Peter Gassner

Founder, CEO

Peter Gassner is the visionary behind Veeva, one of the world’s most successful and innovative cloud software companies. He pioneered the industry cloud category when he founded Veeva in 2007 with the belief that vertical cloud software would be the next wave of cloud innovation. Today, Veeva helps more than 600 life sciences companies bring new medicines and treatments to patients faster.

With nearly 30 years of industry experience, Peter has been at the forefront of every major transition in enterprise software, from the mainframe at IBM Silicon Valley Lab, to client-server at PeopleSoft, the cloud at Salesforce, and industry cloud software at Veeva. He was a visionary force behind three of the industry’s most successful enterprise application platforms: Veeva Vault, Salesforce platform, and PeopleTools.

Peter is an advocate for customer and employee success, as well as a passionate industry leader for employee rights and fighting non-compete agreements as an unfair business practice. Through his leadership, Veeva has been widely recognized as one of the world’s top growth companies, including the Fortune Future 50, Forbes Fast Tech 25, and Fortune 100 Fastest-Growing Companies.

Peter serves on the board of directors of Veeva, Guidewire, and Zoom. He holds a bachelor of science degree in computer science from Oregon State University.



Tom Schwenger is president and COO, responsible for strategy, sales, and services. With more than 25 years of life sciences industry expertise, Tom has built high performing teams driving strategy and technology transformations for many of the world’s top pharmaceutical, biotech, and medical device companies.

Prior to Veeva, Tom dedicated most of his career to helping companies advance how medical treatments are discovered, developed, and delivered to patients around the world. He was previously responsible for Accenture’s Northeast Products Industries Practice, which included life sciences and related industries. Before that, he led the growth of Accenture’s North American Life Sciences Practice.

Tom received his bachelor of science degree in business and statistics from Penn State University.



Asaf Evenhaim is CEO of Crossix and also serves as site leader of Veeva’s New York City office. Under Asaf’s leadership, Crossix delivers best-in-class solutions to help health brands maximize marketing effectiveness.

Asaf started Crossix in 2005 with more than 10 years’ experience in healthcare marketing and technology businesses. Asaf has been named to the PharmaVOICE 100 most influential people in the life sciences industry, was selected as a DTC Innovator of the Year and is a PM360 ELITE honoree. Before founding Crossix, he was the co-founder and president of SoftWatch, a healthcare CRM provider. Asaf also served as acting CEO for, an online subscription weight loss company spun off from SoftWatch. Earlier, Asaf served as EVP of Business Development for InterCure, Inc., a medical device company.

Asaf served for four years in the Israeli Navy Intelligence Unit, and he holds a B.S. in mathematics and computer science from Tel Aviv University.



Brent Bowman is the chief financial officer, responsible for the finance and administrative operations at Veeva Systems, including finance/accounting, legal, investor relations, and treasury. Brent brings more than 25 years of corporate and operational finance experience across the technology industry, including software, hardware, services, and semiconductors. Brent has built high performing teams and has successfully led finance organizations at large scale companies.

Prior to Veeva, Brent was at [24], where he had been CFO since 2018. Over his career, he has held senior financial positions at Intel, Altera, and Sun Microsystems.

Brent received his bachelor of arts degree in business economics from the University of California, Santa Barbara. Brent started his career with EY and obtained his CPA license in the state of California.

Nitsa Zuppas

Chief Marketing Officer

Nitsa Zuppas leads global marketing for Veeva, helping fuel growth and customer success for one of the industry’s most innovative cloud software companies. She and her team are responsible for branding, communications, lead generation, sales enablement, and product marketing. She has more than 20 years of marketing and technology experience, with particular expertise in communications and CRM software.

Prior to joining Veeva, Nitsa was a senior executive at First Virtual Group, where she led marketing across the company’s diverse lines of business. She also managed the Siebel Foundation, operating programs such as the Meth Project, Siebel Scholars, and the Siebel Stem Cell Institute. The public education campaigns she created for the Meth Project helped reduce methamphetamine use in Arizona, Montana, and Idaho. Under Nitsa’s leadership, the foundation was named the third most effective philanthropy in the world by Barron’s magazine and received a White House commendation.

Before that, Nitsa spent eight years at Siebel Systems, where she held leadership positions in corporate marketing and product marketing.

She holds a bachelor of arts degree from California State University.

Alan Mateo

Executive Vice President, Global Sales

Alan is Executive Vice President of Global Sales for Veeva. He brings more than 30 years of experience in enterprise software.

