Crossix Data Platform

Distributed Analytics Protects
Consumer Privacy

A modern approach to data and analytics uses technology
to protect the privacy of health data.

Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct
[label]

The Crossix Data Platform was
Purpose-built to Protect Privacy

To effectively activate and measure marketing campaigns, brands need actionable data and insights. Crossix technology was designed to connect marketing campaigns to health data in the most accurate, privacy-safe way. Our approach delivers faster, more accurate insights by using technology to connect massive amounts of information on cohorts of people.

Accuracy and
Security

The best – and most secure – data lives right at the source. Using a distributed approach, matching and analytics take place within the data supplier environments in our network, behind privacy firewalls.

Patented Technology for
Unmatched Privacy

No employee can access any personally identifiable information (PII), device identifiable information (DII) or protected health information (PHI) in the Crossix Data Platform.

Reporting on
Groups of People

Crossix can perform analytics based on actual health data on cohorts of people. Only HIPAA-certified de-identified, aggregated results ever leave the health data suppliers in our network.

Data and Privacy: What Health Marketers Need to Know

At Veeva, we believe all marketers should make patient privacy a priority when making media and marketing decisions.

Explore the data sources and methodology used to generate actionable insights for health brands.
The Data and Methodology Powering the Veeva Crossix Data Platform Explore the data sources and methodology used to generate actionable insights for health brands.
Learn how to use data to improve advertising performance despite disruptions like cookie deprecation.
4 Tips for Thriving in the Evolving Digital Advertising Landscape Learn how to use data to improve advertising performance despite disruptions like cookie deprecation.
Veeva Crossix helps 16 of the top 20 biopharmas more efficiently reach clinically relevant patients.
Top Biopharma Brands Reach Audiences 10x More Qualified with Veeva Crossix Prime Segments Veeva Crossix helps 16 of the top 20 biopharmas more efficiently reach clinically relevant patients.
New Insights Support the Rise in Multicultural Initiatives
New Insights Support the Rise in Multicultural Initiatives New Insights Support the Rise in Multicultural Initiatives