Veeva Commercial Summit - Sales, Marketing, Medical

Copenhagen | 18-19 November, 2026

Agentic Commercial The Right Medicines to More Patients

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Agenda

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Tuesday, 17 November
15:30–19:30 CET
Registration Opens
15:30 CET
Pre-Summit Connect
17:00–18:30 CET
Network with peers, join communities, and dive into specialized regional forums. Learn from experts and exchange best practices within dedicated groups for DACH, Spain, Italy, UKI/Nordics, and France.
Welcome Reception
18:00–19:30 CET
Wednesday, 18 November
07:00–22:30 CET
Registration Opens
07:00 CET
Innovation Hub Opens
07:30 CET
Explore the exhibition space, featuring hands-on AI product demos, expert-led consultation pods, innovation theaters, and partner showcases, anchored by a networking lounge.
Keynote
09:00–09:50 CET

Discover how agentic AI is transforming commercial go-to-market.

Chase Feiger Veeva Systems
CEO, Ostro
Emma Hyland Veeva Systems
Vice President, Strategy, Commercial Content, Europe
Chris Moore Veeva Systems
President, Europe
Arno Sosna Veeva Systems
President, CRM Suite
Passing Time
09:50–10:15 CET
Zone Keynotes
10:15–11:05 CET

Deliver connected HCP journeys across field, digital, and events. Hear how Roche and Grünenthal scale agentic customer engagement with a simplified ecosystem.

Alex Bradshaw Roche
Global Head of Marketing Technologies
Sebastian Hoppe Grünenthal
Planning Director to CCO
Philipp Luik Veeva Systems
Vice President, Commercial Strategy Europe
Povilas Petkevicius Veeva Systems
Senior Vice President, CRM Product Management, Global

Hear from Bristol Myers Squibb on how to leverage Vault AI and Falcon MLR to reinvent MLR and accelerate approved content.

Rorik van Welij Bristol Myers Squibb
Global Head, Marketing AI Enablement
Rob Best Veeva Systems
Director, Commercial Content Strategy
Jacob Scheel-Bech Veeva Systems
CEO, Falcon MLR

Discover how Veeva Medical Suite with agentic AI empowers medical affairs teams to unify operations, engage with precision, and optimize impact.

Christoph Bug Veeva Systems
Vice President, Global Medical
Callum Hawes Veeva Systems
Senior Director, Vault Medical Strategy
David Medina Tato Veeva Systems
Vice President, Link Strategy

Learn how Data Cloud enables a global semantic layer to scale AI. Hear how industry leaders are using it and what new products are on the horizon.

Micheál O´Toole AstraZeneca
Senior Director, Global Sales Force Excellence
Kilian Weiss Veeva Systems
President Link and OpenData, SVP Data Cloud International
Connect
11:15–12:00 CET
Innovation Theaters, Networking, Demos, and More
Connect
11:30–11:45 CET

See how Medical CRM and the Link Suite integrate to enable medical engagement excellence, driving seamless cross-functional planning and deeper scientific exchange.

Sessions
12:00–12:50 CET

Hear from leading biopharmas leveraging agentic CRM capabilities today to drive commercial efficiency, and explore what’s next for AI in Vault CRM.

Gaurav Lalwani GSK
Senior Director, Digital and Technology, Germany
Angela Smart ADVANZ PHARMA
Director, Global Medical Excellence and Operations
Valentin Cuesta Veeva Systems
Senior Director, Vault CRM Architecture
Florian Schnappauf Veeva Systems
Vice President, Commercial Strategy, Veeva AI Europe

Discover what’s next for PromoMats and how AI shapes the future of content creation, review, and compliance for MLR and marketing.

Rolando Sa Veeva Systems
Vice President, Product Management, Commercial Content

Discover how core innovations and agentic capabilities in Vault Medical optimize the lifecycle of evidence generation, publications, scientific content, and inquiry management.

Carlos Martelo Veeva Systems
Vice President, Product Management, Vault Medical

Preview Link innovations and see Link AI in action. Hear from leading biopharmas how deep KOL data and insights advance scientific engagement.

Daniel Jardanhazi-Kurutz Bayer
Deputy Director, Customer Engagement and Digital Initiatives
Enzo Torino BioNTech
Business Partner, Medical Affairs
Tim Schröder Veeva Systems
Director Product Management, Link AI
David Medina Tato Veeva Systems
Vice President, Link Strategy

Hear recent and upcoming OpenData innovations that build a trusted data foundation for AI. Bayer and Servier will then share how OpenData helps reduce complexity, powers global AI, and drives local analytics.

