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More Productive Reps
Tailored Interactions
Reduced Risk

Get the right messages to more customers
with personalized email.

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Veeva CRM Approved Email

Connect with hard-to-reach customers and extend your face-to-face conversations without compromising compliance.

Designed to support tailored interactions with your HCPs, Veeva CRM Approved Email lets you send compliant, approved content through email. And because it’s built into the Veeva CRM application that your reps use every day, it’s quick and easy to use. Just a few taps, and your reps can deliver personalized content without the regulatory risk of traditional email.

BENEFITS

Improve productivity: Increases the frequency and quality of your reach—even with low-see and no-see customers—without expanding your field force.
Engage anytime, anywhere: Delivers the information that your customers need and value, when and how they want it.
Get messages to more customers: Personalized emails see open rates more than 10 times higher than those of mass email.

Monitor Performance in Real-time

Follow-up Directly from CLM Presentations

Ensure Compliance and Gain Control

“With Approved Email, we’ve gained visibility into metrics on physicians interactions, allowing us to continuously enhance our content and achieve open and click rates above industry averages.”

Lindsay Ledger | O&I Business Analyst, Bayer
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“We are increasing the productivity and effectiveness of our sales teams with Approved Email. Additionally, it helps us to better engage hard-to-reach specialists.”

Eckard Kather | Director of O&I KAM Pharmaceuticals, Bayer HealthCare
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“Approved Email has opened up a critical channel for us to quickly and compliantly communicate information customers want, immediately providing them more value.”

Andrew Sheely | Director of IT, Dyax
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“… Our sales teams can hold an ongoing conversation with the customer in person and continue the interaction through email, in a compliant manner, while meeting customers’ needs for information.”

Matt Nestor | Director of Commercial Operations, Keryx
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Features

PRE-APPROVED TEMPLATES

Make it fast and easy to send one or more compliant emails to your customers. Send messages directly from Veeva CRM before, during, or after a call or from any point within a CLM presentation.

BUILT-IN COMPLIANCE

Capabilities include flexible consent management, optional signature capture, compliance checks to prevent off-label communications, always-current content and more.

METRICS THAT MATTER

Every email sent, opened, and clicked through is captured and stored automatically in Veeva CRM—resulting in a set of rich analytics and a reliable database of customer interactions across channels to close the loop.

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MULTIPLE CHANNELS, SINGLE SOURCE OF CONTENT

Includes a complete multichannel repository that manages content across all Veeva CRM channels, and other digital channels (optional), ensuring simplicity, visibility and control of your promotional assets.