Strategic Customer Insights
Link Key People provides deep data about key opinion leaders (KOLs) and software to surface relevant insights. Medical and commercial teams use the product to identify KOLs, view their activities, and receive notifications. Analytics teams use Link data to inform targeting and segmentation.
Curated KOL profiles include publications, clinical trials, conferences, associations, guidelines, grants, payments, social media, and news mentions as well as patient mix by disease, drug class, and procedure in the US. Data is sourced from over 250k public sources, including PubMed, conference websites, and social media feeds.
Customers access the data via a web application, mobile app, APIs, and connectors to CRM and Events Management. The product is available across 85+ countries and all major therapeutic areas.
92%
gained new KOL information
88%
improved strategic KOL engagement
87%
easily found new experts
Veeva Link Key People Impact
Find the right people
Identify and prioritize all the relevant scientific, digital, and clinical leaders.Personalize engagement
Find new opportunities to engage and leverage the most relevant topics to foster high-value interactions.Grow relationships
Understand the network of KOLs and companies your existing experts engage with.Power your AI
Fuel innovation and enable additional use cases with Link’s accurate, structured, and connected data.
See Veeva Link Key People in action