Laetitia Huret Servier
Transformation Excellence Lead
Stefan Schmidt Bayer
Digital Capability Lead, Field Engagement
Karl Goossens Veeva Systems
General Manager, OpenData Europe

Commercial teams often lack insights into HCP access, leading to missed opportunities. Learn how AstraZeneca uses Veeva HCP Access data to improve field targeting efficiency, and drive sales uplift.

Micheál O´Toole AstraZeneca
Senior Director, Global Sales Force Excellence
Marc Krüger Veeva Systems
Director, HCP Access Strategy
Miki Milicevic Veeva Systems
Vice President, Product Management
Lunch and Connect
13:00–14:20 CET
Innovation Theaters, Networking, Demos, and More
Connect
13:30–13:45 CET

See how AI agents in PromoMats automate manual tasks across the content lifecycle to accelerate reviews.

Jocelyn Trisic Veeva Systems
Senior Product Manager, PromoMats

Discover Veeva Grants, a new application that unifies evidence generation, research, and grant management to streamline operations and deliver complete program visibility.

Connect
14:00–14:15 CET

Discover how Falcon MLR uses persona-specific AI capabilities to accelerate the content review process and eliminate manual labor.

Amee Patel Veeva Systems
Senior Solution Consultant

See how agentic case processing transforms the MedInquiry user experience and learn how to effectively prepare for implementation.

Annalisa Cenere Veeva Systems
Senior Solution Consultant

Explore recent updates in agentic data curation in OpenData, and how it’s driving real-time data freshness, faster HCP discovery, and precise data change requests.

Michael Feldman Veeva Systems
Director, Product Management, OpenData
Sessions
14:30–15:20 CET

Explore agentic journeys with Vault CRM Campaign Manager and see Grünenthal and Sobi’s marketing automation blueprint to connect digital, field, and events.

Chris Finch Sobi
Global Omnichannel Customer Engagement Lead
Daniel Frings Grünenthal
Global Omnichannel Operations Lead
Zied Belkhodja Veeva Systems
Senior Product Manager

Find out how biopharma leaders overcome master data management (MDM) pitfalls to scale unified data foundations. See product innovations featuring Network AI and the new IQVIA OneKey Connector.

Blake Avery Dexcom
Director, Commercial Excellence, EMEA
Givemore Munyati Astellas
Senior Manager, Global Master Data Management
Daniel Nitschke Grünenthal
IT Product Owner, CRM and Marketing Automation
Chris Holst Veeva Systems
Senior Director, Commercial Strategy, Network MDM
Patrick Kübler Veeva Systems
Director, Product Management, Veeva Network MDM

Hear how Roche leverages Vault CRM with embedded AI to transform its go-to-market model and drive commercial agility.

Alex Bradshaw Roche
Global Head of Marketing Technologies
Annie Geraghty Veeva Systems
Principal, Commercial Business Consulting

Learn how to configure Rights Manager to centralize licensing and consent, automate asset tracking, and enable global teams to reuse content with confidence.

Joshua Lay Veeva Systems
Senior Consultant, Commercial Content
Robin Stewart Veeva Systems
Senior Product Expert, Commercial Content

Hear how Bristol Myers Squibb scales Falcon MLR in 35+ markets to reduce review costs, boost team productivity, and deliver high ROI across promotional content workflows.

Mouna Rejiba Bristol Myers Squibb
Global IT Product Owner, AI Field Coaching and Role Play
Rorik van Welij Bristol Myers Squibb
Global Head, Marketing AI Enablement
Jacob Scheel-Bech Veeva Systems
CEO, Falcon MLR

Discover how leading biopharmas harness agentic value in MedInquiry to keep pace with changing HCP and patient expectations for medical information.

Priya Bhasin Merck KGaA, Darmstadt, Germany
Scientific Director, Medical Information, the healthcare business of Merck KGaA, Darmstadt, Germany
Callum Hawes Veeva Systems
Senior Director, Vault Medical Strategy

Explore how industry leaders use Link Medical Insights to capture, synthesize, and share insights across the organization to drive action and improve patient outcomes.

Ivo Huybrechts UCB
Head of Medical Insights
Nicole Rojas Biogen
Head of Omnichannel, Digital, and Engagements, US Medical
Mike Soper Astellas
Director, Global MA Data Capabilities, Analytics, Medical Insights and AI
Ryan Caesar Veeva Systems
Director Strategy, Link Medical Insights

A leading biopharma shares how to overcome data fragmentation using OpenData to drive global AI and analytics at scale.

