2018 Agenda Overview**Agenda subject to change
Monday, 3 December 2018
Tuesday, 4 December 2018
Medical Community Breakfast
Commercial Content Community Breakfast
Customer Data Community Breakfast
Excelling with a data and insights-driven approach requires quality data, using a single data model to uncover and deliver business insights faster and enable more informed execution for better customer engagement. Join industry leaders and learn how you can leverage data and technology as enablers of your digital business.
Defining the strategy and execution of customer engagement must be based on a complete understanding of the customer profile. Join this track to find out what approaches are used and how they are supported by ever-advancing technology and data solutions.
Intelligent content strategies enable your organization to build an integrated and responsive customer journey. Join industry leaders and learn how you can create a vision for end-to-end content management, facilitate global content reuse in your organization, and gain best practices for rolling out a digital supply chain.
Customer expectations and demand for multichannel experiences is growing rapidly, providing a great opportunity for the industry to drive better engagement. Join this track to hear how other companies that have faced these challenges and leveraged multichannel capabilities to communicate effectively across personal and digital touchpoints.
See Veeva’s newest commercial product, announced during the keynote at Summit. Learn more from the Veeva product and strategy leads and see live demos.
Wednesday, 5 December 2018