GSK: Architecting the AI-Ready Enterprise
"Moving to Vault CRM early was a strategic choice to secure an AI-ready foundation because while the technology is already here, true transformation requires the discipline to embed a data-centric mindset into every end-to-end process."
Host: Florian Schnappauf, VP Commercial Strategy, Veeva AI Europe
Guest: Kieron Scrutton, SVP, Enterprise Systems, and Digital & Tech Risk Management, GSK
In this episode, Kieron Scrutton joins Florian Schnappauf to discuss architecting an AI-ready enterprise to achieve commercial efficiency at scale. Discover why prioritizing speed and a zero-disruption allowed GSK to move quickly to a next-generation platform with AI embedded to support its ambition of impacting 2.5 billion patients by 2030. Kieron shares how to identify high-value business processes for AI investment and the importance of role-specific training and data-driven decisions.
Hear more from the What Pharma Needs Next, Veeva podcast series.
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