Copenhagen | 18-19 November, 2026
Agentic Commercial The Right Medicines to More Patients
Agenda
Tuesday, 17 November
Wednesday, 18 November
Discover how agentic AI is transforming commercial go-to-market.
CEO, Ostro
Vice President, Strategy, Commercial Content, Europe
President, Europe
President, CRM Suite
Deliver connected HCP journeys across field, digital, and events. Hear how Roche and Grünenthal scale agentic customer engagement with a simplified ecosystem.
Global Head of Marketing Technologies
Planning Director to CCO
Vice President, Commercial Strategy Europe
Vice President, CRM Product Management, Global
Hear from Bristol Myers Squibb on how to leverage Vault AI and Falcon MLR to reinvent MLR and accelerate approved content.
Global Head, Marketing AI Enablement
Director, Commercial Content Strategy
CEO, Falcon MLR
Discover how Veeva Medical Suite with agentic AI empowers medical affairs teams to unify operations, engage with precision, and optimize impact.
Vice President, Global Medical
Senior Director, Vault Medical Strategy
Vice President, Link Strategy
Learn how Data Cloud enables a global semantic layer to scale AI. Hear how industry leaders are using it and what new products are on the horizon.
See how Medical CRM and the Link Suite integrate to enable medical engagement excellence, driving seamless cross-functional planning and deeper scientific exchange.
Hear from leading biopharmas leveraging agentic CRM capabilities today to drive commercial efficiency, and explore what’s next for AI in Vault CRM.
Discover what’s next for PromoMats and how AI shapes the future of content creation, review, and compliance for MLR and marketing.
Vice President, Product Management, Commercial Content
Discover how core innovations and agentic capabilities in Vault Medical optimize the lifecycle of evidence generation, publications, scientific content, and inquiry management.
Vice President, Product Management, Vault Medical
Preview Link innovations and see Link AI in action. Hear from BioNTech and other leading biopharmas how deep KOL data and insights advance scientific engagement.
Business Partner, Medical Affairs
Director Product Management, Link AI
Vice President, Link Strategy
Hear recent and upcoming OpenData innovations that build a trusted data foundation for AI. Bayer and Servier then share how OpenData helps reduce complexity, power global AI, and drive local analytics.
Transformation Excellence Lead
Digital Capability Lead, Field Engagement
General Manager, OpenData Europe
Commercial teams often lack insights into HCP access, leading to missed opportunities. Learn how AstraZeneca uses Veeva HCP Access data to improve field targeting efficiency, and drive sales uplift.
Senior Director, Global Sales Force Excellence
Director, HCP Access Strategy
Vice President, Product Management
See how AI agents in PromoMats automate manual tasks across the content lifecycle to accelerate reviews.
Senior Product Manager, PromoMats
Discover Veeva Grants, a new application that unifies evidence generation, research, and grant management to streamline operations and deliver complete program visibility.
Discover how Falcon MLR uses persona-specific AI capabilities to accelerate the content review process and eliminate manual labor.
Senior Solution Consultant
See how agentic case processing transforms the MedInquiry user experience and learn how to effectively prepare for implementation.
Senior Solution Consultant
Explore recent updates in agentic data curation in OpenData, and how it’s driving real-time data freshness, faster HCP discovery, and precise data change requests.
Director, Product Management, OpenData
Explore Vault CRM Campaign Manager innovations and see Grünenthal and Sobi’s marketing automation blueprint to connect digital, field, and event channels.
Global Omnichannel Customer Engagement Lead
Global Omnichannel Operations Lead
Find out how biopharma leaders overcome master data management (MDM) pitfalls to scale unified data foundations. See product innovations featuring Network AI and the new IQVIA OneKey Connector.
Director, Commercial Excellence, EMEA
Senior Manager, Global Master Data Management
IT Product Owner, CRM and Marketing Automation
Director, Product Management, Veeva Network MDM
Hear how Roche leverages Vault CRM with embedded AI to transform its go-to-market model and drive commercial agility.
Learn how to configure Rights Manager to centralize licensing and consent, automate asset tracking, and enable global teams to reuse content with confidence.
