The Crossix Data Platform was
Purpose-built to Protect Privacy
To effectively activate and measure marketing campaigns, brands need actionable data and insights. Crossix technology was designed to connect marketing campaigns to health data in the most accurate, privacy-safe way. Our approach delivers faster, more accurate insights by using technology to connect massive amounts of information on cohorts of people.
How Crossix SafeMine Technology Works
The best – and most secure – data lives right at the source. Using a distributed approach, matching and analytics take place within the data supplier environments in our network, behind privacy firewalls.
Patented Technology for
No employee can access any personally identifiable information (PII), device identifiable information (DII) or protected health information (PHI) in the Crossix Data Platform.
Groups of People
Crossix can perform analytics based on actual health data on cohorts of people. Only HIPAA-certified de-identified, aggregated results ever leave the health data suppliers in our network.
Data and Privacy: What Health Marketers Need to Know
At Veeva, we believe all marketers should make patient privacy a priority when making media and marketing decisions.