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Teva Unifies Global Commercial Strategy

Teva drives customer centricity with multichannel Veeva CRM.

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Engage Your Customers
Anytime, Anywhere, Any Device. Seamlessly.

Bring together digital, email, phone, face-to-face and events with multichannel Veeva CRM.

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Multichannel Veeva CRM Overview

One conversation. All channels. Engage in relevant, timely conversations informed by a complete customer view.

Designed for life sciences and delivered in the cloud, multichannel Veeva CRM empowers your commercial teams with best practices and complete customer insight to transform your customer engagement.

From first outreach and face-to-face meetings to sampling and ongoing education, Veeva multichannel CRM enables you to seamlessly orchestrate your customer interactions to deliver a personalized experience.

BENEFITS

Deliver best-in-class customer engagement: Align all customer-facing resources and interactions to deliver a personalized, coordinated customer experience.
Grow your business, not your costs: With better targeting and use of digital and personal channels, you optimize your promotional spend while extending your reach.
Gain complete visibility: Track your performance and learn what works. With visibility to sales and marketing results, you quantify your success and drive continuous improvement.

“With Veeva CRM, Teva is pushing forward on its journey towards total customer centricity. We can now capture and share rich information about all of our customers to provide a personalized experience where each subsequent interaction is better than the last.”

Christian Griffin | Head of Commercial Excellence, Teva UK
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"We have adopted a holistic, customer-centric strategy by implementing a cloud platform that enables information sharing between sales and marketing. With Veeva as our foundation, we can develop relevant multichannel programs that allow us to engage with customers on their terms."

Abraham Ceesay | Vice President of Marketing and Operations, Keryx
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Applications

To achieve commercial excellence in today’s rapidly changing life sciences industry, companies need to create a fully coordinated, relevant customer experience that seamlessly traverses all channels. Multichannel Veeva CRM is designed for life sciences and delivered in the cloud for a modern system that spans face-to-face, phone, email, events, and web interactions—all in a single solution.

VEEVA CRM

Veeva CRM is an end-to-end solution delivering life sciences-focused capabilities for the planning and coordination of all your resources, across all channels. Empowered with full visibility into all interactions, your commercial teams deliver a seamless customer experience.

VEEVA CLM

Veeva CLM leverages the power of closed loop marketing to transform face-to-face customer engagement. Built into Veeva CRM, it helps field sales and medical science liaisons be more productive, effective and compliant for more meaningful interactions. And with real-time insights into message utilization, sequencing and customer feedback, you’ll learn what resonates.

VEEVA CRM APPROVED EMAIL

Veeva CRM Approved Email allows customer-facing teams to immediately send compliant content without the risk of traditional email. Extending your reach to low and no-see physicians, Approved Email enables you to deliver relevant information when and how customers want it.

VEEVA CRM ENGAGE

Veeva CRM Engage delivers a tailored online customer experience—accessible at any time, through any device. Providing a complete view to web content interaction by each visitor, Engage allows you to improve your relevance while automatically capturing real-time insight into customer behavior and preferences.

VEEVA CRM COBROWSE

Veeva CRM CoBrowse brings digital and personal engagement together by allowing you to remotely guide customers through online interactions in real-time. Connect with customers in a collaborative session to help them find and understand the information they need.

VEEVA CRM EVENTS MANAGEMENT

Veeva CRM Events Management is a single solution to plan and execute all event types across the enterprise. It gives you seamless control and total visibility of all speakers, attendees, activities, and spend for better events with greater compliance.