Connect
15:30–16:20 CET
Innovation Theaters, Networking, Demos, and More
Connect
15:30–15:45 CET

Discover how the new IQVIA OneKey Connector brings trusted reference data into Vault CRM through Network MDM, no custom integration required.

Fernando Pingitore Veeva Systems
Director, Product Management

Discover how to instantly surface documents and data through a chat-like experience with Vault AI Tab.

Lisa Scheinman Veeva Systems
Director, Product Management, Vault AI Lead (PromoMats and Medical)

See how to capture and analyze insights faster with Link Medical Insights, using AI-identified themes to uncover critical signals and improve decision-making.

Ryan Caesar Veeva Systems
Director Strategy, Link Medical Insights

Discover semantic maps in OpenData that establish common ground for AI reasoning, ensuring agents take the right action, maintain compliance, and deliver consistent analytics.

Michael Feldman Veeva Systems
Director, Product Management, OpenData
Connect
15:45–16:00 CET
Connect
16:00–16:15 CET

See how PromoMats and Ostro automate atomic content review, simplify compliance, and power personalized brand content.

Jeremy Barnard Veeva Systems
Senior Solution Consultant, Commercial

Discover the new conversational companion for Link data to see how medical affairs teams can query deep KOL data in real time for faster answers and sharper preparation.

Tim Schröder Veeva Systems
Director Product Management, Link AI

See the first AI agents in Network MDM in action and learn how they simplify data stewardship and management, saving teams’ time to focus on the business.

Sessions
16:30–17:20 CET

Hear how Veeva Ostro helps top brands replace static U.S. websites and email with conversational AI to deliver instant, compliant answers to patients and HCPs. Leaders from Novo and BeOne Medicines will share practical strategies for scaling across multiple brands and capturing Commercial Evidence to reveal customer needs and close treatment barriers.

Derrick Gastineau Novo
Vice President
Anya Novik BeOne Medicines
Director, Enterprise Content Management
Chase Feiger Veeva Systems
CEO, Ostro

Discover how Novo leverages the Agentic Call Report™ to capture Commercial Evidence™, uncovering critical treatment barriers across access, education, and resources.

Frank Armenante Novo
Director, Field Systems
Aaron Bean Veeva Systems
Vice President, Commercial Business Consulting Leader, Europe and Asia

Explore how Events Management innovations connect events to more channels and automate workflows, while leading biopharmas share proven best practices to streamline events lifecycle.

Alex Henning
Katie Knight Astellas
Chapter Lead, Congress and Event Enablement
Stefanie Nestler Veeva Systems
Product Manager, CRM
Ani Petkova Veeva Systems
Director, Commercial Strategy Europe

Learn from Almirall, Boehringer Ingelheim and Regeneron on leveraging core capabilities such as claims and Vault AI in PromoMats to simplify reviews and accelerate content approval.

Lucillia Abbud Almirall
Senior Global Omnichannel Manager
Vikram Mohan Regeneron
International Director – Omnichannel Marketing and Content Enablement
Mohamed Samaco Boehringer Ingelheim
Senior Global Solutions Manager
Pamela Bonanno Veeva Systems
Principal Business Consultant, Content

Hear how LEO Pharma, Bayer and Gilead navigate change management with Falcon MLR, overcome operational hurdles, and share practical insights to simplify promotional review.

Daniel Canomanuel Gilead Sciences
Global Digital, Innovation and AI Director
Apolonia Sabal Bayer
Content Operations Manager and Product Owner
Mette Smed LEO Pharma
Global Digital Content Production Lead
Philip Wijgergangs Veeva Systems
Strategy Associate

Learn how a leading biopharma use MedComms to unify scientific communications and establish end-to-end traceability across the content lifecycle.

Elizabeth Cherry-Rowland GSK
Director, Medical Content Products
Avril Humphrey Veeva Systems
Engagement Manager, Global Medical Business Consulting

Learn how to target and engage the right KOLs faster. Industry leaders share how they use Link Key People’s new patient association data and List Assistant to find new experts and reach more patients.

