“We decided from the start that CRM will be the cornerstone of our medical engagement operations. A powerful CRM is crucial for an omnichannel execution with medical affairs.” - Pascal Vande Gucht, Medical Affairs Transformation Lead, UCB

UCB shares how Veeva Medical CRM became the cornerstone for medical omnichannel engagement.

See a demonstration and learn how Veeva Medical CRM helps drive informed scientific engagement and deeper, more trusted relationships.

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