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Home · Events · APAC Commercial Summit

18 Oct 2023 · JW Marriott Mumbai Sahar

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Summit Overview
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Speakers

More speakers to be updated.


Keynote Speakers

Sudhir Kandarth
Veeva
General Manager, APAC & Chief of Staff, Asia

Sudhir Kandarth
Veeva
General Manager, APAC & Chief of Staff, Asia

Sudhir is responsible for Veeva’s commercial suite of solutions across the Asia Pacific. The market spans Australia, South East Asia, Korea and India. Additionally, Sudhir is also the Regional Manager for South East Asia & India and is responsible for customer success in the region. Sudhir has over 16 years experience working in the Enterprise Software and Pharmaceutical Industry. Prior to setting up Veeva India’s operations in January 2015, Sudhir worked at Oracle Health Sciences Global Business Unit in Mumbai. In this role he was responsible for enabling pharma companies to adopt strategies and solutions to manage clinical trials, clinical operations, pharmacovigilance and safety. Sudhir also launched strategic initiatives at Dr.Reddy’s, leading large scale field sales deployment projects with one of the earliest technology led Sales Force automation projects in 2001. Sudhir has held roles in Consulting, Sales, Business Development and Alliances with SAS India, IBM Software and IBM GBS. Sudhir holds an MBA from North Maharashtra University.

SESSIONS

Opening Keynote & Veeva Awards
9:30


CXO Panel
16:15

Giorgio Castellini
Veeva
Sr Director, CRM Product Management APAC

Giorgio Castellini
Veeva
Sr Director, CRM Product Management APAC

As Senior Director, Product Management Commercial Cloud, Giorgio is responsible for the definition and prioritisation of the roadmap for all Veeva CRM products, ensuring that Veeva delivers the best-in-class solution for the APAC region. Giorgio also supports the growth of the region and the expansion in new emerging markets, investigating and understanding the nuances of each country. Giorgio has worked in the pharma industry for over 13 years, evolving from a leadership role in EMEA support, to Professional Services to Product Management. He has managed regional and global CRM implementations for enterprise customers in both Rx and OTC at Veeva. Prior to joining Veeva in 2012, Giorgio worked at Eli Lilly as an external consultant for 9 years, leading their Regional Support CoE out of Italy and building knowledge in Clinical Operations, Global Product Safety, MedInfo, Sales and Marketing.

SESSIONS

Opening Keynote & Veeva Awards
9:30


Veeva CRM Roadmap Highlights
11:30


Vault CRM Migration Overview
15:00

Tristan Tan
Veeva
VP Data & Analytics, Asia

Tristan Tan
Veeva
VP Data & Analytics, Asia

Tristan leads the strategy and direction for Veeva’s data products in Asia, outside of China. This includes ownership of Veeva’s Data Cloud and OpenData products in the region. He is also responsible for building and strengthening relationships with Veeva’s Data Partners in key markets. He has 15 years experience leading teams and building Data and Analytics businesses in Asia. He started his career as a management consultant with the Monitor Group where he advised Consumer Goods clients in the areas of Revenue Management and Commercial Excellence.

SESSIONS

Opening Keynote & Veeva Awards
9:30


Session Speakers

Suresh Pattathil
Abbvie
General Manager & Managing Director

Suresh Pattathil
Abbvie
General Manager & Managing Director

Suresh Pattathil is a seasoned professional in the pharmaceutical industry, currently serving as General Manager & Managing Director of Allergan India Pvt Ltd, an AbbVie company. Allergan is a global research-based pharmaceutical company, and Suresh plays a crucial role in overseeing operations and driving growth in the Indian and South Asian markets. With over 30 years of experience in the field, Suresh has held various senior management positions in renowned companies such as Pfizer, Schering Plough, MSD, and Ferring. In his previous role as the CEO of Ferring Pharmaceuticals India, he successfully managed commercial operations, a R&D center, and the establishment of a pilot plant with a manufacturing facility in Hyderabad. Throughout his career, Suresh has showcased his expertise in mass therapeutic areas. He has an impressive track record of successfully launching global products in the Indian market. He has spearheaded key initiatives in market access, public market business, geographical expansion, customer trade channel strategy, and marketing capability building for Ferring in the Asia-Pacific region. Suresh possesses an exceptional understanding of the pharmaceutical market and utilizes his knowledge to drive business growth. Suresh holds a Master of Business Administration (MBA) with a specialization in Marketing, complementing his Bachelor’s Degree in Science. His extensive experience, leadership skills, and strategic acumen make him a valuable asset to the pharmaceutical industry and Allergan India Pvt Ltd.