Senior Product Expert, Commercial Content
Hear how Bristol Myers Squibb scales Falcon MLR in 35+ markets to reduce review costs, boost team productivity, and deliver high ROI across promotional content workflows.
Global IT Product Owner, AI Field Coaching and Role Play
Global Head, Marketing AI Enablement
CEO, Falcon MLR
Discover how leading biopharmas harness agentic value in MedInquiry to keep pace with changing HCP and patient expectations for medical information.
Explore how industry leaders use Link Medical Insights to capture, synthesize, and share insights across the organization to drive action and improve patient outcomes.
Head of Medical Insights
Director, Global MA Data Capabilities, Analytics, Medical Insights and AI
Director Strategy, Link Medical Insights
Leading biopharmas share how to overcome data fragmentation using OpenData to drive global AI and analytics at scale.
Discover how to instantly surface documents and data through a chat-like experience with Vault AI Tab.
Director, Product Management, Vault AI Lead (PromoMats and Medical)
See how to capture and analyze insights faster with Link Medical Insights, using AI-identified themes to uncover critical signals and improve decision-making.
Director Strategy, Link Medical Insights
Discover semantic maps in OpenData that establish common ground for AI reasoning, ensuring agents take the right action, maintain compliance, and deliver consistent analytics.
Director, Product Management, OpenData
This closed-door forum will bring together top commercial pharma leaders to explore innovations and best practices to better serve healthcare professionals and ultimately get treatments to patients faster. It is a unique opportunity to exchange perspectives with your peers and Veeva leadership and to explore the most pressing industry topics of today.
This closed-door forum will bring together top commercial IT pharma leaders to explore innovations and best practices to better serve healthcare professionals and ultimately get treatments to patients faster. It is a unique opportunity to exchange perspectives with your peers and Veeva leadership and to explore the most pressing industry topics of today.
This closed-door forum will bring together top content pharma leaders to explore innovations and best practices to better serve healthcare professionals and ultimately get treatments to patients faster. It is a unique opportunity to exchange perspectives with your peers and Veeva leadership and to explore the most pressing industry topics of today.
See how PromoMats and Ostro automate atomic content review, simplify compliance, and power personalized brand content.
Senior Solution Consultant, Commercial
Discover the new conversational companion for Link data to see how medical affairs teams can query deep KOL data in real time for faster answers and sharper preparation.
Director Product Management, Link AI
Hear how Veeva Ostro helps top brands replace static U.S. websites and email with conversational AI to deliver instant, compliant answers to patients and HCPs. Leaders will share practical strategies for scaling across multiple brands and capturing Commercial Evidence to reveal and close critical treatment barriers.
Discover how an industry leader leverages the Agentic Call Report™ to capture Commercial Evidence™, uncovering critical treatment barriers across access, education, and resources.
Director, Field Systems
Vice President, Commercial Business Consulting Leader, Europe and Asia
Explore how AI-driven innovations connect events to more channels and automate workflows, while leading biopharmas share proven best practices to streamline events lifecycle.
Learn from Almirall, Boehringer Ingelheim and Regeneron on leveraging core capabilities such as claims and Vault AI in PromoMats to simplify reviews and accelerate content approval.
Senior Global Omnichannel Manager
International Director – Omnichannel Marketing and Content Enablement
Senior Global Solutions Manager
Principal Business Consultant, Content
Hear how LEO Pharma, Bayer and Gilead navigate change management with Falcon MLR, overcome operational hurdles, and share practical insights to simplify promotional review.
Global Digital, Innovation and AI Director
Content Operations Manager and Product Owner
Global Digital Content Production Lead
Strategy Associate
Learn how a leading biopharma use MedComms to unify scientific communications and establish end-to-end traceability across the content lifecycle.
Learn how to target and engage the right KOLs faster. Industry leaders share how they use Link Key People’s new patient association data and List Assistant to find new experts and reach more patients.
KOL Engagement Lead, GTM Medical Innovation
Global Head, PD Medical Affairs Nucleus
Vice President, Link Strategy
Learn how top biopharmas simplify data privacy and automate HCP mailings to drive operational agility and ensure global compliance.