Lachlan Herron Takeda
KOL Engagement Lead, GTM Medical Innovation
Markus Mueller Roche
Global Head, PD Medical Affairs Nucleus
Baptiste Omont Idorsia Pharmaceuticals Ltd
Senior Director, Commercial and Medical Systems
David Medina Tato Veeva Systems
Vice President, Link Strategy

Learn how top biopharmas simplify data privacy and automate HCP mailings to drive operational agility and ensure global compliance.

Daniel Busse Boehringer Ingelheim
Network Rollout Program Lead and Senior Global Solutions Manager
Ian Cornish Astellas
Chapter Lead, MDM
Oskar Möbert Veeva Systems
Vice President, OpenData Services
Connect
17:30–18:20 CET
Innovation Theaters, Networking, Demos, and More
Connect
17:30–17:45 CET

See Events Management in action.

Gea Ballmann Veeva Systems
Principal Solution Consultant

See how Claims Agent in PromoMats matches reference citations against an approved library, instantly verifies promotional copy, reduces content review cycles, and ensures regulatory compliance.

Anna Maszerowska Veeva Systems
Solution Consultant
Connect
17:45–18:00 CET

Learn best practices for data-driven KOL action plans that maximize scientific engagement across home office and field teams.

Andrew Merron Veeva Systems
Vice President, Link Insights, Analytics Business Consulting

Discover how to objectively evaluate therapeutic opportunities to make faster, higher-quality pipeline decisions.

David Rees Veeva Systems
Principal, Link Insights
Connect
18:00–18:15 CET
Evening Event
18:30–22:30 CET
Thursday, 19 November
07:00–15:00 CET
Registration Opens
07:00 CET
Innovation Hub Opens
07:30 CET
Explore the exhibition space, featuring hands-on AI product demos, expert-led consultation pods, innovation theaters, and partner showcases, anchored by a networking lounge.
Sessions
09:00–09:50 CET

Why large biopharmas are now standardizing on Vault CRM to unlock agentic engagement, eliminate legacy debt, and accelerate commercial innovation.

Stefan Schmidt Bayer
Digital Capability Lead, Field Engagement
Debbie Young Otsuka Europe
Multichannel Strategy and Customer Insights Director
Florian Schnappauf Veeva Systems
Vice President, Commercial Strategy, Veeva AI Europe

Preview new and upcoming innovations across Vault CRM that enable intelligent, customer-centric, and connected omnichannel engagement.

Why Nordic Pharma and Idorsia selected Vault CRM and how upgrading now drives agility, streamlines execution, and accelerates commercial innovation.

Susana Bento Nordic Pharma
Global Marketing and Launch Excellence Director
Baptiste Omont Idorsia Pharmaceuticals Ltd
Senior Director, Commercial and Medical Systems
Stefan Schwartz Nordic Pharma
Global IT Director
Guillaume Vorburger Idorsia Pharmaceuticals Ltd
Release and Operations, Commercial and Medical Systems Lead
Stefan Langthaler Veeva Systems
Director, Commercial Strategy Europe
Marina Szemjonka Veeva Systems
Practice Director, Vault CRM Services

Get a first look at Falcon MLR’s product vision, see how agentic labor transforms promotional content review, and preview upcoming features.

Jacob Scheel-Bech Veeva Systems
CEO, Falcon MLR
Rasmus Hvid Schmidt Veeva Systems
CPO, Veeva Falcon MLR

Use Process Monitor to track content review pipelines, identify bottlenecks, and continuously optimize workflow cycle times.

Albert Almeyda Veeva Systems
Senior Product Expert, Commercial Content
Matthew Isoo Veeva Systems
Principal Consultant, Commercial Content

Join medical affairs experts to explore how rising HCP LLM use influences scientific engagement strategies.

Helen Kane One MSL
CEO
Drew Macgregor Bayer
Global Head of External Medical Services
Anne-Kristine Prag Steinitz Novo
Vice President, Strategic Scientific Communication, Global Medical Affairs
Christoph Bug Veeva Systems
Vice President, Global Medical

Get an in-depth look at the planned software, data, and AI innovations that accelerate KOL engagement and power agentic capabilities for the industry.

Join biopharma leaders to learn how OpenData establishes a solid foundation for Vault CRM. Gain actionable strategies to enhance user experience, accelerate commercial launch execution, and make your operations AI-ready.

