Matt Wallach ’94 views one of his jobs as helping to get the right medications to the right people. As cofounder and president of Veeva Systems, he develops cloud-based software for life sciences companies like Pfizer. That includes e-mail, customer portals, and technology that helps pharmaceuticals sales representatives to manage their interactions with physicians. “This industry gets kind of a bad rap,” Wallach concedes. But, he says, the sales reps have to educate doctors on which new drugs are available and how they should be used. And he wants to help them do that more effectively.