Acquisition brings millions of provider listings into the Veeva Network, along with validation services and territory-alignment software.
Veeva (Pleasanton, CA), a leading CRM vendor serving the life sciences industry exclusively, has followed through on the promise it made at its annual customer meeting in May, buying AdvantageMS (Fort Washington, PA) for an undisclosed sum. The company had announced Veeva Network at that meeting, which will include master-data management and compliance services when it goes live later this year. When Veeva announced this service, it said that the Network will be enhanced by pooling (pending client approval) the HCP data of the customers of its CRM solutions.