SESSIONS

CXO Panel
16:15

Ganesh Siddabattula
Bayer Zydus Pharma
IMCM Manager

Ganesh Siddabattula
Bayer Zydus Pharma
IMCM Manager

Ganesh Siddabattula is a Digital and Technology enthusiast with a deep interest in Automation and Analytics. He is currently managing Integrated Multichannel Marketing and Digital at Bayer Pharma. His experience spans across roles including Sales Strategy, Sales Process Automation, Data Visualization and Digital in BFSI and Pharma.

SESSIONS

Omnichannel Engagement Trends from Veeva Pulse Data & Industry Perspective
12:00

Gagandeep Bedi
Boehringer Ingelheim
Managing Director and Head of Human Pharma

Gagandeep Bedi
Boehringer Ingelheim
Managing Director and Head of Human Pharma

Gagandeep Singh Bedi is the Managing Director and Head of Human Pharma of Boehringer Ingelheim India. He is also a member of the board of directors for India. Gagan has an experience of over two decades in leading corporate strategy and fostering a customer-focused culture in multinational companies across geographies. Having worked across complex healthcare ecosystems, he is a strong advocate of driving patient benefit through innovative medicines and sustainable care. He is passionate about unlocking the potential of emerging technologies and leveraging innovation to become more patient-centric and improve community health outcomes. Gagan started his career in pharmaceutical sales, building leadership across therapeutic areas such as diabetes, cardiovascular, oncology, and respiratory care. Gagan has lead enterprise-wide transformations through a shared purpose and cross-functional approach to talent development. As a business leader, he has championed digital adoption through industry association and government partnerships. Before joining Boehringer Ingelheim India, Gagan served as Head of Africa Cluster at AstraZeneca. Earlier in his career, he also worked with Eli Lilly, and Baxter. Gagan is an Economics (Honours) graduate from Delhi University. An avid biker, he enjoys exploring the rustic terrains of India.

SESSIONS

CXO Panel
16:15

Rohit Seth
Boehringer Ingelheim
Director – GTM, BD & IB

Rohit Seth
Boehringer Ingelheim
Director – GTM, BD & IB

Accomplished leader with experience in Business Development, Commercial Operations, Digital Marketing, Project Management and Strategic Marketing with a proven track record in achieving positive business results by identifying business opportunities, developing strategic business priorities, and building robust business processes. Currently working with Boehringer Ingelheim as Director GTM, BD & IB. Previously worked as Head of Business Operations & Support with Sanofi based in Mumbai, prior to that Multi-Channel Engagement Lead for China & Emerging Markets GBU based at corporate headquarters in Paris, France.

SESSIONS

Remote Meetings in Post-pandemic India
14:30

Vinayak Neeralli
Dr. Reddy’s Laboratories
Head – Digital & Process Excellence, GG India

Vinayak Neeralli
Dr. Reddy’s Laboratories
Head – Digital & Process Excellence, GG India

Vinayak is currently working as Head of Digital and Process Excellence for India market at Dr. Reddy’s Laboratories. He has ~20 years of experience working across pharma consulting companies covering US, Europe and APAC geographies. He served in various commercial and scientific data & analytics and technology-focused roles. During his career, he has helped several functions solve complex business problems with data and analytics. He is passionate about data and believes in the value it can bring to the organization. He recently led a commercial digital transformation initiative driving significant field productivity, improving in-clinic engagement and GTM deployments for a large field force.

SESSIONS

Panel Discussion: A 360-degree Perspective on Customer Engagement
12:30

Omkar Parnandiwar
GSK India
Head Marketing – General Medicines

Omkar Parnandiwar
GSK India
Head Marketing – General Medicines

Seasoned commercial leader with exposure across pharmaceuticals and FMCD categories. Get real pleasure in leading teams to solve tough business problems.

SESSIONS

Segmentation and Targeting through an Industry Lens
14:00

Rahat Ahmed
GSK
Head – Customer Engagement

Rahat Ahmed
GSK
Head – Customer Engagement

Over 2 decades of career in Building and Transforming businesses to Higher Profitability through Nurturing Brands, Process and Product Strategy and Digital Transformation with sharp focus on customer engagement and Omnichannel experience.

