17 – 19 May, 2026 | Zurich, Switzerland
Hear about the latest innovations, best practices, and connect with industry leaders and medtech peers who are maximizing medical impact. Our team of experts will be on hand at booth #201 to answer any questions you have about Veeva’s end-to-end medical solutions for medtech.
Evolve your scientific engagement.
Centralize and scale medical content.
Streamline medical inquiry management.
Identify experts and understand their activities.
Accelerate insights from capture to action.
Unify the total product lifecycle.
This session dives into a central question: should medical affairs move toward a more standardized model to enhance clarity, value, and impact—or does its current diversity reflect necessary adaptability to different business models and innovation cycles? In this 90-minute debate, expert panelists will present opposing viewpoints: one advocating for standardization and core focus, the other championing flexibility and expanded mandates.
This session dives into a central question: Should Medical Affairs in MedTech move toward a more standardized model to enhance clarity, value, and impact—or does its current diversity reflect necessary adaptability to different business models and innovation cycles? In this dynamic 90-minute debate, expert panelists will present opposing viewpoints: one advocating for standardization and core focus, the other championing flexibility and expanded mandates.
Over the course of 90 minutes together, we’ll confront a hard, but necessary truth: AI adoption is not a technology problem; it’s a readiness problem.This is not a session about what AI can do. It’s a session about what it takes to make AI successful—at scale, with trust, and in service of driving reliable and sustainable impact. We’ll tackle the AI adoption challenge at its roots: operational and organizational readiness.
Attendees will return to their organizations with tools to assess their own readiness, close capability gaps, and design a practical plan to scale AI adoption and more importantly, sustain its success..
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