Veeva Vault CRM Campaign Manager

Synchronize Sales and Marketing for Greater Impact


Ensure each interaction builds on the previous one

Announced 2023
Status EARLY
Customers 1-10

Veeva Vault CRM Campaign Manager is an application for life sciences marketers to create and execute campaigns for HCPs using both non-personal and field channels.

Campaign Manager enables both single-action and multi-action campaigns. Campaigns include creating or importing target lists, using personalized content templates, and defining campaign actions. Campaigns are executed across channels, such as marketing emails, field emails, or field suggestions.

Campaign Manager lives within Vault CRM, allowing field teams to see all customer interactions in one place. This lets them directly participate in marketing campaigns, like suggesting changes to targets or approving emails to influential customers.

Veeva PromoMats is a comprehensive solution for compliant, commercial content management.

Vault CRM Campaign Manager Impact

  • More effective campaigns

    Increase campaign effectiveness by integrating non-personal and field in a unified campaign.
  • Simple campaign execution

    Get started quickly or outsource to a partner easily using a medtech-specific application with guided self-service campaigns, strong defaults, and an intuitive user interface.
  • Reduced cost and complexity

    Cut down on integrations and ensure seamlessly connected content in a single platform and shared customer database for sales, marketing, and medical.
Customer Success

Medtechs redefine engagement with Veeva Commercial

Abbott Alcon Baxter BD Carl Zeiss Coloplast Dex-Com Embecta Exact-Sciences Edwards
Abbott Alcon Baxter BD Carl Zeiss Coloplast Dex-Com Embecta Exact-Sciences Edwards
Fresenius Grail Illumina Intuitive Medtronic STARR Terumo Stryker Philiips Zimmer