SESSIONS

Panel Discussion: Best Practices for Content Localization
11:30

Rahul Mahale
Galderma
Head Commercial Excellence

Rahul Mahale
Galderma
Head Commercial Excellence

26 years in the Healthcare industry in India & International Markets with experience in Commercial Excellence, Market Share/Rank Gain, Digital Interventions, Analytics & Dashboard, Integrated Multichannel Marketing, Capability Building, Change Management, Reward Programs, Process Compliance and Policy Design

SESSIONS

Panel Discussion: A 360-degree Perspective on Customer Engagement
12:30

Adhisesh Ramakrishnan
Servier India
Director – Business Excellence

Adhisesh Ramakrishnan
Servier India
Director – Business Excellence

More than 25 years of experience in Sales /marketing/Business Excellence and leadership. Managing a cross functional team encompassing Business Intelligence/Business capability and operational excellence. Worked the length and breadth of the country in different capacities. Started as Medical Representative in Servier India (Formerly known as SERDIA Pharmaceuticals India PVT Limited) moved across positions. Managed sales and strategy for varied therapies. Expertise includes leadership/strategy/mentoring/coaching/team development and stakeholder management. Building robust strategy able to deliver results in the short term and long term. Managing supply chain for timely and seamless availability of products. Data analytics/Training and culture setting are areas of special interest. Free times are dedicated to family and books. Love going for long walks soaking up the atmosphere around me. Passionate cyclist.

SESSIONS

Panel Discussion: A 360-degree Perspective on Customer Engagement
12:30

Abhishek Singh
Veeva
Senior Program Manager & Consultant

Abhishek Singh
Veeva
Senior Program Manager & Consultant

Abhishek is the Global Lead for Digital Factory Accelerator Program (DFAP) managing all the content factory partners. Additionally, he also manages Veeva’s Content Partner Program for India & Sub-Continent market to support local content partners aka Agencies. Abhishek has over 10 years of experience especially in Pharma managing different roles from program management, working in services supporting large-scale Veeva implementations and being a subject matter expert to content and multichannel suite within Veeva CRM. He has been in Veeva for over 5 years and was among the early few who joined Veeva India team. He holds a B.Tech degree in Information Technology with Honours.

SESSIONS

Panel Discussion: Best Practices for Content Localization
11:30

Anantha Nema
Veeva
Country Manager, India

Anantha Nema
Veeva
Country Manager, India

As Country Manager, India Subcontinent, Anantha is responsible for all of Veeva’s operations and Customer Success in the region. Anantha has over 20 years of experience working in the Life Sciences Industry. Prior to joining Veeva, Anantha worked at RK SWAMY BBDO where he was responsible for enabling pharmaceutical companies design and adopt differentiated scientific communication strategies. Prior to RK SWAMY BBDO Anantha spent 11 years at Dr Reddy’s Labs in India where he was responsible for increasing sales management responsibilities.

SESSIONS

Panel Discussion: A 360-degree Perspective on Customer Engagement
12:30

Cassandra Barker
Veeva
Senior Director, OpenData APAC

Cassandra Barker
Veeva
Senior Director, OpenData APAC

As Senior Director, OpenData APAC, Cassandra is responsible for the strategy and direction of OpenData in the region. Cassandra brings over 20 years of experience in business technology across both government and private sectors. Her proven business and marketing experience has helped organisations drive growth and change through data and technology enablement, product development and professional services engagements to a combination of ASX, government and international clients.

SESSIONS

Veeva OpenData Roadmap Highlights
11:30

Ketaki Deshpande
Veeva
Solution Consultant

Ketaki Deshpande
Veeva
Solution Consultant

Ketaki is a Solution Consultant at Veeva with close focus for India and APAC. She has diverse consulting experience with life science companies with commercial and digital solutions, and offerings in the cloud and digital space, with an eminent technical and architectural background. She has been with Veeva for two years now, and prior to that Ketaki was a Project Lead for Salesforce and Veeva implementations at Accenture.

SESSIONS

Leveraging Link: Unleashing the Power of Analytics for Medical Teams
12:30

Lin Du
Veeva
Director, Commercial Analytics, Asia

Lin Du
Veeva
Director, Commercial Analytics, Asia

Lin is Director of Commercial Analytics in Asia. She leads the Analytics practice for the region and uses Veeva’s unique data to support Customers in Omni-Channel and Commercial Excellence. She has degrees in statistics and business analytics and has published internationally on Healthcare data in Asia. Prior to Veeva, she led Analytics functions globally at Zuellig Pharma then at Google.

