Veeva Medical CRM
Veeva Medical CRM helps MSLs to develop strategic relationships and engage with key stakeholders across channels.
Benefits
Strategic Engagement
Coordinate, execute, and document scientific exchange
Communicate Scientific and Medical Information
Share content with key stakeholders and answer questions
Actionable Insights
Capture scientific observations and interests
Informed Collaboration
Plan and align with commercial counterparts
Features
Scientific Stakeholder Planning and Engagement
Create meaningful interactions by planning, executing, and tracking engagement across channels.
- Pre-built, role-based app tailored for MSLs
- Identify and prioritize KOLs and plan engagement through integration with Veeva Link Key People and Veeva Link Workflows
- Integrated multichannel engagement with Veeva CRM Approved Email, Veeva CRM Engage, and Veeva Digital Events
- Medical inquiry intake, review, and submission
Streamlined Content for Informed Scientific Engagement
Easily communicate scientific and medical information to drive high-value interactions.
- Access and present scientific, version-controlled content through Veeva CLM
- Automatically record content shared and HCP sentiment, eliminating administrative burden
- Track and measure email and content performance
- Deliver scientific evidence with integration to Veeva Vault MedComms
Gather Actionable Key Medical Insights
Share new information and perspectives from key stakeholders to better inform product strategy.
- Capture structured and automated insights as well as free text notes and learnings
- Quickly and accurately capture information across devices including iPad, phone, laptop
- Pre-built and tailored data visualizations through Veeva CRM MyInsights
- Curate, surface, and analyze insights across the organization with Link Medical Insights
Collaborate with R&D and commercial counterparts to drive cohesive strategies
- Built in control and compliance
- Timeline view of activity between commercial and medical teams
- Share HCP interactions between medical and clinical study teams
- Company-defined collaboration configuration
Access an in-depth, visual summary of key stakeholders’ scientific leadership profiles and history
- Seamlessly access data and insights, such as rich profiles of scientific experts from Link Key People
- Present suggestions and next best actions to help progress HCP educational journey
- Easily create or extend additional data visualizations, optimized for each role and activity
It helps you foster a two-way dialogue and capture valuable real-time insights
from discussions in the field.”
Resources for Veeva Medical CRM
