Veeva OpenData

Power Commercial Operations with
High-Quality Customer Reference Data

Improve field productivity and HCP engagement with accurate, integrated,
and globally available customer data.

Announced 2015
Customers 100+

Veeva OpenData Commercial is global reference data of healthcare professionals, healthcare organizations, and affiliations.

It contains addresses, emails, specialties, demographics, and compliance data (license information and industry identifiers). It is available in 100+ countries today and 115+ countries by the end of 2024.

OpenData Commercial is provisioned via Network, Delivery Manager, master API, or data files.

Why Veeva OpenData

Master data that works

  • Excellent data quality

    Effortlessly maintain high-quality data with Veeva data stewards providing continuous, automatic updates.
  • Best user experience

    Keep reps happy and productive with seamless access to customer data directly from Veeva CRM.
  • Globally available data

    Scale and simplify your data strategy with globally harmonized customer master data.

Ensuring speed and accuracy


global data stewards maintaining quality

<5 hours

data change requests (DCR) resolution


countries covered by the end of 2023

Advanz Alnylam Amylyx Bayer EMD Serano G1 Horizon HutchMed Idorsia Ipsen Janssen
Nordic Norgine Otsuka Pfizer Roche Servier Shionogi Sumitomo Syneos Upsher Smith


Explore and learn

The new role of customer reference data in launch success
Read ebook
Shionogi: Building a foundation for better analytics
Watch video
Supercharge Your CRM with Veeva OpenData
Watch video

Interested in learning more about how Veeva can help?