“Patient marketing is very important because of the impact on patients’ lives and their families. At UCB we leverage Crossix’s advanced targeting solutions for our rare disease DTC advertising to empower patients and set them up for success with their physicians.”
- Mamta Chhabra, Global Associate Marketing Director, UCB
Hear how UCB uses advanced targeting solutions to reach patients and campaign measurement to demonstrate ROI.
Learn new insights across DTC marketing campaigns in the 2022 Trends in Health Advertising Report.
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