Maximizing Field Team Performance: Harnessing the Power of Veeva Align
In today’s competitive pharmaceutical industry, field teams need to be agile, dynamic and efficient to meet the evolving needs of healthcare professionals and patients. For pharma companies, optimizing resource allocation in their field teams is crucial to maximize productivity and return on investment.
Leveraging Veeva Align to Drive Performance
As the industry continues to evolve at a rapid pace, enabling field teams to flexibly align with appropriate targets, and ensuring that high-priority accounts are allocated the right resources will be critical. Veeva Align is a powerful and innovative solution to optimize resource allocation for field teams in the life sciences industry, enabling organizations to enhance their sales performance and better serve the needs of healthcare providers and patients alike.
Effective Dating and Modeling
Comprehensive features, such as Effective Dating, allow for the creation of future field plans that will automatically be put into action at a designated time. Veeva Align also allows unlimited modeling environments for analysts to trial potential territory structures and cycle plans, and also provides a conducive space for experimentation and evaluation. This is important to ensure that analysts can devise best-practice plans that will work effectively in the operational environment via a single click (Figure 1). This feature also enables the storage of historical data, providing a valuable resource for learning and analysis.
Figure 1: Veeva Align Workflow with Modeling. Veeva Align workflows can incorporate the modeling module to facilitate limitless generation of experimental environments.
Integrated Field Feedback
Field reps have traditionally been involved in deciding which accounts should be included in their territory and targeting plans, as well as how often to interact with them and through which channels. Spreadsheets have been commonly used to compile such feedback, which is time-consuming, poses risks of data loss and elevates data security concerns. Compared to the process of providing feedback via traditional methods, Veeva Align presents a much more secure and efficient alternative. Its Feedback feature provides a comprehensive, intuitive and secure solution to ensure that feedback is provided accurately and in a timely manner, accelerating the approval process so that targeting plans can be reviewed and approved swiftly by all appropriate parties (Figure 2).
Figure 2: A comparison of the feedback process without and with Veeva Align. By using Veeva Align customers can ensure that the process is time efficient, and data is securely and thoroughly reviewed by their entire field team, as all the data is stored within Veeva's ecosystem.
Accelerated Creation and Monitoring of MCCP Plans
Developing effective Multichannel Cycle Plans (MCCPs) are a critical part of ensuring field force teams are dedicating resources to the right areas. The cloning functionality within Align allows for efficient and rapid cycle plan construction, while the effective dating feature facilitates the scheduling of future executions. Veeva Align adds further value to MCCP creation by providing advanced capacity planning capabilities as well as a clear visual of field representative workload, staffing and reach (Figure 3). Finally, the inclusion of a sophisticated targeting rules engine further streamlines the process of assigning accounts as targets for individual territories. These features together, enable pharma companies to efficiently optimize the creation of productive cycle plans.
Figure 3: Example visualization of MCCPs built for a field force in a model. Two of the territories are within the utilization thresholds (Eastern Suburbs & Inner West as indicated by the green bar), whereas North Shore is over utilised (as indicated by the red bar) & Western Suburbs is under utilised (as indicated by the orange bar).
Remaining agile and competitive in an ever-changing landscape
Veeva Align is a powerful and innovative solution for optimizing resource allocation in the life sciences industry. Its comprehensive features, discussed in this article, provide organizations with a flexible and data-driven platform for managing territory structures and cycle plans, all on one platform. By replacing traditional tools like spreadsheets and CRM systems, Veeva Align allows for seamless implementation, informed decision-making, and efficient collaboration between field reps and management. Embracing Veeva Align ensures that organizations stay agile and competitive in a rapidly evolving industry while maximizing their resource allocation and overall performance.