Intelligent Engagement in the
Era of Precision Medicine

AstraZeneca enables field mobility.
Learn about AstraZenecas mobile innovation strategy

Veeva CRM

Trusted by the global life sciences industry to drive intelligent engagement.


Put the Customer at the Center

Improve customer experience with intelligent HCP engagement in real-time across all channels.

Drive the Right Actions

Leverage data science and embedded intelligence to deliver the most effective, timely messages to customers.

Deliver Insights into Customer Behavior

Ensure field teams have the most up-to-date information and insights to plan and execute calls.


Approved Notes

Build deeper customer relationships with compliant note capture.

  • Makes it easy to capture free text notes directly in Veeva CRM
  • Detects potential compliance risks such as off-label messaging
  • Helps field reps remain compliant with every interaction
Approved Notes


Tailored insights at the point of execution via pre-built and custom visualizations.

  • Real-time information delivered within your reps daily workflow, regardless of their mobile device
  • View data any way you want using open industry standards
  • Access an ecosystem of Veeva-certified content, services, and technology partners

Intelligent Next Best Actions

Veeva CRM provides flexibility for commercial organizations to implement artificial intelligence how they want.

  • Veeva CRM Suggestions provides an open model to implement next best actions using any data science provider
Intelligent Next Best Actions

Manage strategic accounts with collaborative, account-focused tools.

  • A central location dedicated to coordinate team-selling for the most strategic customer accounts
  • Develop engagement strategies for specialties such as oncology, rare disease, and other therapeutic areas
  • Visualize progress towards account goals with KPI dashboards
Key Account Management

A reimagined experience for Veeva CRM online users.

  • Attractive visual interface that takes full advantage of Salesforce Lightning capabilities
  • Pre-built, role-based apps for brand management, key account management, primary care, and pharmacy sales
  • Increase productivity by accessing the insights you need faster than before
Lightning Business Apps

HCP engagement data from Veeva CRM is now available in the Crossix DIFA marketing analytics platform.

  • Veeva CRM Boost for DIFA provides a comprehensive view of HCP sales and marketing efforts to better assess and optimize impact across channels.

Resources for Veeva CRM

Intelligent Engagement Across Channels
Product Brief Intelligent Engagement Across Channels
Download Our Guide to Digital HCP Engagement
White Paper Download Our Guide to Digital HCP Engagement
Hear how Sanofi Pasteur evolved its omnichannel strategy to meet the needs of HCPs
Customer Story Hear how Sanofi Pasteur evolved its omnichannel strategy to meet the needs of HCPs
Explore Veeva CRMs Key Capabilities
Innovation Guides Explore Veeva CRMs Key Capabilities