SESSIONS

Segmentation and Targeting through an Industry Lens
14:00


Driving Performance through Actionable Segmentation & Targeting
14:30

Masayuki Mori
Veeva
VP, Asia Vault Product Expert

Masayuki Mori
Veeva
VP, Asia Vault Product Expert

Mori started at Veeva as Solution Consultant (Pre-Sales) for R&D products before moving into R&D sales management in 2020 followed by leading the Japan R&D and quality team. He is now managing the Asia Vault Product Expert team which covers both commercial, R&D and quality products. Product Expert team is a branch of the product organization focusing on customer interaction to ensure customer success and product excellence by fostering tighter connection between Veeva product team and our customers

SESSIONS

Enabling Content Excellence with Vault PromoMats
12:00


Vault PromoMats & Medical Roadmap
14:30

Ramakrishna Rao
Veeva
Product Director, OpenData, India

Ramakrishna Rao
Veeva
Product Director, OpenData, India

Ramakrishna Rao (fondly known as RK) is the Senior Customer Success Manager for Veeva APAC. He is a seasoned pharmaceutical industry professional with almost two decades of experience and is currently leading customer success in the Asia Pacific market. With 20 years of managing cross-functional and cross-cultural teams, organizational complexities, and business uncertainties, RK has been integral in the success of many marquee initiatives at Veeva, Eli Lilly and Dr Reddy’s. RK has held diverse positions in Pharma & IT industries as a leader in Sales & Commercial Excellence, Market Research & Customer Succes

SESSIONS

Closing Keynote
16:45

Shannon Sim
Veeva
Product Expert, CRM

Shannon Sim
Veeva
Product Expert, CRM

Shannon’s key role is to be responsible for the engagement of APAC stakeholders, to align Veeva’s product vision and roadmap with them, and to ensure that Veeva delivers the best solutions for the APAC region. As part of the Commercial Cloud APAC team, she seeks to understand the nuances of each country and work together with the various Veevans to analyze customer requirements and ensure important needs with solid use cases will be reflected in Veeva’s product roadmap eventually. Amongst the commercial cloud products, Shannon has a focus on Events Management across APAC and how customers are utilising Events Management to fulfill their various needs. Before joining Veeva in 2022, Shannon had spent 6 years in the healthcare industry managing digital software and medical technology projects.

SESSIONS

Field-executed Email Campaigns with Approved Email
12:30


Veeva Events Management Roadmap
14:00


Remote Meetings in Post-pandemic India
14:30

Sumanth Kambhammettu
Veeva
Director- APAC Commercial Strategy

Sumanth Kambhammettu
Veeva
Director- APAC Commercial Strategy

Sumanth Kambhammettu leads Commercial Strategy for the Asia Pacific region. In his role, he is responsible for evangelising & driving growth of Veeva’s solution suite across commercial cloud, data & business consulting by refining the GTM strategy, product messaging & positioning to enhance patient & HCP experience. He brings nearly 15 years of experience in delivering customer-centric solutions for pharmaceutical & life science companies, healthcare institutions, public health agencies, medical technology and digital health companies in Asia. In his most recent role, Sumanth led a healthcare robotics business for a Singapore based SME where he worked extensively with the local healthcare innovation ecosystem in Singapore. Prior to that, he spent nearly 10 years as a management consultant in Southeast Asia advising leading global/regional pharma, biotech, MedTech & public sector clients in the areas of commercial strategy, go-to-market strategy and digital transformation

SESSIONS

Understanding the Omnichannel Data Trail
15:00


HCP Onboarding and Content Sharing through Digital Channels
14:00

Sushant Aggarwal
Veeva
Principal Business Consultant – APAC

Sushant Aggarwal
Veeva
Principal Business Consultant – APAC

Sushant is a Principal at Veeva Business Consulting. He has been helping commercial pharma teams in Asia with omnichannel strategy & operating model, market segmentation, go-to-market planning, and analytics to drive business growth. Prior to Veeva, Sushant worked as a strategy consultant at ZS, and Trinity Life Sciences. He holds a bachelor’s degree in computer science engineering, and an MBA in marketing.

SESSIONS

Omnichannel Engagement Trends from Veeva Pulse Data & Industry Perspective
12:00


Driving HCP Personalisation in the Age of Digital Engagement
15:00

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