Veeva Medical CRM

Build effective and long-lasting relationships by engaging key opinion leaders when and how it is most convenient for them—with the information they need.

Veeva Medical CRM is designed specifically for field medical teams, empowering them to foster meaningful and personalized dialogues informed by a complete view of each opinion leader.

Used by commercial and medical teams, Veeva CRM aggregates unique data across the entire organization’s history with an HCP, providing greater collaboration and a consistent healthcare provider experience. While ensuring that each group maintains complete control over shared information, you are always assured of compliance.

With advanced capabilities for planning and coordination of all resources across all communication channels, Veeva Medical CRM is the end-to-end solution you need to engage your opinion leaders and healthcare providers anytime, on any device.

Reach your key stakeholders how and when they prefer with Veeva Medical CRM:

Face-to-face
Veeva CLM leverages the power of closed loop marketing to transform face-to-face customer engagement. Built into Veeva CRM, it helps medical science liaisons easily create more meaningful interactions with engaging, fully-optimized content. And with real-time insights into message utilization, sequencing and customer feedback, you’ll learn what resonates.

Email
Veeva CRM Approved Email allows medical science liaisons to easily send emails directly from within Veeva CRM so that you can extend your reach and your relationships. With real–time insight into open and click through rates, you can measure your impact and refine your engagement approach quickly.

Web
Veeva CRM Engage delivers a tailored online customer experience–accessible at any time, through any device. Providing a complete view to web content interaction by each visitor, Engage allows you to improve your relevance while automatically capturing real-time insight into customer behavior and preferences.

Remote
Veeva CRM CoBrowse brings digital and personal engagement together by allowing your MSLs to remotely guide healthcare providers and thought leaders through online interactions in real-time. Connect with customers in a collaborative session to help them find and understand the information they need.

BENEFITS

• Focus MSLs on most valued targets: Visualize healthcare provider relationships and interactions across channels, so that your MSLs can target, profile and engage stakeholders with greatest impact.
• Better, controlled collaboration with commercial: Allows coordinated planning and alignment with commercial teams while ensuring full control and compliance.
• Measure impact, and learn what works: With rapid feedback cycles across all interactions, Veeva CRM ensures you understand how your activity best delivers results.