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Veeva Medical CRM

Veeva Medical CRM helps MSLs to develop strategic relationships and engage with key stakeholders across channels.

Benefits

Strategic Engagement

Coordinate, execute, and document scientific exchange

Communicate Scientific and Medical Information

Share content with key stakeholders and answer questions

Actionable Insights

Capture scientific observations and interests

Informed Collaboration

Plan and align with commercial counterparts

Features

Scientific Stakeholder Planning and Engagement

Create meaningful interactions by planning, executing, and tracking engagement across channels.

Scientific Stakeholder Planning and Engagement

Streamlined Content for Informed Scientific Engagement

Easily communicate scientific and medical information to drive high-value interactions.

  • Access and present scientific, version-controlled content through Veeva CLM
  • Automatically record content shared and HCP sentiment, eliminating administrative burden
  • Track and measure email and content performance
  • Deliver scientific evidence with integration to Veeva Vault MedComms
Streamlined Content for Informed Scientific Engagement

Gather Actionable Key Medical Insights

Share new information and perspectives from key stakeholders to better inform product strategy.

  • Capture structured and automated insights as well as free text notes and learnings
  • Quickly and accurately capture information across devices including iPad, phone, laptop
  • Pre-built and tailored data visualizations through Veeva CRM MyInsights
  • Curate, surface, and analyze insights across the organization with Link for Medical Insights
Gather Actionable Key Medical Insights

Collaborate with commercial counterparts to drive cohesive strategies

  • Built in control and compliance
  • Timeline view of activity between commercial and medical teams
  • Company-define configuration
Compliant Collaboration with Commercial Teams

Access an in-depth, visual summary of key stakeholders’ scientific leadership profiles and history

  • Seamlessly access data and insights, such as rich profiles of scientific experts from Link for Key People
  • Present suggestions and next best actions to help progress HCP educational journey
  • Easily create or extend additional data visualizations, optimized for each role and activity
Surface Tailored Insights to Drive Better Execution

Resources for Veeva Medical CRM

Improve Engagement with KOLs and Measure Impact
eBook Improve Engagement with KOLs and Measure Impact
Achieving Field Medical Excellence
Video Achieving Field Medical Excellence
Extending Reach & Impact in Scientific Engagement with Digital
Video Extending Reach & Impact in Scientific Engagement with Digital
Evolve your Scientific Engagement
Product Brief Evolve your Scientific Engagement