Network Rollout Program Lead and Senior Global Solutions Manager
Chapter Lead, MDM
Director Data Services, OpenData
Pharma leaders discuss how Veeva Data Cloud transforms commercial decision-making. Learn how AI and Commercial Evidence are empowering teams and accelerating insights.
Head of Commercial and Partnership Excellence
Principal, Commercial Business Consulting
See how Claims Agent in PromoMats matches reference citations against an approved library, instantly verifies promotional copy, reduces content review cycles, and ensures regulatory compliance.
Solution Consultant
Learn best practices for data-driven KOL action plans that maximize scientific engagement across home office and field teams.
Vice President, Link Insights, Analytics Business Consulting
Discover how to objectively evaluate therapeutic opportunities to make faster, higher-quality pipeline decisions.
Principal, Link Insights
Thursday, 19 November
Why large biopharmas are now standardizing on Vault CRM to unlock agentic engagement, eliminate legacy debt, and accelerate commercial innovation.
Multichannel Strategy and Customer Insights Director
Vice President, Commercial Strategy, Veeva AI Europe
Preview new and upcoming innovations across Vault CRM that enable intelligent, customer-centric, and connected omnichannel engagement.
Why Nordic Pharma and Idorsia selected Vault CRM and how upgrading now drives agility, streamlines execution, and accelerates commercial innovation.
Global Marketing and Launch Excellence Director
Senior Director, Commercial and Medical Systems
Global IT Director
Release and Operations, Commercial and Medical Systems Lead
Director, Commercial Strategy Europe
Practice Director, Vault CRM Services
See how Vault CRM Engage enables compliant two-way messaging, including WhatsApp Business, and hear from a top biopharma improving field agility and strengthening HCP relationships.
Explore Vault CRM’s engagement, content, and analytics solutions built for consumer health organizations. See Vault CRM pharmacy sales capabilities in action, followed by roadmap and Q&A.
Get a first look at Falcon MLR’s product vision, see how agentic labor transforms promotional content review, and preview upcoming features.
CEO, Falcon MLR
CPO, Veeva Falcon MLR
Use Process Monitor to track content review pipelines, identify bottlenecks, and continuously optimize workflow cycle times.
Senior Product Expert, Commercial Content
Principal Consultant, Commercial Content
Join medical affairs experts to explore how rising HCP LLM use influences scientific engagement strategies.
CEO
Global Head of External Medical Services
Vice President, Strategic Scientific Communication, Global Medical Affairs
Vice President, Global Medical
Get an in-depth look at the planned software, data, and AI innovations that accelerate KOL engagement and power agentic capabilities for the industry.
Join biopharma leaders to learn how OpenData establishes a solid foundation for Vault CRM. Gain actionable strategies to enhance user experience, accelerate commercial launch execution, and make your operations AI-ready.
Director, Strategy OpenData
Discover how integrating PromoMats with Falcon MLR, Ostro, Vault CRM and Vault Medical unifies content workflows to eliminate manual handoffs, ensure compliance, and speed campaign delivery.
Senior Solution Consultant
See how Reviewer Queue improves MLR efficiency by making it easy to view, prioritize, and manage your assigned tasks.
Senior Product Manager, PromoMats
Experience how AI-driven insight validation in Medical CRM converts raw field observations into compliant, complete text entries for strategic data analysis.
Principal Solution Consultant
Learn how AI changes commercial processes and what leaders need to do differently to redesign ways of working and streamline execution.
Discuss the gap between AI ambition and ROI, exploring strategic and structural levers to drive measurable value.
Learn how to move Commercial Evidence from concept to competitive advantage. Identify high-impact use cases and overcome organizational barriers to drive value.
Activate agentic capabilities in Vault CRM by addressing common compliance concerns, mitigating deployment risks, and effectively monitoring field initiatives.
Director, Field Systems
Vice President, Commercial Strategy, Commercial Excellence
Learn how to integrate your AI solutions into Vault CRM. See partner examples demonstrating how an open and interoperable platform enables you to extend capabilities and maximizes value.
