Speed Creation, MLR, and Distribution of Commercial Content

Accelerate time-to-market, decrease costs, automate processes, and become your target audience’s preferred channel of information

Regulatory and marketing teams across the Medtech industry are tasked with managing ever-increasing volumes of information to produce accurate and compliant promotional materials that help drive business.

Roche Diagnostics is no different. The company creates external-facing content that always needs to be current, accurate, and trustworthy to inform and influence targeted audiences. The creation of this content can be time-consuming when managing a medical, legal, regulatory (MLR) review process and ensuring the content is readily available to all stakeholders. Combined with ever-changing policy, laws, and regulations, maintaining compliance can become extremely overwhelming.

As the volume of information continued to increase at Roche, the organization realized there was compliance risk in continuing to operate with analog and/or siloed systems that could disrupt their ability to effectively deliver compliant commercial content. Determined to succeed and meet ambitious objectives to automate their MLR process and have a single-source-of-truth repository, Roche Diagnostics implemented Vault PromoMats as their single, connected digital asset management (DAM) solution to better create, store, and distribute compliant commercial content.

Accelerate Time-To-Market Compliantly

Historically, much of Roche’s content was stored on individual laptops or hard drives, making it challenging to manage. In addition to leveraging Vault PromoMats to store all content in a single, globally accessible platform, Roche found the automated workflow functionality allowed them to streamline creation, approval, and distribution of content to help accelerate time-to-market in a way that was not possible before. With regulatory and legal SOPs built-in, Vault PromoMats opened up more bandwidth for marketers to spend time on what they genuinely enjoy – the substance and quality of their content. Now, Roche has the ability to curate, store, manage and push approved content to their channels automatically while still controlling and addressing all regulatory and legal requirements.

Better Engage Your Audience and Be the Preferred Channel of Information

Vault PromoMats enables an omnichannel distribution and syndication of content to affiliates, customers, and other targeted audiences in near real-time. Engagement is higher because when your content requires updates to remain relevant, the system allows you to quickly make those changes to provide the updated material automatically. When audiences find outdated or irrelevant content in your channels, they are less likely to return. However, when target audiences consistently consume relevant and timely content to meet their needs, that leads to a stronger corporate reputation and a preference to use you as their preferred channel for information.

Decrease Costs and Drive ROI

Digital asset management tools reduce content development costs. On average, Vault PromoMats customers have recognized a six-month return on investment and achieved efficiencies in other core content management metrics, including a reduction in review cycle time, improved compliance procedures, and reduction in time spent on agencies initiating and uploading jobs.

These results encouraged Roche to invest in PromoMats. With their new analytics insights from PromoMats, Roche can now identify trends and pinpoint where they are coming from in order to report on how marketing activities are impacting business.

To learn how Veeva Vault PromoMats serves as Roche Diagnostics’ comprehensive solution for compliant, commercial content management, watch the full session here.