Diana Ionascu Alnylam
Associate Director, International CRM Lead
Alex Ramon Blueprint Medicines
Associate Director, International Commercial Excellence Operations
Dominika Sobantka AOP Health Group
Global team Lead Commercial Effectiveness
Damien Caldy Veeva Systems
Director, Strategy OpenData
Connect
10:00–10:50 CET
Innovation Theaters, Networking, Demos, and More
Connect
10:00–10:15 CET

Discover how integrating PromoMats with Falcon MLR, Ostro, Vault CRM and Vault Medical unifies content workflows to eliminate manual handoffs, ensure compliance, and speed campaign delivery.

Amee Patel Veeva Systems
Senior Solution Consultant
Connect
10:30–10:45 CET

See how Reviewer Queue improves MLR efficiency by making it easy to view, prioritize, and manage your assigned tasks.

Jocelyn Trisic Veeva Systems
Senior Product Manager, PromoMats

Experience how AI-driven insight validation in Medical CRM converts raw field observations into compliant, complete text entries for strategic data analysis.

Henri Valantin Veeva Systems
Principal Solution Consultant
Roundtables
10:00–10:50 CET

Learn how AI changes commercial processes and what leaders need to do differently to redesign ways of working and streamline execution.

Exchange insights with peers on how and where collaboration is fueling content excellence. Explore the critical points within the content operating model where collaboration drives value and success.

Learn how biopharmas replace guesswork with Commercial Evidence to enable dynamic brand planning, streamline decision-making, and maximize revenue potential.

Sessions
11:00–11:50 CET

Activate agentic capabilities in Vault CRM by addressing common compliance concerns, mitigating deployment risks, and effectively monitoring field initiatives.

Frank Armenante Novo
Director, Field Systems
Christine Farmer Veeva Systems
Vice President, Commercial Strategy, Commercial Excellence

Learn how to integrate your AI solutions into Vault CRM. See partner examples demonstrating how an open and interoperable platform enables you to extend capabilities and maximizes value.

Explore the vision and innovations for Service Center, a contact center embedded in Vault CRM that unifies teams, consolidates service channels, and elevates the customer experience.

Tea Franjic Veeva Systems
Product Expert, CRM
Stefan Orphal Veeva Systems
Director, Commercial Strategy
Daphne Rios Veeva Systems
Solution Consultant, Commercial

Discover how AI is transforming commercial analytics across the life sciences’ products lifecycle. Understand how Veeva Analytics and Nitro AI™ power dynamic targeting and orchestration to accelerate commercialization.

Brian Mahoney Veeva Systems
GM, NitroAI

Discover how Novo, Moderna and MSD are already thinking beyond the technology to prepare for major shifts in MLR processes, operating models, and governance.

Jason Benagh Moderna
Global Marketing Operations Director
Ewan Carpenter MSD
Executive Director, Omnichannel Experience, International Operations
Nimisha Tiwari Novo
Senior Manager, Content Hub, Omnichannel Operations
Ryan Muirhead Veeva Systems
Principal Business Consultant, Global Content

Learn how Bavarian Nordic reshaped its operating model using Falcon MLR, significantly reducing review times and elevating content quality.

Adam Guhle Bavarian Nordic A/S
Country Director, Nordics and Baltics
Emma Hyland Veeva Systems
Vice President, Strategy, Commercial Content, Europe

Explore the future of Medical CRM and discover how leading biopharmas equip field medical teams with advanced capabilities to optimize execution and drive high-impact scientific engagement.

Tiago Caria GSK
Director, Global Medical Affairs, Digital and Tech
Saurabh Dayal Bayer
Director and Global Lead, Field Medical Excellence
Patrina Pellett MSL Mastery
Co-CEO
Annie Geraghty Veeva Systems
Principal, Commercial Business Consulting
Stefanie Nestler Veeva Systems
Product Manager, CRM

Experience core capabilities of Veeva Publications that simplify collaboration, eliminate manual tracking, and streamline execution from planning to submission.

Joe Adams Veeva Systems
Strategy Director, Vault Medical
Patrick Sanders Veeva Systems
Senior Product Manager

Hear how industry leaders integrate Link Key People data to transform pre-call planning as well as targeting and next best action.

Ayan Basu Astellas
Global KOL Data Strategy Expert
Lachlan Herron Takeda
KOL Engagement Lead, GTM Medical Innovation
Sonja Rivera MSD
Senior Director, Global Medical Affairs and Evidence Generation Operations
Wayne Roberts Veeva Systems
Director, Product Management, Data Integration
Lunch and Connect
12:00–13:00 CET
Innovation Theaters, Networking, Demos, and More
Connect
12:00–12:15 CET
Connect
12:30–12:45 CET

Discover how Falcon MLR uses persona-specific AI capabilities to accelerate the content review process and eliminate manual labor.