Explore the vision and innovations for Service Center, a contact center embedded in Vault CRM that unifies teams, consolidates service channels, and elevates the customer experience.
Product Expert, CRM
Director, Commercial Strategy
Solution Consultant, Commercial
Discover how Novo, Moderna and MSD are already thinking beyond the technology to prepare for major shifts in MLR processes, operating models, and governance.
Global Marketing Operations Director
Executive Director, Omnichannel Experience, HH International Operations
Senior Manager
Principal Business Consultant, Global Content
Veeva experts address top questions from the field to help you master implementation methodologies, claims library integration, and local rule configurations in Falcon MLR
Senior Consultant, Falcon MLR
COO Falcon MLR
Preview Medical CRM innovations and see how leading biopharmas equip field medical teams with advanced capabilities to optimize execution and drive high-impact scientific engagement.
Director, Global Medical Affairs Digital and Tech
Director and Global Lead, Field Medical Excellence
Co-CEO
Principal, Commercial Business Consulting
Product Manager, CRM
Experience core capabilities of Veeva Publications that simplify collaboration, eliminate manual tracking, and streamline execution from planning to submission.
Strategy Director, Vault Medical
Senior Product Manager
Hear how industry leaders integrate Link Key People data to transform pre-call planning as well as targeting and next best action.
Global KOL Data Strategy Expert
KOL Engagement Lead, GTM Medical Innovation
Senior Director, Global Medical Affairs and Evidence Generation Operations
Director, Product Management, Data Integration
Discover how Falcon MLR uses persona-specific AI capabilities to accelerate the content review process and eliminate manual labor.
Senior Solution Consultant
Explore how an AI-powered home page in Vault Medical drives productivity by surfacing trends, uncovering insights, and accelerating execution.
Product Expert, Commercial Content
See OpenData Live in action – delivering direct data access so teams can easily view customer profiles, map HCO hierarchies, and submit data change requests.
Director, Product Management, OpenData
Exchange insights with peers on how and where collaboration is fueling content excellence. Explore the critical points within the content operating model where collaboration drives value and success.
Learn how biopharmas replace guesswork with Commercial Evidence to enable dynamic brand planning, streamline decision-making, and maximize revenue potential.
Hear how leading biopharmas use Vault AI for PromoMats to automate claims substantiation across a centralized library, accelerating compliant content creation.
See how top biopharmas leverage Align to optimize field planning and speed-to-market. Discover upcoming innovations for streamlined roster and territory management.
Senior Global Solution Manager
Principal Product Manager
Director, Commercial Strategy Europe
Join an interactive Q&A with Falcon MLR leadership to explore Agentic MLR capabilities, future roadmap innovations, and recap the biggest highlights from Summit.
CEO, Falcon MLR
Configure and deploy custom agents within Veeva PromoMats to automate specific commercial tasks, manage complex content workflows, and improve execution speed.
Principal Solution Consultant
Learn how medical leaders use a data-driven analytics framework to quantify medical impact, guide strategic activities, and improve patient outcomes.
Head, Medical Affairs Western European Cluster
Vice President, Link Insights, Analytics Business Consulting
Discover methods to tier and profile KOLs using Link Key People. Walk away with a repeatable framework and key performance indicators to optimize internal planning.
Associate Director Strategy, Link Commercial Europe
Get guidance on how to prioritize, implement, and scale core MedComms and MedInquiry features for accelerated efficiency and value.
Senior Product Manager, Medical AI (MedInquiry)
Engagement Manager, Global Medical, Business Consulting
Bayer, Boehringer Ingelheim, and Servier share how they orchestrate the transition to OpenData—managing enterprise data governance while securing country-level buy-in.
Network Rollout Program Lead and Senior Global Solutions Manager
Transformation Excellence Lead
Lead Data Engineer
Vice President, OpenData Services
Discover a top biopharma’s approach to dynamic planning with Data Cloud, replacing static commercial models with an adaptable framework to identify opportunities faster and act with precision.
Coming soon.