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Distributed Analytics Protects
Consumer Privacy

A modern approach to data and analytics uses technology
to protect the privacy of health data.


Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct.
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Why Crossix?
Measure & Optimize
Activate
Segment & Plan

The Crossix Data Platform was
Purpose-built to Protect Privacy

To effectively activate and measure marketing campaigns, brands need actionable data and insights. Crossix technology was designed to connect marketing campaigns to health data in the most accurate, privacy-safe way. Our approach delivers faster, more accurate insights by using technology to connect massive amounts of information on cohorts of people.

How Crossix SafeMine Technology Works

Accuracy and
Security

The best – and most secure – data lives right at the source. Using a distributed approach, matching and analytics take place within the data supplier environments in our network, behind privacy firewalls.

Patented Technology for
Unmatched Privacy

No employee can access any personally identifiable information (PII), device identifiable information (DII) or protected health information (PHI) in the Crossix Data Platform.

Reporting on
Groups of People

Crossix can perform analytics based on actual health data on cohorts of people. Only HIPAA-certified de-identified, aggregated results ever leave the health data suppliers in our network.

Data and Privacy: What Health Marketers Need to Know

At Veeva, we believe all marketers should make patient privacy a priority when making media and marketing decisions.

By Ashley Slavik, Chief Privacy Officer, Veeva
Privacy-Safe Measurement Should Be Part of Your Marketing Strategy By Ashley Slavik, Chief Privacy Officer, Veeva
This whitepaper provides a summary of current regulatory and industry guidance for marketing analytics.
Beyond HIPAA: Re-identification Risks in Today's Digital-Centric World This whitepaper provides a summary of current regulatory and industry guidance for marketing analytics.
Asaf Evenhaim shares his perspective on the importance of privacy-first marketing.
Privacy panic: Are medical marketers doing enough to protect patients’ health data? Asaf Evenhaim shares his perspective on the importance of privacy-first marketing.
How to stay above water in the changing privacy landscape.
BioPharma Dive: Weathering the Privacy Storm How to stay above water in the changing privacy landscape.
Are deidentified healthcare records truly anonymous?
Today's Data Linkage is Tomorrow's Privacy Breach Are deidentified healthcare records truly anonymous?
Listen to leaders from Novartis and the NAI discuss privacy-safe audience targeting.
The Future of Audience Targeting for Health Brands Webinar Listen to leaders from Novartis and the NAI discuss privacy-safe audience targeting.
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