData.

Product Deep Dive

Speakers: Donal McConnell and Valentin Cuesta, VEEVA

How you can deliver the right insights, to the right CRM user, at the right time? This session will focus on different scenarios where using Veeva CRM MyInsights visualization and reporting capabilities can enhance your customer engagements.

Product Deep Dive

Speaker: Rick Priem, NESTLE HEALTH SCIENCE

Discover how Veeva OpenData accelerates business operation changes and enables field to better commercial execution.

Speaker: Zied Belkhodja, PIERRE FABRE

In this session, you will learn how Pierre Fabre leveraged Veeva CRM MyInsights to increase rep efficiency. The session will also address what it takes to develop your own MyInsights reports.

Break – Meet the Experts
15:00 – 15:30

Speakers: Thai-hoa Pham, SOPHAR, Damien Jolif, VALNEVA and Aram Bosnakyan, THEA PHARMA

With increased time pressure, regulatory constraints and growing business demand, a cohesive CRM and customer data environment fosters agility and speed. Hear about industry leaders’ perspective to leverage Veeva OpenData and Veeva CRM to the best of its ability to deliver business value to their organization.

Speakers: Eleni Tragousti and Bas van de Kamp, VEEVA

There is more interest in leveraging data science and artificial intelligence to convert large data sets into actionable insights. Find out how to deliver recommendations for the next best actions to all customer-facing roles using Veeva CRM Suggestions.

Product Deep Dive

Speakers: Mark Darmody, SHIELD THERAPEUTICS and Andrew Brooker, ALIMERA SCIENCES

Accurate, timely customer data is key to commercial performance. Find out how Alimera Sciences and Shield Therapeutics accelerated their commercial model with the implementation of Veeva CRM and Veeva OpenData.

Speakers: Ywan Karlen, AKTANA and Leigh Tyrer, MSD

Last year, Aktana and MSD presented their experience in launching “Smart Suggestions” in the UK. One year later, they will share the details on recent expansions across countries, therapies, and teams. Find out how they refined the program to enhance rep engagement and multichannel marketing coordination and what’s planned next.

17:00 – 17:30

Speakers: Rohan Poole and Bastien Mauclaire, VEEVA

This session will provide an overview of how Veeva solutions support pharmacy sales. We will include a “day in the life” demo of a pharmacy rep, illustrating how Veeva solutions can help maximize pharmacy sales.

17:00 – 17:30

Speakers: K Royal, TRUSTARC and Ashley Slavik, VEEVA

Less than six months until the EU General Data Protection Regulation comes into effect, and Veeva and life sciences companies have been hard at work tackling the challenges that can come with achieving compliance. Join us for an overview of how Veeva can help and benchmark your progress with a view from your peers.

17:00 – 17:30
Meet the Experts
18:30 – 23:00

Thursday, 30 November 2017


07:30 – 08:20
Breakfast & Meet the Experts in the Partner Pavilion
08:30 – 10:20
Breakout Sessions (cont.) – 4 tracks
Accelerate Your Digital Supply Chain

Speaker: Naomi O’Connell, SHIRE

Shire is undergoing change with a vision of end-to-end content management, underpinned by Veeva Vault PromoMats. Naomi O’Connell will review progress, successes, and lessons learned on the journey so far.

Speaker: Naomi Boyd, VEEVA

Understand how Veeva’s unique end user support team work together to deliver the best Veeva Vault PromoMats experience for your users around the world.

Speakers: Huw Jenkins, Callum Hawes, Stacy Hardie, VEEVA

Veeva experts help create a framework for a successful, fully orchestrated engagement strategy. Get recommendations for developing a content strategy, HCP identification and customer insights, as well as closing the loop with actionable metrics to drive ongoing success.

Speakers: Kevin Liggett and Rob Best, VEEVA

Showcasing, profiling and curating new tactics and assets for local affiliates is a key challenge for global brand managers. Learn how Veeva Vault PromoMats Brand Portal can accelerate time to market for new materials.

Break – Meet the Experts (Partner Pavilion)
10:20 – 10:50

Speakers: Dom Eaton and Manaphan Huntrakoon, VEEVA

Speakers: Dom Eaton and Manaphan Huntrakoon, VEEVA

Accelerate Lifecycle Management through Cross-organizational Collaboration

Speakers: Samuele Zago, ASTRAZENECA , Paul Williams, TAKEDA, Glen Morris, BMS and Dan Atkins, SHIONOGI

Hear from a panel of MSLs and MSL Leaders presented from AstraZeneca, Takeda, and BMS on how they identify and engage with stakeholders, leverage technology for insights, and work with commercial to better address the needs of their stakeholders.

Speaker: Harvey Thandi, VEEVA

See how to use Veeva Medical CRM to execute stakeholder engagement plans including planning/scheduling, recording medical discussions and key medical insights. Find out how to optimise the way MSLs and MSL Managers work together.

Product Deep Dive

Speakers: Abdel Batel and Harvey Thandi, VEEVA

Medical teams can create tailored insights in relation to Engagement with KOLs with new Veeva CRM MyInsights. Organizations can understand their scientific share of voice in the healthcare landscape and get a full view of cross-functional engagement with KOLs.

Product Deep Dive

Speakers: Myriel Penoy, VEEVA

Discover how to leverage reporting capabilities for your scientific and medical content to drive business efficiency whilst also managing Compliance risk associated with your Therapeutic Areas and product pipelines.

