Kolja Boese, head of global medical affairs, Smith+Nephew explains how the medical affairs function provides the essential clinical expertise and compelling evidence needed to validate product claims, ensuring they are both valuable to patients and compliant with regulatory standards. Also, by leveraging Medical Science Liaisons (MSLs) the function acts as a credible, unbiased partner that can engage in deep scientific peer-to-peer discussions that go beyond the scope of traditional sales teams.
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