This biopharmaceutical company had been using a disparate set of tools for customer relationship management (CRM) and e-detailing. While the tools were satisfactory for call recording and detailing, they did little to help improve relationships with physicians.
Seeing the iPad as the way of the future, the company searched for an easy-to-use CRM solution that was built specifically for the iPad and offered rich functionality that would give sales reps the best tool to improve sales productivity and effectiveness.
Read about how this company deployed Veeva iRep to all 1,000 users, improved customer interactions with better visibility across sales and marketing and enabled true customer centricity.