Veeva CRM Approved Email
Personalize HCP Communication
with Compliant Email
Stay connected with customers and extend face-to-face
conversations with personalized emails.
Veeva CRM Approved Email is an add-on application within CRM that allows users to send compliant emails to HCPs in a unified experience. Users can quickly assemble an email selecting approved templates, content fragments (links in the email), and optional personalization such as a personal greeting.
Approved Emails can be scheduled and sent on behalf of field users by the home office or suggested by next best action engines.
Approved Email activity (such as sends, opens, and click-throughs) is automatically captured and recorded in CRM, providing insight about content and engagement effectiveness.
Why CRM Approved Email
Stay connected and compliant
Improve productivityIncrease the frequency and quality of your reach and strengthen hybrid engagement strategies.
Convenient, personalized interactionsDeliver information customers value between in-person and digital interactions with compliant emails.
Reach more customersAchieve 92% higher click-through rates compared to the average for mass emails.
Engage with HCPs
more HCP interaction with Approved Email
open rate with Approved Email
higher open rates than industry average