In another of our conversations with leading CEO innovators transforming the pharma business model, Pharm Exec sits down with Matt Wallach, co-founder and President of Veeva Systems, an upstart start-up whose mix of cutting-edge technology and a strong customer orientation has brought it to the top rank in providing cloud-based data management services to the life science industry. So inherently conservative are companies in this industry that the advantages of cloud-based data solutions are only now being recognized – but the pace of innovation is more than making up for lost time.