Product Deep Dive

Speakers: Loic Senechal and Susan Plant, VEEVA

Sharing data between medical and commercial teams is critical to delivering an exceptional stakeholder experience. Hear best practices for compliant data sharing between medical and commercial.

Break – Meet the Experts (Partner Pavilion)
10:20 – 10:50

Speakers: Adam McMillan and Leticia Gutierrez,VEEVA

Speakers: Arpad Laczkovszki, VEEVA

Speakers: Adam McMillan and Leticia Gutierrez, VEEVA

Speaker: Arpad Laczkovszki, VEEVA

Accelerate Your Multichannel Engagement

Speakers: Chris Wade and Leticia Gutierrez, VEEVA

Since launching Veeva CRM Engage Meeting a year ago, 13 companies across 5 continents have successfully adopted remote engagement to complement to traditional field tactics. Hear experiences from the early adopters on how they are integrating compliant remote interactions into their commercial approach.

Product Deep Dive

Speakers: Mathieu Couraud and Martino Tomizioli, VEEVA

Learn how the latest features in Veeva CRM Events Management – including enhanced customer engagement, proactive compliance rules and reduced time for transfer of value reporting – will improve productivity and increase adoption.

Speaker: Ben Lawson, VEEVA

Learn more about the technical side of implementing Veeva Align, including timelines, milestones, and resource requirements. We will also discuss critical factors for success to help you get the most out of Veeva Align.

Product Deep Dive

Speaker: Bas van de Kamp, VEEVA

Multichannel success comes from creating interconnected interactions for more consistent customer engagement. Learn from the experiences of other Veeva customers on how to improve adoption and increase business impact with Veeva CRM Approved Email.

Product Deep Dive

Speakers: George Georgopoulos and Vassilis Riskas, AQURANCE

Currently, bonus performance captures only a snapshot in time and it is not highly motivating for the salesforce. This session will look at how incentive bonus scheme management empowers the salesforce to achieve better results, driving revenue and overall company performance.

Speakers: Sara Henderson, VEEVA

Veeva Vault PromoMats is the center of Veeva’s digital ecosystem. Learn the practical technicalities of how to integrate with Veeva CRM channels and third party applications including web content management and authoring.

Product Deep Dive

Speakers: Chris Wade and Eleni Tragousti, VEEVA

Get up to speed with recent enhancements to Veeva’s suite of integrated multichannel solutions and see how you can take advantage of them in your own organization.

Speaker: Abdel Batel, VEEVA

Simplifying the management of events at the same time as ensuring compliance and integration has been a major challenge facing the industry. Veeva Professional Services has built a range of approaches to accelerate the successful implementation of Veeva CRM Events Management for life sciences companies of all sizes.

Product Deep Dive

Break – Meet the Experts (Partner Pavilion)
10:20 – 10:50

Speakers: Povilas Petkevicius and Bastien Mauclaire, VEEVA

Speaker: Neal Mundy, VEEVA

Speakers: Povilas Petkevicius and Bastien Mauclaire, VEEVA

Speaker: Neal Mundy, VEEVA

Accelerate Your Insights-driven Commercial Execution

Speaker: Rebecca Silver, VEEVA

Compelling customer engagement starts with fresh data. Learn how to build – and maintain – an essential data foundation for effective commercial operations.

Speakers: Donal McConnell and Valentin Cuesta, VEEVA

How you can deliver the right insights, to the right CRM user, at the right time? This session will focus on different scenarios where using Veeva CRM MyInsights visualization and reporting capabilities can enhance your customer engagements.

Product Deep Dive

Speaker: Antonio Pregueiro, HIGHPOINT

In a market where there is less time to engage with customers, how do you leverage technology as your differentiation? At HighPoint we believe the answer lies in turning data from multichannel engagement into actionable insight. In this workshop, we will run a competitive simulation where you’ll receive real multichannel data that you will use to speed up and improve your decision making.

Speakers: Gabriel Peron, ASTRAZENECA and Henry Levy, VEEVA

The industry continues to struggle to engage HCPs through multiple digital pathways. This struggle is related to the difficult user experience created by a lack of single sign-on and consistent consent and preference management. The industry has come together to figure out a way to improve HCP experience by collaborating on technical standards to support this critical area. We will review the genesis of Align Biopharma and the most recent output from its work groups.

Product Deep Dive

Speaker: Reinaldo Santos, VEEVA

With a simple, field-tested process, you can confidently make the switch to better customer reference data. In this session, we will introduce the data switch program, share experiences for a smooth migration to Veeva OpenData.

Product Deep Dive

Break – Meet the Experts (Partner Pavilion)
10:20 – 10:50

Speaker: Angelique Aldaya, VEEVA

Speakers: Fernando Pingitore and Patrick Kübler, VEEVA

Speaker: Angelique Aldaya, VEEVA

Speakers: Fernando Pingitore and Patrick Kübler, VEEVA

09:10 – 10:20

Speakers: K Royal, TRUSTARC and Ashley Slavik VEEVA

One of the reasons that GDPR compliance is so complex is that there are several grey areas subject to debate. Put your heads together to brainstorm on possible solutions to some of the hottest topics such as data retention and breach notification.

12:20 – 13:10
Closing Keynote: Life Principles for Success in a Fast-changing World – Miles Hilton-Barber
13:15
Farewell Luncheon – Meet the Experts
14:00 – 15:00
Animal Health Forum (by invitation only)
15:15 – 16:45
Consumer Health Forum (by invitation only)

Agenda Subject to Change