Amee Patel Veeva Systems
Senior Solution Consultant

Explore how an AI-powered home page in Vault Medical drives productivity by surfacing trends, uncovering insights, and accelerating execution.

Vlad Maystr Veeva Systems
Product Expert, Commercial Content

See OpenData Live in action – delivering direct data access so teams can easily view customer profiles, map HCO hierarchies, and submit data change requests.

Michael Feldman Veeva Systems
Director, Product Management, OpenData
Roundtables
12:00–12:50 CET

Discuss the gap between AI ambition and ROI, exploring strategic and structural levers to drive measurable value.

Learn how to move Commercial Evidence from concept to competitive advantage. Identify high-impact use cases and overcome organizational barriers to drive value.

Hear how leading biopharmas use Vault AI for PromoMats to automate claims substantiation across a centralized library, accelerating compliant content creation.

Sessions
13:00–13:50 CET

See how Vault CRM Engage enables compliant two-way messaging alongside self-serve portal capabilities, and hear from GSK on improving field agility and strengthening HCP relationships with WhatsApp.

Gaurav Lalwani GSK
Senior Director, Digital and Technology, Germany
Sebastien Noel Veeva Systems
Director, Commercial Strategy Europe
Leticia Gutierrez Villarias Veeva Systems
Director Product Expert, CRM

Explore Vault CRM’s engagement, content, and analytics solutions built for consumer health organizations. See Vault CRM pharmacy sales capabilities in action, followed by roadmap and Q&A.

Discover how an open, zero-copy data foundation eliminates traditional ETL pipelines to unify commercial systems and power intelligent field workflows.

Natraj Mowdhgalya Veeva Systems
Senior Director, Commercial Architecture and Technical Services
Ashish Chandra Saxena Boehringer Ingelheim
Senior Global Solution Manager
Neal Mundy Veeva Systems
Principal Product Manager

Veeva experts address top questions from the field to help you master implementation methodologies, claims library integration, and local rule configurations in Falcon MLR

Stefania Daveri Veeva Systems
Senior Consultant, Falcon MLR
Martin Dysterdich Rønne Veeva Systems
COO Falcon MLR

Configure and deploy custom agents within Veeva PromoMats to automate specific commercial tasks, manage complex content workflows, and improve execution speed.

Lisa Scheinman Veeva Systems
Director, Product Management, Vault AI Lead (PromoMats and Medical)
Henri Valantin Veeva Systems
Principal Solution Consultant

Learn how medical leaders use a data-driven analytics framework to quantify medical impact, guide strategic activities, and improve patient outcomes.

Maximilian Schuier Novartis AG
Head, Medical Affairs Western European Cluster
Andrew Merron Veeva Systems
Vice President, Link Insights, Analytics Business Consulting

Discover methods to tier and profile KOLs using Link Key People. Walk away with a repeatable framework and key performance indicators to optimize internal planning.

Juliane Hagn Veeva Systems
Associate Director Strategy, Link Commercial Europe

Get guidance on how to prioritize, implement, and scale core MedComms and MedInquiry features for accelerated efficiency and value.

Richard Lake Veeva Systems
Senior Product Manager, Medical AI (MedInquiry)
Orestis Ntarlas Veeva Systems
Engagement Manager, Global Medical, Business Consulting

Bayer, Boehringer Ingelheim, and Servier share how they orchestrate the transition to OpenData—managing enterprise data governance while securing country-level buy-in.

Daniel Busse Boehringer Ingelheim
Network Rollout Program Lead and Senior Global Solutions Manager
Laetitia Huret Servier
Transformation Excellence Lead
Carsten Stegemann Bayer
Lead Data Engineer
Oskar Möbert Veeva Systems
Vice President, OpenData Services

Discover MSD’s approach to dynamic planning with Data Cloud, replacing static commercial models with an adaptable framework to identify opportunities faster and act with precision.

Kirill Borisov MSD
Customer Intelligence Lead, HH International
Owen Thomas Veeva Systems
Principal, Commercial Business Consulting
Closing Keynote
14:15–15:00 CET

Explore how AI reshapes healthcare delivery while biopharma commercial and medical teams adapt to keep pace and accelerate treatment access.

Agentic Commercial: The Right Medicines to More Patients

Copenhagen | 18-19 November, 2026

Register Now

Agentic Commercial:
The Right Medicines to More Patients

Register Now