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Hybrid Engagement
Launch Readiness
Content Optimization
Veeva Pulse Data & Insights

Hybrid
Engagement
Article
How Digital Will Redefine the Role of the Rep in 2021—and Beyond
PharmExec.com
Article
How Rep Relationships Open Digital Doors to HCPs
The Journal of mHealth
Article
A Cross-cultural Lens on Going Digital
MedAd News
Blog
How the Pandemic Transformed HCP Engagement for Pharma Companies in India
Sushant Aggarwal, Shafi Hussain
Thought Starter
The Missing Middle of Omnichannel Customer Measurement
Aaron Bean
Thought Starter
The Power of Rep-Sent Email in Omnichannel HCP Engagement
Gareth Allott
Article
Why a New Mix of Field Skills is Crucial to Thriving in the Digital Era
PharmaExec.com
Thought Starter
Solving the Change Conundrum to Accelerate Your Digital Transformation
Annie Geraghty, Maeve McGuinenss
Thought Starter
4 Key Ingredients in HCP Communication and Consent
Annie Geraghty, Zoe Dixon
Thought Starter
How to Realize Value From Digital Events
Fowey Harvey
Thought Starter
Deploying a Digital-First Field Team for Hybrid Engagement
Nick MacLeod, Fowey Harvey
Video
Four Levels of Remote Engagement Maturity
Leonie Goddard
eBook
6 Imperatives to Transform Customer Experience in Life Sciences
Aaron Bean, Victoria Serra-Gittermann, Leonie Goddard

Launch
Readiness
Article
Rewriting the Traditional Launch Playbook
MM&M
Blog
How to Launch Successfully in Today’s Digital World
Dan Rizzo, Aaron Bean
Blog
Going Digital: Four Considerations for a Remote Launch
Dan Rizzo
eBook
4 Steps to Achieve Launch Excellence in Today’s Digital World
Aaron Bean, Dan Rizzo
Video
Biohaven: Digital Launch Effectiveness
Dan Rizzo
Video
Launching in a Digital-first World
Dan Rizzo, Aaron Bean

Content
Optimization
Article
Why Sanofi Is Going All-in with Modular Content
PM 360
Blog
Designing a Content Governance Model for Success
Gina Sanders
Blog
6 Tips for Building a Successful Content Factory
Alexis Cohen
Blog
Using Content Benchmarks to Drive Change
Orestis Ntarlas, Albert Almeyda
Blog
Getting Started with Modular Content
Alexis Cohen
Blog
4 Ways to Scale Digital Content
Gina Sanders

Veeva Pulse
Data & Insights
Blog
New Veeva Pulse Data Shows Digital Engagement Continues to Soar in APAC’s Pharma Industry
David Ledger, Ansh Juneja
Blog
How to Get Better Data Insights for Sales Planning
Brian Mahoney
Blog
Takeda’s Data-driven Approach to HCP Engagement
Brian Mahoney
Report
Using Data to Drive Commercial Decisions
2021 Pulse Report
Video
Analyzing HCP Engagement Trends
Brian Mahoney
Blog
Manage and Measure Pharma Event Success
Jim Whitaker
Thought Starter
How Medical Affairs Can Accelerate Value Creation
Louisa Peacock
Blog
Why Pharma’s Evolving Channel Mix Requires a New Approach to Measurement
Dan Rizzo

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