His career is marked by directing high-performing sales teams and forging strategic relationships with leading companies. Alan spent the last 10 years selling clinical cloud solutions in life sciences while head of worldwide field operations at Medidata Solutions. Prior to Medidata, Alan worked in various sales positions at top software companies, including PeopleSoft, JD Edwards, and Red Pepper Software. At PeopleSoft, Alan headed up the product sales organization, helping to drive PeopleSoft’s transition to a billion dollar company with multiple product lines. He also led the successful integration of the JD Edwards and PeopleSoft sales organizations with combined revenue of more than $2.5 billion.

Frederic Lequient

Senior Vice President, Global Customer Services

As Senior Vice President of Global Customer Services for Veeva, Frederic is responsible for ensuring customer success globally, including product support and professional services.

He brings over 20 years’ experience in enterprise software and has been involved exclusively with cloud-based companies since 1999. He spent 13 years at Taleo Corporation, a leading software-as-a-service provider of human capital management solutions, where he held multiple senior leadership roles in its services and sales organizations. During his tenure, Taleo grew from zero revenue to approximately $325M in revenue and was eventually acquired by Oracle for approximately $2.1 billion.  

In addition to Taleo, Frederic held leadership positions at Oracle, FollowAnalytics and Pubmatic. He started his enterprise software career at Baan ERP software. Frederic holds a bachelor's degree in Industrial Engineering from the University of Montreal – École Polytechnique.



Vivian leads global employee success for Veeva and is responsible for ensuring that our people processes and culture scale well as we continue to grow. Vivian leads the company’s efforts to attract, develop and retain the best talent. Vivian pioneered Veeva’s new university graduate development programs which span across the engineering, services and sales functions. She re-invented Veeva’s talent attraction model for experienced hires. Vivian is dedicated to bringing great people to Veeva and has a strong passion that they have a great experience and career at Veeva.

Vivian has been in the software industry for nearly 20 years since starting her career at PeopleSoft. She has a software implementation and project management background with strong functional and technical product experience. She has held various leadership roles and has experience building and managing both small and large high-performing teams.

Vivian holds a bachelor of business administration degree in management information systems from Florida International University.



Catherine serves as the chief information officer and head of operations at Veeva and also serves as the site leader of Veeva’s second U.S. corporate hub office in Columbus, OH. Catherine is an industry-leading technology executive with extensive experience in roles spanning the commercial and industrial software business, from strategy through delivery. Her experience includes both large and small enterprises in both the commercial and non-profit sectors, and she has led both technology and business operations.

Previously, Catherine served as both CIO and COO at KnowledgeWorks, a national foundation focused on reinventing secondary education in America. Catherine’s IT team developed and supported a large SaaS LMS and technologies that enable the analysis of national education and community data. Catherine also led the foundation’s strategy, the board of directors, HR, and legal departments. Before that, Catherine was responsible for the software engineering division at the Kroger Company.

Prior to Kroger, Catherine served as President and CTO of a SaaS business that provided internet search, shopping, and advertising solutions to media companies throughout the US. She also served as VP & GM of the software division of The Standard Register Company and spent 12 years at PeopleSoft, Inc. in various executive roles.

Josh Faddis

Senior Vice President, General Counsel

Josh Faddis manages and oversees all aspects of the legal function at Veeva, including commercial contracting, IP management, litigation management, governance and compliance, and corporate citizenship. He has nearly 20 years of experience, including 17 years managing legal needs for cloud software companies from early growth stages to maturity as multi-billion dollar public companies.

Prior to joining Veeva, Josh was senior vice president and general counsel at Taleo, where he oversaw all aspects of the legal function as the company grew from $12 million to $325 million in annual revenues. He was instrumental in the development of Taleo’s software-as- a-service business model, completion of the company's initial public offering in 2005, closing of nine acquisitions, and Taleo’s eventual sale for $2.1 billion. Before that, he conducted IP and business litigation at Fulbright & Jaworski, LLP and served as a judicial clerk for the Honorable Justice Craig Enoch, Supreme Court of the State of Texas.

Josh received his J.D. from Georgetown University Law Center and his bachelor of arts degree from Texas A&M University.

Frank Defesche


As senior vice president and general manager of Veeva Consumer Goods & Chemical, Frank is responsible for the strategic direction, growth, and customer success of Veeva's applications outside life sciences.

Since 1999, Frank has provided strategic guidance and services to customers for cloud-based enterprise applications and platforms. An early cloud pioneer, he has managed hundreds of cloud implementations and brings a wealth of knowledge on how to evaluate, deliver, and support cloud technology.

Frank joined Veeva in 2008 to build its professional services function. Prior, he spent eight years at where he began as one of the company's first consultants and went on to hold various product management and sales positions. Before joining, Frank worked at Dell and Trilogy Software.

Frank graduated from the University of Texas at Austin and holds a bachelor’s degree in economics.



As president of Veeva Europe, Chris is responsible for growing the business in the region.

A 27-year veteran of the life sciences industry, Chris started his career at ICI Pharmaceuticals (now AstraZeneca). Chris then joined a start-up called Kinesis, building a team delivering document management solutions for pharmaceutical companies. Through a series of mergers and acquisitions, Kinesis ultimately became PwC; Chris made partner with PwC in 2001. Chris went on to run both European and US (West Coast) life sciences business for IBM before leading the IBM global life sciences consulting Business Analytics and Optimization unit. Most recently, Chris was the lead partner for life sciences for Europe, the Middle East, and Africa at EY.

Chris holds a bachelor of science degree in information technology from the University of Salford.

Doug Etzel

General Manager - Japan, China, Asia-Pacific, and Latin America

As General Manager, Japan, China, Asia-Pacific, and Latin America, Doug is responsible for all aspects of Veeva’s business across the region. Doug has spent 25 years in the IT industry, including 17 years living and working in Asia.

Before joining Veeva Systems, Doug spent 7 years at Netezza where he launched and grew the Asia business to over 150 customers. Doug is adept at helping customers in Asia understand and leverage leading global IT solutions.

Prior to his time at Netezza, Doug worked at Siebel Systems, NCR and several smaller start-ups. Doug received his MBA from the Haas School of Business, University of California Berkeley, and his B.S. in Electrical Engineering from Oregon State University.

Karen Wang

Senior Director, Veeva OpenData, China

Karen Wang, gerente general interina de Veeva China, es responsable de ventas, marketing, servicios y éxito del cliente en China. Karen tiene 14 años de experiencia en tecnología y servicios, incluidos 7 años en puestos de alta dirección.

Karen también lidera el negocio de OpenData de Veeva en China, y ha ayudado a Veeva a convertirse en el proveedor líder de referencia de clientes y en lider de opinión clave de los datos para la industria de las ciencias de la vida.

Antes de unirse a Veeva Systems, Karen trabajó como Directora Regional de Ventas y Directora de Operaciones en Shanghai Pharmeyes y Shanghai QT Consulting. Estableció y formó equipos que abarcan la gestión de proyectos, el procesamiento de datos y operaciones del centro de atención telefónica, y fue responsable del soporte de preventa, la operación del proyecto y la entrega de datos de las empresas.

Karen tiene una licenciatura en administración y una maestría en filosofía de la ciencia y la tecnología de la Universidad de Beihang.

Adriano Vieira

General Manager, Latin America

Adriano es el gerente general de Veeva en América Latina, donde es responsable de todas sus operaciones, incluyendo ventas, mercadotecnia, éxito de los clientes y servicios profesionales. Tiene más de 20 años de experiencia trabajando como proveedor y socio de empresas de Ciencias de la Salud, en las áreas de CRM, datos del cliente y servicios de mercadotecnia.

Antes de unirse a Veeva en 2013, Adriano ocupó diversos cargos en Dendrite y después en Cegedim, incluyendo 11 años de gerencia general de Cegedim en México y en Brasil. Durante este periodo, ayudó a iniciar y ampliar el negocio en América Latina, comenzando con Brasil, renovando las operaciones en México, fusionando las dos empresas en la región y lanzando varios productos, además de liderar equipos de hasta 130 personas.

Antes de Dendrite, Adriano ocupó cargos técnicos y administrativos en empresas de software y empresas de fabricación de semiconductores.

Adriano es graduado en ingeniería eléctrica de la Pontificia Universidad Católica de Minas Gerais y tiene una maestría en microelectrónica por la Universidad de Campinas en Brasil.

Jacques Mourrain, PhD

Senior Director, Quality and Compliance

Jacques began his BioPharma career some 20 years ago developing control system applications for pharmaceutical freeze-drying. After a brief stint as a solo validation consultant, he joined Fluor Daniel, as the Director of Validation, where he was responsible for multiple projects in biopharmaceutical facility validation, including the qualification of clean utilities, process equipment, process automation, and enterprise information systems.

Right after Y2K, he joined Genentech to lead the Software Quality Assurance group within Medical Affairs. In 2002, Dr. Mourrain founded the GxP Computer System Compliance function at Genentech, a group responsible for IT compliance across the regulated landscape (GxPs). In this role he led multiple initiatives, including 21CFR Part 11 remediation and Oliver Wight Class A process optimization.

Jacques has extensive knowledge of software development best practices, validation principles, and quality systems used in an FDA/EMA regulated environment. He is an established thought leader in the area of computer systems compliance, validation, and auditing. He has presented at diverse venues such as DIA, ISPE and PDA conferences and has published on a range of topics from compliance auditing, change control, cost-of-quality, and computer systems validation.